2
three-star, full service collection of hotels serving food
and beverage and providing banquet and meeting
space. We continue to think globally and act locally
as we add hotels in new markets and new countries.
Our global “i am” service culture, global advertising
campaign, and Wyndham Rewards loyalty program are
important initiatives we continue to improve upon.
It is also an exciting time to be part of Wyndham Hotel
Group. In 2010 the organization launched a multi-year
initiative called “Apollo” designed to transform our
reservation delivery experience to further strengthen
reservation contribution to each of you. Apollo consists
of a variety of “missions” that focus on key areas
including e-commerce, content, rate management,
distribution and more.
One of the areas of greatest impact will be an
all-new ramada.com/.ca launching later this year. To
improve our website we’re building out our technology
infrastructure, bringing in outside expertise, and
creating an entirely new website architecture that will
include industry leading search capabilities. All of this
is designed to make it easier for consumers to search,
shop and most importantly book at our hotels.
The future of Ramada Worldwide is very exciting. We
are becoming a more consistent hotel brand adding
larger hotels and more Ramada Plazas to the United
States and Canadian systems.
I hope to see you at one of our upcoming RMA meetings.
You do your thing (by getting engaged) and leave the
rest to us.
Mark F. Young CHA
Brand Senior Vice President
Ramada Worldwide Inc.
© 2011 Ramada Worldwide Inc. All rights reserved.
Welcome To Ramada’s 2011 Electronic BrochureThank you for taking the time to learn about Ramada
Worldwide. We are a global collection of nearly 900
hotels located in over 50 countries, and a proud
member of the largest hotel company in the world,
Wyndham Hotel Group.
2010 was a year of positive transition for the industry
and Ramada Worldwide. Our hotels collectively
improved performance against our competitive set,
improved customer service scores, which translated
into better RevPAR and improved hotel revenues.
In September 2010, Wyndham Hotel Group hosted
our first Global All-Brand Conference. Our Ramada
general session theme, “Imagine, 100% Engagement”,
was simple, yet powerful. Engagement on all levels
will improve Ramada Worldwide -- your engagement
with hotel guests and Ramada’s resources, as well as,
our engagement with you and your staff. We stressed
the fact through impactful examples that hotels that
engage in their business operation and our resources
perform much better than properties that are minimally
engaged. In the following brochure you will see the
vast array of resources we provide to our Ramada
properties.
We continue to execute on our five-year strategic
plan in the United States and Canada; which is to
reposition the brand portfolio to a true midscale,
3
2011 Operations Plan
2011 Operations Guide
Welcome to the 2011 Ramada Worldwide Operations
Guide. The information in this guide can help you to
maximize the performance of your Ramada hotel. We
also encourage you to contact any member of the
Ramada management and support team for answers
to questions, additional information or for suggestions
and recommendations. Just as you serve your guests,
we are here to serve you.
Operations Resources
Operations Support Desk (OSD)
Consisting of a centralized team of hospitality
professionals, the Operations Support Desk (OSD) is
your primary source for information. The men and
women of the OSD will answer your questions regarding
topics such as brand initiatives, marketing resources,
quality assurance, MyPortal, billing statements, EIPP,
global sales, and a wide variety of other areas. They
also provide senior level support to handle escalated
and more complex issues that may require additional
research and follow up. The OSD representatives are
trained to deliver a high level of first call resolution
and an enhanced customer service experience.
To contact the Ramada Worldwide® Operations
Support Desk, call: (888) 575-4822 or [email protected].
Directors of Operations and Support (DOS)
The directors of operations and support (DOS) are
geographically assigned to provide onsite support
to our owners and their management teams through
scheduled visits to your hotel. Their main focus is to
drive 100% engagement in our resources and your
operation. Examples of the type of service you can
expect from your DOS include:
•Hands-onrate,inventory,revenuemanagement
strategies, and systems consultation
•Customized on-site coaching for ongoing
quality improvement and compliance with
standards
•Guidanceonhowtoparticipateinsalesand
marketing efforts, including RFP’s
•Proactively providing information on
appropriate training resources and tools
•Assistanceindevelopingyourpropertyculture
through our global customer service culture,
.
If you are unsure who your Director of Operations and
Support is or how to contact them, please refer to the
DOS Territory Map .
© 2011 Ramada Worldwide Inc. All rights reserved.
4
Ramada Senior Leadership Team
Ramada’s senior leadership team is committed to
helping you operate a successful Ramada hotel. If, for
any reason, you wish to seek an answer to a question,
express a concern, or share an idea or suggestion,
please don’t hesitate to contact any member of the
senior leadership team.
Mark F. Young, Brand Senior Vice President(973) [email protected]
Caryl Porter, Vice President Operations(973) [email protected]
Keri Putera, Vice President, Marketing (973) [email protected]
Michael Lloyd, Senior Director ofOperations and Support (973) [email protected]
Ian Raymer, Senior Director,Operations and Support(973) [email protected]
RINA (Ramada Inns National Association
Council)
In February 1973, the Ramada Inns National
Association (RINA) was created to provide all Ramada
franchisees with an organization dedicated to working
with Ramada management to make recommendations
about marketing and operational issues, and be
involved in the future direction of the brand. Today,
that organization is headed by the RINA Executive
Committee, which includes four Ramada franchisees
from the United States and a separate Canadian
Executive Committee, also containing four elected
members, who are selected by you, the members of
RINA, along with company members.
The Executive Committee, along with the Operations
Subcommittee and Marketing Subcommittee, is
your voice on issues that affect the entire Ramada
franchisee community.
You can find additional information including the list
of executive members on My Portal>Departments>
Operations>Brand Operations .
© 2011 Ramada Worldwide Inc. All rights reserved.
5
MyPortal
MyPortal is your primary source for Ramada Worldwide®
and Wyndham Hotel Group news, updates and
important notifications. MyPortal is the central location
for information including: property performance, STR
reports, marketing resources, Wyndham Rewards®,
brand standards, quality assurance tools, training
resources, Global Sales solutions and RFPs, strategic
sourcing (purchasing) opportunities, EIPP, company
contact information and much more.
Other MyPortal Features include:
•Action Required Alerts: Notifications of
time-sensitive material which require your
response
•Communications: Provides all memos and
e-newsletters from your Ramada Worldwide
team
•QuickTips:Ideasforoperationalimprovement
provided by Wyndham Hotel Group’s subject
matter experts on topics such as Quality
Assurance and Customer Care
•Preferred Vendors: Provides information on
vendor offerings
EIPP
EIPP is a tool designed for hotels to access and pay their
fees securely and conveniently through MyPortal.
