illuminate your spirit Fall 2011

illuminate

your life and home with PartyLite!

Why so many people

LOVE PartyLite

Holiday Decoratingmade simple

Transform

contentsRegular Features

illuminate your SpiritRunning a successful business 4-5There’s so much to Love about PartyLite! 14-15

illuminate your HomeBe Enchanted 6-7Give your creativity free rein! 8-9Pretty, Playful…Pinks & Purples 12Beautiful, Brilliant…Blues 13 illuminate your MindCreating a smart business with PartyLite’s social 18media plan

Special Features

Let love, peace and hope rule! 10-11Wedding Décor with Amaretto Swirl 16-17

FALL 2011

illuminateVice President, Marketing Sharon MunceySenior Manager, Marketing Tracey MacKenzieMarketing Manager, Communications Stephanie RandolphMarketing Manager,Merchandising & Promotions Alana GormleyGraphic Designers Evan Hountalas Stephanie Chandler French Translator Amy PineaultMarketing Communications Specialist Marie Clarke

As the winter solstice approaches, most of us have turned our thoughts towards planning for the approaching holiday season. In this issue of illuminate we’ve got everything you need to prepare your business, your home and your spirit for the festivities.

On page 4, internationally known interior designer Kimberley Seldon and PartyLite Senior Regional Vice President, Louise Adrian, share their experiences as successful entrepreneurs.

In our article ‘Let peace, hope and love rule’, we present great spiritual, traditional or just plain fun gift ideas at every price point. So, this year you can spare yourself the crush of the malls and opt for a relaxing PartyLite Show to get your shopping done. Plus, our generous Consultant, Host and Customer specials mean lots of Savings for everyone!

Those looking for decorating inspiration will want to check out our new Clearly Creative Collection on page 8 and non-traditional décor pieces on page 12. The versatile, clear hand-blown vessels of the Clearly Creative Collection let you decorate your way – all year round. Or, perhaps you’re looking for fun and whimsy. Read ‘Pretty, Playful…Pinks and Purples’ for tips on creating an over-the-top romantic and whimsical scene. If pink isn’t your thing, check out ‘Beautiful, Brilliant…Blues’ for hints on creating a winter wonderland theme with enough glamour to help you ring in 2012!

If you or anyone you know is planning a fall or winter wedding, you’ll want to check out Heather Jenkin’s Amaretto spread. All we can say is ‘wow!’ We all know that the Amaretto Swirl Collection is great for everyday and holiday decorating, but when you see it gracing the tables of a wedding banquet – the look and feel is just breathtaking.

illuminate your spirit this fall!

Tracie GrahamVice President, Sales

Sharon Muncey Vice President, Marketing

Harry Voutsinas Vice President, Finance & Administration

Innovative and luminous…

GloLite by PartyLite™ Exclusive to PartyLite, the GloLite Pillar is like no other candle on the market! From the moment one is lit, the beautifully hand-crafted, textured wax radiates soft light from top to bottom while lightly fragrancing the air.

Now available in PartyLite’s #1Fall/Holiday fragrance, Iced Snowberries™!

Capture the magic of the season.See it to believe it!

Download the free code reader at getscanlife.com then scan this code to discover the alluring ambiance of GloLite! No smartphone? See it at at partylite.ca, keyword: GloLite.illuminate Fall 2011 2 www.partylite.ca • 3

illuminate your spirit

Running a successful business PartyLite sits down with two businesswomen to get their advice

Kimberley Seldon is a businesswoman and an entrepreneur. In her case, that means being an interior designer, editor, TV personality, author and lecturer. No matter what hat she wears,

it’s all about her brand. And the woman behind the brand. We had an opportunity to work with Kimberley earlier this year when she taped a video introducing PartyLite’s Fall/Holiday 2011 collections, and appeared in our Enchanted Collection video as a special guest alongside Senior Regional Vice President of the Champion Region, Louise Adrian. We thought the two of them would be perfect to interview about running a successful business.

Q How did you get started?

Kimberley - I fell into design by default. My first career in Los Angeles was television. After moving to Toronto I decided to try something new, and design always held an appeal. Turns out I loved the classes, the drafting, the space planning and everything involved in the process. I was not initially thinking I would combine television and design – that happened accidentally.

Louise - I got started for the income opportunity. I had corporate burn out and needed a change. I was looking for a great income, something fun and flexible, plus who doesn’t love our product! I started my business by booking 6 Shows and it took off from there.

