Building Community

Copyright 2009 Cre8pc.com Search Camp Philly 2009

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On the Internet

Kim Krause Berg (aka “CRE8PC”)

Copyright 2009 Cre8pc.com Search Camp Philly 2009

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Web Site Usability and SEO ConsultantFounder:Cre8pc.comUsabilityEffect.comCre8asiteforums.comAkesana.com

Consultant, writer, columnist, SEO, Internet software QA testing, user manuals, requirements documentation, accessibility, usability, forums owner, instructor for

the SearchEngineCollege.com

Member of the Usability Professionals AssociationMember of the American Society for Information Science and Technology

(ASIS&T)

Where for Art Thou, Community?

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Forums Twitter; Twitter lists MySpace Facebook; Fans of… Digg Blogs Sphinn Linked in Amazon Social Networking sites – demographic Catalyze - http://www.catalyze.org/ (for business analysts and usability) Stumbleupon Product sites – user generated feedback; http://www.40somethingreviews.com/

Combos – product reviews and demographic Linkedin, Plaxo, Friendfeed Linkedin Groups Youtube

Must You Get Involved?

YOU WILL BE DISTRACTED.Consider your reputation/brand when you

write.

Why do you need an Internet social life?

Determine need, then decide best choice for family, or co-workers or business networking or promotion.

Different user names for different

communities is fine.

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TWITTER

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Like an open pub Most are selective about whom to follow Can moderate followers and most do. Some followers aren’t real. Desperate for attention (Will accept everyone) 140 characters

Allows insight into personalities Feels like coworkers, like IM Can ask for help in airports, conferences Starts out as a tool and develops into Community Opinions of people change http://tweetdeck.com/beta/ and other tools that list Tweets

RETWEETS

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ComparisonComparison ComparisionComparision

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Facebook: Used more for business Can approve or unapproved Friends Put up business cards Get testimonials MySpace: Dating Friends Music Lots of ads Linked in: Professional Networking and hire Testimonials Q & A

Forums: Moderated Shows conversation history Displays more information about each member Bad members are removed Anti-spam

Blogs: Moderated Fewer responses 1 way conversation the norm

Twitter: Hard to keep up with comments volume Not moderated (but spam is reportable)

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Comparisons and Traits

Behavior in Social Networking Environments

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Is it true, is it necessary, is it kind? Check spelling Don’t “link drop” in forums Always READ HOUSE RULES for any community you join Allow yourself to be open to alternate views, opinions Do not edit or delete blog comments if the commenter disagrees

with you Avoid judging someone when all they have is 140 characters to

write with Turn a negative into positive – Ask yourself, could this person be a

good member of our community? (Sometimes a small nudge is all that’s needed.)

Use emoticons to express feelings, emotions, slant Get involved in your community; volunteer

EthicsEthics PrivacyPrivacy

Copyright 2009 Cre8pc.com Search Camp Philly 2009

People WILL use social networks against you

Bad behavior can and does create lawsuits

Leaving spam and ugly comments is a reportable offense

Do not type drunk Communities create themselves

(Don’t be a control freak.) Moderate comments to avoid flame

wars

There is no such thing as privacy Let people tag themselves Do not ID anyone underage Some communities check your IP,

user name and email address for past history

Moderate comments to protect our guest

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A Word about…

http://www.usabilityeffect.com/freeresources.doc

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http://twitter.com/kim_cre8pc

http://www.facebook.com/cre8pc