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2010 Market Trends for Small Businesses Dave Haviland 1
| Date post: | 23-Jan-2015 |
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2010 Market Trendsfor Small Businesses
Dave Haviland
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Trend Framework
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Broadsocial
&marketforces
Industry forces
Segment forces
Companyforces
Company strategies
Presentation Plan
• Objectives
– Provide insight into broad market trends
– Provide guidance on applying the trends to strategy
• Agenda
– Strategy background
– Market trends
– Applying the trends
– Michigan trends
– Q&A
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Phimation Strategy Group
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• Management consulting for small businesses– Everything but finance
• Focus on Stage 2
• Strategy development and strategic execution– Business– Marketing– Operations– Innovation– Funding
• Experience– Former COO of Stage 0/1/2 businesses– Worked with about 4 dozen companies since 2001– On the Boards of 4 companies– Raised $30MM in private and public capital
How Phimation works with CPAs
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CPA Firm
Client
Improved performanceHealthy clientBroader engagement
CPA Firm
Client
Improvedunderstanding /
performance
Increased trustImproved relationship
CPA Group
FirmFirmFirm
Client
Client
Client
Client
Client
Expertise
Education
Increased trustImproved relationships
STRATEGY BACKGROUND
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Trend Framework
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Broadsocial
&marketforces
Industry forces
Segment forces
Companyforces
Company strategies
Strategy Development
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BusinessStrategy
MarketStrategy
FunctionalStrategies
Why
What
How
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Strategy Framework
Mission/Purpose
Vision Value Principles
Goals
Strategies
Objectives
TacticsMetrics
Planning Doing
Orienting
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Strategy Framework
Mission/Purpose
Vision Value Principles
Goals
Strategies
Objectives
TacticsMetrics
Planning Doing
Orienting
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2
6
4
3
5
THE TRENDS
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Trend #1: Negative Social Mood
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Source: Socionomics Institute
Rising Social Mood Falling Social Mood
Optimism Pessimism
Benevolence Malevolence
Liberality Restriction
Search for joy Search for pleasure
Togetherness Separatism
Praise Criticism
Confidence Fear
“Human emotion is rhythmical.” – R.N. Elliot
What this trend means…
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TheOldWay
Credit
NewOpportunities Be Nimble
Trend #2: The Expectation Economy
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Source: Trendwatching.com
“An economy inhabited by experienced, well-informed consumers who have a long list of high expectations that they apply to each and every good, service and experience on offer.”
What this trend means…
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Look outside your industry for
innovation and competition
Clarify your value proposition, and align your whole
organization toward it
Trend #3:Bigger Role for Government
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Source: McKinsey & Company
“Previous crises have resulted in permanent changes in government’s role, and this one is likely to do the same…Prepare to compete under new regulatory regimes…[and] recognize that the public sector will grow in importance as a major customer for many industries.”
What this trend means…
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Think bureaucratApply standard
sales and marketing practices
Commit long-term
Trend #4:Hyperspecialized Professions
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Source: World Future Society
“There are already significant knowledge gaps and communication difficulties between specialties and subspecialties, and these divides will only become larger and more difficult to surmount.”
What this trend means…
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Growing value in translation,
bridging, and generalization
More specialists available…
the right one harder to find
Trend #5:Open Platform Everywhere
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Source: …everywhere…
What this trend means…
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Openness and collaboration
add value
Understand your differentiation
More, better, and cheaper (or more valuable) options
It’s about the customer experience
OR
APPLYING THE TRENDS
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How Trends can Impact your Business
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GrossMargin
OperatingExpenses
BusinessValuation
Impacts in Strategy Development
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BusinessStrategy
(Business Valuation)
MarketStrategy
(Gross Margin)
FunctionalStrategies
(Operating Expenses)
TRENDS OF THE NEW MICHIGAN
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New Michigan Economy
Core Strengths
New Economy
High Value
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New Michigan Economy
Core Strengths
New Economy
High Value
High-value manufacturing
Engineering
Transportation
Materials
Pharma
Water
Agriculture
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New Michigan Economy
Core Strengths
New Economy
High Value
Information
Engineering
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New Michigan Economy
Core Strengths
New Economy
High Value
Context
Nexus
Q&A
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Business CardL = Links to Trend SourcesE = Phimation Email List
BoothStage 2 Management Mysteries Revealed
Drawing for copies of Trusted Advisor
Phimation.comCEO Briefings, blog posts
Crain’s Detroit BusinessSecond Stage Focus
www.crainsdetroit.com
Dave [email protected]
734 717 4955
