16
© 2011 Trail’s End®. All Rights Reserved.11LEADERGUIDE
2011 Popcorn Sale
For 30 years, we have been singularly focused on helping units and Scout families raisemore money in less time. We accomplish this by offering a high return to Scouting, gourmetproducts, several selling methods, motivational rewards, and unmatched program support.
Online Sale Management: RewardsWelcome to the Trail’s End popcorn sale!
1 14
Program SupportWith Scouting featured on all packaging, in-depthleader and Scout training, a dedicated salesmanager, and superior consumer care, no otherpopcorn fundraiser supports units like Trail's End.
Online SellingScouts expand their customer base when they sellonline. By sending emails to friends and familywho live far away, Scouts reach customers whothey otherwise would not be able to sell to. Sellingonline also eliminates time-consuming deliveries.
Better Flavor. Better For You.It’s our job to make sure Scouts feel good aboutwhat they sell. That’s why Trail’s End is committedto bringing you the most flavorful and healthiestproducts possible.
Scout PackagingOur new and improved packaging is entirelydedicated to promoting Scouting. The Scoutingmessage is echoed in millions of consumerhouseholds across the country.
Sign in to the Popcorn System to order Scout Rewards:DO NOT enter your order for Scout Rewards until your council’s sale end date has passed. All online sales count toward Scout Rewards through your council’s sale end date. Your council’s sale end date is shown within youraccount on leaders.trails-end.com.
Your Popcorn System account is separate from your account to view online sales. If you do not have your sign ininformation for the Popcorn System, contact your council.
1. Go to leaders.trails-end.com
2. Click on Popcorn System in the upper right-hand corner
3. Sign into your account
4. Click on Scouts in the top navigation
5. Make sure each Scout’s face-to-face sales (show-and-sell, show-and-deliver and order form) are listed next to his name. If not, enter all face-to-face sales here.
6. Because online sales count toward Scout Rewards, you will need to manually enter each Scout’s online sales next to his name. Use the Scout Rewards Report (see page 13) for easy access to eachScout’s online sales total.
7. Click on Save Allocations
8. Click on Orders in the top navigation to place your rewards order for each Scout. Don’t forget to selectthe appropriate Bonus Rewards for each qualifying Scout! Bonus Rewards from Trail’s End include: $100 Military Club, $600 Club and $1,500 Club.
Throughout the fall you will receive informational emails from Trail’s End about ordering Scout Rewards.
Popcorn For Our TroopsPopcorn For Our Troops allows people to purchasepopcorn for the men and women serving our countryand support local Scouting at the same time.
70% Return to Local ScoutingTrail’s End returns over 70% to local Scouting,more than other fundraising programs.
Scout RewardsTrail’s End rewards provide more value for Scoutsthan any other prize program. Scouts can get whatthey want, when they want it.
Online Sale ManagementManage your entire sale on www.trails-end.com.Train Scouts online, view sales data, and sendemails to your Scouts, all with the click of amouse.
Market ResearchTrail’s End programs, products and packaging arecontinually improved through quantitative andqualitative independent, third-party consumer,Scout family and leader research. When creating your account to view sales on leaders.trails-end.com,
be sure to opt-in to receive emails from Trail’s End. We’ll email you aboutproducts, promotions, important sale information, and more! You can
update your email preference at any time within your account.
213
Online Sale Management: Product
Sign in to your leader account on trails-end.com to view online sales:1. Go to leaders.trails-end.com
2. Click on View Online Sales in the upper right-hand corner
3. Sign in or create an account. Your validation code is: popcorn.
4. You will see your Scouts’ online sales
5. All online sales starting August 1 through your council’s sale end date count toward Scout Rewards. Your council’s sale end date is shown within your account.
6. Download the Scout Rewards Report to view each Scout’s online sales that count toward Scout Rewards
Manage your Scouts’ sales on leaders.trails-end.com.
Sign in to the Popcorn System to order product for paper order form sales:Your Popcorn System account is separate from your account to view online sales. If you do not have your sign in information for the Popcorn System, contact your council.
