+ All Categories
Home > Documents > 2010-2011 Miami Media Kit

2010-2011 Miami Media Kit

Date post: 11-May-2015
Category:
Upload: rcab418489
View: 1,578 times
Download: 1 times
Share this document with a friend
Popular Tags:
19
Transcript
Page 1: 2010-2011 Miami Media Kit
Page 2: 2010-2011 Miami Media Kit

The University of Miami’s main campus is located on

260 acres in the City of Coral Gables, a suburb just

south of Miami. Also known as “The City Beautiful,”

Coral Gables boasts a vibrant business and cultural

community set in a tropical, Mediterranean

environment.

Since the inaugural class of 1926, The University of

Miami has since held an unparalleled standard of

academic excellence. The University of Miami is the

largest, most comprehensive private research

university in the southeastern United States with a

well-earned reputation for academic excellence.

More than 15,000 undergraduate and graduate

students from every state and more than 140 nations

around the world call UM home during the academic

semesters.

UM alumni live in all 50 states and in 148 foreign

countries; over 64,000 reside in Florida, including

approximately 37,000 in Miami-Dade County. There

are more than 155,000 alumni in UM’s history.

Miami-Dade’s ideal location as the gateway to the

Americas attracts businesses worldwide that choose

to open their Latin American headquarters in South

Florida. The University community spends over $1.5

billion annually in Miami-Dade County, creating a

total economic impact of on the state of Florida of

$3.9 billion and supporting one of every 28 jobs in

the county.

Page 3: 2010-2011 Miami Media Kit

Hurricane Sports Properties (HSP) is the exclusive

multi-media rights holder for UM Athletics. HSP offers

one-stop shopping for businesses and corporations

looking for advertising, marketing or association with

the Hurricane sports programs. Through targeted

business solutions, HSP can customize specific

packages to meet your corporate objectives.

SPONSORSHIP ELEMENTS

Radio – statewide/local

Television

Signage

Event impact & game day marketing

Print opportunities

Hospitality & priority access

Customized web campaigns on

Hurricanesports.com

Targeted business solutions

Interactive mobile promotions

Page 4: 2010-2011 Miami Media Kit

ISP Sports of Winston-Salem, North Carolina and Learfield Communications of Jefferson

City, Missouri jointly hold the exclusive multi-media rights for the Miami Hurricanes. Learfield

and ISP are the leading multi-media rights holders in collegiate athletics, representing over

100 leading universities across the country.

Page 5: 2010-2011 Miami Media Kit

A New Home

2008 marked the beginning of a new tradition as the Miami

Hurricanes moved into their new home at SunLife Stadium.

The new venue gives UM one of the most state-of-the-art

facilities in college football and provides Hurricane fans a

“first-class” experience both on and off the field.

A TRADITION OF EXCELLENCE

The Miami Hurricanes are one of the most

recognized and successful sports programs in all

of collegiate athletics. UM has a strong tradition

of excellence both on and off the field of play.

Five-time football National Champions (1983,

1987, 1989, 1991, 2001)

Four-time baseball National Champions (1982, 1985,

1999, 2001)

UM has won 16 team National Championships since 1970

and over 40 individual National Championships.

In 2006-07, the men's basketball team, the baseball team

and the football squad all scored marks above the

Division I average on the NCAA's Academic Progress

Report, with the football team scoring in 80th-90th

percentile

Page 6: 2010-2011 Miami Media Kit

ATLANTIC COAST CONFERENCE

The Atlantic Coast Conference has provided some of

the highest level competition and has produced

some of the most elite athletic programs in the

country for over 50 years.

Long known as predominantly a basketball

conference, the Atlantic Coast Conference has

become one of the strongest football conferences as

well. Couple that with the ACC’s tradition of

excellence in both women’s and Olympic sports, and

you’ve got simply the best intercollegiate conference

in the country!

Since 2005, the ACC has boasted 12 of the finest

academic and athletic institutions in the country. The

current list of schools include: Clemson, Duke,

Florida State, Georgia Tech, Maryland, North

Carolina, North Carolina State, Wake Forest,

Virginia, Virginia Tech, Miami and Boston College.

Page 7: 2010-2011 Miami Media Kit

2010 MIAMI FOOTBALL

The eagerly anticipated 2010 University of Miami football

season has a competitive non-conference schedule and

a challenging conference home schedule. The non-

conference schedule features perennial power Ohio

State as well as Pittsburgh. The ACC home schedule

includes Florida State, North Carolina, Maryland and

Virginia Tech.

