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© 2008 IBM CorporationClub Alliances SaaS IDR 1er Avril 2009
ISV and Developer Relations
Programme IBM SaaS Specialty Anne Carriere, Manager ISV & Developer Relations
ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
ISV and Developer Relations – Transforming to serve the Global Ecosystem
We aspire to drive market leadership for IBM by building a community of skilled IT students, professionals, and partners
who passionately use, recommend, and add value to our products and solutions.
ISV & Developer Relations Mission
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
IBM SaaS Partner ProgramIBM SaaS Partner Program
Collaborate
Collaborate & Enable
Market
Deliver
IBM Software as a
Service
Community• Market Research• Education • Enablement &
Technical Resources
Specialty • Branding• Awareness• Demand Generation• Channel
Development
Technology• Scalable, reliable and open-standards software• Server and Storage solutions• Managed Hosting Services
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
http://www.ibm.com/partnerworld/industrynetworks
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
IBM Offers Collaboration & Knowledge ExchangeIBM Offers Collaboration & Knowledge Exchange
SaaS Community
Education•Whitepapers•Podcasts•Access to Blogs•Market News
Enablement•Virtual Innovation Center courses
•Consulting support
Collaboration•Newsletter•Connection Events•Value Net
CRITERES:• PartnerWorld Member• SaaS Interest Selected
www.ibm.com/partnerworld/saas
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
Education via IBM Virtual Innovation CenterEducation via IBM Virtual Innovation Center
Easy access to Software as a Service technical enablement resources available around the clock and around the world
www.ibm.com/partnerworld/saas
Support you need…when you need it!
• Technical courses & sales education • Access comprehensive courses on financial modeling, business processes, and technical considerations of SaaS solutions.
• Technical support (Live chat in 8 languages)• E-mail response to simple or in-depth technical questions and issues
• Skills enablement• Architecture consultation• Porting and testing labs• VPN access to IBM servers and middleware
SaaS Community Benefit
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
Enablement at www.SaaSpace.comEnablement at www.SaaSpace.com
► SaaSpace.com
• Online Collaborative venue for SaaS companies
– SaaS Technology providers.
– Consultants.
– Outsourced development.
• Establish new relationships
• Develop innovative business models
• Share group intelligence
• Drive Market change
Enablement
In-HouseIn-House
SaaSpace.comSaaSpace.com
Platform as a Service
Platform as a Service
SaaS Community Benefit
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
www.ibm.com/partnerworld/saas
IBM Innovation CentersIBM Innovation Centers
• 30+ centers worldwide• Paris, Casablanca• La Gaude .
• Secure porting labs• Expert technical assistance throughout
development cycle• Latest hardware & software• Workshops and seminars• Software development tools• Onsite and remote access
Design, architect, education, porting and enablement services for IBM Business Partners
Expand business opportunities Lower development costs Get your products to market quickly
ibm.com/partnerworld/iic
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
IBM Offers Resources & Benefits to Build IBM Offers Resources & Benefits to Build Effective Marketing CampaignsEffective Marketing Campaigns
SaaS Specialty
Awareness•Customer Success Stories
•Partner Podcast•Solution Demo
Demand Generation•Marketing Consultants•Showcase Listing•SaaS Campaign Designer template
Branding•Powering on Demand applications Logo
CRITERES:• PartnerWorld Advanced • 2 IBM technologies (IBM Hosting, IBM Hardware,
IBM Middleware) used in SaaS solution
www.ibm.com/partnerworld/saas
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
Administrations publiques
Assurance
Commerce de gros
Télécommunications
AutomobileEducation
Commerce de détail Banques
Media & Loisirs
Santé & Sciences de la Vie
Marchés Financiers
Industrie
Energie & services
PWIN PartnerWorld Industry Networks
Transport & Voyages
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
Campagne par industrieCampagne par industrie
Co-MarketingCo-Marketing Aide à la venteAide à la vente
Vitrine de vos solutions applicatives
IBM Business Partner Application showcase
Télemarketing
Accès aux avantages PWIN pour les Partenaires SaaS Specialty
Séminaires clients chez IBM
Organisez vos séminaires clients gratuits dans les locaux IBM : Forum centers , Innovation center
Pipeline GenerationDétection de projets par agence dédiée
Event Participationnouveau bénéfice depuis juin 2008
Optimisation de votre visibilité sur Internet ( Google..)Conseils d’une agence interactive
emailingsMailings avec Référence client
ibm.com/partnerworld/industrynetworks
Advanced Advanced
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ISV and Developer Relations
Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation
IDR : Partenariat Editeurs SaaS en résumé
► L’accès au statut PartnerWorld Advanced nécessite la déclaration d’une installation client qui utilise au minimum 2 des 3 technologies suivantes :
• Serveurs IBM
• Middleware IBM (Tivoli, DB2, Websphere, Lotus)
• Hébergement SaaS
► Editeurs SaaS Specialty
• Etre éditeur PartnerWorld Advanced
• Avoir une solution commercialisée en mode SaaS
• Logo powering on demand
► Votre contact IDR – IBM Innovation Center
• Michel Lara – [email protected]