Date post: | 19-May-2015 |
Category: |
Business |
Upload: | erik-helton |
View: | 74 times |
Download: | 1 times |
Courier-Journal Media Digital Capabilities
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
It use to be so easy…
Now I have to consider all of these? We can help!
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
We can help…
Display• Courier-journal .com, Yahoo.com Network and Ad Network•Targeting
•Demo•Geo•Behavior•Day Parting•Frequency Capping
•Retargeting
Search•Search Engine Optimization (SEO)
•Pay-Per-Click Advertising (PPC)
•Local Optimization (Maps)
Email•Targeted Email Marketing
•Opt-in email with mgmt for retention
•Emails available inside and outside DMA
•530,000 emails in Louisville DMA
Social•Social page creation and mgmt.
•Facebook Advertising•Customized content and app creation
•Social Keyword Listening
Mobile•Display Targeting•Geo, •Section
•Mobile Landing Pages
•SMS Text advertising
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Visitors Come to courier-journal.com Frequently Throughout the Day For Breaking News and Updates
Source: Site Catalyst Omniture
Most important…courier-journal.com delivers results
• courier-journal.com averages over 18 million page views every month
• 1.8 million unique visitors go to courier-journal.com each month to read not only our breaking news but also catch up on sports updates and to plan entertainment and shopping
• We average 7 pages per visit
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
courier-journal.com Monthly Visitor Profile:• 48% are female• 52% are male• 38% are age 18-34• 33% are age 35-49• 29% are age 50+• 75% are college educated• 24% have $100,000+ household incomes• 41% have $75,000+ household incomes• 67% have $50,000+ household incomes• 45% are families with children under 18• 75% are homeowners • 82% have shopped online in the past year
Source: Scarborough Research 2012, Release 2
Courier-journal.com Visitors Represent Strong Potential For Results-Driven Campaigns
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Tablet Engagement
Engagement CTR: 3.0%
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Mobile Ads
• Average 65,000 unique visitors and 960,000 page views.
• Time spent per visit was 5 minutes
• Engagement CTR: .43%
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
High Impact Creative Display
Homepage Re-Skin Push Down
Page CurlInterstitial
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Screen Capture Data Fed Ad Units
Synced Ad Unit and Calendar Rollover Units
High Impact Creative Display
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
High Impact Creative Display
Interactive and Dynamic
Fixed PanelVideo Pre-Roll
Float Over
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Ad3 Unit OptionsFeatures: Choose any 3 of the following options to add to an existing
creative
• Click through to Tweet• User-Initiated Video• Audio – User Initiated or Downloadable• Click through to a form• Product Carousel• Photo Gallery• Click through to Facebook• Tweet from within ad unit• Email Send to a Friend• Calendar Reminders• Store Locator• Data collection/for
*Can be added to 728x90, 300x250, 160x600,300x600, 300x800, Fixed Panel, Pushdown and 425x600
Click Ad
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
What is Retargeting?
Retargeting or Remarketing is a form of behavioral targeting where users are targeted on web sites based on specific actions taken or not taken on the advertiser's site.
The advertiser places tracking codes on pages of their site to identify users as being interested in the specific products/services.
The tracking code allows the advertiser to locate users who didn't take an action, such as complete the purchase or fill-in the lead form, and deliver them targeted messages when they visit other web sites.
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Example Reporting
Date Range: 10/19/2012 through 10/30/2012
Publisher Placement Size
Impressions
RichMedia Impressio
ns
Interactions
Interaction Rate
Avg Brand Interactio
n Time (Seconds)
Total Brand Interaction
Time (Hours)
Banner Clicks
Banner CTR
Panel Impressi
ons
Panel Clicks
Panel CTR Total Clicks
Total CTR
CurrentAd
Clicks
FacebookLike Clicks
General
Clicks
SignUp
Clicks
General
Clicks
Banner
Activities
Yahoo.com N/A 178,188 172,803 5,211 3.016% 56.247 81.4 188 0.106% 5,885 340 5.777% 528 0.296% 25 0 290 17 180 0
160x600 127,905 125,516 3,206 2.554% 46.122 41.1 154 0.120% 3,755 267 7.111% 421 0.329% 19 0 231 12 148 0
728x90 50,283 47,287 2,005 4.240% 79.511 44.3 34 0.068% 2,130 73 3.427% 107 0.213% 6 0 59 5 32 0Courier-Journal.com N/A 77,489 69,634 1,185 1.702% 28.648 9.4 60 0.077% 1,234 39 3.160% 99 0.128% 9 6 19 5 41 0
728x90 38,855 35,319 624 1.767% 35.600 6.2 28 0.072% 651 6 0.922% 34 0.088% 1 0 5 0 21 0
300x250 38,634 34,315 561 1.635% 23.653 3.7 32 0.083% 583 33 5.660% 65 0.168% 8 6 14 5 20 0
Total N/A 255,677 242,437 6,396 2.638% 53.040 94.2 248 0.097% 7,119 379 5.324 627 0.245% 34 6 309 22 221 0
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected] – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Search
Ad ClicksAd Clicks
Content
Search Clicks
Behavioral Targeting
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Homepage Re-skin
•Sold in one day increments•Homepage only•300x250 ATF included•Higher recall•Everyone coming to homepage will see your message
Back To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Pushdown or Pencil Ad
•Sold in one day increments•Homepage and Section Fronts•Expands 1x per unique visitor per day. (user can replay ad however)•Engagement level 6x’s that of a standard banner ad
Click ad to see live exampleBack To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Interstitial
•Sold in one day increments•Rotates through site•Seen one time per unique visitor per day•Engagement level 6x’s that of a standard banner ad
Back To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Page Curl
•Sold in one day increments•Homepage and Section Fronts•Mouse over to peel back
Back To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Video Pre and Post-Roll with 300x250
•Great for adding commercials online•Purchase on a CPM basis•Pre or Post-Roll Video must be 15 seconds or less•300x250 ad stays through the entire video•11x’s the engagement of a standard banner ad•Overlay optionalBack To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Fixed Ad Unit
•Stays fixed on article pages as you scroll up and down the page•Article Pages Only•Target specific article sections by day
Back To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Float Over
•Sold by CPM•Runs anywhere on the site•Expands 1x per unique visitor per day. (user can replay ad however)•Engagement level 6x’s that of a standard banner ad
Click ad to see live exampleBack To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Float-over ad and screen capture
Click ad to see live example Back To Slide
Screen capture with float-over
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Synced Ad Unit with Calendar
Click ad to see live example
Synced and expanding ad
unit with calendar inside
the unit for upcoming
events
Back To Slide
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Data fed ad Units
Click ad to see live example Back To Slide
Information being hosted
somewhere else can be pulled into
ad unit
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Rollover ad units
Click ad to see live example Back To Slide
2.6% average engagement
and an average of 53 seconds spent on the ad unit.
Can track engagement
in ad unit. Clicks, rollover
and specific areas of the
page
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Interactive and Dynamic Gaming
Click ad to see live exampleBack To Slide
You can scratch off the
symbols to win.
Each time the stack of coins
will be in a different location
Confidential – Property of Courier-Journal Media | 502.582.4067 | [email protected]
Thanks
Thanks Erik Helton
Sr. Digital [email protected]
502.582.4067