February 2011

Mark van den Haak

Business Marketing Solutions Introduction

» CBS Interactive Portfolio

» The CNET Direct Database

» Our Services & Solutions● Email Marketing● Teleservices● Interactive solutions

Agenda

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● Interactive solutions● Integrated Lead Generation Packages

» Events & Market Research

#1 ONLINECONTENT NETWORK202M

CBS Interactive Media Overview

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MONTHLY UNIQUE VISITORS

A TOP 10GLOBAL MEDIA

PROPERTY

202M

CBSi Business Global and local community resources

GLOBAL ZDNET - 12 MILLION MONTHLY UNIQUE BROWSERS*

China

GLOBAL TECH REPUBLIC - 3 MILLION MONTHLY UNIQUE BROWSERS*

Japan

Korea

.nl

.de

4Source: * ZDNet Internal site data 2010

Source: **Market Intelligence March 2010

Taiwan

GLOBAL BNET - 8 MILLION MONTHLY UNIQUE BROWSERS*

SportsGames, Music

& LifestylePersonal Tech EntertainmentBusiness

& Biz Tech

Premium Content Experiences People CraveOnline Media Portfolio

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CBS Business & Biz Tech for business professionals who are passionateabout keeping informed, building knowledge and sharing insights

ZDNet has the largest online audience of business technology decision makers and influencers locally, regionally and globally.

ZDNet delivers unparalleled access to global and local business technology content that is dynamically driven by the needs and interests of our

Where technology means business

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the needs and interests of our audience.

ZDNet leads the way in creating market first programs to achieve outstanding results for our clients.

77% of the ZDNET audience are

involved in purchasing decisions (set budget/strategy, recommend, approve/make)

Gives marketers access to an engaged IT audience actively seeking solutions to technology or business problems.

Offers an ideal setting for marketers to align themselves with informative content on current technology topics.

Real world. Real IT.

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Time saving content for IT managers including presentations to educate end users, ready-to-use policies to enforce IT security, customizable forms, and checklist for work management.

83% of the TechRepublic audience

are involved in purchasing decisions (set budget/strategy, recommend, approve/make)

The go-to-place for management

BNET is the country’s largest online destination for practical, actionable management advice to drive business success and professional growth.

BNET reaches action-oriented business leaders who proactively seek ideas and solutions – from the corporate executive to the small business owner.

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77% of the BNET audience are

involved in purchasing decisions (set budget/strategy, recommend, approve/make)

executive to the small business owner.

BNET delivers results through custom programs matched to your specific target audience across any company size, job function and industry vertical.

,

CBSi Business Network: key local statistics

• 1.26m page views per month1

• 399,000 Australian monthly unique visitors3

• 15,000 video streams a month

• 663,000 page views per month1

• 200,000 Australian monthly unique visitors3

• Average time spent per

• 840,000 page views per month1

• 370,000 Australian unique visitors per month1

• 17,000 registered

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month2

• Over 4,500 talkbacks per month2

• Over 60,000 whitepapers viewed and 3,000downloaded each month2

• Over 700,000 search engine referrals every month2

• Average time spent per visit: 3 minutes1

• Average time spent per visit: 2 ½ minutes1

• Over 120,000Downloadable assets

• Over 350,000 video streams a month

• The world’s largest technology whitepaper directory with over 55,000 assets and 500,000 downloads per month

• 17,000 registered newsletter subscribers2

• Over 400,000 search engine referrals each month2

• Over 3,000 subscribers to BTalk podcast2

• 12 industry news and insights channels

• Average time spent per visit: 3 minutes1

CNET Direct: Overview of Direct Marketing

solutions

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The Database

Search & Social Networks

Local CBSSite Members

Global CBSSite Members

Telephone Acquisition

» 100% third party opt-in email

» Real-time unsubscribes and purging of non-respondents

» Frequency capping, refresh and enrichment

» Creative optimised for all site users, email clients and smartphones

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Networksemail clients and smartphones

