2010 Study Presentation

8/7/2019 2010 Study Presentation

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The Economic Times &

Great Place to Work Institute India

Present

Indias Best Companies to Work For

2010 Study


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Indias Economy has bounced back

7.5

8

8.5

9

owth

GDP Growth

5

5.5

6

6.57

Q-1 Q-2 Q-3 Q-4 Q-1 Q-2 Q-3 Q-4

%G

r

FY 2008-09 FY 2009-10

Source: http://www.tradingeconomics.com/


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However, employee perceptions have

gone down

8683 81

9188

84

7680

90

100

The Grand Mean Scores across all categories have dropped -

even for the Best Workplaces

71

53

62

50

60

70

India Top 5 India Top 25 India Top 50 All Companies Bottom 25

Study 2010 Study 2009

Score mentioned are the Grand Mean of all statements in our employee survey. The score represents percentage

of respondents who gave a positive response out of all those who took the survey


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While perception at lower levels has

dipped the most

7880

76 747780

90

100

69 70

50

60

70

Senior Managerial Managerial Supervisory Below Supervisory





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6972

70 70 6971 71

73 7475

7875

77

7280

90

100

Only very large Organizations have been

relatively unaffected

50

60

Less than250

250 - 500 500 - 1000 1000 - 20002000 - 5000 5000 -10000

Above10000





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Welcome to the Worlds Largest Study on

Workplace Culture

44 Countries, 3800 Companies, >1.5 Million Employees


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And the Largest Study in India

250

373 395

120179 180

121

2003 2004 2005 2007 2008 2009 2010

No. of Registrations: 395No. of Employees Participating: Over 53,000

Registration figures audited by a 3rd party audit firm


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What is a Great Place to Work?

Em lo ee

Trust the people youwork for...

Management

Trust is the keydriver

...have pride in whatyou do...

Job

...and enjoy the people youwork with

Other Employees

Relationships are the key..


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Essential elements of a Great Place to

WorkTwo way Communication

Managers Competence

Integrity Reliability of Management

Professional Support

Collaboration

Demonstrated Caring

TT

RR

UU

CredibilityCredibility

RespectRespect

Individuality is valued

Welcoming Atmosphere

Part of something larger

For the Job

About my Team

With the Organization

EquityImpartiality

JusticeTT

PridePride

FairnessFairness

CamaraderieCamaraderie


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How do we select the Best

Workplaces?

.

Essentially the

employees do!!


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It is not possible to be a Best Workplace

without your employees endorsing youTRUST INDEX (2/3rd WEIGHTAGE)

Captures Employee Responses through 60 statements

Contains two open-ended questions on areas of strength and

areas of improvement.

CULTURE AUDIT (1/3rd WEIGHTAGE)

Through a questionnaire on practices and policies at the

workplace managements response.

Has two parts

Quantitative and qualitative data


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Two Lenses

Trust Index

What Employees Feel:

Culture Audit

What management does:

CredibilityCredibilityTT

RR

UU

PridePride

FairnessFairness

CamaraderieCamaraderie

SS

TT


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WHY SHOULD YOU

AIM TO BE A GREATPLACE TO WORK?


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Performance of "100 BestCumulative return in percentage terms

100 Best vs. Stock Market 1998-2009

Cumulative Return

"100 Best" Russell 3000 S&P 500

SOURCE: Russell Investment Group, 2009. Data from US - Fortune 100 Best


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Voluntary Turnover in India Top 50

6%

13%

9%

10%

23%

19%

Manufacturing & Production

Financial Services & Insurance

FMCG

Voluntary Turnover: Top 50 Vs. Industry Average

*Source Best Companies to Work For 2010 study

13%

14%

11%

14%

14%

13%

0% 5% 10% 15% 20% 25%

Hospitality

Information Technology

Transportation

Overall Industry 2010 India Top 50 2010


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KEY STATISTICS OF

2010 STUDY


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Participating companies come from 20

industries1% 2%

3%

4%

3% 1%

Financial Services &Insurance, 11%

2%

1%4%

4%

3%

4%3%

3%

3%

3%

1%

InformationTechnology, 25%

Manufacturing &Production, 21%

Financial Services & Insurance Information Technology Manufacturing & Production


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Manufacturing now equals IT in the Best

Employers List ( Top 50 )8 8

5

3 3 3 3

2 2

1 1 1 1 1 1 12

3

4

56

7

8

9

10

6

0

Informatio

nTechnology

Manufacturing&Production

FinancialServices&

Insurance

Hospitality

FMCG

ITeS

Telecommunciations

T

ransportation

Healthcare

Retail

Advertising&Marketing

Agro-based/Dairy/Poultry

Indu

stry

Construction

&RealEstate

Electronics

Media

Profess

ionalServices

SocialServicesand

Governm

entAgencies


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Both small and large organizations can be

Great Workplaces

38

5 12 7

4% 10%

9%21%

13%

18%

7957 56 55

40

23

8

Less than250

250-500 501-1000 1001-2000 2001-5000 5001-10000 Above10000

Total No. No. of Companies featuring in the Top 50

35%

However, large companies have better representation in the Top 50 List


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India & the World


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International Comparison on the GPTW

Statement

84

88

92 93

Taking everything into account, I would saythis is a great place to work

UK Top 50 2010 India Top 50 2010 US Top 50 2010 EU Top 50 2010

The score represents percentage of respondents who gave a positive response out of all those who took the

survey


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How do we compare with the rest of the

World?

