8
ANNUAL SPONSORSHIP PROPOSAL 20% by 2020
ANNUAL SPONSORSHIP PROPOSAL
20% by 2020
INTRODUCTION 2
WHAT IS THE ATLANTA BETTER BUILDINGS CHALLENGE? 3
WHO WILL PARTICIPATE? 4
FOUNDING PARTNERS
BUILDING PARTICIPANTS
WHO WILL THE BETTER BUILDINGS CHALLENGE REACH 5 SPONSORSHIP OPPORTUNITIES 6
TABLE OF CONTENTS
“The City of Atlanta is committed to meet-ing the goals of this challenge by upgrad-ing building energy performance by a minimum of 20 percent by 2020. I am proud that the Better Buildings Challenge is supported by so many Atlanta businesses and organizations, and I am particularly pleased that we have already exceeded our goals in the �rst phase of this vital sustain-ability initiative.”
Mayor Kasim Reed, City of Atlanta
“We are pleased to see such an enthusiastic early response to the Atlanta BBC from these Downtown property owners. These buildings are leading the way in our mission for long-term sustainability in Downtown Atlanta.”
AJ RobinsonPresident, CAP/ADID
In a continuous e�ort to ensure economic and environmental prosperity for Down-town Atlanta, Central Atlanta Progress (CAP) and the Atlanta Downtown Improve-ment District (ADID) along with the City of Atlanta and many other Founding Partners, launched the Atlanta Better Buildings Challenge in November 2011.
The Atlanta Better Buildings Challenge (Atlanta BBC) is a nation-leading public/private initiative. The goal of the Atlanta BBC is to reduce energy and water consumption by at least 20% in participating buildings across Atlanta by 2020, with a primary focus on a 400-block area in the city’s Downtown central business district. The Atlanta BBC will utilize substantive energy and water e�ciency upgrades of municipal, university, hospitals and commercial buildings as a means of fostering new business opportuni-ties, and creating more sustainable footprints. For more information, visit www.AtlantaBBC.com.
Founded in 1941, Central Atlanta Progress is a private, not-for-pro�t corporation that strives to create a robust economic climate for Downtown Atlanta. With a Board of Downtown’s top business leaders, CAP is funded through the investment of busi-nesses and institutions.
In 1995, CAP formed the Atlanta Downtown Improvement District, a public-private partnership funded through a community improvement district in which commercial property owners pay special assessments to support capital projects and programs.
Together, CAP and ADID are committed to building a sustainable Downtown as the “green” heart of the Atlanta region - a vibrant community with strong leadership and an environmentally sustainable mission.
By fostering a marketplace for building energy and water e�ciency, the Atlanta Better Buildings Challenge provides the perfect platform for your company to connect with building participants as they strive to reach their energy e�ciency goals.
Here’s your chance to join the sustainability leaders of Atlanta. Become an inaugural sponsor today!
INTRODUCTION
PROGRAM MODEL
ENERGYBENCHMARKING
Create awarenessamont building owners
of their energy andwater usage and related
EE opportunities
PROJECT FINANCE
Provide access to powerful and
attractive �nancing models
PROJECTIMPLEMENTATION
Enable implementationof EE improvementsidenti�ed through
building assessments
SAVINGSPAYBACK
Energy and waterutility savings repayproject investment
OVERVIEW
• Initiated by Mayor Kasim Reed’s Office of Sustainability and in support of the City’s Power to Change sustainability plan, the Atlanta Better Buildings Challenge (“Atlanta BBC”) is a nation-leading public-private initiative. The goal of the Atlanta BBC is to reduce energy and water consumption by at least 20% in participating buildings across Atlanta by 2020, with a primary focus on a 400-block area in the city’s Down-town central business district.• The Atlanta BBC will utilize substantive energy and water efficiency (collectively “EE”) upgrades of municipal, university, hospital, and commercial buildings as a means of freeing up business capital for more productive uses, stimulating growth for commu-nities, fostering new business opportunities, and creating more sustainable foot-prints.• Buildings participating in EE upgrades will initially exceed 20 million square feet, with broader participation expected over the next few years.• The Atlanta BBC was launched in June 2011 at the Clinton Global Initiative as one of the inaugural projects of the US Dept. of Energy’s Better Buildings Challenge program. Atlanta will compete with Los Angeles, Denver, Sacramento, Washington, DC and Seattle in the national initiative.
PUBLIC-PRIVATE PARTNERSHIP Achieving the goals of the Atlanta BBC will result from the collective e�orts of a grow-ing public-private partnership. Founding Partners are listed below.
VALUE PROPOSITION
The Atlanta BBC’s strength centers on its ability to convene a team of top-qualified partners to maximize upgrades of participating buildings.• Access to Capital / Emerging Finance Models – Via Atlanta BBC and traditional chan-nels• Access to Education, Data and Technical Support – Via partners, local to national• Access to Public Recognition – Marketing and PR exposure identifying your organiza-tion as a leader in energy and water efficiency.
WHAT IS THE BETTER BUILDINGS CHALLENGE?
ATLANTA BBCFOUNDING PARTNERS
City of Atlanta US Department of Energy
White House Council for Environmental Quality
General Services Adminis-tration
Georgia Environmental Finance Authority
Central Atlanta Progress and the Atlanta Down-town Improvement District
Sustainable Atlanta
Southface
AGL Resources
Davis, Pickren, Seydel & Sneed
Georgia Power Kendeda Fund
Turner Foundation Energy Future Coalition US Green Building Council of Georgia
International Knowledge Research Center for Green Building
JR Hipple & Co. Reputation Management
Emerald Cities of Atlanta
Heery International
The University Financing Foundation
Invest Atlanta
BLT Sustainable Energy, Inc.Georgia Energy Services Coalition
The Atlanta Better Buildings Challenge is open to all Atlanta Property owners, includ-ing o�ce, retail, education, municipal and hospital facilities with a primary focus on the Downtown central business district.