Benefits include:
•Reportgrossroomrevenuemonthlyonline
•Viewinvoicesandstatementsonline
•Payonline
•Selectyourowninvoicestopay(assuringno
misapplications)
•Savestime
•Environmentallyfriendly(paperless)
*Please note: EIPP is only available in the U.S. at
this time. EIPP can be accessed via MyPortal>
Departments>Finance>EIPP Online Billing .
© 2011 Ramada Worldwide Inc. All rights reserved.
6
Training – School of Hospitality Operations
The mission of the School of Hospitality Operations
(SoHo) is to develop and deliver world class, high
impact training to drive product, service, and leadership
excellence at all Ramada hotels.
The programs offered focus on five key disciplines
for successful hotel operations: Property Operations,
Customer Experience, Sales and Marketing, Financial
Management, People Leadership and Management.
Programs include:
• Orientation training: Strategic Training for
Exceptional Performance (S.T.E.P.)
•ContinuingEducation
•Distanced-basedtrainingthroughinteractive
live or recorded webinars, web-based training
and onsite training modules customizable to
your specific property needs.
•DiscountedCertifiedHospitalityAdministrator
certification and other industry certifications
Global Sales Organization
The Global Sales Organization (GSO) team consists of
more than 75 professional sales directors and agents
located around the world, dedicated to delivering
business to all Wyndham Hotel Group brands and
developing exceptional relationships with clients to
increase hotel revenue.
Global Sales directors are committed to building
relationships and revenue in the four markets below:
•Group - Meetings, Incentive, Conferences
& Exhibition (MICE), Corporate, Association,
Group Inside Sales
•CorporateTransient-BusinessTravel
•Travel Industry - Travel Management
Companies (TMC), Consortia, Leisure &
Wholesale
•SpecialtyMarket-Tour&Travel,Government,
Member Benefits, Sports, Transportation
© 2011 Ramada Worldwide Inc. All rights reserved.
7
Global Trade Shows
On an annual basis, the Global Sales team identifies
trade shows for the various market segments they
plan to attend. Each show is strategically selected
to increase the exposure of our hotels to key clients
within the B2B segment. You have the opportunity
to partner with our GSO team at certain trade shows,
sales missions, road shows and call center blitzes.
To access the 2011 GSO Trade Show Registration
Website, visit: MyPortal > Departments > Global Sales
Organization > 2011Global Sales Trade Show Calendar
.
Res Central
ResCentral is a call transfer program that allows you the
ability to forward reservation inquiries to the Ramada
central reservation office where our professional
reservation agents will assist callers.
For more information on the program, including set
up instructions and cost structure, visit My Portal >
Departments>Operations > Res Central .
Strategic Sourcing
Wyndham Worldwide’s Strategic Sourcing group
leverages the purchasing power of one of the world’s
largest hospitality companies to deliver significant
savings on higher quality products and services. Our
negotiated programs ensure brand consistency and
improve the guest experience, while helping properties
achieve a lower Total Cost of Ownership and greater
operational efficiencies. The latest information on new
suppliers, contracts, money saving offers and other
educational resources are available through MyPortal.
WynSource is Wyndham Hotel Group’s online ordering
system. It provides franchisees easy and efficient
access to approved suppliers and brand compliant
products. WynSource can be accessed through
MyPortal>Departments>Strategic Sourcing .
2011 Ramada Brand Defining Elements
Brand Standards of Operation Manual
The Ramada Worldwide Standards of Operations &
Design Manual is your primary resource for all brand
requirements. These standards define the Ramada
brand; compliance to these standards creates a
consistent experience for our valued guests.
You can find the current Brand Standards
ManualonMyPortal>Departments>Quality
Assurance>Operational Standards>Ramada
Operational Standards Manual .
© 2011 Ramada Worldwide Inc. All rights reserved.
8
Quality AssuranceAs a result of the internet, creating a positive guest experience becomes a powerful tool in attracting new guests. To protect the value of the Ramada brand, we use three unique tools to measure service and product quality:
•PhysicalQApropertyconsultations•ElectroniccustomersurveysviaMedallia®
• Mystery Shopper inspections conducted bythe Freeman Group
Our highly trained QA consultants visit propertiesto provide overall solution-based evaluations and consultations.
We also utilize Medallia®, a well-known and respected consumer satisfaction survey tool, to assist you in identifying areas of opportunity. This tool allows you to communicate directly with your guests and recover any guests at risk.
Our Mystery Shopper program provides Ramada owners and managers first hand, consumer feedback. All areas of the guest experience from reservation through check-out are measured.
This information, coupled with Medallia® and physical evaluations, mirrors the type of feedback J.D. Power and Associates solicits and is what makes up your total QA score for your property. Collectively, thesethreeQualityAssurancemeasurementtoolsprovideablueprint for improvement and excellence.
Service Culture
The lodging industry is more competitive than ever,
giving our consumers more options and information
than before. Social network sites now make it
possible for consumers in other cities, states, or
countries to discover the essence of almost any
hotel based upon only a handful of guest reviews.
However, these sites should be considered an
opportunity, not a threat, especially for those Ramada
owners and managers who have learned the power
of .
A positive guest experience is instrumental in
attracting and retaining guests. Our service
culture succeeds in helping staff members to
understand that they are the face of Ramada®
Worldwide. clearly sets in place standards of
customer service that enable employees to live the
Ramada Worldwide vision of “being committed to
creating caring experiences - every person, every
time.”
Ramada has created online training modules to
share the spirit of with you and your staff.
This material is a helpful tool to enhance your team’s
performance by living the six commitments of our
service culture:
ReadyAnticipatingMaking a ConnectionAwareDelightfulAppreciative
Training your staff on the service culture
is now a brand standard. All employees need to
complete these seven training modules which
can be found on MyPortal .
© 2011 Ramada Worldwide Inc. All rights reserved.
9
Flat Screen TV’s
Initially announced in 2008 as an initiative to keep the
Ramada brand contemporary and competitive, we’ve
updated the brand standard for televisions. By December
31, 2011, all guest rooms must be minimally equipped
with 32 inch flat panel HD commercial televisions that
are pro-idiom upgradeable. Please be sure to adhere
to the standards found in the Brand Standards Manual
to continue to meet consumer expectations and to
avoidQApenalties.Asafurtherincentive,Wyndham
Worldwide has negotiated competitive pricing for these
televisions. For more information on this offer, please
visit MyPortal>Departments>Strategic Sourcing .
