Date post: | 16-May-2015 |
Category: |
Entertainment & Humor |
Upload: | yonda77 |
View: | 328 times |
Download: | 0 times |
infoUSA – Founded in 1972
Public company since 1992 – NASDAQ (IUSA)
Revenue: $750 Million
Comprised of 28 subsidiaries divided into 3 groups: Database, Research, and Services
Corporate Overview
Corporate Overview
Nearly 4 million customers use infoUSA to find new customers & grow their sales
infoUSA’s database powers the directory services of the top internet sites, including Google, Yahoo!, and AOL
Customers include Microsoft, Wells Fargo, Mapquest, and Time
Mid Markets Overview
Specializes in marketing and database consulting for mid-size companies with 500-10,000 employees
Three Regional offices serve businesses throughout the U.S.
Database Marketing Consultants offer personalized, in-office consulting
Continuous Business Database Updates
Telephone-verification Process – 26 million calls a yearVerify company names, addresses and primary SIC codeCollect contact names and verify employee size and email
Specialized Calling GroupsSmall BusinessLarge Business (100+ employees)Complex Businesses (Linkage)ProfessionalsHealth Care
NCOA Link®
12 times a year
Mid Markets What Makes us Unique?
Mid Markets What Makes us Unique?
Business Database
15.5 Million U.S. & Canadian Businesses3.5 Million New Businesses12 Million Executives & Professionals830,000 Manufacturers230,000 Small Business Owners5.5 Small Business Owners
Consumer Database
210 Million U.S. Customers75 Million Homeowners13.5 Million New Movers3.6 Million New Movers12 Million Bankruptcy Filers135 Million Households w/ Lifestyle Selects
Only Company to Own 12 Proprietary Databases
Business Database Overview
The Most Accurate & Comprehensive Available
14 million U.S. business records
Compilation Process
5,400 Yellow Page directories4,300 business White Page directoriesSecretary of State filing and utility transactionsAnnual reports, EDGAR, 10-Ks & SEC filingsNewspapers, business periodicals, press releases and industry-specific directoriesMore than 600 full-time employees compile & update in the U.S.
- No offshore outsourcing
Contact Name & Title
Company Name
Primary & Secondary Address
City, State, ZIP+4®
Phone & Fax Number
SIC Codes
Employee Size
Sales Volume
Years in Business
Yellow Page Ad Size
ABI / infoUSA Number
Business Database What’s in Our Database?
Credit Rating Score
Business Status (HQ/Branch)
Web Address
Work-at-Home
Call Status Code & Tele-Research Date
Geo-Coding (Latitude/Longitude)
Own / Lease Building
And More!
Business Database New Businesses
3.5 Million New Businesses – 50,000 Added Every Week
The Numbers
3.5 million new businesses200,000 30-day new businesses50,000 weekly new businesses
The Sources
County courthouse filingsSecretary of State incorporationsTransactional utility dataBusiness journals & newspapers
Business Database Corporate Linkage
What is Corporate Linkage?
A system of linking businesses together that are related by ownership or trade name. infoUSA has created an “Operational Linkage” or “Marketing Linkage” concept.
Ultimate Parent Companies
Subsidiary or Division Headquarters
Branch Locations or Plants
TOTAL
31,232
28,140
1,546,084
1,605,456
____________________________________________________
More than 1.6 million records in the infoUSA database are part of the linkage system.
Business Database Executives & Professionals
12 Million Executives & Professionals
The Numbers
More than 30 executive titles, including:CEOCFOPresidentFinance executives
Professional titles include:Physicians & surgeonsEngineersAccountantsAttorneys
Business Database infoCANADA
Quick Facts
1.5 million Canadian businesses1.6 million verification phone calls annually
Why infoCANADA?
Accuracy – no one else telephone-verifies business recordsDepth of coverage – more data than competitionMonthly updates – continuous additions & deletions to ensure our data is the freshest, most accurate in the industry
Consumer Database Overview
135 Million Households, 210 Million Consumers
2 billion additional sources
Compilation rekeys every record that is scanned into the database to increase accuracy of information
Consumer Database Overview
135 Million Households, 210 Million Consumers
Compiled from 75 Sources, Including:Telephone directoriesCredit trade line sourcesReal estate records – public record dataVoter registration recordsTelephone company & utility transaction recordsMail order buyersWarranty / product registration dataBirth announcements / S.S.A. Deceased Files
Consumer Database Overview
More Than 250 Selections, Including:
Number of adultsAddress and telephone numberEstimated incomeHome value, age of home, and mortgage infoMail order buyer / responderHomeowner / renterLength of residenceAgeProprietary buyer behavior clustersProprietary WealthFinder & high-tech model
Consumer Database New Movers
13.5 Million New Movers - 300,000 Added Every Week
The infoUSA AdvantageAdded to file within 90 days of the move; most within 2-3 weeks1-year rolling file of individual & household moves: 13.5 million
The SourcesNew utility connects and disconnectsDeed transfers from county recorder officesChange of address data from magazines and credit card companies
Consumer Database New Movers
Demographic SelectsMove type – outside state, county or ZIP+4® CodeMove distance Telephone numbersAge & incomeHousing type – SFDU/MFDUGender & ethnicity
infoUSA UniquesMore sources than our competitorsBetter coverage than our competitors – 47% more phonesElimination of reconnects, added linesFile creation and delivery – available weekly or monthly
Consumer Database New Homeowners
3.6 Million New Homeowners – 100,000 Added Each Week