CURRENT BUILDING PARTICIPANTS – AS OF MARCH 2012
WHO WILL PARTICIPATE?
The Coca-Cola CompanyGeorgia Tech Research InstituteMandelis, LLCCity of AtlantaAmericasMartTurner Properties Legacy Property GroupEpsten Properties, LLPGeorgia World Congress CenterGSA Summit BuildingAtlanta Spirit Spelman CollegeFulton CountyLuckie Street PropertiesCousins PropertiesGeorgia Power CompanyGeorgia Institute of Technology
Morehouse School of MedicineJamestown PropertiesParkway PropertiesJones Lang LaSalleClark Atlanta UniversityRichard Bowers & Co.Georgia State UniversityJackson Oats Shaw CREHarts�eld Jackson International Airport CNN Center/Omni HotelEmbassy Suites Centennial Olympic ParkPonce City MarketGeorgia DomePhilips ArenaPortman Management CompanyGrady Health SystemLincoln Property CompanySt. Luke’s Episcopal ChurchAmericas Capital Partners
Communications from the Atlanta Better Buildings Challenge will reach a broad audience that includes property owners, service provid-ers, �nancing institu-tions and municipalities.
For more information contact:
Lauren DufortDirector of Sustainability,Central Atlanta Progress
50 Hurt PlazaSuite 110Atlanta, GA [email protected]
WWW.ATLANTABBC.COMDescription: Robust portal for news, events and information about the Atlanta Better Buildings Challenge. Features include participant roster, national Better BuildingsChallenge updates, local events and energy e�ciency case studies.Tra�c: The website receives an average of 2,184 hits per month.
E-NEWSLETTERDescription: Monthly electronic newsletter highlighting Atlanta BBC events andactivities.Dates: Monthly
EDUCATIONAL SEMINARSDescription: Exclusive events for Atlanta BBC participants that highlight best practices in building energy and water e�ciencyAudience: Atlanta BBC participants (property owners and facilities sta�)
2012 CAP/ADID ANNUAL MEETINGDescription: Breakfast meeting providing insight into the future of Downtown; featur-ing updates on the Atlanta Better Buildings Challenge Sponsorship bene�ts include: Branding on all promotional collateral and recognition at the event.Date: March 2012Audience: 1,300 business, civic and community leaders
2012 DOWNTOWN DEVELOPMENT DAYDescription: Economic development forum, including panel discussions, a trade expo and tour of Downtown developments and an update on the Atlanta Better Buildings ChallengeDate: November 2012 Audience: 600 business leaders, elected o�cials and media representatives
TWITTER @DOWNTOWNATLANTAFrequency: DailyAudience: 4,228 followers as of February 2012
FACEBOOK- DOWNTOWN ATLANTAFrequency: Daily Audience: 3,346 Fans as of February 2012 Insights: Fan base is made up of 62% female and 37% male; median age group is 25-34 year olds.
WHO WILL THE BETTER BUILDINGS CHALLENGE REACH?
Become a sustainability industry leader…. The Atlanta Better Buildings Challenge provides a unique and captivat-ing way for sponsors to reach key audiences. We o�er many levels of sponsorship that can be customized to e�ec-tively achieve your company’s marketing objectives. Additionally, we are open to exploring customized sponsor-ship arrangements upon request.
SPONSORSHIP OPPORTUNITIES
Annual Levels and Benefits PLATINUM $20,000 (1)
GOLD $10,000 (2)
SILVER $5,000
BRONZE $2,500
Logo placement and link to company website on Atlanta BBC website
Banner Ad; Premium Logo
Placement
Secondary Logo
Placement
Name Listing
Name Listing
Logo placement and link to company website on Atlanta BBC monthly newsletter
Banner Ad; Premium Logo
Placement
Secondary Logo
Placement
Name Listing
Opportunities to provide subject-matter content for Atlanta BBC newsletter and website
X X
Logo featured at CAP Downtown Development Day (November 2012) plus complementary trade show booth
X X X X
Logo featured in Building Assessment Summary Reports in applicable service category
X X
Sponsor recognition at all Atlanta BBC educational seminars for 2012
Announcement; Premium Logo
Placement
Secondary Logo
Placement
Name Listing
Name Listing
Primary source of quotes in program related press releases X
Atlanta BBC Buyer’s Guide logo placement
Banner Ad; Premium Logo
Placement
Secondary Logo
Placement
Name Listing
Name Listing
Two Complimentary Tickets to allAtlanta BBC ticketed events including:Downtown Development DayOther Atlanta BBC events TBD
X X X X
(1) Reserved for cash donations; Limited Number Available; Category Exclusivity Right of �rst refusal; (2) Category Exclusivity (3) Multi-year sponsorship opportunities available upon request
Return completed sponsorhip form to Lauren Dufort via email or fax.
Lauren DufortDirector of Sustainability,Central Atlanta Progress
50 Hurt PlazaSuite 110Atlanta, GA 30303(p) 404-658-1877(f ) [email protected]
DATE
COMPANY NAME (as it should appear on all recognition materials)
ADDRESS
CITY
STATE ZIP CODE
PHONE
CURRENT CAP MEMBER? YES NO
SPONSOR LEVEL (select one)
PLATINUM GOLD SILVER BRONZE
SIGNATURE
SUBMITTED BY
SPONSOR LEVEL
To take advantage of this sponsorship opportunity, please submit this form by email or fax. Upon receipt of this written intent to accept a sponsorship package, an invoice and sponsorship agreement will be issued, along with instructions regarding logos, signage and other sponsor supplied items.