1. Go to leaders.trails-end.com
2. Click on Popcorn System in the upper right-hand corner
3. Sign into your account
4. Click on Scouts in the top navigation to create or update your Scout roster
5. Enter paper order form sales by Scout
6. Click on Orders in the top navigation
7. Continue on to submit your unit popcorn order
Steps for SuccessEach page of this guidebook is dedicated to helping you and your Scouts
have a successful popcorn sale. Don’t forget to visit leaders.trails-end.comfor additional tools and tips for your popcorn sale.
1. Plan Your Program 3-4• Plan all of your activities and costs by month
2. Set Goals 4• Based on your total activity cost, set your unit and Scout goals
3. Familiarize yourself with everything Trail’s End offers 5-9• What’s New
• Products & PackagingBetter Flavor. Better For You.
• Online SellingSelling online drives incremental revenue.
• Scout RewardsScouts get what they want, when they want it.
4. Plan & Host Kickoff 10-11• Design a fun and motivational kickoff• Use the posters and DVD in this folder during your kickoff• Use our kickoff floor plan to make your kickoff a success
5. Communicate Effectively 12• Communicate on a weekly basis with your Scout families• Use the Email Library at leaders.trails-end.com for a scheduled email communication plan
6. Manage online and face-to-face sales on trails-end.com 13-14• Order product for face-to-face sales through the Popcorn System• Create your account to view online sales on leaders.trails-end.com• Order Scout Rewards through the Popcorn System (online sales count!)
3 12
Plan Your ProgramEnter all of your activities and costs by month.
Total Activity Cost: $ __________________
May 2012
February 2012
November 2011October 2011September 2011
December 2011 January 2012
April 2012March 2012
June 2012 July 2012 August 2012
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Communicate Effectively
Parent HandoutCustomize the downloadable parent handout in step four of the VirtualSale Planner on leaders.trails-end.com.
PostersHang the online selling poster and rewards poster included in your popcorn sale kit folder at all unit events to provide information for your Scouts and parents.
Training DVDMake sure you and your Scouts view the short, helpful training videoson the DVD included in your popcorn sale kit folder. These videos are also available on trails-end.com.
Use the FREE Email Library on leaders.trails-end.com:
• Several templates to choose from including emails about your popcorn kickoff, selling online, Scout Rewards, and corporate sales
• It’s easy! Just copy and paste your email address list and click send.
• Suggested timeline with each email
• Several templates are customizable
Communicating with your Scouts and parents throughoutyour popcorn sale is key to reaching your sales goal.
411
Plan Your Program & Set Goals
$ __________________ ÷ __________________ = __________________Total Activity Cost Unit Commission % Unit Sales Goal
(from page 3)
$ __________________ ÷ _________________ = __________________Unit Sales Goal Number of Scouts Scout Sales Goal
in your unit
Go to leaders.trails-end.com for more helpful tools to plan your program.
Complete the Virtual Sale Planner:1. Know your program costs
• Use our program planner spreadsheet to help determine your program costs
2. Finalize your unit incentive program• Watch the Scout Rewards video on leaders.trails-end.com
3. Build your best popcorn kickoff ever• Customize the downloadable PowerPoint presentation
4. Communicate effectively with Scout families• Use the parent handout and Email Library to communicate with your Scouts and parents
5. Achieve your sales goal• Make sure your Scouts sell both online and face-to-face to achieve their sale goals
Once you’ve planned your unit’s program, set your unit and Scout goals.
Kickoff Floor PlanFollow the room layout and pointers below
to make your kickoff a success.
• Have a rewards table showing the cool items Scouts can earn and hang the Trail’s EndScout Rewards poster on the wall behind it. (poster included in popcorn sale kit folder)
• If you can connect to the internet, have a table set up with a couple of computers so each Scoutcan create an account on scouts.trails-end.com. Hang the online selling poster near the table.(poster included in popcorn sale kit folder)
• Hang colorful Trail’s End banners and posters. (posters included in popcorn sale kit folder)
• Have door prizes for both Scouts and parents.
• Set up a table with a popcorn popper and other Trail’s End snacks.
Use a microphone and loudspeakers.
Use PowerPoint, a projectorand screen.
Rewards and/oronline sellingtable
Put the Scoutsup front, nextto the action.Have the parents
sit on chairs orbleachers behindthe Scouts.
Popcornsampletable
5 10
What’s NewCheck out all the new items Trail’s End has to offer in 2011.
