2012 Consumer Electronics ShowKey Trends and Highlights

January 26, 2012

 

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45th Consumer Electronics Show

• January 10-13, 2012• Records set:– 153,000 attendees– 3,100 exhibitors– 1.85 million square feet

• Nearly 500 attendees from VivaKi

 

Key Trend:Universal Connectivity

The ability to access content on virtually any device.

 

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Universal Connectivity

• Three key components:– Devices that can talk to each other and provide a consistent, familiar consumer experience from one to another;

– A common operating system that works on multiple platforms; and

– Services that enable consumers to access content seamlessly as they move from one device             to the next.

 

Highlights from the Floor

 

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Highlights from the Floor

• Four key areas– Converged Television– User Interface–Mobility– Future Connectivity

 

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Converged Television

• Core to the show– 3D still highly visible, but OEMs shifting to internet connectivity as primary focus

• Google TV 2.0 present across multiple manufacturers

• Ad capabilities and partnerships burgeoning 

 

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Converged Television

LG 55-inch OLED Connected TV• Best of Show winner• 4MM thick screen• 50x contrast improvement 

vs. today’s LEDs

 

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Converged Television

Samsung Smart Hub• Connected TV app

marketplace• Ad opportunities through

YuMe and Rovi 

 

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User Interface

• Increasing emphasis on navigation as content options explode

• Addition of web-based on makes typical spatial navigation cumbersome

• New technologies making gesture and voice controls feasible

 

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User Interface

LG Magic Motion Remote• Gesture-based

navigation• Voice search capability• Available on sets with

Google TV

 

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User Interface

Windows 8 User Interface• Tile-based user interface• Based on success of

Windows Mobile “Metro”• Deploying across MS

ecosystem

 

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Mobility

• Devices becoming more powerful• 4G networks beginning to proliferate• Increasing fragmentation among sizes, capabilities, and price points

 

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Mobility

Samsung Galaxy Nexus• 4.65-inch screen• 1080p video recording• NFC chip on-board• First device to run

Android 4.0 (Ice Cream Sandwich)

 

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Mobility

Samsung Galaxy Note• 5.3-inch screen• Touch or stylus

navigation• Blurred line between

smartphones and tablets

 

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Mobility

Mercedes and Ford• Telematics systems to

bring internet into the vehicle

• Allows for smartphone to deliver services via the dashboard

 

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Future Connectivity

• Connected home beginning to become a reality

• New definition of wireless on the horizon

 

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Future Connectivity

Nest• Internet-connected

thermostat• Learns its owner’s

routine and adjusts to save energy

 

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Future Connectivity

Ericsson• Connected Me

technology• User becomes the

conduit to transfer data from one device to another

 

Considerations for Marketers

 

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Key Implications for Marketers

• Content is migrating across devices, so it’s important to follow the consumer;

• Interoperability among devices creates an opportunity for consumers to participate with brand messages, so marketers should provide value in exchange for consumer interaction;

• Content is increasingly delivered using internet protocol (IP) technology, which creates a one-to-one connection with the consumer and the opportunity to address messaging to individuals in a more relevant way; and

• Data is powering the new ecosystem, so marketers        must establish a data strategy that ensures                    future success.