Presentatie van Marnix Vandebroek (Employer Branding & Online recruitment consultant at RCA Group) over het belang van Employer Brainding.
Transcript:
1. 20BEATINGTHE 12BUZZERGET UP FOR YOUR BRAND
2. WHAT GETS YOU UP IN THE MORNING?
3. 2 MIN. A DAYFOR 21 DAYS3 POSITIVE THINGS FREE TIP FOR A HAPPY LIFE
4. WHY DO YOU WORK HERE? IF YOUR FIRST ANSWER IS MONEY, I SHOULD TALK TO YOUR BOSS
5. BRAND A BRAND B 25.000 55.0007 airbags 7 airbagsrimsstart/stop systemairco Source: Job Mensink
6. WHAT IF I TOLDYOU THIS WASBRAND BSTAND FOR SOMETHING
7. EMPLOYER BRAND A EMPLOYER BRAND B 35.000 38.00025 days vacation 30 days vacationTraining & development Training & developmentOpportunities Opportunities
8. I HELP PEOPLEGET TO THEMOONPURPOSE IN A JOB
9. TEAM EXPERIENCE TEAM VISION5 Engineers 5 Engineers5-10 years 1-2 yearsPhd, MBA Master
10. 75% OF JOB SUCCESS IS BY MOTIVATION, OPTIMISM & ATTITUDE 25% IS BY IQ (Shawn Achor)
11. I USED TO BEA CLEANING LADYNOW IVIRGIN RECORDS (Source: Richard Branson)
12. A BRAND IS THE RESULT OF PERCEPTION THROUGH EXPERIENCE
13. TV IS BADFOR PEOPLESMINDSCULTURE BEATS STRATEGY
14. Recru it in functio n of C ULTUR E & VI SION. If you dont for us. like sp We ne orts, y ed pa ou sho b e on ssion, uldnt the fie otherw come ld. ise yo work u shou Steve ldnt Forga rty Sr. M anage r Strate gic Re cruitm ent Pr ogram s-
15. Flexible Family AdhocCollective Individual Hierarchy Market Control Source: Employer Brand Insights (Quinn)
16. YOURLEADERSARE THE KEYCOMMAND VS. COLLABORATION
17. 50% OF EMPLOYEES DOES EVERYTHING TO ACHIEVE THE COMPANY GOALS ONLY 25% CLAIMED TO KNOW THESE GOALS (Source: Stima 2011)
18. 31% MORE PRODUCTIVE WHEN THE BRAIN EXPERIENCES SUCCESS IN THE PRESENT SUCCESS IS NOW AND NOT ON THE HORIZON (Shawn Achor)
21. CHECK ON YOURNEW HIRE AFTER90 DAYSCONVERSATION
22. RECRUITMENT MANAGER BRAND MANAGERWill get you your Will create you an20 hires after some time employer brand, will attract 20 candidates and more THE NUMBER OF EMPLOYER BRAND MANAGERS IS INCREASING AT THE SAME RATE AS THE USE OF PRINT ADS IS DECLINING (Source: Indeed)
23. ITS NOT ABOUT THE TIME TO HIRE, BUT ALL ABOUT THE QUALITY OF THE HIRE (Source: Brett Minchington)
