8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 1/12
www.THEUNION.cGreat People Connecting Commu
2010
Media ResouRceGuide Your guide to marketing & advertising with The Union, theunion.com and The Union products
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 2/12
W elcomeVed Cmer:
Ou bui i to lp you gow your bui. I a utll
tat’ wat w a all about.
A altoug ou itoy at bac to 1864 (T Uio
wa tabli to lp Abaam Licol gt -lct
pit), w a muc mo ta, “jut a wpap,” a
om woul uggt.
W uta t to tagt you avtiig mag
vy pcically i t ag o iomatio ovloa, to tat
, w o a uit o vic, om Wb to pit to ict
mail. A toug ou vy obut ataba, w ca povi
iomatio to lp you itiy you tagt mat a op-
potuiti i a vy mauabl a cot-ctiv way.
T Uio a b pat o ti gat commuity almot
ic t bgiig. W av a ta i utaiig t
uality o li mot o u mov to joy. Tat uality,
i ou viw, bgi by uig a oli, iv, coomic
ouatio. W a a commuity o motly mall, mom-a-
pop typ bui a w ow ow icult it ca b i
a v-callgig a comptitiv lacap.
W ta ay to v you. Ou ucc p upo
you.
Bt ga,
J Acma
Publi
GrOWInG reAdershIP
■ T Uio nwpap: 44,477 aily
■ TUio.com: 9,500 avag aily
■ Combi nt rac:
75% o Wt nvaa Couty Mat
OUr MArkeTPopulatio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84,151
Fmal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,917
Mal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41,234
Ag 0-19 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19,859
Ag 20-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14,053
Ag 35-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24,740
Ag 65+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17,503
Mia ag. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45.7
Avag ouol icom . . . . . . . . . . . . . . . . . . . . . $90,195
Mia icom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $55,595
houol . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39,426
Uio ouol . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16,984Family ouol w/ cil u 18 . . . . . . . . . . . 11,906
hom owip . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
hom t . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%
hig scool gauat . . . . . . . . . . . . . . . . . . . . . . . . 92.1%
Collg gauat . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27%
8% ig ta t atioal compaio
rtail al p ouol . . . . . . . . . . . . . . . . . . . . . $19,818
Market information Source: Nevada County Economic Resource Council,
California Department of Finance, Nevada County 2006 US Census numbers minus Truckee.
Covering zip codes: 95945, 95946,
95949,95924,95959,95960, 95975,
95977 and 95602.
Nevada couNty
ContaCt us:
adveriig se Deprme
(530) 477-4243
-mail: [email protected]
the ui
464 sutto Way, Ga Vally, CA 95945
www.tuio.com
Po: (530) 273-9561
Fa: (530) 273-1854
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 3/12
media landscape
The UnIOn MedIA LAndsCAPe
W wat to b you matig pat to lp you bui ucc.
I ou ot to o tat w’v couct uvy to tmi you
cut a pottial cutom aig pc. h a omo t ult accoig to a ipt aip uvy:
W utio about aip o daily nwpap:
■ 69% a T Uio
■ 28% sacamto B
■ 8% sa Facico Coicl
■ 7% Aubu Joual
■ 24% di ot a ay
Catgoy T UioItttuio.com
raio YllowPag
Foo & Goci 71% 1% 3% 1%
employmt 62% 16% 1% 3%ral tat 58% 22% 2% 1%
Law & ga uipmt 47% 15% 4% 7%
ettaimt 47% 23% 10% 2%
rtauat & iig 43% 5% 10% 18%
U ca, tuc o va
41% 25% 5% 2%
Fuitu 39% 14% 3% 9%
hom Impovmt 38% 16% 6% 9%
Ti, batti, autouppli
38% 11% 3% 19%
nw ca, tuc, o va 22% 50% 4% –Clotig 20% 23% 5% 4%
elctoic (TV, dVd, Cdplay)
20% 41% 3% 3%
Cll po a tlcom-muicatio uipmt
19% 38% 7% 3%
Baig a acial
vic
17% 43% 7% 3%
Comput uipmt 13% 51% 2% 6%
TheUnIOn.COM MedIA LAndsCAPe
I t umm o 2007 w i a ipt coultig m to couc
uvy to icov ow ou commuity u t itt. T ult w
iomativ a gatiyig. Ty uppot ou atio tat w ca povi oavti ot oly a lag auic but mo cutom. W’ ot jut
tat, t umb pa o tmlv. By t way, w a t oly av
vu tat i willig to povi ou cutom wit actual act a gu
gaig ti avtiig campaig.
