Beauty Bombers at the

MAKE LOVELYNOT WAR

Crissy Field Spectator Viewing Hospitality Area Entertainment

Fort Mason Spectator Viewing

Hospitality Area Entertainment

Media Operation

Marina Green Spectator Viewing

Hospitality Area Entertainment

Alcatraz Proposed Primary Site Hospitality Area VIP Viewing Area

Piers 27, 29, 29.5Proposed Secondary Site

America’s Cup VillageSpectator Viewing Hospitality Area

EntertainmentEducational Interactive Displays

Event SupportAquatic Park Spectator Viewing Hospitality Area Entertainment

Golden Gate Bridge

San Francisco’s 1.4 Billion Dollar Boost Since the first America’s Cup race in 1841, the trophy has been sought after by the rich and ambitious of the world. Bringing kings, queens, presidents, and masters of industry together in one location to observe the excitement. The contest has long been a test of in-novation, skill, speed, and wealth since the founding off the Isle of Wright when the Americans first wrestled the trophy from the British.

As owner of the Oracle Racing team that won the trophy in Spain, Larry Ellison decided to bring the cup, and the competition home to San Francisco and his Golden Gate Yacht Club. With the arrival of the com-petition looming, the city gears up to accommodate the influx of yachting fans set to descend upon the city in the late Summer of 2012 and again in 2013 for the actual event.

The city of San Francisco has jumped on the opportunity to use the event as an excuse to rehabilitate the aging water front that has made the city famous in the past. However, due to aging structures and an ever updating seismic code, the city has fallen far behind on the upkeep of many eastern piers and the island of Alcatraz. With the commitment of the Americas Cup’s management and the promise of an economic boom, San Francisco is now able to update the entirety of the bay shore to house the event.

Several permanent changes are to happen too with the rehabilitation of the waterfront. The cruise terminal that has acted as an eyesore on Pier 27 will be demolished and a new structure will be built as an HQ for all the Americas Cup events. After the competition packs up and leaves the city. The new building will take over a new purpose as a beautiful new cruise ship terminal. The Firm AECOM has been trusted with much of the planning and architectural work of the coming months.

What an America’s Cup Race Brings to San Francisco

Everyone’s going to Prison‘The Rock goes VIP’

With a commanding view of the bay, and an elevated notoriety, it made perfect sense for the famous prison island of Alcatraz to become a hyper exclusive VIP area for the big money of the event to call home. Naturally, our presence would go there. Escape to the rock to enjoy a day at the races. With Louis Vuitton already commanding a large share of the advertising rights to the event, it is only fitting for sister companies Moet, Hennessey, and Sephora to jump into the action to provide an experience that any wealthy lass or chic sheik would be sure to remember. High visibility, high memorability, the Sephora presence at the rock seeks to evoke every possible sense a human experiences in order to create a time that will be bombarded into the memory banks of all who witnessed the party. Scent is the strongest sense tied to memory, but it sure doesn’t hurt to massage the other four.

The Main Dock

The Water Tower

The Hub

The Light House

Show Them Who is at the Helm! Following a path that lets the VIP approach the water, what better a discovery than another nook to possess. Another place to call ones exclusive spot.

To S

an F

ranc

isco

Go Ahead, Be a Bombshell.There is No Better Place to Rock the Boat. For those dedicated party people that make it down to the curious plane by the water front, a legendary surprise is in store. In all honesty we know that there is a chance of one forgetting the wonderful experience that is the Americas Cup and the after parties. What better way to capture the fun than a lively photo booth with all the cosmetics attached to it. The platform that the plane docks into acts as an exclusive lounge and powder room where an entire entourage may try any of the cosmetics placed at their fingertips.However, Some Things Are Best Left to the Professionals. Not only does the plane come with a pier full of goodies, but it carries several experts who can sit a party goer down and make sure that the entire day’s events don’t toll too hard on the fragile VIP. Once everyone is happy with his or her choice of cosmetics, jump into the planes photo booth to jettison to viral stardom. It is a mutually beneficial scenario. Photos go on line, get posted around social media sites, and in a short amount of time, millions are looking at good, honest, makeup in action.