20010-11 MIAMI MEN’S BASKETBALL

The University of Miami basketball team plays in one of

the top conferences in the country, the ACC. The Miami

Hurricanes play against top competition each year such

as Duke, North Carolina, Wake Forest and Maryland.

Their competitive conference schedule makes for an

exciting atmosphere at the BankUnited Center.

20010-11 MIAMI WOMEN’S BASKETBALL

The Miami women’s basketball team is looking to make

their mark in the most competitive conference in the

country, the ACC. The Lady Hurricanes are one of the

up and coming programs in the nation and play host

each year to in-conference rivals like North Carolina and

Duke..

2010 MIAMI BASEBALL

The UM baseball team opened the season ranked in the

top 15 as they looked to build upon the success of last

season. The Hurricanes play one of the toughest

schedules in the ACC with a road trip to Duke and North

Carolina State while hosting North Carolina, Maryland

and Virginia as well as SEC rival Florida.

Page 8: 2010-2011 Miami Media Kit

SUNLIFE STADIUM

Brand new home of the Miami Hurricanes

Seating capacity of 76,500 and more than

22,000 parking spaces for guest

convenience

Continued traditions of Hurricane football

including the team running on the field

through the smoke tunnel, the Miami Ring of

Honor, and "Touchdown Tommy," the

cannon fired each time the Hurricanes score

A state-of-the-art facility that boasts all-

chairback seats, new high-definition video

boards, four 103-inch plasma display boards

including one of the world's largest plasma

TVs, over 2,000 television monitors

throughout the stadium, and an all-new LED

ribbon board

Home of the Miami Dolphins, the FedEx

Orange Bowl, and five Super Bowls

SUNLIFE STADIUM SIGNAGE

Stadium signage is the most effective way to

make an impact on Hurricane football fans. A

custom designed sign, strategically located in or

around SunLife Stadium helps create brand

awareness in South Florida for your company.

Many high profile signage locations exist at

SunLife Stadium.

Page 9: 2010-2011 Miami Media Kit

HIGH DEFINITION VIDEOBOARD SIGNAGE

The most visible signage available for all Miami

Hurricane fans in attendance

The two scoreboards will be located in the East and

West End Zones and will have up to eight (8)

available signage positions. In addition, the

scoreboards will have video replay, in-game video

features and several other marketing capabilities.

LED RIBBON BOARD

SunLife Stadium features on of the longest LED

ribbon board in the world, adding a dynamic

entertainment dimension to the stadium experience.

FIELD LEVEL SIGNAGE

The most prominent television visible opportunity at

SunLife Stadium. Each position will be in a perfect

location to maximize television exposure as well as

visibility to in-stadium fans. TV angle Signage

measure 8’ x 24’.

Page 10: 2010-2011 Miami Media Kit

BANKUNITED CENTER

Home of Hurricane men’s and women’s basketball

Opened in January of 2002

Built for 10,000 seating capacity, with initial seating for

7,000

Center of campus community featuring other events such

as concerts, graduations, family shows, trade shows,

banquets and the first presidential debate in 2004.

SCOREBOARD SIGNAGE

Permanent back-lit signage on the center hung main

scoreboard

Tri-vision signage on the center hung main scoreboard

Back-lit signage on each of the four auxiliary

scoreboards located in the four corners of the arena

Logo opportunities on the main scoreboard led board

TELEVISION SIGNAGE

40 feet of continuous rotational signage at the scorers

table

10 feet of rotational signage on the baseline

20 feet of continuous rotational signage at the press row

table

Goal pads

OTHER OPPORTUNITIES

Team tunnel entrances

Back-lit concourse signage

Concessions and restroom signage

Customized locations throughout the venue

Page 11: 2010-2011 Miami Media Kit

ALEX RODRIGUEZ PARK

Home of Hurricane baseball

Current Capacity of 5,000 with an average attendance of over 2,300 per home game.

SCOREBOARD SIGNAGE

Brand new scoreboard for 2010 with video and

multi-media capability

Permanent back-lit signage on the main scoreboard

Tri-vision signage on the main scoreboard

OTHER SIGNAGE

Outfield banner

Press box

Baseline

Bullpen

Home plate

Customized locations throughout the stadium

Page 12: 2010-2011 Miami Media Kit

INTERACTIVE MOBILE PROMOTIONS

Interactive Mobile Promotions provide innovative

technology that enables market driven sports brands to

transform and develop connections that intensify fan

relationships with teams and players across all sports and

age groups.