NEW and improved packaging is entirely dedicated to promoting Scouting.
NEW National Reward:Any Scout who sells $100 in MilitaryDonations (either online, face-to-face,or both) earns a commemorative patch.
NEW $600 Club Prize: ZYCLONE
NEW 18-pack Kettle Corn made with canola oil.
$30 and $50 Military Donations.
White Chocolatey Pretzels and Chocolatey Triple Delight are both available as stand-alone items.
Plan & Host KickoffDesign your popcorn kickoff.
Motivate your Scouts and parents.• Keep it fun!
• Keep it moving!
• Keep it short!
Show parents and Scouts the benefits of selling popcorn.• Lay out the exciting Scouting program you have planned.
• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.
• Tell families how they can reach far away friends and family by selling online (trails-end.com).
• Explain that Scouts will have fun while learning to earn their own way.
Kickoff Agenda (40 minutes)
Grand Opening (5 minutes)Get ideas from the online video training at trails-end.comor the training DVD. Play music, dim the lights and have fun!
Explain the Scouting program and key dates (10 minutes)Make sure your families understand the benefit of selling popcorn to pay for their Scouting program.
Train your Scouts (10 minutes)Show the “Family Training” video from the DVD at your kickoff.Be sure every Scout creates his own account to sell online at scouts.trails-end.com.
Showcase your Scout Rewards (10 minutes)Introduce your unit incentive program, starting with the pie in the face.Watch the “Scout Rewards” video.
Big Finish (5 minutes)Have the top sellers from last year throw pies in the faces of the leaders.Send everyone home motivated to sell!
Products & Packaging
9 6
Trail’s End is committed to bringing you and your customers the most flavorful and healthiest products possible.
• Our microwave popcorn and cheese corn are made withcanola oil, which has 0g trans fat and low saturated fat.
• Canola oil replaces bad saturated fats with good unsaturated fats.
• Canola oil is sourced from North America and does not contribute to deforestation.
• Our chocolate products contain no hydrogenated oils.
• Trail’s End and Scouting strive to protect the environment by using as little packaging material as possible.
Trail’s End packaging is entirely dedicated to promoting Scouting.
The Scouting message is echoed in millions of consumer households across the country.
It’s our job to make sure Scouts feel good about what they sell. And we know that consumerswant and deserve snacks that taste great AND are good for them. That’s why Trail’s End iscommitted to bringing you the most flavorful and healthiest products possible.
Scout Rewards
• Pie in the FaceScouts who sell over $600 get to throw a pie in their leader’s face.
• Scout AccountsPut a portion of the commission each Scout earns into his own account.
• Pizza PartyHave a party at the end of the sale to reward your top selling den or patrol.
• Top Seller PrizesGive camping equipment, electronics or sporting goods to your top sellers.
Motivate your Scouts by offering your own unit incentives.
Think of the possibilities! Earn valuable gift cards.
Get what you want, when you want it.
BONUS REWARDS FROM TRAIL’S END!
6% of your total sales each year is invested into your own collegescholarship account.
Your choice of a $50 Amazon.comor Walmart® gift card.
Sell $1,500 Sell $2,500
Online sales count toward Scout Rewards! Visit trails-end.com today to see the full Scout Rewards program.
Earn a Zyclone and a patch.
Sell $100in Military Donations
Sell $600
Amazon.com is not a sponsor of this promotion. See scouts.trails-end.com for complete details. Trail’s End is not affiliated with Wal-Mart Stores, Inc. or any of its affiliates. The services, products, or activities of Trail’s End are neither endorsed nor sponsored by Wal-Mart Stores, Inc. or its affiliates.
Sell $100 in Military Donationsand earn this cool patch.
7 8
Online SellingOnline SellingScouts can sell to faraway friends and family on www.trails-end.com. Allonline sales go to the Scout’s unit and council in his name, and Trail’s Endships the product directly to the consumer.
Why should your Scouts sell online?• Selling online is fun and easy!
• Selling online drives incremental revenuebecause it allows Scouts to reach friends and family who live out-of-state.
• 70% of every online purchase goes back to the Scout’s unit and council in his name.
