2012 Catalouge

CatalogueCatalogue2012

2 Indo Designer Rugs • 2012 Catalogue

Indo Designer Rugs • 2012 Catalogue 3

ContentsCoNteNtS1 Our Story 2 GoodWeave & Rug Making 9 Traditional Rugs

22 Flatweave Rugs 27 Contemporary Rugs 39 Transitional Rugs

50 Designer Testimonials

INdo deSIgNer rugS620 – 17th Ave SWCalgary, Alberta, Canada T2S 0B4

P 403-229-0156F 403-229-9153e [email protected]

Store HourSMonday to Saturday 10:00 – 5:30 pmSunday 12:00 – 4:00 pm

Free parking is available at the rear of the store.


our StoryRana and Anchal Mehrotra founded Indo Designer Rugs in Calgary in 1988. They grew

up in the cultural capital of India, Varanasi. In a trip back home in the mid-1980s, the

beautiful age-old tradition of rug weaving caught their attention for the first time.

They became passionate for distinctive design and impeccable craftsmanship.

To showcase these hand picked treasures they opened a showroom on Calgary’s

trendy Uptown 17th Ave that has caught the eye of discerning clients for a unique

shopping experience.

We attribute our success to personal service. We are ready to assist you in

coordinating a size, colour and design that enhances your decor and suits

your budget. We also offer you specialized rug cleaning and rug repair.

Our close relationship with interior designers and suppliers allows us to do custom

designing and allows us to keep in touch with current trends. Together we have

established great friendships in the community and provided rugs that will become

heirlooms to be cherished forever.


This is where it all begins...

There are a number of ways to select and store colors for a particular design. This picture demonstrates a more manual process, as often used for Nepalese rugs. There are more high-tech systems that rely on pantones and color codes.

Spinning is the process of creating the yarn to be used in the production of a rug. The technique of spinning wool by hand - or even foot - is thousands of years old. Handspun wool exposes more of the wool to the dye and is more luxurious to the touch.

the tradition of rug making in Asia dates back at least 3,000 years, to when

handmade rugs were used for prayer, to add warmth to the home, and even

to cushion horse saddles. Today, master craftspeople create works of textile art

based on traditional patterns as well as the diverse styles of contemporary designers.

These photos take you through some of the steps of this ancient craft.


There are a couple ways to dye the yarn once the precise color has been decided. In this image, they are using a vat and a wheel to do it manually.

These machines can also be used to dye the yarn.

The yarn is then hung to dry in the sun. In more urban environments, the yarn is laid out on rooftops to dry.

Photos courtesy of GoodWeave USA U. Roberto Romano, courtesy of GoodWeave USA.

Natural dyeing is an ancient practice, involving careful preparation of color recipes.


The average 8' x 10' hand-knotted area rug is comprised of up to a million individually-tied knots.

Good carpet wool combines softness with strength. The best wool comes from lambs between 8 and 14 months old, particularly those from colder highland regions.


The graph on the left serves as the weaver’s template. This image shows a floor loom, used in India or Pakistan for example. The weaver squats on a board as seen on the right.

Here we see a high-tech metal loom. The man standing on top is putting on the "warp", which runs vertically, while the "weft" is horizontal.

CHooSe SuStaINabIlIty When was the last time you assessed the likely lifespan of an item?

There are two ideas to consider when making the choice to embrace sustainability: how long the object will continue to sustain you and how the object was made.

When you invest in a handmade rug you purchase a carpet that will last for generations, rather than be replaced within a few years.

Wool is shorn from ethically treated sheep; mild soap is used in washing; chemicals are avoided, dyes are eco-friendly and bulk shipping minimizes transportation resources. Our rugs are produced by master weavers, through a process that inherently eliminates the toxic by-product created through machine made manufacturing.

Every step of the process, Indo Designer Rugs aims to minimize our impact on the environment that sustains us.