T ollowig iomatio i ta om uvy ult tat may b o it
pottial avti:
O t uvy paticipat:
■ 90% u t Itt aily
■ 74% viit T Uio.com mo ta 3 tim p w; 53% viit a
■ 88% av u t Itt to puca pouct o vic
■ 49% o to uvy ac pouct oli but puca LO
■ 93% a T Uio at lat oc a w
■ 71% o tuio.com a o ot ubcib to T Uio
■ 37% o paticipat a plac a Clai a i t pviou 12 m
Market Information Source: Wilkerson Study.
T ollowig tabl lit ‘Pimay Avtiig souc’ o uvy
paticipat aco y pouct a vic:
Market Information Source: Pulse Media Group.
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 4/12
The UnIOn reTAIL AdVerTIsInG rATes
dAILY
$ 2 , 5
0 0
$ 2 0 , 0
0 0 - $ 5 , 0
0 0
$ 6
0 , 0
0 0 - $ 3 0 , 0
0 0
op at:$26.46 p col ic
op at:$28.46 p col ic
The UnIOn CLAssIFIed AdVerTIsInG rATes
op at:$18.53 p col ic
op at:$19.90 p col ic
$
15.50p colum ic
$
16.50p colum ic
$
10.85p colum ic
$13.80p colum ic
$14.80p colum ic
$9.65p colum ic
$10.35p colum ic
$11.50p colum ic
$12.50p colum ic
$8.05p colum ic
$8.60p colum ic
op at:$4.75 p colum ic o
$295 lat
The UnIOn COLOr rATes
Less ThAn 29” MOre ThAn 29
op at:$3.90 p colum i
$295 lat
$
11.60p colum ic
$
3.60p colum ic
$
3.00p colum ic
Full colo: $240
$3.35p colum ic
$2.75p colum ic
Full colo: $225
$3.10p colum ic
$2.55p colum ic
Full colo: $230
POLYBAG, POsT-IT nOTes & TOPPers
rout zoig a . . . . . . . . . . .$8.00
Maimum It iz. . . . . . . . .11” 12.5
Maimum Polybag siz. . . . . . .9” 23”
FreqUenCY AdVerTIsInG dIsCOUnTs
By avtiig vy ay i T Uio, you mag will ac toua opottial cutom. rpat ay iplay o commcial clai a witi icala ay a civ t ollowig icout:
ru 2 tim . . . . av 25% o 2 a
ru 3 tim . . . .av 30% o 3 aru 4 tim . . . .av 35% o 4t a
ru 5 tim . . . . av 40% o 5t a
ru 6 tim . . . . av 50% o 6t a
$ 7 5 , 0
0 0 +
t o t a l
a n n u a l
$9.90p colum ic
$10.90p colum ic
$6.90p colum ic
$7.40p colum ic
$2.60p colum ic
$2.15p colum ic
Full colo: $215
2010 Rates
sATUrdAY& Weekend
dAILY sATUrdAY& Weekend
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 5/12
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 6/12
theunion.com
theuNioN.coMtkig yr bie he Iere d beyd .
Tuio.com i nvaa Couty’ mot popula Wb
it, civig o avag 1 millio pag viw p
mot. By avtiig o tuio.com you ca ac
aitioal cutom vy ay, ov a abov you
wpap a cul. Viito tu val tim
a ay, pig a avag v miut viwig
ac pag. Ica you a mag ucy a
tgt coum awa o you pouct a
vic. WIt you itt a, w tac t atttiociv a giv you a pot tailig ow may cli
you a civ i a giv tim pio.
Real estate
T “ral etat” tab o t tuio.com
o gat iomatio to ayo looig to
t, buy o ll al tat i wt nvaa
Couty. Agt a l pol, op ou
map, a jut om o t valuabl cott
availabl o t it.