Q Can you offer some tips for running a successful business?

Kimberley - Here are four tips:

Q What motivates you in your business?

Kimberley - Getting started on a new project always excites me. And finishing a job for a client is the best feeling in the world.

Louise - Helping everyone get what they want. I love helping a Consultant set a goal and achieve it whether it is income, personal growth, more flexibility in their life or the love of the product, you can have it all with a PartyLite business.

Kimberley Seldon

Louise Adrian

Q What continues to inspire you as a businesswoman and entrepreneur?

Kimberley - I like to try new things. However, I never want to lose sight of my core business, which is interior design. I also am inspired by travel. Taking architectural classes in different cities is one of my favourite things to do.

Louise - Seeing the potential in others and I love working with women!

Q Any tips for growing your business?

Kimberley - I have a business coach, and she keeps me on track and moving forward with goals, from short- to long-term. Here are some important lessons I’ve learned:

A business that runs without systems is ineffective. I now have them in place for running my day-to-day procedures. Now everyone knows what to expect.

The experience of working with me has to be better than the experience of working with my competitors.

Louise - Talk to everyone, have energy, market yourself everywhere you go – always have catalogues in your car and tealights/business cards in your purse or bag. Load up at the beginning of the week and make it YOUR goal to have them all given out by the end of the week!

1. Define and understand the value you bring to your clients. If you don’t understand it, your client never will.

2. Run your business like a bank. In other words, have systems, procedures, protocols and routines in place. This will give you and your clients a sense of security. 3. Take time off regularly. The point of being a business owner is to support the lifestyle you want. It’s no good to work morning, noon and night. It’s about using your time wisely.

4. Build an A team of people you work with. It will make your job more of a pleasure.

Louise - Here are five tips:

1. Consistency. This is one of the most important tips - stopping and starting makes this business harder than it is.

2. Do something income generating each day. Passing out your business card/tealight, making calls either booking, hostess coaching, sponsoring or customer service. 3. Follow up! This is often neglected. Keep a file folder of warm leads that you refer back to on a bi-monthly basis – one for bookings and one for sponsoring.

4. Attend all the trainings. The more training you have the more successful you will be

5. Smile - no one wants to do business with someone that doesn’t look happy. Connect with your customers at your shows and you will have them for life!

illuminate Fall 2011 4 www.partylite.ca • 5

illuminate your home

Decorating with silver is one of the best ways to add sophistication to a room. Whether your décor is traditional or ultra modern, silver accessories are guaranteed to add simple elegance.

That’s why we’re sure decorating mavens are going to love our Enchanted Collection. Each of the four pieces features silvertone metal skillfully photo-etched and backed with a special light diffusing mesh. The result is a dazzling sparkle that’s guaranteed to add a beautiful glow to your holiday décor.

Internationally known interior designer Kimberley Seldon has named this collection one of her favourite PartyLite creations for the fall/holiday season. She is a fan of the Enchanted Silver Votive Lamp – it made it on her Top Five PartyLite Picks!

The Enchanted Silver Votive Lamp is one of the most versatile pieces in the collection. The retro-style, intricately-etched shade casts a stunning glow when lit by votives or tealights making it perfect for welcoming guests on a console table during the holidays. Come January, place a bouquet of white or pink roses or a few of our Guest Table Display Large Tealight Holders nearby and you’ve got romantic sophistication.

Enchanted SilverVotive Lamp

Enchanted GingerbreadVillage Votive Holder

EnchantedWoodlandVotiveHurricane

EnchantedWinter SnowVotive Holder

Add some magic and wonder to your fireplace mantel with our Enchanted Gingerbread Village Votive Holder. When illuminated by three votives, candlelight shines through the finely cut details of the photo-etched row of houses. The result is a look reminiscent of a quaint European village at nightfall. For added whimsy, consider placing multiples of the Enchanted Gingerbread Village Votive Holder together or placing pieces from the Clearly Creative Collection nearby with silver ornaments.

The Enchanted Woodland Votive Hurricane casts a haunting shadow when illuminated by a votive. Place this special piece on your side table, turn down the lights and enjoy the ambiance of a forest at midnight.