Proud MeMber oF goodWeave Indo Designer Rugs is a proud supporter of GoodWeave, which works to end child labour in the carpet industry. The contribution Indo Designer Rugs makes to GoodWeave helps fund inspection and monitoring of weaving looms as well as rehabilitation and education for former child weavers. When you purchase a rug from Indo Designer rugs that carries the GoodWeave label, you can take pride in knowing that your rug is beautiful, inside out. To learn more visit, www.goodweave.org


Weaving forks are used to push the yarn into a tight line. In the Tibetan style, they weave around a rod and then cut the yarn. As you can see, sharp tools are needed. This is one of the reasons that carpet work is considered a hazardous form of child labor according to the International Labor Organization.

Hand-tufting, unlike hand-knotting, involves working from the back of the rug. While atypical for weavers to wear a mask, the dust from carpet fibers can take a toll on workers’ lungs. Child laborers in the rug industry often experience respiratory problems.

As part of the finishing process, the weaver pokes through the back of the rug to help get the design more cleanly through to the other side. This step does not happen for flat weave, shuttle loom or tufted rugs.


Left: This is a more ornamental type of binding, often used for a dhurrie or flat weave Indian rugs. Right: Often rugs are made in remote villages and then brought to bigger facilities for finishing. In this picture, a licensed exporter in Kathmandu is getting ready to deliver finished rugs to the shipper!

Washing the rug is a step producers believe to be of equal importance to color and design. The rug is saturated with water before applying soap. It is then left to dry in the sun. The process adds a distinctive, aged appearance to the carpet.

There are a variety of procedures for “cutting” the rug. Here he is clipping around the design to clean the lines. It is a very intricate process. These artisans are using flat scissors to ensure the height of the rug is equal.

Binding, one of the last steps, is when a piece of fabric is sewn on the back to cover the latex that may have been applied. A back layer is always put on tufted rugs.


“ It is the centerpiece of my living room, it is exactly what I was looking for. It brightens up the whole place. Your service was excellent, thank you for spending the time in helping me choose this rug.”

- Bruno Levi, client


TraditionaltradItIoNal

“ The rug has added a “touch of class” and

made the bedroom beautiful. The service

was a delight from start to finish. Go for it!”

- Oney Martin, client


57P0502N Hunting 5’x7’ Silk

57P0534B amritsar burg. beige 5’x7’ Wool & Silk


58P0043M Mir 5’x8’ Wool

69P0835PJaipur beige/black 6’x9’ Wool


69P0837P Mashad black/beige 6’x9’ Wool

69P0847B Nain black/Cream 6’x9’ Wool & Silk


69P01018Btabriz beige

6’x9’ Wool & Silk

69W0775Creflections black gold



69W0780c elegance Ivory/rust 6’x9’ ghazni Wool

69W0791c reflections lt blue/Ivory 6’x9’ Wool & Silk


69W0815cPremiere Ivory/ black 6’x9’ Wool

69w0848celegance rust Ivory

6’x9’ ghazni Wool


69w0857c elegance 6’x9’ ghazni Wool

69w0902c reflections 6’x9’ Wool & Silk




69W0906celegance

6’x9’ ghazni Wool

810P01067Bagra



810P01079Btabriz beige 8’x10’ Wool

69W090Creflections 6’x9’ Wool & Silk


810W0909Cenchante Cream Ivory


912P0777ardabil

9’x12’ Silk


FlatweaveFlatWeave

“ Our new area rug is a huge

improvement in colour and quality.

I would certainly recommend your

store for your quality and selection.”

-Al Paterson, client


46D0730R80aztec

4’x6’ Wool

46D0730R77Navajo

4’x6’ Wool


46D0730R82 Stripe 4’x6’ Wool

46D0730R92 Kilm 4’x6’ Wool


46D0730R94dhurrie

4’x6’ Wool

46D0730R96aztec

4’x6’ Wool


69D0602 Checker 6’x9’ Wool

69D0650M Meander 6’x9’ Wool


ContemporaryCoNteMPorary

“ Choose something that you love to look at and

enjoy the luxury on your bare feet!”