Jobs
Clic o t “Job” tab o tuio.com
o you compay’ bt avu o local
a atioal viibility attactio to ualimploy. Aggivly pacag cuitig
campaig o atioal pou toug
pmi job ac Wb it, icluig
mot.com.
e editioN
Gt t pap witout t pap. T Uio
eitio i a act uplicat o ou pit it
tat i availabl oli. It atu all t aa toi i t am omat tat you o
t pit pag i a ay-to-u omat.
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 7/12
$
2 5 , 0
0 0
- $ 0
$ 7 5 , 0
0 0 -
$ 2 6 , 0
0 0
$ 1 5 0 , 0
0 0 -
$ 7 6 , 0 0
0
inseRts & the union’s diRect sieRRa saveR
the uNioN’s diRect sieRRa saveR
PRePRiNt iNseRt PRiciNG
op at: $55 p toua igl t;
ac 6 pag jump a $6 p touarout zoig a $8
pic p 1,000 it:
igl t . . . . . . . . . . . . . . . $36.00
standard tab price
up to 6 . . . . . . . up to 12 . . . . . $53.00
up to 12 . . . . . . up to 24 . . . . . $59.00
up to 18 . . . . . . up to 36 . . . . . $65.00
up to 24 . . . . . . up to 48 . . . . . $71.00
pic p 1,000 it:
igl t . . . . . . . . . . . . . . . $34.00
standard tab price
up to 6 . . . . . . .up to 12 . . . . . $51.00
up to 12 . . . . . .up to 24 . . . . . $57.00
up to 18 . . . . . .up to 36 . . . . . $63.00
up to 24 . . . . . .up to 48 . . . . . $69.00
pic p 1,000 it:
igl t . . . . . . . . . . . . . . . $32.00
standard tab price
up to 6 . . . . . . .up to 12 . . . . . $49.00
up to 12 . . . . . .up to 24 . . . . . $55.00
up to 18 . . . . . .up to 36 . . . . . $61.00
up to 24 . . . . . .up to 48 . . . . . $67.00
the uNioN PRePRiNt
iNseRt PRiciNG
total MaRket coveRaGeBy cmbiig the ui d the ui’ Direc sierr sver, y expd yr cverge ery f weer nevd Cy.
Pic Wigt $0 - $25,000 $26,000 - $75,000 $76,000 - $150,000
0.1 $34.00 $33.00 $32.00
0.2 $34.00 $33.00 $32.00
0.3 $48.00 $46.00 $44.00
0.4 $50.00 $48.00 $46.00
0.5 $51.00 $49.00 $47.00
0.6 $52.00 $50.00 $48.00
0.7 $53.00 $51.00 $49.00
0.8 $54.00 $52.00 $50.000.9 $55.00 $53.00 $51.00
1.0 $58.00 $56.00 $54.00
1.1 $63.00 $61.00 $59.00
1.2 $65.00 $63.00 $61.00
1.3 $67.00 $65.00 $63.00
1.4 $70.00 $67.00 $65.00
1.5 $71.00 $69.00 $67.00
1.6 $73.00 $71.00 $69.00
1.7 $75.00 $73.00 $71.00
1.8 $77.00 $75.00 $73.00
1.9 $80.00 $78.00 $76.00
2.0 $83.00 $81.00 $79.00
2.1 $86.00 $83.00 $82.00
2.2 $89.00 $87.00 $85.00
2.3 $92.00 $90.00 $88.00
2.4 $95.00 $93.00 $91.00
2.5 $98.00 $96.00 $94.00
2.6 $101.00 $99.00 $97.00
2.7 $104.00 $102.00 $100.00
2.8 $107.00 $105.00 $103.00
2.9 $111.00 $108.00 $106.00
3.0 $113.00 $111.00 $109.00
3.1 $116.00 $114.00 $112.00
3.2 $119.00 $117.00 $112.00
3.3 $122.00 $120.00 $118.00
3.4 $125.00 $123.00 $122.00
3.5 $128.00 $126.00 $124.00
3.6 $131.00 $129.00 $127.00
Ti i liv by mail to mo ta 17,600 o-ubcib ouol miw. Maimum
iz i 11”12.5.” Zip co itibutio availabl. no patial zip co itibutio pmitt
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 8/12
special Rates & sections
sPecial Rates
■ Fr Pge ad
3 col. 4” o 6 1” ull colo a wit guaat placmt o t ot
pag, availability limit to o a p ay. daily $425/ satuay & suay
$499. All ot pag a ui Publi appoval.