Create a magical snow shower with our glistening Enchanted Winter Snow Votive Holder. Mingle this metallic votive holder with your favourite winter or holiday decorating accessories for an enchanting effect. It looks great with our popular Clear Lines Stemmed Trio.

Visit the PartyLite Blog to check out Kimberley Seldon’s other PartyLite Picks. Partyliteblog.ca

illuminate Fall 2011 6 www.partylite.ca • 7

illuminate your home Decorating for the holidays can be a challenge for even the most seasoned decorator. The difficulty comes from trying to add festive charm to everyday décor without compromising the ambiance you’ve worked so hard to create.

PartyLite’s Clearly Creative Collection is a must-have for the savvy decorator. The versatile, clear hand-blown glass vessels can take you through the holidays, into spring and straight through to the fall with a few quick and easy updates to the filler items you choose to display.

During the holidays, add the festive colours and shapes that mean the most to you. For a traditional look, fill the Clearly Creative Votive Trio with faux fruits, berries and foliage or seasonal ornaments, nuts and ribbons. When it’s time to convert back to your everyday décor, no need to pack these shapely holders away! Fill them with marbles, stones and shells, or remove the candle insert and use the clear glass vessels to display fresh flowers.

Give yourcreativity free rein!

The Clearly Creative Pillar Garden Holder is yours

for JUST $18 with a $250 show and two or more bookings held within 30 days of your show.

Plan now to Host a Show; this fabulous offer ends December 31, 2011!

EXCLUSIVE HOST OffEr!

The Clearly Creative Collection includes a Hurricane, Votive Holder Trio, Tealight Holder, Sconce, and Pillar Garden Tray, each sold separately.

To make a dramatic statement, use two Clearly Creative Sconces to flank a mantel or seasonal wreath. When illuminated by your favourite PartyLite round pillar candle, ball candle or tealight the effect is delightful.

The ultra modern Clearly Creative Pillar Hurricane is the perfect statement piece for your entryway or hallway table. A unique design that employs a metal hanger to suspend your PartyLite pillar candle within the hand-blown glass vessel guarantees this urban piece will garner the approval of all your guests!

Mealtime with family and friends is an intimate occasion when illuminated by your favourite PartyLite pillars displayed on a personalized Clearly Creative Pillar Garden Holder. Use Cleary Creative Tealight Holders to display place cards for added sophistication.

Clearly Creative Votive Trio

Clearly Creative Sconces

Clearly Creative Pillar Hurricane

Clearly Creative Pillar Garden Holder

Clearly Creative Tealight Holder

illuminate Fall 2011 8

W ith the pressure to find the perfect gift for everyone on your list, November and December can quickly become one of the most stressful times of the year. The good news is it doesn’t have to be this way. When you Host or attend a PartyLite Show, you can do your shopping in comfort.

What could be better than spending a relaxing evening perusing PartyLite’s Fall/Holiday Catalogue with friends, and selecting gifts that will enhance the magic of the holidays? Plus, when you Host a Show you’ll get some or ALL of your gifts for FREE!

With our new collections and the return of old favourites, we’ve got something for everyone. Our Modern Nativity Tealight Holder Set is a wonderfully spiritual gift for that young couple on your list. An updated palette rendered in soft tones of blue and brown means this beautiful scene will complement contemporary and traditional décors. The three pieces are sold as a set, or you can purchase the Holy Family on its own.

For the collector, we suggest the Infinity Angel Tealight Holder or ExpreScents™ Angel. Rendered in bisque ceramic and sculpted porcelain, our graceful angels will add charm and refinement to any mantle, side table or cabinet. The PartyLite ExpreScents™ Angel comes in an elegant gift box with Essence of Lavender Scented Oil.

Share heavenly blessings with your loved ones, when you present them with one of four inspirational tealight holders. These bisque porcelain tealight holders have a matte finish that produces a warm intimate glow when

Let peace, love and hope rule!

PartyLite has traditional and spiritual gifts to help spread the holiday spirit.

Modern Nativity Tealight Holder Set

illuminated by a tealight. The beloved Mother appears in a halo of light on our Virgin Mary Tealight Holder, while the beloved Saviour is featured on our Sacred Heart of Jesus Tealight Holder. The Virgen de Guadalupe (not shown) and Sagrado Corazon de Jesus Tealight Holders (not shown) feature short Spanish prayer verses imprinted on their backs.