» Target by job function, industry, company size and state

» Mining of interest categories and behaviors

162k ANZ Contacts

1.7m APAC Contacts

6.5m Global Contacts

Target Audience ANZ

Relevant roles across all IndustriesSmall

Business <49 emp

Mid Market 50-499

Large Enterprise 500> emp

TOTAL

Senior IT/IS Execs, (CIO, CTO, CSO, MIS) IT Director, Head of IT & IT Managers 6,434 3,740 4,653 14,827

IT Infrastructure, Network, Security, Datacenter, Voice, Database & eBusiness Managers, Architects, Analysts, Specialists & Administrators

2,827 2,403 2,796 8,026

IT Service, Systems, Desktop, Hardware, Helpdesk & Technical Support Managers, Supervisors & Engineers

3,177 1,779 2,416 7,372

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Supervisors & Engineers

Development, Application, Software & Web Managers, Architects, Developers & Testers 4,289 1,929 2,511 8,729

Senior Corporate Execs, (Owner, Partner, CEO, CFO, COO, CMO, SVP, VP, MD, GM & Directors) 3,752 1,174 1,248 6,174

Line of Business Managers, Finance, Sales, Marketing, Service, HR, Legal & Operations 7,240 3,033 3,650 13,923

Other Business & IT Roles (inc Consulting, Reseller, Education, Medical & Government Titles) 8,720 4,745 4,498 17,963

TOTAL BUSINESS CONTACTS 36,439 18,803 21,772 77,014

Consumers, Home Office & Prosumers 85,699 85,699

Target Audience APACRelevant IT & Biz roles across

all co sizes and industriesINDIA SG MY TH PH INDO VT HK CH TW KR

Senior IT/IS Execs, (CIO, CTO, CSO, MIS) IT Director, Head of IT & IT Managers

29,709 8,954 7,367 3,133 5,169 4,938 1,212 3,918 16,490 6,851 8,560

IT Infrastructure, Network, Security, Datacentre, Voice, Data & eBusiness Managers, AnalystsArchitects, Specialists & Admin

28,621 4,961 4,581 2,115 5,417 4,267 1,217 2,072 18,321 5,295 8,422

IT Service, Systems, Desktop, Helpdesk & Technical Support Managers, Supervisors & Admin

15,272 4,647 4,230 1,483 5,461 2,675 652 1,397 13,639 5,443 20,630

Development, Application,

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Development, Application, Software & Web Managers, Architects, Developers &Testers

36,576 5,734 4,943 2,135 5,066 3,741 1,091 2,212 15,163 4,839 5,817

Senior Corporate Execs (Owner, Partner, CEO, CFO, COO, CMO, SVP, VP, MD, GM & Directors)

9,117 5,710 3,794 1,352 2,523 1,786 453 1,903 15,688 9,208 4,555

Line of Business Managers,Finance, Sales, Marketing, Service, HR, Legal, Purchasing & Operations

21,738 7,904 6,037 1,986 4,598 2,797 1,143 2,590 50,408 6,469 2,553

Other Business & IT Roles (inc Consulting, Reseller, Education, Medical & Government Titles)

19,647 3,250 4,076 1,848 3,388 2,483 1,342 1,721 46,542 6,144 7,550

TOTAL CONTACTS 160,680 41,160 35,028 14,052 31,622 22,687 7,110 15,813 176,251 44,249 58,087

Consumers & Home Office 212,604 42,823 75,959 41,574 92,327 56,197 42,747 20,996 84,778 30,399 62,311