• All online sales beginning August 1 through your council’s sale end date count toward Scout Rewards. Sign in or create an account on leaders.trails-end.com to find your council’s sale end date.
• Scouts can earn bonus rewards from Trail’s End when they sell online. Go to facebook.com/trailsendpopcorn to learn about bonus rewards from Trail’s End.
• Diverse national product line that’s different than your paper order form.
How can leaders promote online selling?• Promote online selling at your popcorn kickoff and meetings. If you have access to the internet atyour kickoff, have a computer available so Scouts can create their accounts on scouts.trails-end.com.
• Offer incentives for top online-selling Scouts, like a bonus gift card, pizza party, or tickets to an event.
• Allow Scouts to use commission earned fromonline sales toward camp and other activities.
• Send emails to your Scouts and parents aboutonline selling on a weekly basis. Keep themupdated on unit incentives and bonusgiveaways from Trail’s End.
Scouts create their own accounts to sell online. Your Scouts can follow these easy steps:
1. Go to http://scouts.trails-end.com
2. Click on Create An Account in the upper right-handcorner and fill in blank fields as prompted.
3. After sign in, go to the Send Emails page to sendemails to customers. Don’t forget to follow up!
4. Trail’s End ships the product directly to your customers.
5. Go to Track My Online Sales to see who has made a purchase. Online sales will appearin a Scout’s online sales history once they have shipped.
*December 2010, Trails-End.com Scout Survey
Online Selling Facts
• The top online-selling Scout in 2010 was Nicholas O.from Troop 64 in Northeast Illinois Council. He sold $8,382 online.
• 55,831 Scouts sold online in 2010.
• 61% of Scouts surveyed said the majority of their online sales came from outside their home state.*
• The average consumer order on trails-end.com is $48.(excluding shipping and handling)
• Scouts can sell online throughout the year and earnAmazon.com Gift Cards on demand from Trail’s End.
Words from our top online seller:“Send follow up emails to let your customers know how you are doing,
and personally thank each person who made a purchase on your behalf.”
- Nicholas O. Highland Park, IL2010 Online Sales: $8,382
7 8
Online SellingOnline SellingScouts can sell to faraway friends and family on www.trails-end.com. Allonline sales go to the Scout’s unit and council in his name, and Trail’s Endships the product directly to the consumer.
Why should your Scouts sell online?• Selling online is fun and easy!
• Selling online drives incremental revenuebecause it allows Scouts to reach friends and family who live out-of-state.
• 70% of every online purchase goes back to the Scout’s unit and council in his name.
• All online sales beginning August 1 through your council’s sale end date count toward Scout Rewards. Sign in or create an account on leaders.trails-end.com to find your council’s sale end date.
• Scouts can earn bonus rewards from Trail’s End when they sell online. Go to facebook.com/trailsendpopcorn to learn about bonus rewards from Trail’s End.
• Diverse national product line that’s different than your paper order form.
How can leaders promote online selling?• Promote online selling at your popcorn kickoff and meetings. If you have access to the internet atyour kickoff, have a computer available so Scouts can create their accounts on scouts.trails-end.com.
• Offer incentives for top online-selling Scouts, like a bonus gift card, pizza party, or tickets to an event.
• Allow Scouts to use commission earned fromonline sales toward camp and other activities.
• Send emails to your Scouts and parents aboutonline selling on a weekly basis. Keep themupdated on unit incentives and bonusgiveaways from Trail’s End.
Scouts create their own accounts to sell online. Your Scouts can follow these easy steps:
1. Go to http://scouts.trails-end.com
2. Click on Create An Account in the upper right-handcorner and fill in blank fields as prompted.
3. After sign in, go to the Send Emails page to sendemails to customers. Don’t forget to follow up!
4. Trail’s End ships the product directly to your customers.
5. Go to Track My Online Sales to see who has made a purchase. Online sales will appearin a Scout’s online sales history once they have shipped.
*December 2010, Trails-End.com Scout Survey
Online Selling Facts
• The top online-selling Scout in 2010 was Nicholas O.from Troop 64 in Northeast Illinois Council. He sold $8,382 online.
• 55,831 Scouts sold online in 2010.
• 61% of Scouts surveyed said the majority of their online sales came from outside their home state.*
• The average consumer order on trails-end.com is $48.(excluding shipping and handling)
• Scouts can sell online throughout the year and earnAmazon.com Gift Cards on demand from Trail’s End.
