Army Materiel Command & Social Media

AMC’s flow of information begins with the Army standard Web site: the CORE

"The efforts at AMC are the embodiment of the DoD principles of information:

maximum disclosure, minimum delay. Working in the social media sphere puts information at the fingertips of taxpayers

and opens channels of communication with those interested in what we do.

There is no greater strategic communication requirement for

Department of Defense than keeping the public informed."

--Jack Holt, Department of Defense senior strategist for emerging media

Content Online Resource Enterprise (CORE) is a web-based content management system that specializes in indexing,

packaging and publishing content created and submitted by Army Public Affairs personnel

Army Materiel Command &Social Media

From CORE submissions, news is uploaded to the AMC Facebook pageFacebook provides AMC followers with an all encompassing page granting access to

AMC social media accounts: Twitter, Flickr, YouTube, and the BRAC Blog.

Facebook helps people communicate more efficiently with their friends, family and

coworkers. The company develops technologies that

facilitate the sharing of information through the social graph, the digital mapping of

people's real-world social connections. For AMC, those

connections number more than 600 people.

Army Materiel Command &Social Media

From Facebook, an automatic feed populates other social sites where AMC currently has a presence including: Twitter

AMC on Twitter

Simplicity has played an important role in Twitter's success. People are eager to

connect with other people and Twitter makes that simple. Twitter allows AMC to reach the segment of it’s followers desiring “just the facts” or quick snippets of information, in

specifically 140 characters.

Army Materiel Command & Social Media

The video sharing site, YouTube, provides access to AMC videos with an opportunity to gain feedback beyond the workforce.

AMC on YouTube

YouTube has many ways to help you find and watch videos. You

can also interact with other YouTube users and around shared interests. If you make videos, you can broadcast them to the world,

and maybe even develop an audience for your creations. AMC

captures a diverse audience by uploading videos addressing

various parts of its mission from Soldiers to logistics to munitions

and beyond.

Army Materiel Command & Social Media

And CNN iReport allows AMC followers to view the AMC Dispatch and other broadcast footage:

AMC iReport

CNN iReport allows everyday people to report the news. Allowing you to tell a story,

offer an opinion or say what’s important to you, other users also join the conversation on

the day’s big issues.

Army Materiel Command & Social Media

Or for AMC professionals searching for other practitioners across the vast Materiel Enterprise, there’s LinkedIn:

AMC LinkedIn

LinkedIn is an interconnected network of experienced

professionals from around the world, representing 170 industries

and 200 countries.

Army Materiel Command & Social Media

Finally, a photo collection is available containing all things AMC on Flickr:AMC Flickr

Flickr enables you to store, sort, search and share your photos and

video online. AMC reaches its internal and external audiences via

Flickr creating a searchable catalog of command specific

images and footage.