To engage sports fans via their mobile device, the

interaction must be quick, simple and fun. Mobile

applications help stay connected to fans during

the event and after they leave the venue.

A better fan experience increases fan

loyalty and generates valuable word

of mouth advertising.

Text to win

Mobile couponing

Virtual Races

Virtual Tug of Wars

Pix to Screen

Games

Alerts

Page 13: 2010-2011 Miami Media Kit

COBB STADIUM

Cobb Stadium gives fans an intimate setting to

watch University of Miami Olympic events and also

the ability of your company to create a marketing

presence. Event sponsorship, facility signage, and

on-site presence are all effective marketing tools

enhanced by the amenities of Cobb Stadium

Built in 1999 and dedicated to Ambassador

Charles E. Cobb Jr. for their contributions to its

construction

Seating capacity is approximately 500

NEIL SCHIFF TENNIS CENTER

Home of the men’s and women’s tennis teams

Features eight (8) varsity courts that are flanked

on two sides by seating for more than 1,000

spectators, including 144 courtside chair backs.

Hosts the International Junior Orange Bowl

tournament and has hosted the NCAA Division I

Women’s Tennis Championships Regional.

The varsity courts at the Neil Schiff Tennis

Center are designed for open spectator access,

with spacious walkways that allow a clear view

to every court in use during a match. The facility

received the 1987 Tennis Industry Magazine

Court of the Year Award and is conducive for

creating a highly effective marketing presence.

Among the most effective marketing tools at the

tennis center include: event sponsorship,

signage and other onsite campaigns

Page 14: 2010-2011 Miami Media Kit

WQAM Sports Radio 560 is the exclusive broadcast partner for University of Miami Athletics.

WQAM is the sports radio leader in South Florida and boasts an impressive lineup of play by

play partners, including the Miami Hurricanes, Florida Marlins and the Florida Panthers.

BROADCAST OPPORTUNITIES INCLUDE:

Hurricane Hotline

Play-by-play

Football

Basketball

Baseball

Live reads

Local broadcasts

Statewide broadcasts

Page 15: 2010-2011 Miami Media Kit

EVENT IMPACT AND GAMEDAY

Presenting sponsorships

Interactive day-of-game promotions

Display and sampling opportunities

Premium fan giveaways

Branded vending

Business to business hospitality

Brand awareness signage

Dolphin Stadium

BankUnited Center

Alex Rodriguez Park

Cobb Stadium

Page 16: 2010-2011 Miami Media Kit

TARGET MARKETING & PROMOTIONS

Retail promotions

Electronic scoreboard and public

address announcements

Corporate hospitality

Youth-targeted marketing

Merchandising/retail promotions

ON-SITE PRESENCE

Fan interactive games

Exhibition booth

Entertainment sponsorship

Branded vending

Page 17: 2010-2011 Miami Media Kit

HURRICANESPORTS.COM

Banner advertising

Online features

Customized promotions

Advertising opportunities

in weekly e-blast

Page 18: 2010-2011 Miami Media Kit

GAME DAY PROGRAMS

Exciting UM publications feature colorful photography, stories, and

commentary previewing the match-up of the day, team rosters, special

stories and unique advertising opportunities.

ADDITIONAL TARGETED PRINT

Schedule cards

Posters

Ticket back advertising

Ticket envelopes

Direct mail to season ticket holders

Page 19: 2010-2011 Miami Media Kit

“The relationship with McDonald’s and Hurricane Sports has been a true

partnership. It’s been a pleasure to work with such a great team. You

have always gone above and beyond our “sponsorship agreement” and

made this a mutually beneficial relationship. We look forward to continued

success. i’m lovin’ the U.”

Mike Castillo

VP – McDonald’s Marketing Association

“The Florida Department of Agriculture and Consumer Services has worked with Hurricane

Sport Properties’ football marketing program for the past five years. The return on investment

with this program has been positive for Florida’s agriculture message and the Hurricane Sports

Properties staff is always responsive and professional. As funds are available we plan to

continue with this promotional program..”

Charles H. Bronson

Commissioner

Florida Department of Agriculture and Consumer Services

“Working with Hurricane Sports Properties continues to be an immense

pleasure. In addition to providing excellent promotion for our campaigns,

HSP offers exceptional service that goes well beyond the ink on the

contract. We look forward to the continued success our partnership.”

Terrius Greene

Florida Department of Transportation


Recommended