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2010: Highs and Lows (DBW Roundtable)

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2010 has been a roller coaster year for the publishing industry, and Digital Book World's Roundtable discusses the highs and the lows.More info: http://bit.ly/hha5BL
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DigitalBookWorld.com | @digibookworld | #dbw Laura Dawson Content Chief, Firebrand Technologies | ljndawson.com | @ljndawson Pablo Defendini Interactive Producer, Open Road Media | thenewsleekness.com | @pablod Kate Rados Marketing Director, F+W Media | katerados.com | @katerados Bridget Warren Former Co-Owner, Vertigo Books | vertigo-books.com | @vertigobooks Guy LeCharles Gonzalez Chief Executive Optimist, Digital Book World | loudpoet.com | @glecharles NOTE: The hashtag for today’s show is #dbw
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Page 1: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Laura DawsonContent Chief, Firebrand Technologies | ljndawson.com | @ljndawson

Pablo DefendiniInteractive Producer, Open Road Media | thenewsleekness.com | @pablod

Kate RadosMarketing Director, F+W Media | katerados.com | @katerados

Bridget WarrenFormer Co-Owner, Vertigo Books | vertigo-books.com | @vertigobooks

Guy LeCharles GonzalezChief Executive Optimist, Digital Book World | loudpoet.com | @glecharles

NOTE: The hashtag for today’s show is #dbw

Page 2: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

SPECIAL GUESTS

Jason BoogPublishing Editor, mediabistro.com@jasonboog

Matt MullinMarketing Manager, Digital Book World@muttinmall

Emily WilliamsCo-chair, BISG Rights Subcommittee@emilyw00

NOTE: The hashtag for today’s show is #dbw

Page 3: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Digital Book World 2011 will present the proven innovators working at the intersection of publishing and technology who have the experience, insights and strategies to meet the challenge of successfully managing risks and seizing opportunities.

January 24-26, 2011 | http://dbw2011.com

Save $200 w/ DBWround

Page 4: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

The Bookstore of the FutureWhat does the Espresso Book Machine® cost?

USD $97,500 plus printer. The printers range in price from about $4,000 to $25,000.

http://www.ondemandbooks.com/faq.htm

Page 5: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Libraries’ Silver Lining

Page 6: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

The Self-Publishing Opportunity

Three mistakes will plague the six huge publishing conglomerates, a.k.a., the Six Sisters:

• Their blockbuster profit model is unsustainable;• They're not capable of marketing those titles that are in the market segment with the greatest profit potential;• They've stopped nurturing the majority of their talent with the editorial and promotional nutrition necessary for them to blossom into bestselling authors, the so-called mid-list authors whose early efforts showed enough promise to be published, but didn't return a profit.

“Booking the future,” Ransom Stephens15 June 2009

http://bit.ly/aDuh6U

Page 7: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

DiscoverabilitySearch and Serendipity in the Digital Age

Page 8: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Social Media Reality Check

“Be aware that not only do you need to be prepared to communicate over these platforms, but you need to be ready to deal with the responses you get.”

--Caroline McCarthy, CNET news

FOLIO: Social Media Will be ‘Part of Virtually Everything’http://bit.ly/cyqWeK

Page 9: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Community vs. Commerce

“Some of these conversations ended in a sale, but don’t let that fool you.The sale was merely the exclamation mark at the end of the sentence.”

Markets Are Conversations, CLUETRAIN MANIFESTOhttp://www.flickr.com/photos/nic/230233024/

Page 10: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Browser Wars 2.0

Page 11: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

The Amazon Effect

Page 12: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

The Agency Model

Page 13: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Amazon vs. Apple

Page 14: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

eReaders: The New Mass Market?

Page 15: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

eBook Anecdotes

“If you look at who’s done well with new technology, it’s been Steve Jobs and Apple, along with EBay, Amazon and Netflix. All the wealth was created outside the business that experienced the change.”

Ken Hertz, lawyer and entertainment marketing strategisthttp://bit.ly/cSMiXK

Page 16: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Publishing Math Games

List Price: $35.99AMZN Price: $14.99AMZN Price: $44.99

List Price: $99.99AMZN Price: $62.99

Page 17: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Decline and Fall of Literature

"The concentration, the focus, the solitude, the silence, all the things that are required for serious reading are not within people's reach anymore. Now it is the multiple screens and there is no competing against it."

Philip Roth reflects on novel's decline and "Nemesis"http://yhoo.it/da1YEp

Page 18: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Enhanced eBooksEntertainment, Education…Accessibility?

Page 19: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Live from BEA 2010

“Who has time for all the enhancement?You could be in there forever.”

Jonathan GalassiPublisher, Farrar, Straus and Giroux

“[Enhanced eBooks for fiction are] the Emperor's New Clothes... It's not adding additional value for consumers, just additional expense for publishers.”

Charlie RedmayneEVP, Chief Digital Officer, HarperCollins

Page 20: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

The eBook Sales DipeBook Readers, 2-5 years

Tablet PC,2-5 years

Web 2.0, NOW

Page 21: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Don’t Believe the Hype

Two in three children say they will always want to read books printed on paper even though there are eBooks available. Kids who already have experience reading eBooks are just as likely as kids who have not had experience eReading to agree.

-2010 Kids & Family Reading Report™

Page 22: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

What is a Publisher?

“Deep technology shifts usually remove the ability to focus on a single axis.”

“Transmedia and web-based delivery are examples where new entrants better able to produce, distribute.”

Organizational Fields and the Book IndustryPeter Brantley, Firebrand Community Conference9/21/10

Page 23: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

New Skills for Publishing

http://www.flickr.com/photos/shatteredmartialartiststream/3243127488/

I’m learning, because I want to learn animation, I want to learn video games, I want to learn every… I want to learn book publishing and I want to learn TV. Why? Because, as a storyteller, I’m convinced that in the next five to ten years, we’re going to need to know all of that. All of that…

Del Toro: The Future Of Storytelling Is Transmedia - Techland - TIME.comhttp://bit.ly/ajfbYX

Page 24: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Digitize Thyself

http://www.flickr.com/photos/attackcat/3752438918/

Page 25: 2010: Highs and Lows (DBW Roundtable)

DigitalBookWorld.com | @digibookworld | #dbw

Thank You for Attending.Next Episode:The Roundtable is webcast live every Thursday @ 1pm EST / 10am PST, and is now available as a podcast at: http://feeds.feedburner.com/DBWRoundtable

Keep in TouchFollow us on Twitter, join our LinkedIn Group, and subscribe to our blog feed to receive the latest information on our events, and insights on the latest news and trends from top publishing strategists and technology experts.


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