Words from our top online seller:“Send follow up emails to let your customers know how you are doing,
and personally thank each person who made a purchase on your behalf.”
- Nicholas O. Highland Park, IL2010 Online Sales: $8,382
Products & Packaging
9 6
Trail’s End is committed to bringing you and your customers the most flavorful and healthiest products possible.
• Our microwave popcorn and cheese corn are made withcanola oil, which has 0g trans fat and low saturated fat.
• Canola oil replaces bad saturated fats with good unsaturated fats.
• Canola oil is sourced from North America and does not contribute to deforestation.
• Our chocolate products contain no hydrogenated oils.
• Trail’s End and Scouting strive to protect the environment by using as little packaging material as possible.
Trail’s End packaging is entirely dedicated to promoting Scouting.
The Scouting message is echoed in millions of consumer households across the country.
It’s our job to make sure Scouts feel good about what they sell. And we know that consumerswant and deserve snacks that taste great AND are good for them. That’s why Trail’s End iscommitted to bringing you the most flavorful and healthiest products possible.
Scout Rewards
• Pie in the FaceScouts who sell over $600 get to throw a pie in their leader’s face.
• Scout AccountsPut a portion of the commission each Scout earns into his own account.
• Pizza PartyHave a party at the end of the sale to reward your top selling den or patrol.
• Top Seller PrizesGive camping equipment, electronics or sporting goods to your top sellers.
Motivate your Scouts by offering your own unit incentives.
Think of the possibilities! Earn valuable gift cards.
Get what you want, when you want it.
BONUS REWARDS FROM TRAIL’S END!
6% of your total sales each year is invested into your own collegescholarship account.
Your choice of a $50 Amazon.comor Walmart® gift card.
Sell $1,500 Sell $2,500
Online sales count toward Scout Rewards! Visit trails-end.com today to see the full Scout Rewards program.
Earn a Zyclone and a patch.
Sell $100in Military Donations
Sell $600
Amazon.com is not a sponsor of this promotion. See scouts.trails-end.com for complete details. Trail’s End is not affiliated with Wal-Mart Stores, Inc. or any of its affiliates. The services, products, or activities of Trail’s End are neither endorsed nor sponsored by Wal-Mart Stores, Inc. or its affiliates.
Sell $100 in Military Donationsand earn this cool patch.
5 10
What’s NewCheck out all the new items Trail’s End has to offer in 2011.
NEW and improved packaging is entirely dedicated to promoting Scouting.
NEW National Reward:Any Scout who sells $100 in MilitaryDonations (either online, face-to-face,or both) earns a commemorative patch.
NEW $600 Club Prize: ZYCLONE
NEW 18-pack Kettle Corn made with canola oil.
$30 and $50 Military Donations.
White Chocolatey Pretzels and Chocolatey Triple Delight are both available as stand-alone items.
Plan & Host KickoffDesign your popcorn kickoff.
Motivate your Scouts and parents.• Keep it fun!
• Keep it moving!
• Keep it short!
Show parents and Scouts the benefits of selling popcorn.• Lay out the exciting Scouting program you have planned.
• Tell families how they can eliminate out-of-pocket expenses by reaching their goal.
• Tell families how they can reach far away friends and family by selling online (trails-end.com).
• Explain that Scouts will have fun while learning to earn their own way.
Kickoff Agenda (40 minutes)
Grand Opening (5 minutes)Get ideas from the online video training at trails-end.comor the training DVD. Play music, dim the lights and have fun!
Explain the Scouting program and key dates (10 minutes)Make sure your families understand the benefit of selling popcorn to pay for their Scouting program.
Train your Scouts (10 minutes)Show the “Family Training” video from the DVD at your kickoff.Be sure every Scout creates his own account to sell online at scouts.trails-end.com.
Showcase your Scout Rewards (10 minutes)Introduce your unit incentive program, starting with the pie in the face.Watch the “Scout Rewards” video.
Big Finish (5 minutes)Have the top sellers from last year throw pies in the faces of the leaders.Send everyone home motivated to sell!