- Wendy Chamberlain, client


46IN0609P gabbeh beige 4’x6’ Wool

46IN0610Pgabbeh acqua 4’x6’ Wool


46W0802CColours of life 1

4’x6’ Wool

46W0805CCowhide Multi

4’x6 leather


57IN0132S lata beige 5’x7’ Wool & Silk

57N0021S Zig Zag 5’x7’ Wool & Silk


58IN0015P Himalaya Multi

5’x8’ Wool

57P0037P loribaft

5’x7’ Wool


69F0758P Chuk Palu 1 beige/brown 6’x9’ Wool

69F0764P Chuk Palu 2 beige/Sage 6’x9’ Wool


“ Our area rug pulled all of the

colours together and provided

a flow to the other rooms and

added to the “wow factor’ we

were striving for. We think it

would be hard to improve on

the quality of service we have

to come to expect from Indo

Designer Rugs. In particular the

patience they have shown to us.

Their satisfaction comes from

knowing their client are satisfied

with the carpet they have chosen

and are willing to go the extra

mile to see it that their clients

are happy with their purchase.”

- Larry and Phyllis Collins, clients


69F0766P Chuk Palu 3 beige/brown 6’x9’ Wool

69F0767P Chuk Palu 4 brown beige 6’x9’ Wool


69F0772P Chuk Palu 5 beige 6’x9’ Wool

69IN880S Zebra



69W0834C Impression 6’x9’ Wool

810IN0900B Natural dye 8’x10’ Wool & Silk


810IN0904B Natural dye 2

8’x10’ Wool

810IN0905B box gold beige



810W0945C Colours of life 2 8’x10’ Wool

912IN0553B Cushion Mix 9’x12’ Wool & Silk


“ We now have 4 area rugs, and we are

pleased with the low maintenance and

the lovely colours of these rugs.”

- Leena Gunning, client

TransitionaltraNSItIoNal


58F0200EKazak red Ivory 5’x8’ Wool

58F0201EKazak two red Ivory 5’x8’ Wool


58F0215EChobi Sky blue

5’x8’ Wool

58F0217ESuper Kazak red 5’x8’ Wool


58F0219ESuper Kazak Ivory blue 5’x8’ Wool

69F0327EChobi bone black 6’x9’ Wool


69F0737EChobi Choc. beige 6’x9’ Wool

69F0790EChobi beige Ivory 6’x9’ Wool


69F0791EChobi lt. blue 6’x9’ Wool

69F0794EChobi rust 6’x9’ Wool


69F0808EChobi beige Ivory 6’x9’ Wool

69F0809EChobi Mud beige

6’x9’ Wool


810F0256EChobi black beige 8’x10’ Wool

810F0361E - 1Chobi lt. blue 8’x10’ Wool


810F0361EChobi beige

8’x10’ Wool

810F0362Chobi rust

8’x10’ Wool


810F0363EChobi lt. green 8’x10’ Wool

810F0364EChobi Khaki 8’x10’ Wool


810F0366EChobi rust brown

8’x10’ Wool

810F0369EChobi Ivory/red 8’x10’ Wool

There are many reasons that I love to work with Indo Designer Rugs. The fact that Indo

Designer has a vast selection of inventory, and that they will inevitably have a solution

to any kind of need you have for a particular space. The factor that sets them apart

from other textile companies in Calgary is that they truly care about their business and

have a great passion for what they do. This family-run operation is very hands-on and

accommodating, and they are always able to turn requests around quickly (which, in my

line of business, keeps both me and my clients happy.) They take pride in their work, and

don’t cut any corners when it comes to their business practices. Because of all these

things, they are an absolute pleasure to work with, and it keeps me coming back to them

time after time.

- Valerie Demitt, Interior Designer


TestimonialsdeSIgNer teStIMoNIalS

I love working with Rana, Mike and everyone at Indo

Designer Rugs. I have found them to be incredibly

knowledgeable, eager and pleased to guide me

through the excellent selection and VERY helpful

when delivering to my clients home.

- Heather Draper, Principle Designer

Bespoke Design

“ We would traditionally think of Indo Designer Rugs, as a

go-to-source for traditional and classical carpet; but their

contemporary carpets, over the last couple of years, have

come into their own. We enjoy their courteous service and

straightforward honesty.”

– Douglas Cridland www.dcid.net


620 – 17th Ave SWCalgary, Alberta, Canada T2S 0B4

P 403-229-0156F 403-229-9153e [email protected]

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2012 Catalouge

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