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5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
2011 INK-N-IRON FESTIVAL / KEEN ENTERTAINMENTPrint/Online Campaign
DMA: Los Angeles Project Manager: Jon [email protected]
Overview of Campaign
• Campus Circle promoted the 2011INK-N-IRON Festival by doing thefollowing:
• Utilizing Campus Circle’sonline/print/editorial assets
• Dedicated HTML email
• Social Media Outreach
Print Advertising Placements
• Campus Circle placed print adsin our publication for threeweeks, as well as had theFestival on our cover of the 6/1issue - Los Angeles DMA.These placements included:
• Three 1/2 page / full color ads• Front Cover placement
• Circulation: 30,000• Readership: 90,000
• Distribution: Retail outlets andschools in Los Angeles
1/2 page / Full color adMay 25 issue of Campus Circle
• Campus Circle printed one1/2 page (4C) ad in ourpublication for the month ofMay.
• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.
• 88% of the readership of thepublication is 18 to 34.
• The value of all the print adswas $8,928.75
Cover Position & 1/2 pg (4C) ad in theJune 1 issue of Campus Circle
• Campus Circle printed one1/2 page (4C) ad & the Coverof our publication for the weekof June 1.
• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.
• 88% of the readershipof the publication is 18 to 34.
• The value of all the printads was $8,928.75
1/2 page / Full color adJune 8 issue of Campus Circle
• Campus Circle printed one1/2 page (4C) ad in ourpublication for the week ofJune 8.
• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.
• 88% of the readershipof the publication is 18 to 34.
• The value of all the printads was $8,928.75
Campus Circle - Dedicated Email
• Campus Circle sent out adedicated HTML email topromote the INK-N-IRONFestival in Long Beach, CA.
• The stats for the email wereas follows:
Emails sent: 32,398Views: 2,974
• Value = $1,090.00
Campus Circle - Banner AdvertisingBanner advertising for the INK-N-IRON Festival appeared on our website,campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 uniquevisitors. The INK-N-IRON banners had a total 411,615 impressions for four weeks. Therewere a total of 195 click thru’s! The value of the banner ads was $4,800.00.
Campus Circle - Newsletter Ads• Banner advertising for the INK-N-IRON Festival appeared in our weekly email
newsletter for four weeks. The Campus Circle weekly email newsletter reaches 32,000+members per week in the greater Los Angeles area. The total value of the banner ads overfor four weeks was $1,200.00.
Campus Circle - Print Editorial
• Print Editorial “MusicInterviews”
• An article for the INK-N-IRON festival appeared inthe June 1 issue ofCampus Circle.
• Campus Circle is a weeklyalternative newspaperdistributed to 40 schoolsand over 800 retail outletsin the greater Los Angelesarea.
• In its 20th year, CampusCircle covers film, music,events and L.A. culture.
Campus Circle - Calendar Listing
• A listing for theINK-N-IRON Festivalappeared on ourwebsite in ourcalendar section.
• To date, the calendarlisting has beenviewed 336 times.
• Campus Circlewebsite trafficaverages: 5 millionhits/month
• 515,000 pageviews/month
• 75,000 uniquevisitors/month
Campus Circle - Social Media• Campus Circle posted the INK-N-IRON Festival on our Social Media pages to
promote the event and get responses.
• The value of the Social Media outreach was $1,000.00.
Campus Circle - Online Editorial• The INK-N-IRON
Festival article thatappeared in ourpublication alsoappears on ourwebsite.
• Since 6/1, the articlehas been viewed 367times.
• Campus Circle websitetraffic averages:
• 515,000 pageviews/month
• 75,000 uniquevisitors/month
Campus Circle - Video Gallery
• A video trailer for theINK-N-IRON Festivalwas hosted oncampuscircle.com forone month.
• The trailer was featuredin our Video GallerySection to help promotethe Festival.
• To date, the video hasbeen viewed 62 times.
Campus Circle - OnlineSweepstakes
INK-N-IRON SweepstakesAppears on:http://www.campuscircle.com/weeps/InkIron2011/
Campus Circle website trafficaverages: 5 million hits/month
• 515,000 pageviews/month
• 75,000 uniquevisitors/month