The Ramada Bed Experience
The most important element in a guest room is the
bed. In both appearance and comfort, the bed is what
makes the first and most important impression on
your guests. In order to ensure our guests receive a
soothing, comforting, and consistent sleep experience,
we’ve implemented standards surrounding the
mattress, box spring, and bed topping.
In addition to the comfort of the bed, its appearance is
just as important to establish a good first impression.
Upon entering the room, the bed topping should
immediately convey feelings of comfort, cleanliness,
and quality. To achieve this feeling, we’ve rolled out a
bed topping standard to ensure all of our beds are not
only comfortable but also appealing and inviting.
For more details on bed specifications and supplier
information, please refer to the Brand Standards
Manual available on MyPortal>Departments>Quality
Assurance> Operational Standards>Ramada
Operational Standards Manual .
© 2011 Ramada Worldwide Inc. All rights reserved.
10
The Ramada Bath Experience
In addition to the sleeping experience, the guest bath
area is also critical to making a good impression on
your guests. Bathroom areas must be attractive, clean,
well-maintained, safe, and fully supplied in order to
meet guest expectations.
To enhance the guest experience, Ramada bathrooms
are stocked with San Francisco Soap Company bath
amenities. This exclusive line consists of scented
soaps, shampoos, conditioners, and lotions made to
help guests relax and rewind.
Other details that separate our guest bathroom from
our competitors include features such as:
•Acurvedshowerrodswith6”bow
•Ahooklessshowercurtainwithwindow
•Multifunctionshowerheads
•Topqualityterryproducts
For a complete details and specifications regarding
the guest bathroom are listed in the brand standards
manual found on MyPortal>Departments>Quality
Assurance>Operational Standards> Ramada
Operational Standards Manual .
Wyndham Green
At Ramada, we recognize that going green is essential
to our future, and when it comes to conserving natural
resources, every little bit helps! In 2011, we will
continue to focus on new ways reduce energy and
waste, without sacrificing guest comfort.
Ramada’s green program focuses on four
environmentally friendly initiatives:
•LinenandTowelRe-Use
•Re-lightingwithCFLbulbs
•Eco-friendlyRipple™Cups
•Eco-friendlyMultifunctionshowerheads (2.5
gallons per minute)
In 2011, Wyndham Hotel Group is looking to introduce
Portfolio Manager. Portfolio Manager, a proven Energy
Star offering, is an interactive energy management tool
that allows you to track and assess energy and water
consumption across your entire portfolio of buildings in
a secure online environment. As the data is collected,
you are able to use the resulting information to help
improve your hotel’s overall energy performance,
which could ultimately lead to a reduction of energy
costs.
For more details on both Ramada’s green program and
Energy Star’s Portfolio Manager, please visit MyPortal
> Departments > Operations > Wyndham Green .
© 2011 Ramada Worldwide Inc. All rights reserved.
11
© 2011 Ramada Worldwide Inc. All rights reserved.
2011 “Hotel of the Year” Awards
Congratulations to the Ramada “Best of 2011” award recipients
who were honored during the 2011 Spring RMA meetings.
Each year, Ramada honors the top five percent of our hotels in the United
States and Canada who exceed in customer service, quality assurance, and
performance. These properties are committed to the “iam” service culture
and our brand’s philosophy of “You Do Your Thing, Leave the Rest to Us®”.
We are extremely proud of their achievement and their tireless efforts in
providing each and every guest with exceptional customer service and high
quality accommodations.
2011 Hotel of the Year Award Winners
#18182 Ramada Brooks Brooks AB
#15430 Ramada Camrose Camrose AB
#15428 Ramada Inn & Suites Drumheller Drumheller AB
#14360 Ramada Edmonton International Airport Leduc AB
#18180 Ramada Pincher Creek Pincher Creek AB
#14252 Ramada Plaza Hotel Anaheim Anaheim CA
#641 Ramada Chatsworth Chatsworth CA
#956 Ramada Conference Center San Diego/
Kearney Mesa San Diego CA
#20803 Ramada Limited Santa Barbara Santa Barbara CA
#1704 Ramada Old Town Temecula Temecula CA
#575 Ramada Grand Junction Grand Junction CO
#30956 Ramada of Naples Naples FL
#17599 Ramada Tropics Resort/Conference Center
Des Moines Des Moines IA
#1040 Ramada Convention Center Downtown
Topeka Topeka KS
#2956 Ramada Limited Ashland/Catlettsburg Catlettsburg KY
#15501 Ramada Louisville East Shelbyville KY
#14651 Ramada Sparta Sparta KY
#12538 Ramada Plaza Hotel-The Inn on Bourbon New Orleans LA
#15123 Ramada Perryville Perryville MD
#12405 Ramada Inn & Suites Saginaw Saginaw MI
#32359 Ramada Oasis Convention Center Springfield MO
12
© 2011 Ramada Worldwide Inc. All rights reserved.
2011 Hotel of the Year Award Winners
#18182 Ramada Brooks Brooks AB
#15430 Ramada Camrose Camrose AB
#15428 Ramada Inn & Suites Drumheller Drumheller AB
#14360 Ramada Edmonton International Airport Leduc AB
#18180 Ramada Pincher Creek Pincher Creek AB
#14252 Ramada Plaza Hotel Anaheim Anaheim CA
#641 Ramada Chatsworth Chatsworth CA
#956 Ramada Conference Center San Diego/
Kearney Mesa San Diego CA
#20803 Ramada Limited Santa Barbara Santa Barbara CA
#1704 Ramada Old Town Temecula Temecula CA
#575 Ramada Grand Junction Grand Junction CO
#30956 Ramada of Naples Naples FL
#17599 Ramada Tropics Resort/Conference Center
Des Moines Des Moines IA
#1040 Ramada Convention Center Downtown
Topeka Topeka KS
#2956 Ramada Limited Ashland/Catlettsburg Catlettsburg KY
#15501 Ramada Louisville East Shelbyville KY
#14651 Ramada Sparta Sparta KY
#12538 Ramada Plaza Hotel-The Inn on Bourbon New Orleans LA
#15123 Ramada Perryville Perryville MD
#12405 Ramada Inn & Suites Saginaw Saginaw MI
#32359 Ramada Oasis Convention Center Springfield MO
#14356 Ramada Plaza Crystal Palace Hotel Moncton NB
#7990 Ramada Copper Queen Casino Ely NV
#111 Ramada Syracuse Syracuse NY
#7794 Ramada Limited Maggie Valley Maggie Valley NC
#689 Ramada Raleigh-Blue Ridge Raleigh NC
#7922 Ramada Limited Suites Bismark Bismark ND
#2266 Ramada Plaza Suites and Conference Center Fargo ND
#518 Ramada Enid Enid OK
#18170 Ramada Weyburn Weyburn SK
#12126 Ramada Rapid City West Rapid City SD
#7957 Ramada Hotel & Suites Sioux Falls Airport Sioux Falls SD
#23268 Ramada Moses Lake Moses Lake WA
#30856 Ramada Olympia Olympia WA
#2325 Ramada Wisconsin Dells Wisconsin Dells WI
13
Brand Rate Strategies
In 2011, we’re promoting three exciting rate offers
designed to generate additional bookings and increase
both length of stay and lead time.