8078 78

81

8482 81

77

8583

87 8785

90 9089 88 87

91 91

esponses

Credibility Respect Fairness Pride Camaraderie

%Positiv

e

UK Top 50 2010 India Top 50 2010

US Top 50 2010 EU Top 50 2010

The score represents percentage of respondents who gave a positive response out of all those who took the survey


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Key Findings of Study 2010


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The biggest decline in employee perception is about

equity related to fair pay and share of profits

7370

8080 78

85

6767

74

70

80

90

100

Fairness Equity & Justice

Equity Justice

58

51

40

50

60

People here are paid fairly

for the work they do.

I feel I receive a fair share

of the profits made by

this organization.

If I am unfairly treated, I

believe I'll be given a fair

hearing if I appeal.

Top 25 2010 Top 25 2009 All Companies 2010 All Companies 2009



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Employee Perceptions about Impartiality in the Workplace

went down even more for the best workplaces

7270

79

727680

90

100

Fairness - Impartiality

Impartiality

59

525556

60

40

50

60

Promotions go to thosewho best deserve them.

Managers avoid playingfavourites.

People avoid politickingand backstabbing as ways

to get things done.




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Perceptions about Caring and Collaboration have also

dipped

78 78 7584 82 81

65

5861

7265 6670

8090

100

Respect Caring & Collaboration

Caring Collaboration

40

50

Management shows a

sincere interest in me as a

person, not just an

employee.

We have special and

unique benefits here.

Management involves

people in decisions that

affect their jobs or work

environment.




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Senior managers need to watch out about delivering on

promises

79

84

70

80

90

100

Credibility Integrity

Integrity

63

40

50

60

70

Management delivers on its promises.




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And all of the above has had its impact on camaraderie

among employees

81

8687 90

7471

8080

90

100

Camaraderie Hospitality & Community

Hospitality Community

65

40

50

60

70

This is a fun place to work. We're all in this together.




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Scores have gone down more for some

industries

7780

75 7580

90

100

7069

70

50

60

70

Construction & Real

Estate

FMCG IT / ITES Manufacturing &

Production


Score mentioned are the Grand Mean of all statements in our employee survey.


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Key Findings of Study 2010

become a great

workplace?


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Differentiating Statements!?

What are Differentiating Statements? What is their

significance?

Differentiating Statements are derived comparing The Top 25

Best Workplaces with the Average or Bottom 25 Workplaces

verage os ve cores across a e s a emen s.

These statements represent issues or aspects that are difficult

to do very well consistently. They are a tough ask.


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Top Two Differentiating Statements Same

for year 2009 & 20101. I feel I receive a fair share of the profits made by this

organization. ( Fairness- Equity)

2. We have special and unique benefits here. ( Respect

Caring)

Scale of Difference:

Between Top 25 and Lowest 25: More than 120% of the Lowest 25

Between Top 50 and Lowest 50: More than about 90% of the

Lowest 50


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Other Differentiators in 2010 Study

CredibilityManagement's actions match its words. (Integrity)

Management delivers on its promises. (Integrity)

I can ask management any reasonable question and get a straight

answer. (Communication)

People here are paid fairly for the work they do. (Equity)People avoid politicking and backstabbing as ways to get things done.

(Impartiality)

Promotions go to those who best deserve them. (Impartiality)

Managers avoid playing favourites. (Impartiality)

RespectPeople are encouraged to balance their work life and their personal

life. (Caring)


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Employee Comments Analysis

Analysis of unstructured employee comments using softwarebased on Artificial Intelligence principles.

BUZZ ANALYSISDetermination and depiction of most frequently used words in

.

SENTIMENT ANALYSISDetermines the sentiment expressed in the comments and keeps count

and calculates percentages (Positive, Neutral and Negative).

S ti t A l i f Q 1 Wh t k


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Sentiment Analysis for Qn1 What makes

your Organization a great place to work?

?

3.54%

27%

2%

Top 50 Organizations have higher % of Positive Comments and lower

% of Neutral or Negative Comments

Top 50

59.66%

36.80%

Positive Neutral Negative

70%

Positive Neutral Negative

Bottom 50

Q 1 Wh k O i i


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Q 1 What makes your Organization a

great place to work?

Top Words:

environment, team, opportunity, culture, family, facility, job, life, training,

manager

Q 2 Wh t ill k O i ti


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Q 2 What will make your Organization a

better place to work?

Top Words:

salary, team, facility, training, job, policy, environment, opportunity,

manager, growth


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Q1 Q2

Buzz Comparison Q-1 Vs. Q-2

Top words in Q1 not prominent in Q2:

culture, freedom, atmosphere, care,

fun, home

Top words in Q2 not prominent in Q1:

salary, process, promotion, hr, benefits

S ti t A l i f th Q Wh t k


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Positive Sentiments Negative Sentiments

Sentiment Analysis for the Qn What makes

your Organization a great place to work?

66% 66%

56%

59%

62%

60%

65%

70%

cy

4%

4%4%

6%

5%

4.00%

5.00%

6.00%

7.00%

ncy

55%

47%

52%

50%

40%

45%

50%

55%

Fre

quen

Dimensions

Top 50 Bottom 50

2%1%

3%

2%

3%

0.00%

1.00%

2.00%

3.00%Frequ

Dimensions

Top 50 Bottom 50

Fairness is a key differentiator


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Summing Up

To become a great workplace, the following aspects seem

to be critical:

1. Open, two way, honest/straight forwardcommunication.

2. Strong demonstration of integrity walking the talk

.

3. Consultative, collaborative decision making on issuesthat directly affect employees.

4. Creating unique and special benefits tailored to the

employee needs.

5. Encouraging creation of work-life balance.

6. Equitable profit sharing and compensation.

7. Minimizing favouritism and politicking.


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2010 Study Presentation

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