411
Plan Your Program & Set Goals
$ __________________ ÷ __________________ = __________________Total Activity Cost Unit Commission % Unit Sales Goal
(from page 3)
$ __________________ ÷ _________________ = __________________Unit Sales Goal Number of Scouts Scout Sales Goal
in your unit
Go to leaders.trails-end.com for more helpful tools to plan your program.
Complete the Virtual Sale Planner:1. Know your program costs
• Use our program planner spreadsheet to help determine your program costs
2. Finalize your unit incentive program• Watch the Scout Rewards video on leaders.trails-end.com
3. Build your best popcorn kickoff ever• Customize the downloadable PowerPoint presentation
4. Communicate effectively with Scout families• Use the parent handout and Email Library to communicate with your Scouts and parents
5. Achieve your sales goal• Make sure your Scouts sell both online and face-to-face to achieve their sale goals
Once you’ve planned your unit’s program, set your unit and Scout goals.
Kickoff Floor PlanFollow the room layout and pointers below
to make your kickoff a success.
• Have a rewards table showing the cool items Scouts can earn and hang the Trail’s EndScout Rewards poster on the wall behind it. (poster included in popcorn sale kit folder)
• If you can connect to the internet, have a table set up with a couple of computers so each Scoutcan create an account on scouts.trails-end.com. Hang the online selling poster near the table.(poster included in popcorn sale kit folder)
• Hang colorful Trail’s End banners and posters. (posters included in popcorn sale kit folder)
• Have door prizes for both Scouts and parents.
• Set up a table with a popcorn popper and other Trail’s End snacks.
Use a microphone and loudspeakers.
Use PowerPoint, a projectorand screen.
Rewards and/oronline sellingtable
Put the Scoutsup front, nextto the action.Have the parents
sit on chairs orbleachers behindthe Scouts.
Popcornsampletable
3 12
Plan Your ProgramEnter all of your activities and costs by month.
Total Activity Cost: $ __________________
May 2012
February 2012
November 2011October 2011September 2011
December 2011 January 2012
April 2012March 2012
June 2012 July 2012 August 2012
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Activity Cost
_______________________ $ _______
_______________________ $ _______
_______________________ $ _______
Total Cost $ _______
Communicate Effectively
Parent HandoutCustomize the downloadable parent handout in step four of the VirtualSale Planner on leaders.trails-end.com.
PostersHang the online selling poster and rewards poster included in your popcorn sale kit folder at all unit events to provide information for your Scouts and parents.
Training DVDMake sure you and your Scouts view the short, helpful training videoson the DVD included in your popcorn sale kit folder. These videos are also available on trails-end.com.
Use the FREE Email Library on leaders.trails-end.com:
• Several templates to choose from including emails about your popcorn kickoff, selling online, Scout Rewards, and corporate sales
• It’s easy! Just copy and paste your email address list and click send.
• Suggested timeline with each email
• Several templates are customizable
Communicating with your Scouts and parents throughoutyour popcorn sale is key to reaching your sales goal.
213
Online Sale Management: Product
Sign in to your leader account on trails-end.com to view online sales:1. Go to leaders.trails-end.com
2. Click on View Online Sales in the upper right-hand corner
3. Sign in or create an account. Your validation code is: popcorn.
4. You will see your Scouts’ online sales
5. All online sales starting August 1 through your council’s sale end date count toward Scout Rewards. Your council’s sale end date is shown within your account.
6. Download the Scout Rewards Report to view each Scout’s online sales that count toward Scout Rewards
Manage your Scouts’ sales on leaders.trails-end.com.
Sign in to the Popcorn System to order product for paper order form sales:Your Popcorn System account is separate from your account to view online sales. If you do not have your sign in information for the Popcorn System, contact your council.
1. Go to leaders.trails-end.com
2. Click on Popcorn System in the upper right-hand corner
3. Sign into your account
4. Click on Scouts in the top navigation to create or update your Scout roster
5. Enter paper order form sales by Scout
6. Click on Orders in the top navigation
7. Continue on to submit your unit popcorn order
Steps for SuccessEach page of this guidebook is dedicated to helping you and your Scouts
have a successful popcorn sale. Don’t forget to visit leaders.trails-end.comfor additional tools and tips for your popcorn sale.
