1. Blogging Basics For Real Estate Professionals
Copyright 2008Audu Real EstateAll Rights Reserved

2. The New Rules
Anything thats NOT Social wont be Trusted
Quotes from Jeff Turner Slide Share Presentation
3. Its ALWAYS better to be a content CREATOR than a content CONSUMER if you want to be an INFLUENCER.And if youre in BUSINESS, you want to be an INFLUENCER!
4. SoWhy is a Blog Important?
History of Blogging
Professional Real Estate Blogs
5. Life-Style Marketing
6. Main Players in Todays Market
7. Lets Talk About Real Estate
8. Check out what worksLearn what doesnt!
Bad Design examples
www.ratz.com/featuresbad.htm.
Poor Web Pages
www.webpagesthatsuck.com
Worst of the WEB Awards
www.worstoftheweb.com
9. Whats Your Unique Selling Proposition?
10. Survival Techniques
11. Whats Inside Your Cloud?
12. Measuring Your Success Tools
www.counterguide.com
www.freefind.com
Google Analytics
13. Taking Stock of the Intangibles
14. Creating Tribal Loyalty
The Tale ofA Survivor.
How does your Marketing Strategy On-line improve or increase your Network of Contacts and Repeat Visitors?
Strategic Alliances
When they Work
Some issues to Avoid
15. The Ripple Effect
Did you Know that A Single, Interesting Blog Post can Ripple throughout the ENTIRE Blogosphere within a matter of HOURS!
Blogs are rapidly transforming how Consumers and Professionals First Meet!
16. Adding some Bling to Your Blog
Podcasts
Widgets
Videos
Pictures
Polls
Maps
Hyperlinks
17. 5 Simple Tips to Create an Effective Blog Post
Put the Zing in the Title
Make your point, Prove Your Point
Make it Mobile Ready 3-5 paragraphs
Add Pizzazz with Pictures
Make it Easy to Share
18. Creating A Podcast
Term Podcast & Audio blog are interchangeable terms.
A Podcast can be a warm introduction to who you are and set the stage for the Personality of your Site.
19. How To Create a Podcast
You will need:
A microphone
A Computer
Software Audio Editor
Macintosh computers have GarageBand which is a built-in Audio Editor
20. Next Step
Record and Mix your audio file and save it as a MP3 file or Wave File
You can use iTunes www.itunes.com to do this.
Note be careful about making your file too large
21. Publishing Your Podcast
Create RSS Feed:to do it manually www.audiofeeds.org/tutorial/php
OR
Create Automatically with FEEDBURNERwww.feedburner.com
Then Publish Your Podcast On-line
22. How To Tell A Story
Our Homes Tell the Story of Our Lives...
23. Story Telling Can Be A Very Effective Marketing Tool
Google My Listing
24. Avoid Getting Busted!.
HONESTY IS THE BEST POLICY
DISHONESTY ON-LINE MAY WORK FOR AWHILE BUT WHEN YOU ARE BUSTED IT CAN BE DISASTEROUS!
25. DEVELOP Strategic Thinking!
Research What Keywords are Most Effective for youthen create a strategy to own themon-line.
Web Strategy- Search Engine
Blog Strategy
Images/Videos
26. Success in On-Line Marketing