Looking for something with more whimsy? Consider our Winter Snow™ Tree Tealight Holder or Spirit of the Season hand-painted porcelain St. Nick. These tealight holders are sure to be a hit with the fun-loving, young-at-heart set on your list.

Our Polar Pals Votive Holders are perfect for your bff! The hand-painted, bisque porcelain snuggling pals will add winter cheer to just about any room while serving as a reminder of your friendship.

Consider gifting your favourite host family with one of our polar bear tealight holders! The Arctica Polar Bear Family Tealight Holder and Polar Bear Babies Tealight Holder reflect the joy of family time and are guaranteed to add charm to your friend’s family room. For more gift ideas, visit the Gift Set Section at www.partylite.ca! We’ve got an amazing assortment of pre-packaged gifts that you can purchase at Shows, by calling your Consultant today or directly online.

Happy shopping!

ExpreScents™

Angel

Virgin Mary Tealight Holder

Sacred Heart of Jesus Tealight Holder

Infinity Angel Tealight HolderWinter Snow™ Tree

Tealight Holder

Spirit of the Season

Polar Pals Votive HoldersArctica Polar Bear Family Tealight Holder

Polar Bear Babies Tealight Holder

illuminate Fall 2011 10 www.partylite.ca • 11

illuminate your home

This holiday, add a little (or a lot) of romance and playfulness to your décor with PartyLite’s sweet Just Desserts™ Candles.

Our line of aromatic candles comes in several forms: votive, tealight, mini barrel jar, ScentPlus™ Melt, grooved pillar and 3-wick wax filled bowl. With so many forms, you can choose one for every room in your home.

Imagine walking into a room and being greeted by the mouthwatering aroma of sun-warmed, buttery vanilla with a delicious layer of mint. Our Peppermint Snow (pink) Just Desserts™ Candles are warm yet crisp. The fragrance is reminiscent of a cold winter night in front of the fireplace.

Our Sugar Plum Fairies (purple) Just Desserts Candles releases the delectable aroma of juicy plums, melons and peaches combined with floral notes for a magical yet sophisticated treat.

Just Desserts Grooved Pillar Candles are the heightof holiday style when displayed in our Symmetry Pillar Holders or Clearly Creative Pillar Hurricane. Add a hint of romance to your festivities with our Doily Pillar Holder. An embossed lace design creates an intricate effect on a food-safe, glazed ceramic dish, making this pillar holder a fanciful choice for displaying your round pillar, ball candle, jar or tealight.

Bring some of the fun into the kitchen with our Frosted Treat ScentGlow Warmer. The sweet cupcake design is matched only by the rich aroma of our Scent PlusMelts, Aroma Melts™ or scented oils. An electric warming plate diffuses your choice of fragrance while a hidden LED provides a welcoming glow.

Get inspired! Mix your traditional white or silver holiday décor items with this year’s pinks and purples for an on-trend look that’s all your own.

Pretty, Playful... Pinks & Purples

Doily Pillar Holder

Frosted Treat ScentGlow™ Warmer

Peppermint Parfait Just Desserts 3-Wick Wax Filled Bowl

Peppermint Snow Just Desserts Grooved Pillar

Wouldn’t it be great if you could capture and recreate the magical feeling of the first snowfall?

PartyLite has an assortment of decorative pieces that are guaranteed to help recreate the romance of those first few snowflakes. Scrumptious without being too sweet, each piece brings to mind a cherished winter memory. From baking cookies and decorating for the holidays to sledding at twilight and January snowball fights, the full range of winter fun and adventure is represented in these charming pieces.

The rich comforting aroma of cinnamon, butter and vanilla blended with a whisper of peppermint and a touch of freshness in our aromatic Just Desserts™ Vanilla Mint Grooved Pillar is reminiscent of those peaceful days leading up to the new year. Grooved white stripes on pale blue, give this pillar versatility so that it can work throughout the holidays and is perfect for your New Year’s party. When accessorized with white or silver, the look is whimsical glamour.

Speaking of glamour, our Turquoise Ornament Tealight Holder updates a classic ornament shape with satin-finished glass and silver detailing for a look that’s pure elegance.

He’s both cool and warm. Our Icy ScentGlow™ Warmer releases fragrance without the flame. An electric warming plate diffuses the fragrance of ScentPlus™ Melts, Aroma Melts™ or scented oils, all sold separately. A hidden LED provides a welcoming glow to Icy’s glazed ceramic figure. Icy is also available as a Tealight Holder/Snuffer.