■ seci Fr
6 col. 2” ull colo a wit guaat placmt o t ctio ot,
availability limit to o p ay. $285 Cotact Cutom / $340
Op rat. sctio Fot a appa o t “spot” a “C” ctio
o T Uio.
■ Bei Brd (Pge a2)
3 col. 2” ull colo a wit guaat placmt, availability limit to
t a p ay at t bottom o ou Commuity Pag (A2). $225 W-
ay/ $240 W
■ Weher Dmir
6 col. 13” ull colo, guaat placmt, limit to o a p ay.
A appa u t wat map a iclu a “poo by” li o
TUio.com tat ict t a to a p o you a o to you Wb it.
$745 Way/ $767 W
■ Bck f Mi (a-seci)
6 col. 21.5” ull pag, ull colo a, guaat placmt, availability
limit to o a p ay. $1390 Way/ $1490 W
■ Fvr Fr Pge
6 col. 7” ull colo a, appa u a oo a wi atu toy. Avail-
ability limit to o a p Way. $635
■ Prpecr Fr Pge
5 col. 1.5” ull colo a, availability limit to o a p Tuay. $225
■ Prpecr Bck Pge
5 col. 11.25” ull colo a, availability limit to o a p Tuay. $699
■ Cmmiy seci Dmir
6 col. 13” ull colo, guaat placmt, limit to o a p ay.
$635 way/$665 w.
■ Cmmiy service Re
$13.80 p ic, way. $14.80 p ic, w. Availabl at
Publi’ ictio, oul po a 501C3 a b pimaily a volut
maag a opat ogaizatio vig t public goo. not availabl
to ay goup llig goo o vic, cpt w to goo uppot
t uaiig ot o t volut ogaizatio.
sPecial sectioNs
WeekLY
■ Prpecr
Publi vy Tuay, Popcto i nvaa Couty’ bt a
taimt gui. nvaa Couty it will p millio o ollattaimt ti ya a Popcto ac mo nvaa Couty
t ta ay ot publicatio. Gt 10% o you cotact at o
ot, ii bac o bac pag picig wit a 52-tim commitmt.
■ sdy Expre
Publi vy suay. Availabl at ov 110 locatio i Ga V
a nvaa City. quic a toi a atu to p t a’
t alog wit avtiig pcial, iig out gui a viw. G
t w tavl a local o t go! Gt 10% o you cotact
o ii ot, ii bac o bac pag picig wit a 52-tim commitm
BI-MOnThLY
■ Re Ee shwcePubli t co a out satuay o ac mot, sowca i
o local al tat litig a i t aa’ pov al tat mat
publicatio.
MOnThLY■ lke f he Pie new & a sierr
Bot publi motly a a ict mail to vy it i t
muiti.
TWO TIMes A YeAr
■ nCCa Hme Imprveme
Publi twic a ya o t nvaa Couty Cotacto’ Aociatiohom Impovmt i a coum ouc gui atuig local lic
cotacto a lpul om impovmt tip.
■ Hme & Grde shw Mgzie
Publi twic yaly, ti magazi i icat to nvaa Couty l
ig ia a ow-to’ o you om a ga. Ti i alo t
pogam o T Uio’ spig hom & Ga sow a T Uio’
hom & havt sow.
the uNioN FeatuRes
spot / Commuity / socity / Lityl .................... ............ daiBui ............................................................................Moa
halt & Fit................... ................... ................... ....... Tua
Flavo / Bui .........................................................Wa
Laig / Bui / ettaimt ................................Tua
Faio / Outoo / Bui / Wl .................. ............. Fia
hom & Ga / ral etat ...........................................satua
caNcellatioN Policy A 50% cacllatio will b cag o avtimt cacll at t a placmt ali. dat a ali o cacllatio o a aam a t ali o placig a.