Bombette Cosmetologist Pilot

The Beauty BomberDespite the Devious Name, This Bird Has Only Ever Been Full of Love By purchasing a flying boat, Sephora gains a center piece for bay area advertising. Also, by virtue of being a plane, the asset becomes something more, unique. There are no planes used in pop-up installations due to their needing a runway, airfield, and other massive infrastructural ramifications. Luckily, Grumman designed the HU-16 Albatross. Hundreds were produced for WWII and the Korean war.

The majority of which are still in flying condition due to bombproof construction and over all prudent design. Chalk’s international airlines even bought a few up and modernized the plane, giving it more powerful engines. The planes are roomy on the inside, and easy enough to retrofit that they have become a camper in the sky for those with money to spend. Never built to carry guns or bombs, this flying tub of love is one hundred

percent legal. The proposed interior could accommodate a crew and product as well as interactive smart glass displays to give a curious looker some eye candy. Possibilities are quite open, but when all is said and done, nothing draws attention like a dual turbo-prop boat plane soaring in low over the crowd moments before splashing into the open bay for a landing that will be sure to draw plenty of attention.

There is No Better Place to Rock the Boat.

However, Some Things Are Best Left to the Professionals.

Framester, a Midwest photo group, sets up trendy an fashionable photo booths

to promote both a scene, and a product. Due to modern social media, the product featured can be seen by millions of people

all around the world.

Hill Bomber

Paint Bomber

Yarn Bomber

Beauty Bomber

Photo BomberBe Sure to be Seen at This Scene

=+ + !+

(1970) (1851)

None of the people on this page were paid to do this. This is the result of raw energy, boundless fun, a friendly atmosphere, and

a creative twist.

By utilizing modern smart devices, the prod-uct can be more immediately accessed. The smart phone also gives the user another level

of interface with the product. By checking in, the pop-up could remember what brands and product the user tried. This information could be recorded, and again accessed for use on the online store if the user forgets

what products he or she tried.

Stocked Cosmetics Free to Try, Free to Take Organized by Category Restock Located in Front of Plane

Backlit Resin Panel Let the Floor Plane Glow Sharp Contrast to Black Stone Diffuse and Not Intense.

Smart Mirror Display Corning Innovation Access to Webstore ‘How Can I Order What I’m Wearing?’

Earn Your WingsWear Them Proudly, Flaunt Your Badge of Honor. Once the diva has finished playing with cache of cosmetics, it’s time to commit. Although sales are not meant to be conducted on site, a goodie bag full of new products lands into the possession of the user. If they have spent any time online, a more personalized selection can be made available to the visitor. Think targeted suggestions she/he can physically apply and test on the streets of a festive city.

Ammo Box Sturdy Steel Modular Holds Ammo Belts

Ammo Belts Bullets Replaced by Cylindrical Goods Pull it Out of the Steel Box Sling it Over the Shoulder

Gift Bags Catered to the Individual Memorable Patch Patch Becomes Sticker

Stocked Cosmetics Free to Try, Free to Take Organized by Category Restock Located in Front of Plane

Backlit Resin Panel Let the Floor Plane Glow Sharp Contrast to Black Stone Diffuse and Not Intense.

Smart Mirror Display Corning Innovation Access to Webstore ‘How Can I Order What I’m Wearing?’

Due to the prestige involved in winning the cup, yacht clubs the world over are clamoring for the opportunity to challenge the defending club. This sets the stage for a unique opportunity with unique implications. As part of the lead up to the actual races, the Americas Cup World Series is acting as a publicity event and a test model as to how races will be held and organized in the future. These race locations are in Portugal, Italy, the United Kingdom, and on both coasts of the United States. Already, the majority of America’s Cup material is designed to fit into a 40ft shipping container. This includes the boats, Command Center, promotional material, and other related equipment. By placing the dock material into a container along with product, the Beauty Bomber’s presence can be cheaply located where ever future races are. As for the Beauty Bomber? That is the beauty of it all, she can fly herself.

Taking the Bomber to Venues Over-SeasGoing Beyond the Bay

Cities Hosting America’s Cup World Series 2011-2012

Countries Participating incurrent America’s Cup Challenge

USA China South Korea

New Zealand

France x2ItalySpainSweden

Cascais, PT

Naples, IT

Venice, ITPlymouth, UK

Newport, RI

San Diego, CA