2010 Census: An Overview2010 Census: An Overview

2/9/2010

The Dallas Region: The Dallas Region:

Focus on TexasFocus on Texas • 2009 Most Current

Population Estimate of TX: 24,782,302

• 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981

• Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas

2006-2008 ACS Most Current Estimate of Race & Hispanic

Origin for TX:

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TexasTotal

PopulationPercent

Total Pop 23,845,989 100%

White Alone Non Hispanic

11,397,884 47.8%

Black Alone Non Hispanic

2,691,832 11.3%

AIAN* Alone Non Hispanic

75,268 0.3%

AsianNon Hispanic

795,368 3.3%

Some Other Race

Non Hispanic44,720 0.2%

Hispanic or Latino (of any

Race)8,566,395 35.9%

*AIAN … American Indian & Alaskan Native * NHOP … Native Hawaiian & Other Pacific Islander

Steps in Conducting a Steps in Conducting a DecennialDecennial

1. Find out where people live

2. Get questionnaires to them

3. Encourage them to fill it out & return it

4. Chase after the ones that don’t respond

5. Ensure we got the numbers right & everyone was counted

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1. Finding out where people live1. Finding out where people live

• By Geography– Master Address File– LUCA– Post office– Canvassing operations

• Places where people live or could live

– New construction

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2. Getting questionnaires to 2. Getting questionnaires to peoplepeople

• Delivery methods– Mail Out – Mail Back … 89% of the

population of TX – Update Leave … 10% of the

population of TX– Update Enumerate … 1% of the

population of TX

• Be Counted program– March 19- April 19

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3. Encourage them to fill it out & return it3. Encourage them to fill it out & return it• Outreach

– Partnership: TX • 75 Partnership Specialists and 160 Partnership Assistants for a total of 235• In TX, we have 13,178 Partner Organizations• In TX, we have 329 Complete Count Committees

– Special Programs: TX• Census in the Schools: 1160 public, private, & charter schools & 648 school districts

participating in the program• Religious Program: 4,153 Faith Based partner organizations• Language materials Dallas RCC has produced: Spanish, Vietnamese, Korean,

Japanese, and Chinese • In-language questionnaires (6) & 59 language guides

– 6: English, Chinese, Simplified Korean, Russian, Spanish, & Vietnamese

• Questionnaire Assistance Centers : TX will have around 2,090 ( about 55 per LCO)

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Examples of In-Language Posters

Arabic Action Poster Vietnamese Awareness

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Examples of In-Language Posters

Chinese Awareness Spanish Confidentiality

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Outreach cont… MediaOutreach cont… Media

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• National Media Campaign– Contracted out to DraftFCB out of New York

along with a dozen subcontractors reaching out to different race/ethnic audiences

– Advertising will be available in 28 languages with a mix of national and local buys

– Web site for paid advertising plan:

http://2010.census.gov/partners/materials/paidbuy.php

– Slogans:• “It’s in our hands”• “We cannot move forward, until you mail it back”

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Outreach cont… Media in TXOutreach cont… Media in TX

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• Media Team– Five Media

Specialists and two Content Writers

– Proactive and Reactive Media Relations across the state to heighten the awareness of the census

Snow's BBQ Vignette

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Outreach cont… Road Tour Outreach cont… Road Tour

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• A rolling civics lesson– Allowing the public to view

the 2010 Census questionnaire and information firsthand

– Traveling 2,000 miles from January through April with efforts to reach hard-to-count populations spanning all extremes of economic, philosophical and political spectrums

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Outreach cont…Take 10 ProgramOutreach cont…Take 10 Program

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• Response Rate Feedback– Online resource giving

tract-level updates on mailback response rates

– Daily results– Encourages tracking of

2010 Census participation in their communities and comparisons to neighboring areas.

4. Chase after the ones that don’t 4. Chase after the ones that don’t respondrespond

• Non Response follow-up (NRFU) on approximately 30 percent of the nations households depending on response rate

• Largest operation or peak of Decennial activities

• 111,000 enumerators in the field in my region alone.

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5. Ensuring Accuracy5. Ensuring Accuracy

• Standardized verbatim training and same timeline nationwide

• Quality control operations throughout

• Quality assurance operations running parallel to regular field operations throughout

• Coverage measurement to produce error rates

• Undercount … state level numbers

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What will be different from What will be different from Census 2000?Census 2000?

• Technology used• Short form only Census• Bilingual questionnaire

– Of the 254 counties in State of

Texas, 120 are within the

Bilingual Questionnaire Universe

(47% of the counties)

• Robust partnership program• Expanded paid advertising• Different people, different times

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TimelineTimeline

• January – April is maximum partner/advertising effort

• March, questionnaires begin to go out – 7 pieces of mail

• April 1 is Census DayApril 1 is Census Day• April 10 is National Blitz Day• Mid April is questionnaire deadline• May is Non-response Follow-up

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Other Census PointsOther Census Points

• Recruiting … 866-861-2010

• Group quarters …

• Military …

• Overseas …

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