Media Kit
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LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700
Markham, Ontario L3T 7W8 CANADA
2009
The Bot tom L ine
The Bot tom L ine Web S i te
The Lawyers Week ly
The Lawyers Week ly Lega l Supp l ie rs D i rec to r y
The Lawyers Week ly Web S i te
Ontar io Repor ts
Law Soc ie ty D i rec to r y
to ta l lega l jobs.ca
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The Lawyers Week ly
The Lawyers Week ly Lega l Supp l ie rs D i rec to r y
The Lawyers Week ly Web S i te
Ontar io Repor ts
Law Soc ie ty D i rec to r y
to ta l lega l jobs.ca
For the Defence
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Media Kit2009
Back to Contents
2009 Media Kit | �PB | 2009 Media Kit
Practice Management — Providing services and tools proven to improve firm productivity and profitability
• PCLaw™ Billing & Accounting Software — North America’s most widely used law office accounting system
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LexisNexis Canada provides Total Practice Solutions that serve professionals’ changing needs and help them achieve excellence in the business and practice of law. The LexisNexis® suite of offerings includes:
Research Solutions — Providing exclusive and the most relevant sources to help you achieve success
• Quicklaw™ — Canada’s most comprehensive online legal research service, combining advanced technology with trusted and authoritative content
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Client Development — Providing industry-leading networking and marketing resources to grow your practice
• Canadian-Lawyers.ca — Canadian online lawyer directory targeted to consumers, to help you gain new business
• Martindale-Hubbell® — International legal print directories that connect lawyers with clients
• martindale.com® — A professional-facing web site providing information about lawyers for lawyers
About LexisNexisw w w . l e x i s n e x i s . c a
About Lex isNex is
Back to Contents
About LexisNexis .............................................................. 1
The Bottom LineProfile ...................................................................................3
Demographics .....................................................................4
2009 Display Advertising Rates ...........................................5
2009 Editorial Calendar ......................................................6
Inserts and Polybags ...........................................................7
Classifieds, Careers and Professional Directory .................7
The Bottom Line Web SiteProfile ...................................................................................8
2009 Banner Advertising Rates ...........................................8
The Lawyers WeeklyProfile ...................................................................................9
Demographics ....................................................................10
2009 Display Advertising Rates ..........................................11
2009 Editorial Calendar ......................................................12
Inserts and Polybags ..........................................................13
Classified Advertising ........................................................13
The Lawyers Weekly Legal Suppliers DirectoryProfile ..................................................................................14
2009 Deadline Schedule ....................................................15
2009 Display Advertising Rates ..........................................15
The Lawyers Weekly Web SiteProfile ..................................................................................16
2009 Banner Advertising Rates ..........................................16
Ontario ReportsProfile ..................................................................................17
Inserts and Polybags ..........................................................17
2009 Display Advertising Rates .........................................18
Classified Line Advertising ................................................18
2009 Deadline Schedule ....................................................19
Law Society DirectoryProfile ..................................................................................20
2010 Edition Display Advertising Rates ..............................20
totallegaljobs.caProfile ..................................................................................21
2009 Rates ..........................................................................22
For the DefenceProfile ..................................................................................23
2009 Display Advertising Rates ..........................................23
2009 Deadline Schedule ....................................................23
Production RequirementsPrint Advertisement .............................................................24
Print Artwork Submission Methods .....................................24
Online Advertisement .........................................................24
Online Artwork Submission Methods ..................................24
Contents
Conten ts
� | 2009 Media Kit
Profile
Canada’s number-one publication for advertisers targeting Canada’s accounting and financial professionals — The Bottom Line!
The Bottom Line is an independent and specialized business periodical that keeps accredited professional accountants, financial managers and consultants abreast on news, trends and technology within the industry.
Established in 1985 as the only fully independent publication serving the memberships of all three major governing bodies for the accounting profession, The Bottom Line is the leading publication when it comes to market share. Because it is the only accounting newspaper in the group, immediate impact is made when advertising within the publication. The Bottom Line is also an excellent vehicle for informing the market of new products and services.
Achieve brand presence through “top of mind” awareness for advertisers appearing in our focus sections. In addition, frequency and multi-product discounts can provide you with a consistent presence and cost savings.
Audited Circulation — 98% Qualified within One Year
• The Bottom Line reaches more than 31,200* accounting and financial professionals through a CCAB audited circulation.
• The Bottom Line has an average of 2 readers per copy (64,000 readers — Insignia Marketing Research Inc. 2005).
• 7 out of 10 accountants take the time to read every issue of The Bottom Line (Insignia Marketing Research Inc. 2005).
* CCAB Statement June 2008 / June Edition
The Bottom Line
The Bot tom L ine
2009 Media Kit | �
Back to Contents
Personal Profile %
Gender
Male 77
Female 23
Age
35–44 26
45+ 74
Total Household Income
<$100,000 23
$100,000 – $150,000 31
$150,001 – $200,000 30
$200,001+ 16
Subscribers to The Bottom Line are affluent, with an average household income of $��5,000.
Professional AccreditationsTotal Sample (300) %
Accounting (net) 94
CA 56
CGA 26
CMA 14
CPA 1
Number of Issues Read Annually16 Issues per Year
Impact of Advertising
• Advertising has tangible impact.
• Half of all subscribers recall having been touched by advertising in The Bottom Line.
• 4 out of �0 have filed ads from The Bottom Line for future reference.
• �6% have purchased a product or service as a result of having seen an ad in The Bottom Line.