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 9/12
events, maRketing
& pRinting seRvices
MaRketiNG seRvices
I toay’ comptitiv mia lacap, you mag to ta
out. T Uio will ma tat app. Wit mo ta 144 ya i t
commuity, t i o ot mia outlt i t aa tat ow t pul
o t Wt nvaa Couty mat mo ta T Uio. Allow T
Uio’ matig pt to cutomiz you matig toay.
■ Cmmerci Pri
quality cout. Wit ou ow pitig plat o t pmi a log-ta-
ig latioip wit ta p, w a uipp to povi top-otc
pitig o you pic wit uic tu-aou.
■ Deig & ly
Fom pit avtimt a fi to oli ba. W ou a ully-
ta cativ vic patmt o uali a poioal ig-
wo will ully lit to wat you wat.
■ Direc Mi
Gt you mag ictly to you auic, witout t timtabl
cat by ot mia. T Uio will ig, liv a mau t
ctiv o you tagt mag.
■ li
Lt u o t a wo o you. Fom pucaig commcial ata to
accig ou obut i-ou ataba, w ca lp you pa you
cutom ataba o lp you captu cutom ata to buil, maitai
a mat to you cutom ataba.
PRiNtiNG seRvices
T Uio’ PWo o comptitiv picig o you pitig .
W ca o igl a oubl-i fi, a wll a,
multipl-pag catalog, wltt a mo.
eveNts
■ the ui’ 25h a sprig Hme & Grde shw Apil 24 & 25, 2010, at T nvaa Couty Faigou
■ the ui’ 8h a F Hme & Hrve shwOctob 9 & 10, 2010, at T nvaa Couty Faigou
■ Pi he tw Pik: a Wme’ Exp Ceebrig BreCcer awree d he Wme f nevd CyOctob 28, 2010, at T nvaa Couty Faigou
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 10/12
teRms & policiesGenerAL POLICYCotact avti a guaat ti at o t tm o t cotact. Cotact
avti wo ail to ulll ti cotact agmt a ubjct to a at ajut-
mt cag ba o actual pitu plu palty i cay. Publi -
v t igt to it, jct o cacl ay avtimt at ay tim. Cotact a
ot availabl o pio cig o ya. Avti mut b i compliac wit
t tm o t cotact a av balac cut to maitai t guaat at.
a) dat a ali o cacllatio o a a t am a t ali o
placig a.
b) evy ot will b ma to mt aoabl poitio ut. Failu to mt
t ut will ot cotitut cau o ajutmt, u o u.
c) Cit o o will ot b giv at t t itio o multipl itio.
Claim o ajutmt mut b ma witi v ay o publicatio.
TeAr sheeTsTa t a availabl to all avti i PdF om o tuio.com by clicig
o -eitio. Ta t a availabl o ut i avac o you a’ publica-
tio o all avtimt lag ta 30 colum ic. Ta t ut at
publicatio o o a mall ta 30 colum ic a ubjct to a $5.00 cagac, w availabl.
desIGn serVICesW will b appy to ma o poo o ac a availabl, i ut, w you
o i plac. Gapic ig vic a iclu i t pic o you avti-
mt up to o ou p avtimt. Aitioal ig vic a availabl at
$50 p ou.
PhOTOsPoto ubmitt to T Uio i ay om t bcom popty o T Uio a
to w ca’t b l liabl o lo o amag o poto. T Uio’ cut
poto ata ba i ubjct to t limitatio o lctoic ata toag a o wa-
aty i ma to p poto o l.
Potogapy vic o t t ou at o cag. Aitioal potogapy vic
will b bill at $50.00 p ou.
ral etat poto ubmitt to T Uio i ay om t bcom popty o
T Uio a to w will ot b l liabl o lo o amag o poto. T
Uio’ cut poto ataba i ubjct to t limitatio o lctoic ata toag
a o waaty i ma to p al tat poto o l.
It i ui by T Uio tat ac poto big ubmitt mut av t avti
am, agt’ am, a o poto (tt umb a tt am), a po
umb o t agt.
It i ui by T Uio tat i a poto i ubmitt to plac a itig poto
i ou ytm it mut b iicat a mut b ubmitt by a copy ali. I
multipl viw o poto it T Uio will ot b poibl byo publiig apoto wit t coct a.
