Date post: | 18-Dec-2014 |
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2012 eNonprofit Benchmarks Study #12NTCBench
M+R Strategic Services NTEN Planned Parenthood Federation of America www.e-benchmarksstudy.com
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Slide 2 2012 eNonprofit Benchmarks Study
www.e-benchmarksstudy.com
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How Did We Segment the Data?
44 groups, 4 sectors:
• International
• Environmental
• Rights
• Wildlife and Animal Welfare
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Reading the Charts
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Email Open Rates
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Email Click-Through Rates
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Message Volume by Type of Message
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Net Sector Growth - Email List Size
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Email Unsubscribe Rates
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Email Fundraising Response Rates
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Change in Online Revenue, 2010 - 2011
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Change in Number of Online Gifts, 2010 - 2011
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Change in Average Gift Size, 2010 - 2011
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Change in Dollars Raised, One-Time vs. Monthly
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Monthly Giving as a Percentage of Total Online Revenue
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Advocacy Response Rates
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Social Media & Text Messaging
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Total Facebook Fan Page Users
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Facebook Fan Page Daily Action Rate per 1,000 Users
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Text Messaging, