NEW PRODUCT 2010

Software

Southwestern Edge

Power of Residual Income

DEALER FEEDBACK

Sales school surveys noted feeling unprepared to sell software

Online survey of experienced dealers mentioned age confusion for bundles

Product focus groups at Key Person’s revealed Skill Builder is least favorite

THE CHANGE

4 Software Bundles

3 Software Bundles

THE CHANGE

Why less is more:

Less product to learn and rememberEasier age categoriesMore value for consumerEverything is now Mac compatible!

INTRODUCING:

Dora the Explorer: Lost and Found Adventure

INTRODUCING:

I SPY from Scholastic

INTRODUCING:

Elementary AND Middle School Advantage DVD’s in SCHOOL SET

INTRODUCING:

I CAN SPEAK 16 Languages

with Chinese and Japanese Added!

KIDS COLLECTIONSesame Street DVD

Mighty Math Zoo Zillions

Fripple Town

Clifford Phonics

Sammy Science House

Kid Pix 5

Dora the Explorer

SuperStar Spanish

I SPY

Clifford Phonics

My Amazing Animals

Math Blaster

2010

SCHOOL SETSpongebob Typing

I Love Math

I Love Science

Zoombinis Mountain Rescue

Elementary Advantage

Oregon Trail

MW Spell Jam

I Can Speak 16: with Chinese and Japanese

The New Way Things Work

Elementary Advantage (With Carmen San Diego)

Middle School Advantage

Oregon Trail

2010

COLLEGE PREP PACKACT

SAT-PSAT

Kaplan Writing and Vocab

Kaplan US History and Gov

Kaplan Bio and Chem

High School Advantage

Encyclopedia Britannica Desktop

No changes for 2010

CD’s In the Books

HB/VL 1: Encyclopedia Britannica Human Body

HB/VL 2: Encyclopedia Britannica Planet Earth

HB/VL 3: Berlitz 6 Languages: with Chinese and Japanese

MORE LANGUAGE…

• My Books Spanish Pronunciation Guide

WHAT ELSE IS NEW?

MAJOR SOUTHWESTERN EDGE DEVELOPMENTS!!!

EDGE 2010

2009 was a HUGE success!

•More than 8000 NEW customers

•New design, features, videos, and content

EDGE 101If you never really understood Edge, here

is what you need to know:

•Monthly subscription website that helps kids use books

•You can sell it at any time during the summer

•$19.95 per month and you make 40% ($7.98)

•If you sell 100 subscriptions, and they stay in the program 6 months that’s $4,788 in your pocket!

NEW INTRO VIDEO

MOTIVATIONALVIDEOS

WIN QUIZES THAT HELP YOU USE YOUR BOOK

Tailor your Learning!

Every math and scienceProblem has a step-by-step

Video on how to solve!

Calendar forAccountability and Time management

TUTOR.COMTUTOR.COM

•30 minutes free tutoring each month

•Seamless login to Tutor.com from SW Edge

•Unused minutes ROLL OVER!!

•Have papers edited, live white board solutions all 24/7

NEED MORE MOTIVATION TO SELL EDGE?

Check this out…..

NEED MORE MOTIVATION TO SELL EDGE?

•More than $163,900 dealer profit SO FAR from Edge

•25 dealers have ALREADY made over $1000 in profit

Maurice Howell $1840

Andrus Albi $1831

Jonathan Hii $1803

Adam Outland $1742QuickTime™ and a decompressor

are needed to see this picture.

Kristina Edmonds $1692

Livia Smatralova $1610

John Carey $1524

Jason Lee $1522

WANT TO LEARN MORE?

Stop by the PRODUCT BOOTH during GRS!

• Play new software

• Ask questions!