Demographics
1–5
6–10
11–15
16
5%
7%
�8%
69%
Filed for future reference
Purchased the product or service
Told another
Contacted advertiser
4�%
�6%
��%
��%
Impact 50%
The Bottom Line is a highly effective publication for reaching key decision makers within an accounting firm.
Over three-quarters of subscribers are the key decision makers or have final authority for office-related acquisitions and leasing.
Research conducted by Insignia Marketing Research Inc. 2005.
The Bot tom L ine
4 | 2009 Media Kit
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2009 Display Advertising Rates
Size (width x height) 1–2 times 3–5 times 6–8 times 9–12 times 13+ times
FuLL PAGE $7,570 $7,280 $6,640 $5,885 $5,315
101/4” x 14” (980 agates / 5 x 196 agates)
MAGAzINE PAGE $5,250 $5,050 $4,610 $4,110 $3,715
8” x 10” (560 agates / 4 x 140 agates)
HALF PAGE $4,920 $4,740 $4,175 $3,670 $3,390
101/4” x 7” (500 agates / 5 x 100 agates)
ONE-THIRD PAGE $3,885 $3,860 $3,415 $3,080 $2,760
6” x 7” (300 agates / 3 x 100 agates)
ONE-QuARTER PAGE $2,885 $2,670 $2,445 $2,205 $1,965
4” x 9” (252 agates / 2 x 126 agates)
ONE-SIxTH PAGE $2,080 $2,010 $1,840 $1,635 $1,490
4” x 6” (170 agates / 2 x 85 agates)
ONE-EIGHTH PAGE $1,775 $1,675 $1,530 $1,360 $1,240
4” x 41/2” (120 agates / 2 x 60 agates)
PROFESSIONAL CARD $460 $425 $400 $375 $335
4” x 21/8” (60 agates / 2 x 30 agates)
EAR LuG $1,095 $980 $850 $730 $615
2” x 11/2”
BASEBAR $1,895 $1,830 $1,750 $1,485 $1,340
101/4” x 21/8” (150 agates / 5 x 30 agates)
Agency Commission — 15% of gross billings to accredited agencies only.G.S.T. will apply to above rates.Surcharge for guaranteed position — 10%.Typesetting Fee — 15%.
All advertising copy subject to approval of the publisher.
Process Colour $1,120 Extra One Colour $470 Extra
The Bot tom L ine
2009 Media Kit | 5
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2009 Editorial Calendar
Issue No. Issue Date Booking and Material Closing Date Publishing Date Special Focus Topic
2501 January December 5 December 11 Year in Review
2502 February January 9 January 15 E-commerce & Information Technology
2503 March February 6 February 12 IFRS 1 — International Financial Reporting Standards
2504 April March 13 March 19 Canada’s Accounting Top 30
2505 May April 9 April 16 Forensic Accounting & Fraud
2506 Mid-May April 24 April 30 Education for Accountants
2507 June May 8 May 14 Governance & Compliance
2508 July June 12 June 18 Annual Software Vendors Directory
2509 August July 10 July 16 Accounting Publications
2510 September August 7 August 13 Payroll & Human Resources
2511 Mid-September August 28 September 3 Marketing
2512 October September 11 September 17 IFRS 2 — International Financial Reporting Standards
2513 Mid-October September 25 October 1 Employment
2514 November October 9 October 15 Starting Your Own Firm
2515 Mid-November October 23 October 29 Toronto Financial Technology Show
2516 December November 13 November 19 Financial Planning
The Bot tom L ine
6 | 2009 Media Kit
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Inserts and Polybags
The most visible way to advertise your message is through direct mail distribution. Your announcement cards, catalogues, promotional postcards, flyers, newsletters or brochures can be distributed between the advertising pages, as an insert. You also have the option of placing the insert on the outside of the publication wrapped in plastic, as a polybag.
Inserts are the most up-front form of advertising available. Your message will reach your target audience in personally addressed copies, making it an efficient, affordable alternative to renting independent lists. You may select full-run distribution, or you may request zoning, which targets those professionals in specific postal code areas.
For maximum impact, inserts or polybags may be combined with strategic use of on-page advertising and teasers — the affordable alternative to direct mail.
Full Run Zoned
Insert $180 per 1,000 $230 per 1,000
Polybag $290 per 1,000 $335 per 1,000(includes one insert piece)
Maximum Size: 81/2” x 11” (folded to 81/2” x 51/2”) piece.
Weight: Maximum 5 grams. Overweight charges apply.
Booking Deadline: Inserts must be booked at least three weeks in advance.
Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date.
Shipping Instructions: Please ship sufficient quantities directly to —Reliable Bookbinders20 Rolark DriveScarborough, ON M1R 4G2Tel.: 416-291-5571Fax: 416-291-3669All boxes must be marked “THE BOTTOM LINE” with issue date and quantities.
Classifieds, Careers and Professional Directory
The Bottom Line Classifieds, Careers and Professional Directory page provides advertisers with a cost-effective alternative to regular display sizes. Your advertisement size and cost are determined by the number of units you choose to purchase.
Special Late Space Closing
Our regular advertising deadline falls on the Friday prior to printing. In order to accommodate last minute advertisements, the Careers page has a deadline of Tuesday, only two days before printing.
Cost per Unit:
One Time: $120
Three Times: $110
Six Times: $92
Nine Times: $87
Thirteen Times: $82
Dimensions per Unit:
Width (Inches) Depth (Inches)
2 1
Box Number: $50 per advertisement.