Save 20% When You Stay 3 Nights or More
Consumers that book a stay for at least 3 consecutive nights will receive a 20% discount off our Best Available Rate at participating hotels. This has been our most successful promotion to date, generating thousands of incremental bookings in 2010. We are excited to continue offering “Stay 3, Save 20%” throughout the entire year in 2011, and will be promoting this offer extensively through all our marketing efforts.
Advanced Purchase Rate: Book 21 Days in Advance, Save 20%From June 30, 2011 through December 31, 2012, guests who
book their stay at least 21 days in advance will receive 20% off our Best Available Rate at participating hotels in the Americas. This rate strategy continues to encourage consumers to book ahead, an effective way
to stay competitive while increasing our lead times.
U.S. and Canada Marketing PlansIn 2011, as the travel market slowly recovers,
consumers are more educated than ever to search for the best value for their hotel needs. It’s the right time to invest not only in retaining current guests, but also in aggressively promoting Ramada to gain share in the midscale segment.
We are continuing to expand the reach and depth of our “You do your thing, leave the rest to us.®” campaign.
Our TV, online, email, print, sponsorships, radio and social media campaigns continue to promote Ramada as the solution for harried travelers, by focusing our message on the travel experience and the value of our brand.
In the following pages, you will find an overview of the marketing initiatives Ramada Worldwide is implementing to support your hotel’s objectives in
2011.
© 2011 Ramada Worldwide Inc. All rights reserved.
14
© 2011 Ramada Worldwide Inc. All rights reserved.
Affiliate Program
Our affiliate program continues to grow and generate additional bookings. We currently have a network of over 270 websites that promote Ramada hotels, directing consumers to our brand website. Top affiliate performers include: couponcabin.com, couponcraze.com, fatwallet.com, ebates.com and shopathome.com.
Opaque Package Promotion “SDO”By testing the “Opaque Package Promotion” for 16weeks in 2010, we discovered that we could capture market share of non-brand loyal consumers within the package path of our Online Travel Agent (OTA) partners. Due to these results, we ran this promotion again from February 11th through May 25, 2011. This 55% discount required a minimum 3 night stay (including airfare) and was only offered through our
OTA partners.
Online StrategiesPaid Search
In 2011, we are purchasing keywords on top search engines including Google, Yahoo, Bing and Worldweb throughout the course of the year. Our focus is to support each individual property by including keywords with the Ramada brand name, as well as keywords with regional and seasonal terms. While our national campaign focuses on using our brand name, the regional campaign invests in unbranded regional and point of interest terms to gain share among consumers.
Ramada.com and Ramada.caIn 2011, we will launch new websites with the goal of offering an optimal shopping and booking experience to our consumers. All improvements will reflect consumer insights we have uncovered during extensive research on what online shoppers look for and want in a hotel website. Through enhanced functionality and relevant content, we want to encourage our guests to return and book with us, every time.
15
Mobile Web Site
In 2011, we expect an increase in the number of
consumers utilizing their mobile devices to research
and book travel. We’ll continue to enhance our Ramada
mobile website, and drive visits through our paid
search campaign.
© 2011 Ramada Worldwide Inc. All rights reserved.
Twitter and Facebook are an ideal way to reach
consumers with last-minute offers and information
about our hotels, as well as to hear what our guests
have to say about us.
Youtube and Flickr allow us to post videos and images
of our hotels. These images can then come up in search
results when people search for hotels in a certain area,
increasing our visibility to travelers shopping online.
Social media
In 2010, we launched our social media strategy. On
Twitter, YouTube, Flickr and Facebook, we made new
friends and also reconnected with old ones!
Email Campaign
Over 600,000 consumers in the U.S. and Canada
receive our offers via email. Email is one of the most
cost effective ways to reach consumers and generate
direct revenue, and we will continue to test new
features and enhance the performance of our email
campaign in 2011.
16
These television campaigns continue to explore the
breadth of our current “You Do Your Thing, Leave the
Rest to Us®” creative, which focuses on the quirky
nature of the harried traveler and the overall travel
experience. Each commercial features a fun “surprise
and reveal” twist to engage our viewers and to integrate
the type of humor intrinsic to our brand’s personality.
In addition, we’ve introduced two new commercials
this year.
The US television campaign ran for seven alternate
weeks from mid-May through July, estimating a total
of 225 million impressions. To efficiently tap into our
target market, we selected a variety of cable networks
that alight with the interests and lifestyles of our target
audience. These networks included:
In addition, we received ten free spots on CBS and the
Golf Channel during the networks’ promotion of the
Wyndham Championship, airing in January, February
and August.
Video On Demand (VOD)
This year, we also tested Video on
Demand advertising for the first
time, expanding our television
campaign through new consumer
touch points. Video on Demand is a growing trend
that is expected to be available in almost half of US
households by the end of 2011. Video on Demand is
unique by allowing consumers the ability to watch
movies and TV programs whenever they choose, and
a variety of shows are available for free! In addition,
© 2011 Ramada Worldwide Inc. All rights reserved.
Join us!
Follow us online to receive updates and stay in touch:
facebook.com/ramada
twitter.com/ramadaworldwide
youtube.com/ramadaworldwide
flickr.com/photos/ramadaworldwide
Participate! We welcome your suggestions for content.
We also encourage you to submit special packages,
photos, events at your hotel, and videos to be promoted
through our social media sites.
