BEATING

THE BUZZER

2012

GET UP FOR YOUR BRAND

WHAT  GETS  YOU  UP  IN  THE  MORNING?  “

2 MIN. A DAY FOR 21 DAYS 3 POSITIVE THINGS

FREE TIP FOR A HAPPY LIFE

WHY  DO  YOU  WORK  HERE?  IF YOUR FIRST ANSWER IS MONEY, I SHOULD TALK TO YOUR BOSS “

BRAND A

€ 25.000

7 airbags

rims

start/stop system

airco

BRAND B

€ 55.000

7 airbags

Source: Job Mensink

WHAT IF I TOLD YOU THIS WAS BRAND B STAND FOR SOMETHING

EMPLOYER BRAND A

€ 35.000

25 days vacation

Training & development

Opportunities

EMPLOYER BRAND B

€ 38.000

30 days vacation

Training & development

Opportunities

I HELP PEOPLE GET TO THE MOON PURPOSE IN A JOB

TEAM EXPERIENCE

5 Engineers

5-10 years

Phd, MBA

TEAM VISION

5 Engineers

1-2 years

Master

75%  OF  JOB  SUCCESS  IS  BY  MOTIVATION,  OPTIMISM  &  ATTITUDE  25% IS BY IQ (Shawn Achor) “

I USED TO BE A CLEANING LADY NOW I… VIRGIN RECORDS (Source: Richard Branson)

A  BRAND  IS  THE  RESULT  OF  PERCEPTION  THROUGH  EXPERIENCE  “

TV IS BAD FOR PEOPLE’S MINDS CULTURE BEATS STRATEGY

Recruit in function of CULTURE & VISION. “If you don’t like sports, you shouldn’t come work

for us. We need passion, otherwise you shouldn’t

be on the field.” Steve Forgarty

– Sr. Manager Strategic Recruitment Programs -

Adhoc Family

Hierarchy Market

Control

Individual Collective

Flexible

Source: Employer Brand Insights (Quinn)

YOUR LEADERS ARE THE KEY COMMAND VS. COLLABORATION

50%  OF  EMPLOYEES  DOES  EVERYTHING  TO  ACHIEVE  THE  COMPANY  GOALS  ONLY 25% CLAIMED TO KNOW THESE GOALS (Source: Stima 2011)

“

31%  MORE  PRODUCTIVE  WHEN  THE  BRAIN  EXPERIENCES  SUCCESS  IN  THE  PRESENT  SUCCESS IS NOW AND NOT ON THE HORIZON (Shawn Achor) “

SO  WHAT  ARE  YOU  TELLING  YOUR  EMPLOYEES  “

EVP

orientation

application contribution

recommendation

Source: Employer Brand Insights

CHECK ON YOUR NEW HIRE AFTER 90 DAYS CONVERSATION

THE  NUMBER  OF  EMPLOYER  BRAND  MANAGERS  IS  INCREASING    AT  THE  SAME  RATE  AS  THE  USE  OF  PRINT  ADS  IS  DECLINING  (Source: Indeed)

RECRUITMENT MANAGER

Will get you your 20 hires after some time

BRAND MANAGER

Will create you an employer brand, will attract 20 candidates and more

IT’S  NOT  ABOUT  THE  TIME  TO  HIRE,  BUT  ALL  ABOUT  THE  QUALITY  OF  THE  HIRE  “ (Source: Brett Minchington)

IF I CAN MAKE THIS IN 10 MIN… START NOW