Please forward all artwork for The Bottom Line to: [email protected]
The Bot tom L ine
2009 Media Kit | 7
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Profile
A logical enhancement to your on-page advertising, The Bottom Line Web Site keeps your business current with the 21st century. Bold graphics and an easy-to-read format make The Bottom Line Web Site a must in your advertising program.
Updated with each issue, the site contains the most current top news stories and other important information to encourage accounting and financial professionals to visit the site regularly.
The Bottom Line Web Sitew w w . t h e b o t t o m l i n e n e w s . c a
2009 Banner Advertising Rates
Size (width x height) Rate* (per month)
VERTICAL TOWER $9652.2” x 8.3” (160 pixels wide x 600 pixels high)
— remains until refresh or new viewer
TOP LEFT OR RIGHT BANNER $4301.67” x 0.83” (160 pixels wide x 80 pixels high)
— remains until refresh or new viewer
BOTTOM HORIzONTAL FOOTER/BASEBAR $5356.5” x 0.83” (470 pixels wide x 60 pixels high)
— appears when scrolling to lower portion of the page
BOTTOM LEFT OR RIGHT BANNER $3201.67” x 0.83” (120 pixels wide x 60 pixels high)
— appears when scrolling to lower portion of the page
*Minimum 4-month requirement.
Links:All advertisements include a hotlink capability at no extra charge.
Production Details:Advertisers to supply creative in final GIF or JPEG format.Advertisement files must not exceed 150K.
All advertising copy subject to approval of the publisher.
Please forward all artwork for The Bottom Line Web Site to: [email protected]
The Bot tom L ine Web S i te
8 | 2009 Media Kit
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Profile
Now in its 27th year as Canada’s premier national weekly legal news source, The Lawyers Weekly provides lawyers with information essential to building and maintaining a successful practice in today’s competitive business environment. The Lawyers Weekly is published 48 times a year and is read by 40,000 professionals across Canada each week.
With over 18,200* (CCAB audited) copies distributed throughout Canada each week, The Lawyers Weekly is one of the most highly recognized brands in Canada’s legal industry. Its readership comprises both private practice and corporate lawyers. The Lawyers Weekly’s hard-hitting news, opinions, and feature articles give legal professionals the information they need to make key decisions in their business lives. Each issue is packed with:
• News stories about the latest significant court rulings from across Canada.
• Stories on new trends and developments in Canadian legislation and legal practice as well as on the business of the practice of law, including the latest developments and trends in management, technology, marketing, career advancement, professional development, recruitment, and regulatory news.
• A “Digest of Recent Decisions” featuring summaries of the most important recent court rulings.
• Profiles of key movers and shakers in the Canadian legal profession.
• Notes on major events in which law societies, bar associations, and law firms are involved.
As an advertiser, you can take advantage of frequency and multi-product discounts that give you cost-effective means to achieve a consistent presence. Advertise in The Lawyers Weekly and increase your brand’s exposure and top-of-mind awareness.
* CCAB Statement March 2008 / March 28th Edition
The Lawyers Weekly
The Lawyers Week ly
2009 Media Kit | 9
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Personal Profile %
Gender
Male 60
Female 40
Age
24–44 39
45+ 61
Total Household Income
<$100,000 20
$100,000 – $150,000 23
$150,001 – $200,000 27
$200,001+ 30
The Lawyers Weekly subscribers are affluent, with an average household income of $�07,000.
Readership
The Lawyers Weekly readership skews towards males (60%), and those living in Ontario (47%).
Number of Issues Read in Past � MonthsAverage 6.5 / 8 issues
Time Spent Reading per IssueMinutes
• On average, lawyers read over 80% of The Lawyers Weekly issues, and spend an average of �� minutes per issue.
• � in 5 (�7%) spends more than �0 minutes reading each issue.
• Each issue is read by �.6 readers; more than doubling the publication’s distribution.
• Once lawyers have finished reading The Lawyers Weekly, 66% save the publication in part or in its entirety for future reference.
• Another �0% pass it on to a colleague.
Impact of Advertising
• Advertising in The Lawyers Weekly has had a tangible impact on one-third of subscribers.
• � in 5 (��%) has filed an ad for future reference.
• �5% have told another about the products or services they saw advertised in The Lawyers Weekly.
• � in �0 (��%) has purchased a product or service seen advertised in The Lawyers Weekly.
Type of Practice
• Subscribers to The Lawyers Weekly are most likely to be employed by a legal firm (4�%).
• � in �0 works in industry, providing corporate counsel.
• �5% are employed by a government (national, provincial or municipal).
Demographics
None
1–3
4–7
8
�%
��%
�4%
6�%
Research conducted by Totum Research Inc. 2008 and Insignia Marketing Research Inc. 2005.
