+ All Categories
Home > Technology > 2010 Internet Sales Trends Webinar

2010 Internet Sales Trends Webinar

Date post: 15-Jul-2015
Category:
Upload: michael-healey
View: 2,654 times
Download: 2 times
Share this document with a friend
Popular Tags:
27
©2009 Yeoman Technology Group All rights Reserved
Transcript

©2009 Yeoman Technology Group – All rights Reserved

©2009 Yeoman Technology Group – All rights Reserved

Overview

Baseline Trends

Trends per channel

2010 Outlook

Action items

©2009 Yeoman Technology Group – All rights Reserved

DirectMajor

E-Tailers

Bid / Auction

Supply Chain

Systems

Referral /

Associated

Knowledge Centric

Social Centric

There are groups of distinct sites and systems. Each has their own group of competitors, sites, and systems. They ARE NOT searchable or accessible from one spot.

©2009 Yeoman Technology Group – All rights Reserved

14%

28%

15%

31%

8%

4%

DirectE-TailerBidSupplyReferralSocial

Source: Yeoman study of US Dept of Commerce, IDC, & Gartner stats for product sales. Does NOT include advertising related revenue.

©2009 Yeoman Technology Group – All rights Reserved

Manufacturer

Distributor

Retail

Partners

OEM Consultant

Direct

Sales Team

©2009 Yeoman Technology Group – All rights Reserved

Manufacturer

Distributor

Retail

Partners

OEM Consultant

Direct

Sales Team

Direct

ETailers

Bid

Supply Chain

Referral

Social

©2009 Yeoman Technology Group – All rights Reserved

Mfg tend to rely on downstream sales channel for bulk of Internet Delivery

No vetting of different options

Assumption partners are there

Less quality control

No monitoring of changes

If you go directNeed to be able to manage distribution conflicts

Need ongoing cost / benefit analysis

Need to prioritize across all platforms

©2009 Yeoman Technology Group – All rights Reserved

Speed Increase

Cost Decreases

End User Behavior

Search Landscape

©2009 Yeoman Technology Group – All rights Reserved

Avg connection speed increased 18% in 2009

Key to any new options

Provides base platform for growth

©2009 Yeoman Technology Group – All rights Reserved

Fierce Competition across all segments in 2009

No meltdown like 2000

Larger players expanded footprints (and silo’d themselves more)

Amazon, Ariba, Alibaba, Affiliates…..

Open Source took a new twistBecame a core building block for cloud services

Lower cost integration points

©2009 Yeoman Technology Group – All rights Reserved

Rise of BingEarly signs are more B2B users

Bing/Yahoo merge 2010

Major changes in Google engines coming in 2010

Speed Matters

Quality Design Matters

Regularly updates Matter

Collaborated usages and sharing matters

Google

Bing

Yahoo

Other

©2009 Yeoman Technology Group – All rights Reserved

Behavior continues to evolveSmarter searching – 9% increase in longer search teams

Smarter shopping – 13% increase in pricing engine usage

More collaboration – not just consumer sites

©2009 Yeoman Technology Group – All rights Reserved

38%

24%

23%

10%

5%

2009 Online Usage

Content Community Communications Commerce Search

©2009 Yeoman Technology Group – All rights Reserved

Overshadows other growth

Higher usage, but still lowest unique visitors

Creates new channel for sales, support, & mktg

0

20

40

60

80

100

120

140

160

180

200

2007 2008 2009

Content

Communication

Search

Commerce

Community

©2009 Yeoman Technology Group – All rights Reserved

Speed Increase

Cost Decreases

End User Behavior

Search Landscape

Better performance of next generation apps

Lower cost to implements

Willingness to engage online

Core engines changing to reflect influx of data

©2009 Yeoman Technology Group – All rights Reserved

Direct

ETailers

Bid

Supply Chain

Referral

Social

1. Static Site Decline: Rise in next generation collaboration options on main sites, especially chat and collaboration

2. New Search: Required Re-Tooling of site based on new search drivers

3. Proliferation of product info online (whether you like it or not)

4. The Amazon Influence: Easier access to key ecommerce systems

©2009 Yeoman Technology Group – All rights Reserved

Direct

ETailers

Bid

Supply Chain

Referral

Social

5. Expansion of Content Systems to become more collaborative

• Continued decline of trade shows, static prof associations, & industry magazines

6. Stumbles in Social Networking• Missed channels (Facebook vs. LinkedIn)

• Wasted dollars

7. Extended Rules and Regulations• Blogs & Targetted Ads

• Regulated Industries

• PCI Compliance

©2009 Yeoman Technology Group – All rights Reserved

Direct

ETailers

Bid

Supply Chain

Referral

Social

8. New Hype: Push for Mobile Commerce

9. Gov/Ed: Growth in outsourcing to Supply Chain vendors

• More RFPs

• More open queries

10. Increased use of Analytics Tools• Tie to traffic patterns

• Deeper customer / competitor knowledge

• Link back to investments

©2009 Yeoman Technology Group – All rights Reserved

Direct

Etailer

B2B / Supply Chain

Referral

Knowledge

Social

Auction

©2009 Yeoman Technology Group – All rights Reserved

• Information

• Support

• Pricing

Key Starting Point

• Need Tight Integration

• Internet Channels

• Offline Channels

• Sales and Support

Core Challenge • Collaboration Tools

• Establishing Price Points

• Fulfillment options

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

•Strong 2009 across all segments

•Price pressure

•Growth through Diversity

Weathered Storm

•Easy access for mfg

•Simple Integration

•Expanding client base

•1/3 of all new revenue

Amazon Challenge •More Amazon style

approaches

•B2B / Gov growth

•Social Commerce

•Mobile Commerce

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

• Traditional players

• Open Market plays

• Gov/Ed growth

Expanded Client bases

• Interoperability

• Maintaining clients

• Pricing models

Core Challenges • Shakeout among

open market

• More gov/ed

• Mid market challenge

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

• Expanded

• Strong Consumer Growth

• Strong Services growth

Strong 2009

• Multiple players

• Multiple feeds and payments

• Presence needed

Core Challenges • Better connectivity

• Lower price points for products

• Higher price points for custom services

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

• Drop in volume

• Lower revenue

• Firesale feel

Drop Off

• Return business customer

• Supply Chain reverse auctions

• Consumer

Core Challenges • Low growth

• Migration towards used gear

• Small specialty pockets

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

• Still primary use of web

• Better apps

• Better collaboration

Better Quality

• Blending with media

• Finding right content

• New gov’t rules & regs

Core Challenges • Expanded content

• Better Integration

• Ties to Social networks

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

• Big growth numbers

• Not just consumer

• Preaching and praying

Year of Hype

• Tie to results

• Financial model of channel itself

• Loss of focus

Core Challenges • Mad Rush continues

• Lots of bad moves and overspending

• Crashes, bumps, and missteps

2010 Trends

©2009 Yeoman Technology Group – All rights Reserved

Where are your customers?The three P’s

Where are you?

Figure out how to get thereDirect

Existing Channel

Track and monitor all relevant spots

Build up analysis skills

Take [email protected]


Recommended