Presentation given at the media forum at the Allen Park test lab on September 18, 2008 to discuss pricing, capability and fuel economy of the new Ford F-150 trucks.
2009 FORD F-150
TRUTH ABOUT TRUCKS THE MARKET THE CUSTOMER THE PRODUCT
GEORGE PIPAS U.S. SALES ANALYST
TRUTH ABOUT TRUCKS THE MARKET
Preparing For Launch Dearborn Truck Plant Quality training Supplier and dealer feedback Validation builds Customer Research Dealership Sell-Down 130,000 units in May 90,000 units in August 50,000 units in November