West �4%
Maritimes 8% Territories
�%Quebec
9%
Ontario 47%
Region
Less than 15
15–30
30–60
60+
�5%
48%
�4%
�%
Legal Firm or Practice 70%
Government �4%
Other or Retired �%Corporate
Counsel �4%
The Lawyers Week ly
�0 | 2009 Media Kit
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2009 Display Advertising Rates
Size (width x height) 1–3 times 4–11 times 12–20 times 21–30 times 31+ times
FuLL PAGE $5,975 $5,300 $4,845 $4,380 $3,845
101/4” x 14” (980 agates / 5 x 196 agates)
MAGAzINE PAGE $3,415 $3,025 $2,765 $2,505 $2,200
8” x 10” (560 agates / 4 x 140 agates)
HALF PAGE $3,050 $2,710 $2,465 $2,235 $1,970
101/4” x 7” (500 agates / 5 x 100 agates)
ONE-THIRD PAGE $1,840 $1,620 $1,480 $1,340 $1,190
6” x 7” (300 agates / 3 x 100 agates)
ONE-QuARTER PAGE $1,540 $1,360 $1,250 $1,135 $990
4” x 9” (252 agates / 2 x 126 agates)
ONE-SIxTH PAGE $1,035 $910 $845 $790 $670
4” x 6” (170 agates / 2 x 85 agates)
ONE-EIGHTH PAGE $735 $650 $595 $540 $480
4” x 41/2” (120 agates / 2 x 60 agates)
PROFESSIONAL CARD $375 $325 $295 $270 $240
4” x 21/8” (60 agates / 2 x 30 agates)
EAR LuG $740 $650 $595 $540 $480
2” x 11/2”
BASEBAR $1,460 $1,305 $1,185 $1,085 $940
101/4” x 21/8” (150 agates / 5 x 30 agates)
Agency Commission — 15% of gross billings to accredited agencies only.G.S.T. will apply to above rates.Surcharge for guaranteed position — 10%.Typesetting Fee — 15%.
All advertising copy subject to approval of the publisher.
Process Colour $915 Extra One Colour $365 Extra
The Lawyers Week ly
2009 Media Kit | ��
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2009 Editorial Calendar
Issue No. Issue Date Booking and Material Closing Date Topic 1 Topic 2
2833 January 16 January 2 Insurance Law Energy Law
2834 January 23 January 9 Intellectual Property Environmental Law
2835 January 30 January 16 Business Law Civil Litigation
2836 February 6 January 23 Personal Injury Immigration Law
2837 February 13 January 30 ADR Internet & E-Commerce
2838 February 20 February 6 Family Law Securities Law
2839 February 27 February 13 Real Property Criminal Law
2840 March 6 February 20 Labour & Employment Law Wills, Estates, Charities & Trusts
2841 March 13 February 27 Business Law Intellectual Property
2842 March 20 March 6 Tax Law Bankruptcy & Insolvency
2843 March 27 March 13 Insurance Law Media & Entertainment Law
2844 April 3 March 20 ADR International Trade
2845 April 10 March 27 Wills, Estates, Charities & Trusts Family Law
2846 April 17 April 3 Constitutional Law Information Technology
2847 April 24 April 10 Real Property Aboriginal Law
2848 May 1 April 17 Personal Injury Health Law
2901 May 8 April 24 Intellectual Property Insurance Law
2902 May 15 May 1 Business Law Cross-Border Law
2903 May 22 May 8 Labour & Employment Law Immigration Law
2904 May 29 May 15 Civil Litigation Family Law
2905 June 5 May 22 Information Technology Criminal Law
2906 June 12 May 29 Insurance Law Municipal Law
2907 June 19 June 5 ADR Environmental Law
2908 June 26 June 12 Personal Injury Wills, Estates, Charities & Trusts
2909 July 3 June 19 Family Law Real Property
2910 July 10 June 26 Labour & Employment Law Privacy Law
2911 July 17 July 3 Business Law International Trade
2912 August 7 July 24 Intellectual Property Pensions & Benefits
2913 August 14 July 31 CBA CBA
2914 August 21 August 7 Insurance Law Cross-Border Law
2915 August 28 August 14 Constitutional Law Real Property
2916 September 4 August 21 Civil Litigation Biotechnology Law
2917 September 11 August 28 Labour & Employment Law Personal Injury
2918 September 18 September 4 ADR Intellectual Property
2919 September 25 September 11 Family Law Aboriginal Law
2920 October 2 September 18 Information Technology Municipal Law
2921 October 9 September 25 Real Property Environmental Law
2922 October 16 October 2 Business Law Media & Entertainment Law
2923 October 23 October 9 Criminal Law Immigration Law
2924 October 30 October 16 Insurance Law Legal Aid/Pro Bono Law
2925 November 6 October 23 Labour & Employment Law Personal Injury
2926 November 13 October 30 Family Law Cross-Border Law
2927 November 20 November 6 Information Technology Bankruptcy & Insolvency
2928 November 27 November 13 Intellectual Property Construction Law
2929 December 4 November 20 Wills, Estates, Charities & Trusts Procurement
2930 December 11 November 27 Real Property Administrative Law
2931 December 18 December 4 Personal Injury Criminal Law
2932 December 25 December 11 ADR Year in Review
The Lawyers Week ly
�� | 2009 Media Kit
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Classified Advertising
Word:
$48 for the first 15 words and $1.60 for each word after.
Box Number: $50 per advertisement.
All advertising copy subject to approval of the publisher.
To book your classified advertisement in The Lawyers Weekly, please email us at: [email protected]
Display:
Cost per Unit:
One Time: $120
Three Times: $110
Six Times: $92
Nine Times: $87
Thirteen Times: $82
Dimensions per Unit:
Width (Inches) Depth (Inches)
2 1
Please forward all artwork for The Lawyers Weekly to: [email protected]
Inserts and Polybags
The most visible way to advertise your message is through direct mail distribution. Your announcement cards, catalogues, promotional postcards, flyers, newsletters or brochures can be distributed between the advertising pages, as an insert. You also have the option of placing the insert on the outside of the publication wrapped in plastic, as a polybag.