TerMs/PrOMPT-PAY dIsCOUnTBtt ta moy i t ba! Paymt i u a payabl o t 10t o t motollowig t mot i wic taactio occu. T Uio o a 4% ca icouti ull paymt i civ by ti at, povi o pio balac it a cit iappov (cluig it). Util cit i appov, paymt i u w a o copy iplac. A vic cag o 1.5% p mot (18% p aum) will b a to accout30 ay pat u. Ti icout o ot apply to commcial pitig o. Agcyicout o ot apply to tail at. All picig uot i t. T ollowig o ot ualiyo pompt paymt icout: natioal avtiig,clai avtiig, it, ittavtiig, political avtiig, commuity, opot a oat at, pcial autoa Bui Buil at, pcial publicatio, icluig but ot limit to, hom &
Ga Magazi, Viito’ Gui & Camb dictoy, boot o vo o pvt, w-pit & liv a aitioal pitig cag.
errOrs And OMIssIOnsT Publi’ liability, i ay, o o all ot c t pac occupi bo. I t avti i povi wit a poo a o a ot claly mat avti o coctio, t Publi wil l av o poibility. T Pub
will ot b liabl o ay omiio o a avtimt o potio o a avtio to b publi. I o ca will t Publi b poibl o ay gpcial o coutial amag.
dePTh reqUIreMenTs■ Ou ull pag rOP pt i 21.5”
■ Avtimt mauig mo ta 19” ig will b cag t ull ptt pag.
■ Tabloi iz i 5 tail colum by 11.25”
CAnCeLLATIOn A 50% cacllatio will b cag o avtimt cacll at t placmt ali. dat a ali o cacllatio o a a t am
t ali o placig a.
AdVerTIsInG deAdLInesPUBLICATIOn dATe: deAdLInMoay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tuay, 5 p.Tuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.
Way . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.Tuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Moay, 5 p.
Fiay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuay, 5 p.satuay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Way, 5 p.
Wl . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuay, 5 p.sowca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Moay, 5 p.m., 5 ay pPopcto . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fiay, 5 p.m., 6 ay p
T Uio’ dict sia sav . . . . . . . . . . . . . . .Tuay, 5 p.m., 6 ay p
POsITIOn reqUesTs
Altoug ay pag i ot guaat, t wpap will ma vy ot to ut. W a pcial pag i a coitio o t o a ta cag o 20will b ma. Ti placmt i o pag oly, o poitio o a paticula pag
b guaat. T miimum guaat a iz i 30 colum iplay ic.i commcial avtimt will b goup a cloly a poibl to claicatio, ubjct to mcaical uimt. All pag ut a o a
com, t v bai.
diplay colum iz a:1 colum . . . . . . . . . . . . . . . . . . . . . 10p5 . . . . . . . . . . . . . . . . . . . . . . 1.7362 colum. . . . . . . . . . . . . . . . . . . . . 21p10 . . . . . . . . . . . . . . . . . . . . . 3.6393 colum. . . . . . . . . . . . . . . . . . . . . 33p3 . . . . . . . . . . . . . . . . . . . . . . 5.5424 colum. . . . . . . . . . . . . . . . . . . . . 44p8 . . . . . . . . . . . . . . . . . . . . . . 7.444
5 colum. . . . . . . . . . . . . . . . . . . . . 56p1 . . . . . . . . . . . . . . . . . . . . . . 9.3476 colum. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25
Clai colum iz a:1 colum . . . . . . . . . . . . . . . . . . . . . 6p10. . . . . . . . . . . . . . . . . . . . . . 1.1392 colum. . . . . . . . . . . . . . . . . . . . . 14p5 . . . . . . . . . . . . . . . . . . . . . . 2.4033 colum. . . . . . . . . . . . . . . . . . . . . 22p . . . . . . . . . . . . . . . . . . . . . . . 3.6674 colum. . . . . . . . . . . . . . . . . . . . . 29p7 . . . . . . . . . . . . . . . . . . . . . . 4.9315 colum. . . . . . . . . . . . . . . . . . . . . 37p2 . . . . . . . . . . . . . . . . . . . . . . 6.1946 colum. . . . . . . . . . . . . . . . . . . . . 44p9 . . . . . . . . . . . . . . . . . . . . . . 7.4587 colum. . . . . . . . . . . . . . . . . . . . . 52p4 . . . . . . . . . . . . . . . . . . . . . . 8.7228 colum. . . . . . . . . . . . . . . . . . . . . 59p11 . . . . . . . . . . . . . . . . . . . . . 9.9869 colum. . . . . . . . . . . . . . . . . . . . . 67p6 . . . . . . . . . . . . . . . . . . . . . . 11.25
dIsPLAY Ad sIZes
CLAssIFIed Ad sIZes
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 11/12
Viito tut oli avtiig
56% MOreOutpomig local TV tatio, potal a oli yllow pag.