Television
Cable Television (DRTV)
When marketers coordinate their TV
campaigns with online marketing
programs, studies show that television can influence up
to 40% of searches for a brand. As a result, we continue
to utilize television to maintain brand awareness and
drive direct bookings to Ramada.com/.ca through our
Direct Response Television (DRTV) campaign in the
U.S. We will also appear on conventional and specialty
channels in Canada throughout the entire year.
17
US Airline Media Campaign
This July, Ramada reached out to travelers and frequent flyers nationwide through our airline media campaign. The campaign consisted of two components: a radio interview and a television
commercial, each providing us with the opportunity to reach a captive audience of travelers, generate national brand awareness, and drive bookings to our direct brand channels.
The radio interview was delivered by Ramada Worldwide Brand Senior Vice President, Mark Young and aired exclusively on US Airways “Business and Technology Report” in-flight radio channel on flights throughout July. The radio program is estimated to reach over 1.2 million listeners, and was promoted in approximately 600,000USAirwaysin-flightmagazines.
Won’t be flying US Airways this July? You can also listen to the re-broadcast in November and December on both American Airlines and Delta flights. Each airline isestimatedtoyieldanadditional65,000impressionsper month.
In addition to the radio interview, a fifteen second Ramada commercial was broadcast on the CNN Airport Network at 44 of the busiest airports across the US appearing at over 2,000 gates. The Ramada commercial ran during prime time (5-8pm) from July 11th through July 14. The CNN Airport Network captures anestimated16millionimpressionsmonthly,withanaverage viewer watch time of 20 minutes. Moreover, the network reports an audience of nearly 77% frequent flyers that average 13 trips per year, allowing us to target a core group of potential consumers.
© 2011 Ramada Worldwide Inc. All rights reserved.
In 2011, we are promoting Ramada in business
trade directories such as the Canadian Professional
Sales Association, NorthWest Commercial Travelers
Association, and the Conventions and Meetings Canada
Directory. Several full page ads will also be included in
the Travelweek Bulletin from February to November.
it allows Ramada to be the sole advertiser during our
scheduled times and does not allow consumers to fast
forward through our commercials.
Our VOD campaign ran for five consecutive weeks
beginning May 4, linking Ramada to NBC Universal
(NBCU) through popular networks such as NBC, Bravo,
USA, Syfy, and Oxygen. The plan was guaranteed
to deliver over 1.38 million impressions; however,
the campaign substantially exceeded expectations,
delivering over 3.4 million impressions. The data
collected from this test will be analyzed for potential
campaigns in the future.
18
© 2011 Ramada Worldwide Inc. All rights reserved.
2011 GBTA International Convention & Exposition
We will continue to promote Ramada at the 2011 GBTA
International Convention and Exposition corporate
travel show. More details coming soon!
Date: August 21-24, 2011
Denver, CO
Wyndham Rewards Initiative®
The Wyndham Rewards® program is the largest
loyalty program in the lodging industry. Our Ramada
travel rewards program lets guests earn points for
qualifyingstaysatover6,500WyndhamHotelGroup
properties around the world. Points can be redeemed
for free nights, gift cards, vacations, airline miles or
rail points.
Wyndham Rewards® has a brand new look and feel,
with an updated logo and tagline. It has a memorable
style, distinct voice and ownable look to make it stand
out from other hotel loyalty programs. Consumer
research tells us that attainability of rewards is a critical
factor of member engagement. As the program with
the most locations, we make it easy for our members
to get rewards. So we’ve made this essential benefit
the main focus of our new creative and tagline.
In 2011, Wyndham Rewards® is launching seasonal
consumer promotions to acquire new members and
strengthen the reach of the program. The program
will also feature Ramada hotels and brand promotions
in its direct mail, ads, consumer emails, and
wyndhamrewards.com website reaching millions of
potential guests.
Travel Trade
As business travel recovers in North America, we
continue to invest in our relationships with travel agents
to generate new business for Ramada Worldwide.
In 2011, we will attend all the key travel shows in
North America and abroad, as well as promoting
Ramada hotels to meeting planners on sites such as
www.wyndhamedirectory.com, StarCite and Cvent.
Ramada® Worldwide Specialist Rewards Program
Our incentive program for travel agents continues to
provide valuable information about the brand through
a three-part educational seminar. Once graduated,
travel agents are enrolled in the Ramada® Worldwide
Specialist Rewards Program, and receive incentives for
booking Ramada properties. In addition to promoting
the program on ramada.com, we will also generate
awareness of the program through banner ads on
travelpulse.com, and recruitment emails to a database
of over 45,000 travel agents.
19
© 2011 Ramada Worldwide Inc. All rights reserved.
On-Property Wyndham Rewards®
Program Materials
New property kits to promote Wyndham Rewards have
been mailed to all hotels, which include:
•Acrylicstandwithinsert
•Take-onebrochures
•Changematwithprograminsert
Optional materials: You can also order additional
materials through marketramada.com. These are free
of charge, so your hotel needs to pay only for shipping/
handling.
•Elevatorposter
•Mousepads(foruseinbusinesscenters)
•LobbybannerWyndham Rewards® 2011 Spring Promotion
Our new “4x Points or Miles” promotion began
February 3rd and ran through April 30, 2011. This offer
was promoted through all Wyndham Rewards and
brand communications (email and web), airline partner
channels, print ads in InsideFlyer magazine, as well as,
PR efforts. PLUS, registered members who used their
Wyndham Rewards Visa® card to purchase their 2nd,
3rd, or 4th qualified stays, earned an additional 1,000
points for these stays.
Ramada will continue to feature the Wyndham
Rewards® program and seasonal promotions on
ramada.com/.ca, property materials, print ads, online
ads, and consumer emails.
20
Wyndham Rewards “Why I Deserve a
Summer Vacation” Promotion
This Summer, Wyndham Rewards®
launched the “Why I Deserve a Summer
Vacation!” contest, in which travelers had the opportunity
to vie for a Grand Prize package by convincing us they
deserve a summer getaway with a photo submission.
The contest not only engaged consumers to consider
their travel plans for this summer, but also generated
awareness of the Wyndham Rewards program and
each of the participating hotel brands. This exciting
and engaging promotion was supported through an
online media plan as well as Wyndham Rewards and
hotel brand channels.
Wyndham Rewards Discover
America Getaway Promotion
For the second year in a row,
Wyndham Rewards participated in
the U.S. Travel Association’s “Discover America® Daily
Getaways” promotion. This unique promotion allowed
guests the chance to purchase hotel night packages at
deeply discounted rates to stimulate summer travel.