Inserts are the most up-front form of advertising available. Your message will reach your target audience in personally addressed copies, making it an efficient, affordable alternative to renting independent lists. You may select full-run distribution, or you may request zoning, which targets those professionals in specific postal code areas.
For maximum impact, inserts or polybags may be combined with a strategic use of on-page advertising and teasers — the affordable alternative to direct mail.
Full Run Zoned
Insert $180 per 1,000 $230 per 1,000
Polybag $290 per 1,000 $335 per 1,000(includes one insert piece)
Maximum Size: 81/2” x 11” (folded to 81/2” x 51/2”) piece.
Weight: Maximum 5 grams. Overweight charges apply.
Booking Deadline: Inserts must be booked at least three weeks in advance.
Material Deadline: Your inserts must arrive no later than the Monday, 11 days prior to the issue date.
Shipping Instructions: Please ship sufficient quantities directly to —Reliable Bookbinders20 Rolark DriveScarborough, ON M1R 4G2Tel.: 416-291-5571Fax: 416-291-3669All boxes must be marked “THE LAWYERS WEEKLY” with issue date and quantities.
The Lawyers Week ly
2009 Media Kit | ��
Back to Contents
Profile
The Lawyers Weekly Legal Suppliers Directory is nationally distributed to more than 19,000 legal professionals. It reaches both the Ontario and Canadian markets.
The Directory is a powerful and effective way to present your company’s products and services in one of Canada’s most respected legal publications, The Lawyers Weekly. It is designed as a one-stop reference for lawyers and associated personnel when a purchasing decision is being made.
The Directory is broken into specific categories as they relate to the legal profession. Companies are then further categorized according to their area of business, and are listed alphabetically by company name.
Bold Listing (Price: $85)
Add prominence and be easily identified by setting all your company information in boldface type.
Bonus: Receive an additional Bold Listing at no extra charge under a category of your choice.
Boxed Listing (Price: $290) Box size: 17/8” x 31/2”
Increase your company’s profile through our cost-effective boxed listing. This allows you to provide potential customers with expanded company and product profiles.
Bonus: Receive a FREE Bold Listing under a category of your choice.
The Lawyers Weekly Legal Suppliers Directory
Display Advertising
Display Advertising is your most effective and prominent way of promoting your company’s products and services. As a special one-time offer, advertisers appearing in the Directory receive a special 50% discount off our regular one-time advertising rate.
Bonus: Receive two FREE Bold Listings under two categories of your choice.
Helping you achieve excellence in the business
and practice of law.
Call toll-free1-800-668-6481
or visit our web site atwww.lexisnexis.ca
Save 50% Now!
LexisNexis123 Commerce Valley Drive East Suite 700Markham, Ontario L3T 7W8Tel: (905) 479-2665 Fax: (905) 479-3758Web Site: www.lexisnexis.ca
Bo
ld L
isti
ng
17/8”
31/2”
The Lawyers Week ly Lega l Supp l ie rs D i rec to r y
�4 | 2009 Media Kit
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2009 Deadline Schedule
Issue No. Issue Date Booking and Material Closing Date
Spring 2009 April 24, 2009 Friday, April 10, 2009
Fall 2009 October 16, 2009 Friday, October 9, 2009
2009 Display Advertising Rates
Size (width x height) Introductory Rate Regular Rate
FuLL PAGE $2,988 $5,975
101/4” x 14” (980 agates / 5 x 196 agates)
MAGAzINE PAGE $1,708 $3,415
8” x 10” (560 agates / 4 x 140 agates)
HALF PAGE $1,525 $3,050
101/4” x 7” (500 agates / 5 x 100 agates)
ONE-THIRD PAGE $920 $1,840
6” x 7” (300 agates / 3 x 100 agates)
ONE-QuARTER PAGE $770 $1,540
4” x 9” (252 agates / 2 x 126 agates)
Process Colour $500 ExtraTwo Colour $300 ExtraOne Colour $200 Extra
Please forward all artwork for The Lawyers Weekly Legal Suppliers Directory to: [email protected]
The Lawyers Week ly Lega l Supp l ie rs D i rec to r y
2009 Media Kit | �5
Back to Contents
Profile
A logical enhancement to your on-page advertising program, The Lawyers Weekly Web Site brings your business into the 21st century. Bold graphics and an easy-to-read format make The Lawyers Weekly Web Site a must in your advertising program.
Updated weekly, The Lawyers Weekly Web Site contains the week’s top news stories and other important legal business information. The site is visited regularly by legal professionals across Canada.
The Lawyers Weekly Web Sitew w w . t h e l a w y e r s w e e k l y . c a
2009 Banner Advertising Rates
Size (width x height) Rate* (per month)
VERTICAL TOWER $9652.2” x 8.3” (160 pixels wide x 600 pixels high)
— remains until refresh or new viewer
TOP LEFT OR RIGHT BANNER $4301.67” x 0.83” (160 pixels wide x 80 pixels high)
— remains until refresh or new viewer
BOTTOM HORIzONTAL FOOTER/BASEBAR $5356.5” x 0.83” (470 pixels wide x 60 pixels high)
— appears when scrolling to lower portion of the page
BOTTOM LEFT OR RIGHT BANNER $3201.67” x 0.83” (120 pixels wide x 60 pixels high)
— appears when scrolling to lower portion of the page
*Minimum 4-month requirement.
Links:All advertisements include a hotlink capability at no extra charge.
Production Details:Advertisers to supply creative in final GIF or JPEG format.Advertisement files must not exceed 150K.
