© 2010 IBM Corporation
The exploding ecosystem of mobility
Karen Newman / IBM2010 Automotive News World Congress
© 2010 IBM Corporation
We all know the traditional boundaries of the industry have been shifting and blurring…
Automotive
Consumer Electronics
Energy
Government/Transportation
TelecommunicationsSoftware
Insurance/Others
Communities
GeographiesSocial Networks
© 2010 IBM Corporation
The ability to excel across a broad ecosystem has been recognized by the industry one of its largest shortcoming to address
3.1
4.6
1
2
3
4
5
2008 2020
Not important
Critical
+48% “The era when all work is completed within the industry is over. We need to interface with several external entities
to be successful”–Japanese Automotive OEM
© 2010 IBM Corporation
In the past and still today many interactions with other industries may be viewed as “collisions”…
Automotive
Government
Challenges of industry monitoring by government from economic stimulus
Energy
Relationships with energy companies changing due to vehicle electrification
CommunitiesSocial Networks
The push to get closer to consumers remains “hit or miss”
and must continue to develop
Consumer Electronics Telecommunications
Software
Rate of innovation in Telco and Electronics is much faster than
Automotive
© 2010 IBM Corporation
…however, Automotive companies are also aggressively forging new alliances and partnerships that are bettering the industry
20%
51%
17%
4%
8%Over 25
16 to 25
6 to 16
None
1 to 5
Q: How many companies outside the traditional automotive industry have you developed partnerships and collaboration with in the past 2 years, where none existed before?
nearly 30%
© 2010 IBM Corporation
These partnerships are often with industries that auto companies had little to do with just a few years ago
36%
33%
26%
26%
25%
22%
22%
22%
20%
19%
18%
15%
12%
11%
9%
9%
15%
Q: What industries are you more actively partnering and collaborating with today than you were two years ago?
Alternative Energy Providers
Academia
IT/Software Providers
Battery Suppliers
Consumer Electronics
Local/State Government
Media/Content/App Developers
Federal Government
Banking and Finance Companies
Electric Utilities
Telecommunications
Mobile Device Manufacturers
Intermodal Transport Providers
Biotechnology/Bio-sensor Providers
Insurance Providers
Fleets / Car Sharing
Others
© 2010 IBM Corporation
Economic difficulties and stimulus investment are accelerating the path toward electrification of our mobility…
© 2010 IBM Corporation
As the pace of urbanization increases, the seeds for innovation in our mobility are also being sown
0%
20%
40%
60%
80%
100%
Developed Developing
1990 2020f 2050f
Population living in cities, 1970-2050% of total population
© 2010 IBM Corporation
Technology in the vehicle and across the internet are enabling automotive companies to get closer to consumers than ever before
© 2010 IBM Corporation
“In the next 10 years we will have more change than in the 50 years before”
–European Automotive OEM, 2008IBM Automotive 2020 Study