Like a snowflake in the moonlight, our new Falling Snow Scents of Illumination™ is mesmerizing. Glittery snowflakes are captured in a glass globe filled with Iced Snowberries™ solid fragrance with silver glitter. The glow from a tealight creates a ‘snow in the moonlight’ effect while releasing a subtle scent for up to three months. To create an eye-catching, fragranced display, use multiples of this piece mixed with the Glass Snowflake Tealight Holder, Frosted Snowball Tealight Holder and the Iced Snowberries Snowball Candles. When combined these pieces create a fun and playful display but they can also be used on their own to add a little fun to any room in your home.

Get inspired! Mix your white and silver décor with these cool blue accessories for a glamorous holiday day look that can also help you ring in the New Year.

Beautiful, Brilliant...BluesIcy ScentGlow™ Warmer

Glass Snowflake Tealight Holder

Turquoise Ornament Tealight Holder

Falling Snow Scents of Illumination™

Just Desserts™ Vanilla Mint Grooved Pillar

Icy Tealight Holder/Snuffer

Frosted Snowball Tealight Holder

Iced Snowberries™ Snowball Candles

Sugar Plum FairiesJust Desserts Grooved Pillar

12 www.partylite.ca • 13illuminate Fall 2011

illuminate your spirit

The decision to become an entrepreneur is an easy one. The PartyLite business model keeps things simple so PartyLite business owners can focus on achieving their goals. We asked four PartyLite entrepreneurs (one new and three veterans) to share their PartyLite truths with us, and tell why they love PartyLite. Here’s what they had to say.

2011 was a year of many firsts for Stacey Dunnigan. A PartyLite customer for 19 years, she started her own PartyLite business in February and attended her first PartyLite Conference this past summer!

Why did you choose to start your own PartyLite business after 19 years as a customer?

I chose to become a PartyLite Consultant because the time was right. I had considered going into business for myself every year for the two years prior. I was enticed by the extra paycheque, but was extremely busy with my young family, going to university and working a full-time job. After being a Hostess in January 2011, seeing the great product and how much fun it was to spend time with friends and get great deals on PartyLite product, I couldn’t resist.

As an entrepreneur, what are your business best practices?

I believe that we are in the business of people. I work very hard to connect with people as people, and not as the potential to earn money. This means making meaningful connections with my clients - understanding who they are, and recognizing and rewarding them for being amazing! I have learned from my Leader that even the smallest recognition makes people feel great. It might be a catalogue with a tealight given to them during a personal courtesy call, or a small gift that I know they just ‘needed to have’.

What did you think of your first PartyLite Conference this past summer in Red Deer?

I remember walking into the Capri Centre on Saturday morning feeling a little nervous and wondering how exactly a convention for PartyLite Consultants was going to look. I walked in and was immediately greeted by members of my team, squeals and hugs and music – loud music! It was 8:30 in the morning! We walked through the doors, and around the curtain partition and there it was…pumping music and at least a hundred women (and some men) dancing at their tables, waving flags, flashing bling, wearing hats and colourful scarves…It was a sight to behold. I was seriously blown away by the quality of the presentations. It was first class! Our speakers were well-versed and clearly passionate about our business. The day flowed from speakers to videos to testimonials and recognition…recognition…recognition! Conference inspired me to begin building my business…creating a team of my own…inspiring and empowering others. This was my moment!

Stacey and her husband Darren

Stacey and her husband, Darren, with the Rainbows End Unit

There’s so much to LOVE about PartyLite!

How do you plan on accomplishing the goals you’ve set for yourself?

I know that the only way to truly accomplish my goals is to visualize, plan and take action. I believe that visualization is the key to anyone’s success. If we don’t know where we are going, how do we know if we’ve arrived? As a unit, we have created ‘Dream Boards’ to help us with this process, but I purposefully take the time to sit quietly and think about and visualize what my goals are. The process then begins to take form, and it becomes possible for me to set a plan of action in place. I know that I need to be visualizing regularly in order for me to be successful. I am so excited to be planning my trip to Portugal in 2012!

How has starting your own PartyLite business changed your life?