All advertising copy subject to approval of the publisher.
Please forward all artwork for The Lawyers Weekly Web Site to: [email protected]
The Lawyers Week ly Web S i te
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Profile
Every lawyer … every week!
Reach the Ontario legal profession with targeted advertising in Ontario Reports, the only publication specifically devoted to case law in Ontario. Published by LexisNexis for The Law Society of Upper Canada, judges and lawyers look to the weekly full-text journal of Ontario Reports for the latest in court decisions, practice directions, career opportunities and announcements to the profession. No other publication is as widely known or read by the Ontario bar.
Ontario Reports has been published by The Law Society of Upper Canada for more than a century. Over 39,000 personally addressed copies of Ontario Reports are delivered every week to all members of The Law Society of Upper Canada; one to every judge and lawyer in the province. This distribution is unmatched by any other legal publication in Ontario.
The frequency of this publication provides the opportunity for greater awareness for your advertising program, and represents a cost-effective way to get your message to a targeted, upscale audience.
Current advertisers in Ontario Reports include companies promoting products and services to the legal profession, recruiters for the legal field, mediators, financial services companies and many more. Ontario Reports has become the place where Ontario firms publish advertisements highlighting various practice areas as well as significant announcements about new hires into their law practice. Take advantage of this opportunity to reach the Ontario legal community with your product or service.
Inserts and Polybags
The most visible way to advertise your message is through direct mail distribution. Your announcement cards, catalogues, promotional postcards, flyers, newsletters or brochures can be distributed between the advertising pages, as an insert. You also have the option of placing the insert on the outside of the publication wrapped in plastic, as a polybag.
Inserts are the most up-front form of advertising available. Your message will reach your target audience in personally addressed copies, making it an efficient, affordable alternative to renting independent lists. You may select full-run distribution, or you may request zoning, which targets those professionals in specific postal code areas.
For maximum impact, inserts or polybags may be combined with a strategic use of on-page advertising and teasers — the affordable alternative to direct mail.
Full Run Zoned
Insert $180 per 1,000 $230 per 1,000
Polybag $290 per 1,000 $335 per 1,000(includes one insert piece)
Maximum Size: 81/2” x 11” (folded to 81/2” x 51/2”) piece.
Weight: Maximum 5 grams. Overweight charges apply.
Booking Deadline: Inserts must be booked at least three weeks in advance.
Material Deadline: Your inserts must arrive no later than the Friday, two weeks prior to the issue date.
Shipping Instructions: Please ship sufficient quantities directly to —Citilogistics Inc.22 Huddersfield RoadEtobicoke, ON M9W 5Z6All boxes must be marked “ONTARIO REPORTS” with issue date and distribution area (e.g., Ontario Reports, Issue Date — June 5, 2009, Quantity: 17,052 — M postal code only).
Ontario Reports
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Ontar io Repor ts
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2009 Display Advertising Rates
General/Announcements — Rates per Issue and Frequency Discount Schedule
Size (width x height) 1–3 times 4–11 times 12–20 times 21–30 times 31+ times
FuLL PAGE $1,495 $1,220 $1,140 $1,065 $990
41/2” x 73/4”
THREE-QuARTER PAGE $1,275 $1,040 $990 $905 $810
41/2” x 57/8”
HALF PAGE $1,030 $885 $810 $760 $650
41/2” x 37/8”
ONE-QuARTER PAGE $670 $570 $535 $490 $415
41/2” x 17/8”
Career/Legal Support — Rates per Issue and Frequency Discount Schedule
Size (width x height) 1 time 2–5 times 6–25 times 26–49 times 50+ times
FuLL PAGE $1,900 $1,600 $1,320 $1,180 $1,035
41/2” x 73/4”
THREE-QuARTER PAGE $1,595 $1,355 $1,115 $990 $870
41/2” x 57/8”
HALF PAGE $1,295 $1,090 $905 $835 $710
41/2” x 37/8”
ONE-QuARTER PAGE $890 $745 $620 $560 $485
41/2” x 17/8”
Cover Advertising — Rates per Issue and Frequency Discount Schedule
Size (width x height) 1–3 times 4–11 times 12–20 times 21–30 times 31+ times
FRONT COVER* $3,165 $2,960 $2,775 $2,615 $2,480
41/2” x 37/8”
OuTSIDE BACk COVER* $3,105 $2,910 $2,745 $2,580 $2,440
41/2” x 57/8”
INSIDE FRONT COVER* $2,915 $2,725 $2,550 $2,405 $2,265
41/2” x 73/4”
INSIDE BACk COVER* $2,785 $2,600 $2,440 $2,300 $2,180
41/2” x 73/4”
*Cover prices include process colour.
Agency Commission — 15% of gross billings to accredited agencies only. G.S.T. will apply to above rates.Surcharge for guaranteed position — 10%. Typesetting fee — 15% (if applicable).
One Colour $485 Extra (available on inside pages)
Classified Line Advertising
$51 per line (approximately 65–75 characters per line, 2 lines minimum). Box Number: $51 per advertisement.
All advertising copy subject to approval of the publisher.