Sponsored by American Express®, the promotion
featured offers from leading travel companies,
including Wyndham Hotel Group. Beginning May 4,
therewereatotalof1,698WHGpackagesthatwere
offered, including 400 Ramada packages, featured on
www.DailyGetaways.com.
This promotion generated significant exposure through
a variety of channels including American Express®
Cardmember communications, online media and an
April 12th USA Today Ad. All of the Wyndham Hotel
Group properties, including the Ramada packages, sold
out within 32 minutes with inventory being “locked up”
in the first 2 minutes of sales opening—a new record
in the U.S. Travel Association’s history of promotions!
United Airlines “Double Mileage
Plus®” Promotion
This summer, Ramada has been
featured in a free partnership
opportunity with United Airlines
presented by Wyndham Rewards. From June 15
through August 31, Wyndham Rewards members can
earn DOUBLE United Mileage Plus miles for any stay
at a Ramada hotel. In conjunction with the offer, we
are promoting our Stay 3, Save 20% offer as a further
incentive to book Ramada.
© 2011 Ramada Worldwide Inc. All rights reserved.
21
© 2011 Ramada Worldwide Inc. All rights reserved.
Property Level Marketing Support
A variety of resources such as brand graphics,
logos, and collateral guidelines are available to help
you promote your Ramada hotel. All resources are
accessible through MyPortal.
At brandramada.com you can find Ramada brand
graphic guidelines including instructions on how
to utilize the brand’s logo and colors, templates for
collateral and stationery that you can forward to your
printer, and much more.
Our marketramada.com, is a one-stop shop for Ramada
brand materials ready to be customized for your
property. This is where you can find materials such as
guest room and front desk supplies, stationery, sales
materials and billboards.
The primary objective of this promotion is to encourage
Wyndham Rewards members to book direct with
Ramada during the summer travel season. The offer will
be promoted through a variety of channels including
United Airlines communications, Wyndham Rewards &
Ramada emails, as well as our social media channels,
including Facebook & Twitter.
22
© 2011 Ramada Worldwide Inc. All rights reserved.
Regional MarketingRamada Management Association
The Ramada Management Association (RMA) began
35 years ago and is an integral part of Ramada’s
marketing efforts. With the assistance of appointed
board members who represent the hotels within each
region, the RMA develops marketing initiatives tailored
to each region.
Our regional marketing efforts help to increase market
penetration at the local level by reinforcing the brand’s
positioning.
Membership is mandatory and the fees are collected
by the end of December for the following year.
Photography Initiative
Our brand photography initiative has the ultimate goal
of ensuring each Ramada hotel is presented at its best
on ramada.com/.ca, as well as third-party websites
such as Expedia and Travelocity. Our research shows
that quality photographs greatly help drive bookings
when consumers are shopping online for a hotel room.
Each Ramada hotel entering our system will continue
to work with our approved photography supplier, VRX,
to develop high-quality photographs for the property.
Wyndham Hotel Group Image Library
This online tool provides you with easy and efficient
access to brand logos and all digital property
photographs of your hotel. Photos from this site are
pulled directly from VRX, the Wyndham Hotel Group
approved photography vendor, and can be e-mailed to
vendors, downloaded or copied to a disk. The site can
be accessed from marketramada.com. Once you login,
simply click on Files>Image Library to access detailed
instructions on using the site and the image files.
23
In addition to search engines, we allocate online dollars to state specific campaigns to provide premium listings for each property at the state level. Listed below are just a few of the state websites that help promote our hotels:
•colorado.com•visitindiana.com•ohiomag.com•go-arizona.com•oregon.com•nmlodging.org•experiencewa.com
Regional Websites:We continue to manage regional websites in an effort to increase bookings and room reservations through unbranded organic search and increase keyword rankings for regional long-tail terms in an effort to boost targeted traffic to our brand website.
Below are the current regional websites:
•ramadaflorida.com•ramadagulfcoast.com•ramadasoutheast.com•ramadamidatlantic.com•ramadabluegrass.com•ramadanortheast.com•ramadapacific.com•ramadabass.com
© 2011 Ramada Worldwide Inc. All rights reserved.
United States Regional Marketing InitiativesOnlineThe majority of regional marketing dollars are focused on online marketing efforts, promoting non-branded keywords, as well as points of interest for each hotel through a paid search campaign on Google, Bing and Yahoo. Dollars are also allocated toward Google maps.
In addition, we purchase property level text links and check rates for each hotel on TripAdvisor. This provides opportunities for consumers to be directed to the brand website and bypass the OTA’s. Through Kayak, we are running sponsored links, hotel search placement and deals, providing each hotel increased exposure and another opportunity to bypass the OTAs. In all regional campaigns, we deep link each term or phrase to each hotel’s property page, instead of the ramada.com home page to increase conversion rates.
•travelmichigan.org•visitcalifornia.com•exploreminnesota.com•texaslodging.com•utah.com•wisconsinlodging.com
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© 2011 Ramada Worldwide Inc. All rights reserved.
Sponsorships
We are entering our fifth year of our sponsorship with B.A.S.S. B.A.S.S. has over 535,000 members throughout the country, annually sanctioning more than 20,000 events through BASS Federation Nation. Ramada is also a proud sponsor to Jan Heavener, professional angler of the Women’s BASS Tour.
Supported by the RMA for the last four years, national marketing is covering over half the cost of this sponsorship in 2011. In addition to B.A.S.S, the Mid-Atlantic RMA also sponsors the CAA – Colonial Athletic Association.
Both sponsorships provide our brand a tremendous amount of exposure as well as the opportunity to be associated with well-recognized organizations. Some of the marketing components of each sponsorship include print, online advertising, TV and at-tournament signage.
In addition, we also focus on opportunities through social media where we receive periodic mentions throughout the year on both sponsor’s Facebook pages.
Plus, members of these organizations receive a special discount of 20% when booking through Ramada.com.
The Bassmaster Classic
This past February, Ramada
Senior Vice President Mark Young
represented the brand at the
Bassmaster Classic held in New
Orleans, Louisiana. This year was the largest B.A.S.S.
Expo to date with 250,000 square feet. The event
helped to attract over 16 million page views on the
Bassmaster.com website and over 130,000 hours of
consumed live streamed content. Ramada had its
own online coverage from this event, including an
interview with Mark Young, Brand Senior Vice President
of Ramada Worldwide and Jan Heavener, our Ramada
sponsored female angler.