mo w iplay o local wpap wb it,
*Oli Publi Aociatio rac (www.oli-publi.og)
All a pogam iclu t catio oo taa cativ lmt p mot.
Aitioal taa catio a $50.Fla aimat a cativ i $75
sac spooBuil ba awa a civa 100% impio guaat wit a
ac pooip pc
$500 p mot
ecluiv
Laboaiz: 728 90 pil
Bt om ig impact a poitio-
ig a buil poitiv ba awa
wit tuio.com
hom Pag: $310 p mot20,000 impio
ru o sit: $275 p mot
20,000 impio
Mium-rctagliz: 300 250 pil
T mot amilia a iz o coum-
, ti pac boat pmium poi-
tioig a hali a Top stoihom Pag: $275 p mot
20,000 impio
ru o sit: $225 p mot
20,000 impio
hal Pagiz: 300 600 pil
T wt a lagt a iz, t al
pag o lag imio to liv
tog mag viibility wit latig
impact
hom Pag: $275 p mot20,000 impio
ru o sit: $225 p mot20,000 impio
theunion.com
dId YOU knOW? AUdIenCetheunion.comisthearea’sleadinglocal
newssite.Withover270,000visitsand
morethan1,000,000pageviewsmonthly,
you’llhaveadifculttimefndingmore
localattentiononline.Reachmorepotential
customersontheunion.comthanallotherlocalmediasitescombined.Readerso
onlinenewssitestendtobehigherincome
individualswithmorepurchasingpower.
TArGeTInGWedelivertheaudienceyouneedatthe
timeyouneedit.Ourrobustadservercan
targetyouradtocertaintypesocontent
onoursiteanddeliveryourmessageata
timethatmattersthemosttoyourbottom
line.Weoerauniqueaudience,giving
youaccesstoreadersatworkandathome
duringyourbusinesshours.
VALUeEveryadontheunion.comisonapagethat
readersinviteontotheircomputerscreens.
Weoerourlocaladvertiserspremium
positioningonthepageataveryaordable
rate.
TrUsTTheOnlinePublishersAssociationfndsthat
localnewspapersitesleadthepackwhen
itcomestotrustingonlineadvertising.A
majority(56%)respondedthattheyfnd
advertisingtrustworthyonlocalnewspapersites.Tieyourmessagetoourreputation.
Also,recentresearchbyGoogleshowsthis
trustata42%to48%increaseiareaderis
exposedtoyouradvertisingmessagebothin
printandonline.
PerFOrMAnCe BOOsTIyouadvertiseinTheUnion,consider
addingtheunion.com.Recentresearchby
Googleshowsthatadsseenbothonthe
Webandintheprintnewspaperarebetween
47%and52%moreeective.Everyone
knowsmultipleadvertisingmediumsare
yourbestbet,butprintandonlinenewsare
likelytobeyourmosteectivepairing.
FLexIBILITYFromadvertisingoproducts,branding
eorts,onlinecoupons,ourpowerulad
servercanhandleanyneed.Letourcreative
teamdevelopanonlineimageadoryou,
orletushostavideoad.Ouradserverwill
evenletyousendmultiplemessagestoour
audience,inarandomorsequentialpattern.
*
8/14/2019 2010 the Union Rate Card Std
http://slidepdf.com/reader/full/2010-the-union-rate-card-std 12/12
Advertising Sales Departmen
(530) 477-4204 or (530) 477-424
e-mail: [email protected]
The Union464 Sutton Wa
Grass Valley, CA 95945
Phone: (530) 273-956
Fax: (530) 273-185
www.theunion.com