1. Plan Your Program 3-4• Plan all of your activities and costs by month
2. Set Goals 4• Based on your total activity cost, set your unit and Scout goals
3. Familiarize yourself with everything Trail’s End offers 5-9• What’s New
• Products & PackagingBetter Flavor. Better For You.
• Online SellingSelling online drives incremental revenue.
• Scout RewardsScouts get what they want, when they want it.
4. Plan & Host Kickoff 10-11• Design a fun and motivational kickoff• Use the posters and DVD in this folder during your kickoff• Use our kickoff floor plan to make your kickoff a success
5. Communicate Effectively 12• Communicate on a weekly basis with your Scout families• Use the Email Library at leaders.trails-end.com for a scheduled email communication plan
6. Manage online and face-to-face sales on trails-end.com 13-14• Order product for face-to-face sales through the Popcorn System• Create your account to view online sales on leaders.trails-end.com• Order Scout Rewards through the Popcorn System (online sales count!)
2011 Popcorn Sale
For 30 years, we have been singularly focused on helping units and Scout families raisemore money in less time. We accomplish this by offering a high return to Scouting, gourmetproducts, several selling methods, motivational rewards, and unmatched program support.
Online Sale Management: RewardsWelcome to the Trail’s End popcorn sale!
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Program SupportWith Scouting featured on all packaging, in-depthleader and Scout training, a dedicated salesmanager, and superior consumer care, no otherpopcorn fundraiser supports units like Trail's End.
Online SellingScouts expand their customer base when they sellonline. By sending emails to friends and familywho live far away, Scouts reach customers whothey otherwise would not be able to sell to. Sellingonline also eliminates time-consuming deliveries.
Better Flavor. Better For You.It’s our job to make sure Scouts feel good aboutwhat they sell. That’s why Trail’s End is committedto bringing you the most flavorful and healthiestproducts possible.
Scout PackagingOur new and improved packaging is entirelydedicated to promoting Scouting. The Scoutingmessage is echoed in millions of consumerhouseholds across the country.
Sign in to the Popcorn System to order Scout Rewards:DO NOT enter your order for Scout Rewards until your council’s sale end date has passed. All online sales count toward Scout Rewards through your council’s sale end date. Your council’s sale end date is shown within youraccount on leaders.trails-end.com.
Your Popcorn System account is separate from your account to view online sales. If you do not have your sign ininformation for the Popcorn System, contact your council.
1. Go to leaders.trails-end.com
2. Click on Popcorn System in the upper right-hand corner
3. Sign into your account
4. Click on Scouts in the top navigation
5. Make sure each Scout’s face-to-face sales (show-and-sell, show-and-deliver and order form) are listed next to his name. If not, enter all face-to-face sales here.
6. Because online sales count toward Scout Rewards, you will need to manually enter each Scout’s online sales next to his name. Use the Scout Rewards Report (see page 13) for easy access to eachScout’s online sales total.
7. Click on Save Allocations
8. Click on Orders in the top navigation to place your rewards order for each Scout. Don’t forget to selectthe appropriate Bonus Rewards for each qualifying Scout! Bonus Rewards from Trail’s End include: $100 Military Club, $600 Club and $1,500 Club.
Throughout the fall you will receive informational emails from Trail’s End about ordering Scout Rewards.
Popcorn For Our TroopsPopcorn For Our Troops allows people to purchasepopcorn for the men and women serving our countryand support local Scouting at the same time.
70% Return to Local ScoutingTrail’s End returns over 70% to local Scouting,more than other fundraising programs.
Scout RewardsTrail’s End rewards provide more value for Scoutsthan any other prize program. Scouts can get whatthey want, when they want it.
Online Sale ManagementManage your entire sale on www.trails-end.com.Train Scouts online, view sales data, and sendemails to your Scouts, all with the click of amouse.
Market ResearchTrail’s End programs, products and packaging arecontinually improved through quantitative andqualitative independent, third-party consumer,Scout family and leader research. When creating your account to view sales on leaders.trails-end.com,
be sure to opt-in to receive emails from Trail’s End. We’ll email you aboutproducts, promotions, important sale information, and more! You can
update your email preference at any time within your account.
© 2011 Trail’s End®. All Rights Reserved.11LEADERGUIDE