Premium Content Experiences People CraveServices & Solutions

» Lead Generation, Qualification and Management

» Online Community Engagement and Development

» Branding, Education and Product Launch

» Event Audience GenerationCampaignReporting

List Rental & Email Delivery

IntegratedTelemarketing

CampaignDesign

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» Event Audience Generation

» Customer Profiling and Opt-in Acquisition

» Market Research and Analysis

» Video, Podcast and Whitepaper Production

ReportingDesign

InteractiveProduction

CampaignManagement

Email Marketing

» Analyst Reports and Whitepapers

» eBooks & eSurveys

» Business and Best Practice Guides

» Resource Centers and Toolkits

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Toolkits

» Video, Podcasts and Webcasts

» Events, Demos and Trials

» Offers, Games and Competitions

Teleservices

» 250 seats across 8 key APAC and EMEA locations

» 100% dedicated to the IT industry with professional tech savvy operators

» Comprehensive scripts, FAQ’s and training by dedicated campaign managers

» Latest call technology, tracking and management systems

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» Latest call technology, tracking and management systems

» Delivery of high volume engagements to high end leads

» Leverage incremental response from primed email contacts

» Generate highly qualified and nurtured sales leads

» Event audience generation

» Database refresh and contact acquisition

Interactive Solutions

eSurveysResource & Community Sites

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Video & WebcastseBooks

Integrated Lead Generation

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Campaign Workflow

CNETDatabase

eDMCampaign

RegistrationMicrosite

ResourceMicrosite

List Washing

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TelemarketingTo non email respondentsto generate registrations

& qualified leads

TelemarketingTo verify registrants and

further qualify leadsQC & Data Transfer

Email and Telemarketingregistration data qualitychecked, leads gradedand data transferredto client or partners

for follow up

Follow up EmailTo telemarketing

respondents with link toresources

ClientDatabase Tracking

To monitor the resourcesregistrants viewed

Lead Types

Qualified Lead CPLBANT (Budget, Authority, Need & Timeframe) or Screened Leads (POR)

Nurtured Opportunity CPOA nurtured sales opportunity or appointment scheduled (POR & Pilot)

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Basic Engagement CPE Standard contact details data capture, co size or industry & opt-in/out

Profiled Engagement CPPIncludes 2 to 4 questions to uncover projects, challenges and needs

Premium Content Experiences People CraveLead Data Capture

Basic engagements (contact details only):

» Full name, job title, company name, full address, telephone number and email address

» No of employees or industry vertical

» Opt-in or opt out for further client emails

Profiled engagements (max 3-4 questions):

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» Number of network users, PCs, servers, branches, mobile workers or volume of data

» Name, vendor or type of current infrastructure or solution

» Timeframe to upgrade, replace, purchase, project or evaluate

» Current challenges, pain points, issues, priorities, areas of interest or objectives

» Role in the decision making, influence, purchase, evaluation or implementation

Extended Campaign Workflow

CNETDatabase

ClientDatabase

Email

Registration

Telemarketing to primed non

Viral Resource Site

Interactive

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to primed non respondents

Online Newsletter

placement and targeted ads

Search & Social Opportunities to

leverage campaign

Follow up

Emails

QC, Reports & Data

Transfer

Events & Market Research opportunities

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» ZDNet Australia delivered a live broadcast panel event called TechLines, which revolved around the theme "Email is Dead".

» Bring events online and extend events shelf life and reach under your target audience.

» Peak live audience of 2,000 , 7,000+

Event programs such as TechLinesEvent programs such as Techlines

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» Peak live audience of 2,000 , 7,000+ total views with an average stream length of 31 minutes.

» Strong social media integration: Over 750 tweets from the #tlineshash tag on event day

» 342% increase in unique visitors to sponsor website

» Event coverage in IT Journo, mUmBRELLA, Stilgherrian, Mediaweek, 4 screenings on CNBC,

IT Priorities 2010

» The largest survey of business technology decision makers in 2010

» 1310 respondents, nearly half of which influence IT purchases (58.1%) and over a third are the final IT decision makers (33.9%)

» Nearly half (45.4%) of respondents say that their IT budget has increased

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say that their IT budget has increasedover the last year.

» The lowest priority for 2010 was Green initiatives with the highest priority being Meeting Customer/Partner Expectations.

» Top IT challenges for 2010:

● Protecting and securing the network

● Business continuity

● Improving service responsiveness

Thank you!

Mark van den HaakSenior Account Manager02-8514 9930mark.vandenhaak@cbsinteractive.com

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