PartyLite has truly made me a happier person. I am passionate about people. I enjoy the new men and

women I have met just through being a Consultant and attending the regular unit and regional

meetings. They are all so supportive of one another it feels like a family. I feel very proud of the accomplishments I have already celebrated with PartyLite – great months of bookings, top sales, interest in the business, and being asked to speak to other Consultants in my region about my experiences thus far in PartyLite! My own family is also so proud of me. It excites me to know that I am able to role model to my boys that no matter what your dreams and aspirations are, you can achieve them.

Stacey Dunnigan, ConsultantRainbows End Unit, Dynamic Region

I will never forget my first Christmas as a Consultant - a mother of 5 - I walked into Toys R Us with cash in my pocket instead of a lump in my throat. I will never forget the first $400 show I did and could hardly drive home I

was so excited - I just earned $100 for my family. I will never forget watching my 18-year-old, who needed extra income, consistently hold 6 Shows earning

herself $5,000 cash and $800 in gift certificates - it changed her world. I will never forget....there are hundred’s of stories. To KNOW PartyLite is to feel the impact that has changed so much for myself and many others. My LOVE for PartyLite is one of gratitude.

Trudy McIntyre, Group LeaderInfinite Opportunities Region

My past 18 years with PartyLite have been filled with growth, enjoyment, free trips and earned product, so that I can keep my profits in my pocket and am able to work my business around my passions in life with

confidence. Having the support of home office on a regular basis, every day sales training staff, working with like minded women and watching others also reap the benefits of this business is why I LOVE PartyLite.

Susan Aitken, Unit LeaderNew Horizons Region

I checked out a number of different companies before starting with PartyLite because I wanted to make sure I was making the best decision for my Hosts’ AND my own compensation plan. Nothing came close to PartyLite in comparison!!!! I truly LOVE spoiling Hosts and we have the best Host Programme around! I LOVE the freedom and flexibility AND of course, the trips!

PartyLite has also afforded me the opportunity to travel and make purchases that I would not have been able to do without this income! I have made friends across the country who mean so much to me and I can’t imagine my life without them in it!

Janet Brouwer, Unit LeaderMajestic Gold Region

illuminate Fall 2011 14 www.partylite.ca • 15

I n January 2012, I will be celebrating my 18th anniversary with PartyLite Gifts and when I look back over these years I am astounded at the many wonderful blessings we as a family have enjoyed because of my involvement with PartyLite.

When I began my business I had no preconceived notions of what a direct sales business was all about – my background was Physiotherapy and I really knew nothing about this industry. Going out to do shows I found to be a lot of fun and the people aspect of this business was what I loved. To this day, it is the people in PartyLite that keep me loving what I do – not just at shows with customers and hostesses, but especially with my fabulous team of consultants and leaders - and my amazing fellow Senior and Regional Vice President’s and so many dedicated staff at home of-fice. Doing business today is so different than it was years ago as well, and to me this is a very interesting aspect of our business. Change isn’t easy but it stretches us to become better!

What has PartyLite meant to my family? The main thing that stands out in my mind is that I have been able to stay home with our children on a day to day basis and yet we have been able to send each of our three children to amazing private schools because of

my PartyLite income. Both of our boys have already graduated from one of the top boys schools in Canada – and now Paul, who graduated from the University of Western Ontario a year ago, has just celebrated his wedding on October 1st, and Mark is currently in his third year at McGill. Lauren is in Grade 8 and also enjoying her private school experi-ence. We are so happy to have been able to offer such a great start in life to our children and one day down the road I hope they each come to realize how blessed they truly are. PartyLite has taken us to so many interesting and wonderful places around the world also – the travel experience is a highlight of my business whether it be family holidays or company incentive trips – the world is an incredible place to see!

In preparing for the wedding on October 1st, our new daughter-in-law Susannah was really excited to be able to choose some beautiful centerpieces for her wedding décor from PartyLite. We both agreed that the Amaretto Swirl Collection would be perfect – so I worked throughout the summertime to earn every possible incentive I could in PartyLite to be able to decorate their wedding reception. I was able to decorate all the tables at dinner with Amaretto Swirl Hurricanes or the matching Amaretto Swirl 3-Wick Bowls without paying retail price for anything and the

reception just sparkled! What a great collection to make any special occasion extra beautiful. The Amaretto Swirl Centerpieces were perfect for the head table and combined with the wedding flowers everyone enjoyed the ambiance!

