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| Date post: | 14-Dec-2014 |
| Category: |
Business |
| Upload: | searchcamp-philly |
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Social Media & PR
Liana “Li” EvansSearchCamp Philly – Philadelphia, PA
October 2009Twitter: @storyspinner
Liana “Li” Evans
Forget What You Know… It’s a New World Out There
How’d We Get Here?
Strategic Shift in Control
Social Media’s Different
It’s Not About Spin, It’s Not About Control
Do You Know Your Online Audience?
What Types of Social Media Do They Use?
They Don’t Care About You
It’s About Sharing
Valuable Content Matters
…but the end user decides what’s valuable, not you
Hate To Be Marketed To
Can Sniff Out Frauds
Don’t Be Stupid
Seriously….
Approach With Caution
Tactics in the Absence of Strategy
…………Is Like Doing Nothing At All
Contact
Director of Social Media
SergentiCommunications.comTakeItInHouse.com
SocialConversations.com
[email protected] Twitter: @storyspinnerSearchMarketingGurus.com
lianaevans.com