The Bassmaster Classic had over 55,000 people in
attendance which provided us the opportunity to
promote Ramada and the 20% special rate offer we
provide exclusively to B.A.S.S. Members. In addition,
we created the following video so we could showcase
some of our hotels in the Ramada system.
25
© 2011 Ramada Worldwide Inc. All rights reserved.
Ramada ‘BUGS’
To maximize our overall advertising
efforts, TV and online interactive
ads were developed to increase
visibility and maintain campaign continuity and
consistency. Using unique, eye-catching units with
Ramada ‘bugs’, we’ve created a cohesive brand
campaign with specialty television stations (Food, HGTV
and Showcase) and their affiliated online properties
fromApril4toMay16.TVbugsranduringsomehigh
profile programming such as House Hunters, Property
Virgins, Iron Chef, Restaurant Makeover, Diners,
Drive-Ins, and Dives, while online bugs drove traffic
to ramada.ca. The campaign delivered over 441,000
combined online and TV impressions and a click
through rate of .79%.
Colonial Athletic Association
Sponsorship (CAA)
The Ramada Mid Atlantic Regional
Marketing Association (RMA) is sponsoring the Colonial
Athletic Association (CAA) for the fourth year in a row.
The CAA is a mid-level NCAA Division I college athletic
conference headquartered in Richmond, VA. The
sponsorship includes all major sports including: Men’s
& Women’s basketball, football, baseball, softball,
soccer, golf, track & field and other Olympic sports.
This sponsorship provides Ramada with high
impression advertising opportunities and recognition
through a variety of media channels including: TV,
radio, print, event, email & online at the CAA official
website. There are twelve full CAA member schools
including prominent members such as George Mason
University, James Madison University, William &
Mary, Old Dominion University and the University of
Delaware.
Canada Regional Marketing Initiatives
Television
The television campaign began in
January and is running for 45 weeks
through November 30. Two flights
of conventional TV stations in the Spring and Fall (CTV,
Global, CHCH & SunTV) in BC, Alberta, Saskatchewan,
Ontario and Atlantic Canada complement the
continuous schedule of paid specialty stations.
Specialty stations include Sportsnet, TSN, Discovery
Channel, The Weather Network, CBC News Network as
well as digital stations Travel & Escape, Golf Channel
and NBA TV. The TV campaign is expected to deliver
200 million impressions.
Online
Paid search is our foremost revenue generator, and will
be a priority for 2011 Regional Marketing. Focusing on
our need for consistent online presence with Google,
Bing and Worldweb, a full list of keywords including
brand, generic and points of interests will run for the
full year. The combination of national and regional
keywords will ensure maximum benefit.
26
© 2011 Ramada Worldwide Inc. All rights reserved.
Globe & Mail Website
From April 28 through May
8, Ramada participated in an
exclusive advertising takeover
of the Royal Wedding section of the Canadian news
website TheGlobeandMail.com. The Royal Wedding
sponsorship was estimated to receive approximately
2 million impressions in total; however, the actual
resultswereextraordinary,resultinginover2.6million
impressions--a 134% return on investment!
Radio
Our radio sponsorship provides the benefits of reaching
a traveling audience in some of the smaller markets.
Thirty second spots air during WHL/AHL games
throughout Western Canada. The full hockey season
and all possible teams have been included.
Display Advertising and Text Links
The Ramada Canada summer display
campaign will run from June 15
through August 30. The integrated
campaign includes banner advertising, custom built
ads and text links targeting ‘travel’ engaged users.
We are utilizing several networks that focus on travel
related websites such as Air Canada Vacations, Epic
Ski, and Readers Digest Travel Section. The interactive
ads include videos featuring Ramada television
commercials, social networking and property listings,
engaging users with the Ramada brand experience. In
addition, TripAdvisor text links for the ‘Check Rates’
feature are also running simultaneously to drive traffic
and increase conversion on ramada.ca.
Online
Paid search is our foremost revenue generator, and is a
priority for 2011 Regional Marketing. Focusing on our
need for consistent online presence with Google, Bing
and Worldweb, a full list of keywords including brand,
generic and points of interests will run for the full year.
The combination of national and regional keywords
will ensure maximum benefit.
27
The Canadian Oilfield Service and Supply Directory
(COSSD) is the most widely used industry directory for
Canada’s oil and gas industry. This year, a full-page
ad in the COSSD will highlight all Western Canada
properties. Additionally, each property will be listed on
the COSSD website.
Consumer Engagement & Sponsorships
Ramada Canada will further pursue opportunities with
high profile sports franchises (i.e. NHL, World Series)
or team (i.e. Blue Jays) and create specific promotions
that will include both offline and online components to
maximize our brand exposure.
© 2011 Ramada Worldwide Inc. All rights reserved.
Regional Marketing - U.S. and CanadaGPS Navigation Advertising
We are continuing to promote our hotels through
GPSsystemsthroughNAVTEQ.NAVTEQistheleading
content provider for GPS systems including Garmin
and 98% of all in-car navigation systems. We are also
expanding this medium as we begin to work with Tele
Atlas, another content provider of navigation systems.
Canada Travel TradeTravelweek Bulletin-Editorial
Content
On March 10, Ramada was featured in Travelweek
Bulletin in the Hotels & Resorts issue. The article
highlighted new locations opened in 2010, our Stay 3
Nights, Save 20% rate offer, and the Wyndham Rewards
Spring Promotion. Travelweek (with a circulation of
over 17,000) is 4 times more likely to be the preferred
choice for Canadian travel agents.
28
© 2011 Ramada Worldwide Inc. All rights reserved.
JAN FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC
4 11 18 25 1 8 15 22 29 3 10 17 24 31 7 14 21 28 5 12 19 26
2011 U.S. and Canada Marketing Calendar
3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 5 12 19 26
TV
Cable: Entertainment, News and Sports (U.S.)
Video On Demand Campaign (U.S.)
Conventional & Paid Specialty (Canada)
Wyndham Championship Insertions (10 units)
BASS Events
Colonial Athletic Association (CAA) insertions
CNN Airport Network Commercial
Fall Satellite Media Tour
State Guides (U.S.)
US Airways In-Flight Magazine
Saltscapes Food & Travel Guide (Canada)
Business Trade Directories (Canada)
Railway Children Program Guide (Canada)
RADIO
WHL Hockey (Canada)
US Airways In-Flight Radio Interview
American Airlines In-Flight Radio Interview
Delta In-Flight Radio Interview
ONLINE
Paid Search - National branded terms (U.S.)
Paid Search - Regional Non-branded terms (U.S.)