To book your classified line advertisement in Ontario Reports, please call 905-4�5-5804 or toll-free �-800-668-648�, ext. 804, or email us at: [email protected]
Please forward all artwork for Ontario Reports to: [email protected]
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2009 Deadline Schedule
Issue No. Issue Date Booking and Material Closing Date
9501 July 3 June 19
9502 July 10 June 26
9503 July 17 July 3
9504 July 24 July 10
9505 July 31 July 17
9506 August 7 July 24
9507 August 14 July 30
9508 August 21 August 7
9509 August 28 August 14
9510 September 4 August 21
9601 September 11 August 28
9602 September 18 September 3
9603 September 25 September 11
9604 October 2 September 18
9605 October 9 September 25
9606 October 16 October 2
9607 October 23 October 8
9608 October 30 October 16
9609 November 6 October 23
9610 November 13 October 30
9701 November 20 November 6
9702 November 27 November 13
9703 December 4 November 20
9704 December 11 November 27
9705 December 18 December 4
9706 December 25 December 11
Issue No. Issue Date Booking and Material Closing Date
9205 January 2 December 15, 2008
9206 January 9 December 17, 2008
9207 January 16 January 2
9208 January 23 January 9
9209 January 30 January 16
9210 February 6 January 23
9301 February 13 January 30
9302 February 20 February 6
9303 February 27 February 13
9304 March 6 February 20
9305 March 13 February 27
9306 March 20 March 6
9307 March 27 March 13
9308 April 3 March 20
9309 April 10 March 27
9310 April 17 April 3
9401 April 24 April 9
9402 May 1 April 17
9403 May 8 April 24
9404 May 15 May 1
9405 May 22 May 8
9406 May 29 May 15
9407 June 5 May 21
9408 June 12 May 29
9409 June 19 June 5
9410 June 26 June 12
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2010 Edition Display Advertising Rates
Professional Services Section
Size (width x height) One-Time Rate (per issue)
FuLL PAGE $2,850
8” x 10”
HALF PAGE $1,975
8” x 5”
ONE-QuARTER PAGE $1,200
4” x 5”
BuSINESS CARD $775
4” x 21/2”
Covers
Size (width x height) One-Time Rate (per issue)
INSIDE FRONT COVER $5,800*
8” x 10”
INSIDE BACk COVER $3,900*
8” x 10”
END SHEET $5,800*
8” x 10”
*Cover prices include process colour.
Process Colour $1,100 ExtraOne Colour $485 Extra
Contact your Account Executive for closing dates.
All advertising copy subject to approval of the publisher.
Profile
The Law Society Directory is the official list of lawyers and licensed paralegals of The Law Society of Upper Canada. Promote your products or services to lawyers and licensed paralegals in Ontario by purchasing an ad or enhanced listing.
For anyone seeking a definitive list of lawyers and licensed paralegals in Ontario, there will be no better source. The Directory is complete, authoritative, and definitive.
Reach your customers with the Directory that speaks to and represents lawyers and licensed paralegal in Ontario.
Law Society DirectoryThe Official List of Lawyers and Licensed Paralegals of The Law Society of Upper Canada
Law Soc ie ty D i rec to r y
�0 | 2009 Media Kit
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Profile
Developed by LexisNexis, totallegaljobs.ca is a fast and easy way for employers and seekers of legal jobs to come together.
Totallegaljobs.ca is dedicated to legal jobs in Canada. Lawyers … in-house counsel … paralegals … law clerks … articling positions … totallegaljobs.ca is Canada’s most comprehensive legal online job board.
Totallegaljobs.ca features several ways to recruit candidates — from posting jobs to searching our candidate database to managing your recruitment process to building your brand among job seekers.
Posting Jobs
It’s easy to post your jobs on totallegaljobs.ca. Setting up an account is fast and simple and will enable you to post, track, and edit jobs online using our administration system. Many pricing options exist to fit your budget.
• Single Job Postings — Advertise a single job including a logo and company profile using our self-service online channel.
• Multi-job Pricing — Advertise one or more jobs by setting up an account and take advantage of bulk pricing.
Receive a complimentary Company Profile in our “Find an Employer” Section, with any posting.
Totallegaljobs.ca will be promoted through search engine marketing to drive job seekers to the site and maximize the number of candidates viewing the job postings.
Searching Our Candidate Database
Quick and easy to use, our candidate search tool gives you a constantly refreshed database of qualified legal professionals to shortlist.
Managing Your Recruitment Process
Use our administration system to effectively manage your postings, applications, and candidates, or you can choose to have applications emailed or faxed directly to you.
Building Your Brand Among Job Seekers
Totallegaljobs.ca offers a number of ways to help build your brand among job seekers. By posting legal positions on totallegaljobs.ca, you can add a profile of your firm, whether you are a recruiter or a law firm. Additional opportunities exist to increase your firm’s profile:
• Featured Employers — Place your logo on the home page to increase your firm’s visibility.
• Featured Jobs — Highlight key positions on the home page where more job seekers will notice them.
• Company Logos — Add your company logo to your firm profile for increased brand awareness.
To learn more, visit: www.totallegaljobs.ca
totallegaljobs.ca
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Single-job postings will be advertised on totallegaljobs.ca for 30 days. Multi-job packs must be used within 12 months of purchase.
Please submit logo (120x60 pixels) and company profile to: [email protected]
For more information, please visit: www.totallegaljobs.ca
2009 Rates
to ta l lega l jobs.ca
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totallegaljobs.ca
Basic + Company Logo
Single Job $450
2 Jobs $650
3 Jobs $900
4 Jobs $1,100
5 Jobs $1,250
10 Jobs (includes candidate database access) $2,000
Rate subject to change.
For packages of more than 10 postings, please contact your Account Executive.
Featured Employer (Home Page Logo)
Rate
Per Month $250
6 Months $1,350
12 Months $2,400
Rate subject to change.
