Slide 1

Netage Solutions 2012 Marketing Plan

Month DD, 2011

Stuart Sheppard, Managing Director of Sales and MarketingDaniel Rheault, Marketing Manager

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Mission Statement2To constantly exceed client expectations by adding value to clients businessesTo be a leading world-class software development companyTo have a team of the best, bright and happy professionals, and to provide for their constant professional and personal developmentTo achieve a return on investment exceeding other successful software companies.

Situation3COMPANYSales $2.72m (> past 2 years; 3rd best in history)Average New Deal Size $22k (= 2010; historical low)Revenue by Vertical:

Situation4COMPETITIONSalesforce.com continues to commoditize the market through cheaper pricing and richer functionalityBackstop totally dominates the HF space. We have lost this battle.The PE/VC team continues to be our stronghold, and is continuously matched up against Salesforce.com apps such as Navatar.The RE vertical is fighting Salesforce.com apps, Investran, and Intralinks, and Investment Caf and Silver Oven for portals.The LP team is working against Tamale and Code Red who hold dominant positions in the vertical.

Situation5INDUSTRYWe are competing in increasingly commoditized markets, supporting 8 products in 5-6 niche verticals.Fundraising is down across all our verticals as of Dec. 2011.Although Wall Street appears to be recovering, uncertainty dominates the financial headlines, especially internationally.2012 is predicted to be a tough year for our prospects, as they will also be operating with less funding and greater competition. (Reuters PE endures dismal fundraising year 1.5.12)(aiCIO Hedge funds have second worst year in history 1.3.12)

Situation 6We witnessed a decrease in direct web traffic over 2011, supporting the increase in competition from market saturation.All leads, whether paper, email, SEO, or word of mouth, come primarily via our website, making it the most valuable resource we have:

SEODirectCPC

Objectives7BusinessIncrease revenuesEngender positive brand awarenessMarketingIncrease sales leads Increase sales from marketing

Strategy -- General8Leverage core strengths and resources (expertise) to portray Dynamo as the industry leader in our verticals.Continue emphasis on pull vs. push marketing, and strengthen opt-in/permission-based user participation.Pursue more opportunistic and dynamic approaches to ensure our communications reflect us as a contemporary thought leader.

Strategy -- Web9While referral links may not contribute that much in qualified leads, they have a direct impact* on our SEO rankings per the quality of their domain.i.e. a referral from LinkedIn due to its relevance would be of a greater value than an obscure domain or news source.The corporate blog will provide an opportunity to not only share our traffic with our site and partners, but vice versa (link building), while contributing to SEO.Social media users that link to our pages via their profiles also provide contributions to SEO we will continue our efforts in this area.Provide content that helps us with our target demographic.

*as of most recent Google update

Programs10Regular email campaigns contingent upon the quality of data, ability to provide disruptive/relevant content, ability to target, and success of prior campaigns.Traditional PR releases provided we have the depth on content to draft a newsworthy release.Creating and updating corporate communications and sales tools.Engaging in industry journals and news sources for advertising.PR/media relations, although they will likely be supported by our ability to offer relevant and interesting content.

Execution11Build upon inbound marketing best practices, such as SEO, link building, social media engagement, and targeted campaigns.Execute opportunistic push marketing campaigns: target segments rather than blanket campaigns.Showcase premium vs. generic value proposition