Retargeting campaign (U.S.)
Display Media: Trip Advisor / Kayak (U.S.)
Affiliate program through Commission Junction
Regional Websites
Multiple State Campaigns (U.S.)
Paid Search & Display National & Regional (Canada)
CONSUMER EMAILS
Ramada brand emails
MOBILE/GPS
NAVTEQ - Direct Access
RATE STRATEGIES
Stay 3, Save 20%
Book 21 Days in Advance, Save 20%
PROMOTIONS
SDO - Opaque Package Promotion
Wyndham Rewards Spring Promotion
Wyndham Rewards Summer Promotion
Wyndham Rewards Fall Promotion
United Airlines Double Miles Promotion
SPONSORSHIPS
GBTA
BASS (U.S.)
CAA Sponsorship (U.S.)
'Bugs' Specialty Stations Sponsorship (Canada)
Sports Sponsorships (Canada)
Agribition (Canada)
SOCIAL MEDIA
Facebook, Twitter, Flickr, YouTube
TRAVEL TRADE
Ramada Specialist Program
Specialist Newsletter for Travel Agents
Specialist Recruitment Email
Banner add on travelpulse.com
Feature on travelpulse.com
Travel Agent Academy Newsletter
Travelweek Bulletin (Canada)
PROPERTY LEVEL MARKETING TOOLS
brandramada.com and marketramada.com
Wyndham Images on Demand
iBrochure
29
Fall 2011 RMA ScheduleSave the Date!
Michele CoutureDirector, Regional Marketing – Canada(416) [email protected]
RMAs ACRMA, ECRMA, WCRMA
Daniel MurphyDirector, Regional Marketing – East(757) 460-9461 [email protected]
RMAs Florida, Gulf Coast, Mid-Atlantic, Northeast, Southeast, TN/KY
Kristie CainDirector, Regional Marketing – West(203) [email protected]
RMAs Great Lakes, Mid America, North Central, Pacific, Rocky Mountain, TX/OK
For more information, contact:
Date RMA Region Location
September 7-8 TN/KY Ramada Plaza Hotel – Louisville, KYSeptember 13-14 Gulf Coast Ramada Plaza Hotel “Inn on Bourbon” – New Orleans, LASeptember 20-21 Canada Annual Meeting Ramada Lodge Hotel – Kelowna, BC September 22-23 WCRMA Ramada Lodge Hotel – Kelowna, BCOctober 4-5 Pacific Ramada Plaza Hotel – Anaheim, CAOctober 10-11 North Central Ramada Plaza Hotel & Suites – Fargo, NDOctober 13-14 Great Lakes Wyndham Playhouse Square – Cleveland, OHOctober 17-18 ACRMA Ramada – Fredericton, NBOctober 20-21 Southeast Wingate by Wyndham – Charlotte, NCOctober 24-25 Rocky Mountain Ramada Limited – Salt Lake City, UT October 27-28 Mid America Ramada Conference Center – Kansas City, MOOctober 31-Nov 1 Florida Ramada Westshore Tampa Airport – Tampa, FLNovember 3-4 ECRMA Ramada Inn & Conference Centre – Cornwall, ONNovember 7-8 Mid-Atlantic Ramada Plaza Hotel – Hagerstown, MDNovember 10-11 Northeast Ramada Plaza New Yorker Hotel – New York City, NYNovember 16-17 TX/OK Ramada Hotel & Conference Center – Dallas, TX
Fargo, ND New Orleans, LA
©2011 Ramada Worldwide Inc.
We are happy to announce the 2011 fall RMA schedule. These meetings will provide operational and brand updates as well as focus on new Regional Marketing plans for 2012. We are also planning another fantastic training program. More details on the training component will be coming soon. Best of all, these meetings provide a great opportunity to network with fellow Ramada hoteliers and members of the Ramada Corporate staff. So please mark your calendar, as we look forward to seeing you at one of our fall RMA meetings.
© 2011 Ramada Worldwide Inc. All rights reserved.
30
© 2011 Ramada Worldwide Inc. All rights reserved.
Directors of Operations & SupportRegional Coverage Map
WA OR
CA
HI
NV ID
MT WY
UT CO KS
OK MO AR
LA MS AL GA
FL
TN KY VA MD
DE WV NC
SC
TX NM AZ
NE IA SD ND
MN WI
MI IL IN OH PA NJ
NY ME
MA CT
VT NH RI
BC AB
SK MB
ON QC
NL
NB
NS
PEI
AK
CA
NL
Michael LloydSenior DirectorOffice: 973-753-8150Cell: [email protected]
Diane WamboltCell: [email protected]
Ed VlnickaCell: [email protected]
Camie GundersonCell: 319-230-1007 [email protected]
Mark MalyCell: [email protected]
TBD
Stephen HopkinsCell: [email protected]
Ian RaymerSenior DirectorOffice: 973-753-8203Cell: [email protected]
Titus WolfCell: [email protected]
Sean MarchessaultCell: [email protected]
Tim GlackinCell: [email protected]
Melissa BreakwellCell: [email protected]
Lina RamirezCell: [email protected]
31
© 2011 Ramada Worldwide Inc. All rights reserved.
Daniel Murphy
Ramada RMA Regions
WA
OR
MT
ID
WY
SD
NE
KS
OK
TX
NM
CO
AZ
UT
NV
CA
ND
MN
IA
WI
MI
IL INOH
WV
PA
VA
KY
TN
FL
NC
GA
SC
ALMS
NY
ME
VT
MA
NH
CT
NJMD
RI
DE
MO
AR
LA
AK
HI
BRITISHCOLUMBIA ALBERTA
SASKATCHEWAN
MANITOBA
ONTARIO
QUEBEC
YUKON
NEW BRUNSWICK
NOVA SCOTIA
LABRADOR
PEI
NEWFOUNDLAND
NORTHWESTTERRITORIES
Director, Regional Marketing - East
Director, Regional Marketing - Canada
P 757-460-9461F [email protected]
P 416-591-0379F [email protected]
Michele Couture
Pacific
Rocky Mountain
North Central
Gulf Coast
Northeast
Southeast
WCRMA
ECRMA
ACRMA
Mid-Atlantic
Florida
TN/KY
Great Lakes
Mid-America
TX/OK
Kristie CainDirector, Regional Marketing - West
© 2011 Ramada Worldwide, Inc. All rights reserved. All Ramada® hotels are independently owned and operated except for certain international Ramada hotels which are managed through a joint venture partner.