The NumbersAdded to file within 90 days of the move; most within 2-3 weeks1-year rolling file of individual & household moves: 15.6 million
The SourcesNew utility connects and disconnectsDeed transfers from county recorder officesChange of address data from magazines and credit card companies
Consumer Database New Homeowners
Demographic SelectsTelephone numbersAge & incomeHome value and mortgage amountMortgage loan typeGender & ethnicity
infoUSA UniquesMore sources than our competitorsBetter coverage than our competitors – 32% more phonesBetter accuracy than our competitorsElimination of reconnects, and added lines
Consumer Database 69 Million Households
with Lifestyle Selects
More Than 60 Lifestyle Market Segments Available
Demographic Selects IncludeOutdoor enthusiastsGolfersGardenersMail order buyersInvestorsHealth and fitnessOccupationDonors
SourcesWhite Page telephone directoriesReal estate recordsMail order buyers/respondersOther public sources
Consumer Database Public Records
Bankruptcies & Tax Liens
Demographic SelectsBusiness or individualsBankruptcy type and status, or filing, discharge or dismissal dateTax lien type, status, filing date, closing date & amountHousehold demographics
Sources and StatsMore than 8,000 federal, county & local courthouses12 million bankruptcy record filings1.2 tax lien records
Bankruptcy Filers Are:Ready to re-establish payment and credit historiesInterested in special financing or consulting
Applications:Use a suppression toolAvailable to append to customer filesEnhanced with demographic information
Consumer Database infoCANADA
Quick Facts
12 million Canadian consumers1.6 million verification phone calls annually
Why infoCANADA?
Accuracy – the largest and most accurate Canadian consumer databaseAbility to Segment – target markets with demographic informationMonthly updates – the freshest and most comprehensive consumer data available
Mid Market Solutions Services
Help you identify your best consumer & business prospects
Provide postal. Telemarketing, and opt-in email prospect lists to support your online and offline efforts
Clean in-house customer files
Append in-house files with valuable information for profiling & marketing research
Provide custom analytical services including cloning and response models
Reduce your selling costs, and increase your sales & profitability
Database Marketing ServicesEmail Campaigns
Modeling & AnalyticsROI Calculators
MarketZone® GOLD
Mid Market Solutions Data Marketing Services
List enhancements: data appends / file overlays
Merge/purge: duplicate removal
Suppression file processing: DMA telephone, mail & email DNC files, FTC DNC file, deceased
List Hygiene: NCOALINK® , DSF2, CASS, DPV (USPS® Licensee) + Proprietary DMCOA
Customer profile analysis & marketing penetration reports
Business & consumer modeling services
Mid Market Solutions Data Marketing Services
Business Elements for Append include:
Phone numberFax numberSIC codes & descriptionsContact names & titles
Employee sizeSales volumeYears in businessCorporate linkage
And more!
Consumer Elements for Append include:
Phone numberHousehold incomeAgeWealth/net worth models
Home valueLength of residenceOwn/rent status
And more!
Mid Market Solutions Email Campaigns
Business Email Campaigns
2.3 Million Opt-In Business Emails
All records are demographically matched. Contact information available, including phone numbers and mailing addresses
Each individual has opted-in for third-party offers
Price of email rental includes delivery of email message
We deploy the emails and provide you the details of the campaign
Consumer Email Campaigns
15 Million Opt-In Consumer Emails
Each individual has been contacted
All records have a postal address
Price of email rental includes delivery of email message
We deploy the emails and provide you the details of the campaign
Email bMid Market Solutions Email Campaigns
Business Email Campaigns
2.3 Million Opt-In Business Emails
Selection criteria include:
Consumer Email Campaigns
SIC CodeSales VolumeEmployee SizeProfessional Title
One professional per companyKey executivesYears in businessAll emails per company
15 Million Opt-In Consumer Emails
Selection criteria include:
Age GenderLifestyle selectsIncome
Credit cardHomeowner/renterLength of residence
And more!
Mid Market Solutions Modeling & Profiling
Analyze Your Customers and Find More Like Them
Customer Profile Information Includes:
Employee sizeSales VolumeCredit score ratingMajor industries, SIC Codes
Modeling & Analytical Services Include:
Age & incomeHousehold incomeBuyer incomeHome value & own vs. rent
Standard profiling reportsGeographical MappingPenetration reports
Customer profile analysisZip modelsCloning models
Mid Market Solutions Online Service available 24/7
Manage Your Marketing Dollars, Maximize Sales Growth
MarketZone® GOLD:
Analyze your current customers, find new prospects, create reports, manage marketing campaigns and generate new sales.
ROI Calculators:
Get an instant snapshot of potential ROI using our online ROI calculators
Mid Market Solutions Why infoUSA?
More than 35 years’ experienceHelping salespeople, entrepreneurs, small, medium, and large businesses, and others find new customers and grow their business
Bold blend of marketing services &Custom solutions help companies succeed
We spend $50 million a year toBring our customers the freshest, most complete databases available
Long-term, partnership approach to client relationships
…Your Success is Our Success!
Thank you for your time!Rep Name
Sr. Database Marketing Consultant
For more information, call at [email protected]
Or visit us online at: www.infousamm.com