Featured Job (Home Page)
Rate
Per Job $150 per month
6 Jobs $125 per job per month
12 Jobs $100 per job per month
Rate subject to change.
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Profile
The Criminal Lawyers’ Association is one of the largest specialty legal organizations in Canada. Comprising about 1,000 members, including associate members from across Canada, the association shows strong membership growth annually. For the Defence, the association newsletter published regularly since 1974, is a strong voice for criminal lawyers and everyone concerned with the quality of criminal justice. Articles feature the various perspectives of criminal law experts in plain language, on the most talked-about topics of the day. For the Defence is a critical current awareness publication for the busy criminal lawyer.
For the Defence is published 5 times per year by LexisNexis and is mailed to all members.
Distribution
The publication For the Defence reaches over 1,400 legal professionals targeting the following people:
%
Paid distribution 98
Based in Ontario 95
Lawyers 75
Judges, court officials 15
Other legal professionals 5
Government (Department of Justice, Attorney Generals) 5
For the Defence
2009 Display Advertising Rates
Size (width x height) One-Time Rate (per issue)
BACk COVER $550
81/2” x 11”
INSIDE COVER $440
81/2” x 11”
FuLL PAGE $385
81/2” x 11”
HALF PAGE $275
81/2” x 5”
ONE-QuARTER PAGE $165
4” x 5”
BuSINESS CARD $55
31/2” x 2”
For colour ads please add 30% (only the inside cover, back cover and the inside back cover are printed in colour).
Repeated Savings:
Five Times 20% OffCLA Members 10% Off
2009 Deadline Schedule
Issue No. Issue Date Booking and Material Closing Date
1 – 2009 February February 6
2 – 2009 April April 3
3 – 2009 June June 5
4 – 2009 October October 2
5 – 2009 December November 27
Please forward all artwork for For the Defence to: [email protected]
For the Defence
2009 Media Kit | ��
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Print Advertisement
Preferred file format:High-resolution, properly prepared PDF
Line Screen Values: 300dpi
Background Screen Tints: Not less than 5%, not greater than 75%
File Compatibility: Software, platforms and file formats:
Macintosh® Platform Windows® Platform File Format
QuarkXPress™ 4.0 or 5.0 QuarkXpress 4.0 or 5.0 .qxd
Adobe® Illustrator® Adobe Illustrator .eps
Adobe® Photoshop® Adobe Photoshop CS .tif or .jpg
Adobe® Acrobat® 5.0 Adobe Acrobat 5.0 .pdf
Microsoft® Office 2001 Microsoft Office 1997 .doc
We are able to uncompress files packaged with StuffIt and Zip.
Preflight Files:Prior to submitting files, please verify that all fonts, logos and graphics (i.e., all support files) are included with the final assembly file and that all images are at a minimum resolution of 300dpi and all text at a minimum of 800dpi.
Print Artwork Submission Methods
Send your advertisement as an attachment via email to the following:
The Bottom Line: [email protected]
The Lawyers Weekly: [email protected]
Production Requirements
Online Advertisement
VERTICAL TOWER2.2” wide x 8.3” high (160 pixels wide x 600 pixels high) — remains until refresh or new viewer
TOP LEFT OR RIGHT BANNER1.67” wide x 0.83” high (160 pixels wide x 80 pixels high) — remains until refresh or new viewer
BOTTOM HORIzONTAL FOOTER/BASEBAR6.5” wide x 0.83” high (470 pixels wide x 60 pixels high) — appears when scrolling to lower portion of the page
BOTTOM LEFT OR RIGHT BANNER1.67” wide x 0.83” high (120 pixels wide x 60 pixels high) — appears when scrolling to lower portion of the page
Advertisers to supply creative in final GIF or JPEG format.Advertisement files must not exceed 150K.
Online Artwork Submission Methods
Send your advertisement as an attachment via email to the following:
The Bottom Line Web Site: [email protected]
The Lawyers Weekly Web Site: [email protected]
Ontario Reports: [email protected]
For the Defence: [email protected]
Produc t ion Requ i rements
�4 | 2009 Media Kit
LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700Markham, Ontario L3T 7W8 CANADA
Tel.: 905-479-2665Toll-Free Tel.: 1-800-668-6481Fax: 905-479-3758
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Research Solutions
LexisNexis, the Knowledge Burst logo, Nexis, Martindale-Hubbell, and martindale.com are registered trademarks of Reed Elsevier Properties Inc., used under licence. Quicklaw and QuickFind are trademarks of LexisNexis Canada Inc. Butterworths is a registered trademark of Reed Elsevier (U.K.) Limited and its affiliated companies. PCLaw is a trademark of LexisNexis Practice Management Systems Inc. Time Matters is a registered trademark, and TotalPatent and PatentOptimizer are trademarks, of LexisNexis, a division
of Reed Elsevier Inc. HotDocs is a registered trademark of Matthew Bender and Company Inc. CaseMap, TimeMap, TextMap, and CourtLink are registered trademarks of LexisNexis CourtLink Inc. Concordance and Applied Discovery are registered trademarks, and FYI and PreDiscovery are trademarks, of Applied Discovery Inc. Other products or services may
be trademarks or registered trademarks of their respective companies. © 2008 LexisNexis Canada Inc. All rights reserved. LN-MediaKit-10/08
LexisNexis Canada Inc. 123 Commerce Valley Drive East, Suite 700
Markham, Ontario L3T 7W8 CANADA
2009
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