I truly believe this business has so much to offer many families in Canada. And yet I know first-hand that everything isn’t always easy. We have had our fair share of troublesome days to deal with too as I know everyone does in life. Facing difficulties can derail so many people and it’s not easy to stay focused when you don’t feel like it. But I hope one lesson my children will learn from watching me work from home is that no matter what is happening behind the scenes, there is a way to keep moving forward – to refocus and readjust – and to look for the next step and just keep taking one step at a time forward...

If I had one piece of advice for Consultants it would be to stay focused on your personal strength in booking Shows – end of story! Doing one show can multiply your business beyond imagination when you put your mind and heart into it properly and go do effective shows. And learning is so key – get out to your local meetings and figure out how to be the best consultant you can possibly be – there is always something new to improve about the way we do things because the world just doesn’t stay the same for long! All the other benefits of our business come to you when you start with excellent well developed shows.

I am in PartyLite for the long haul and I am anxious to see what the next decade will bring!

A successful entrepreneur and mother, Senior Regional Vice President of the Tremendous Pursuits Region, Heather Jenkins, shares her story of triumph and offers insights into what helps grow a smart business.

Photography by:Reid Lambshead of When He Found Her

Fine Art Wedding Photographyhttp://www.whenhef oundher.com

Building a smart business for your happily ever after

Amaretto Swirl 3-Wick Bowl

Amaretto Swirl Hurricane

From left: Son Mark, Heather, son Paul, daughter-in-law Susannah, husband Kevin and daughter Lauren.

illuminate Fall 2011 16 www.partylite.ca • 17

Travel the world on PartyLite!

Experience your thousand sensations by starting your own PartyLite business today!

PartyLite’s 2012 Incentive Trip is to Portugal – the land of a thousand sensations. Will you be there?

Contact your Consultant today to find out how to get started.

Social media is just one more tool PartyLite has adopted so Consultants can spread the word about our products and opportunities to more people. And we all know the more people who know us, the more people who will love us! The Home Office marketing team has been busy spreading the word with exciting initiatives in advertising and public relations (from print and TV to online), which have reached more than 1.3 million Canadians. Think how many more people our Consultants can reach using social media channels like Facebook, Twitter, YouTube and the PartyLite blog. Best of all, making them work for your business is easier than you think!

Do you use your personal Facebook page to keep in touch with family and friends? Then why not also use Facebook to keep in touch with your Hosts and Customers?

The first step: join the more than 8,900 fans on our official PartyLite Facebook page and keep up with what’s happening: from product launches, monthly Host and Customer Specials and other promotions, to the achievements of other Consultants, contests, media updates, décor tips and more.

Your Hosts and customers can also join our official Facebook page and become Home Office fans. They’ll enjoy participating in our regular fun contests, and learning more about our business and the opportunities that await them.

Second? You can increase your Facebook profile by creating a page for your business. Use it to share infor-mation from our official page and promote yourself at the same time!

Want to find out what international interior designer (hint: Kimberley introduced our Fall/Holiday collections) has wonderful things to say about PartyLite products? Want to get up-to-the-minute news about PartyLite’s latest media appearances as they break and much more? It’s easy. Join us in the Twittersphere and simply re-tweet our tweets to your followers. It’s fast, effective and free!

Love our sizzle videos? Find it hard to contain your excitement after watching one? Well, create a buzz about PartyLite hero collections and promotions by sharing video links. What an easy and fun way to stay connected with your network of hosts, customers and more. Plus, studies show that product videos increase online sales! Post YouTube links on your Facebook page, tweet them to your followers, e-mail them or better yet, show a video (or two) on your laptop at a show.

Studies prove that customers love to see, connect with and have a personal experience with a company. That’s part of the reason why direct selling is so successful. And that’s why our blog is the perfect vehicle for reaching out to people. Here, we cover décor trends, decorating ideas, our Community Matters campaigns and more in-depth articles that allow people to form a real connection with Home Office. And it’s so easy to share our posts on more than 50 social media channels, including Facebook and Twitter!

illuminate your mind

Creating a smart business is easy with PartyLite’s social media plan

1 Facebook

2 Twitter

3

4 Blog

illuminate Fall 2011 18

Ask your Consultant for details. Printed in Canada ©2011 PartyLite Gifts, Ltd. All Rights Reserved www.partylite.ca 2011-10-01

Fall

Work when you want and earn what you want.Full-time and part-time opportunities available.

in love with life all over again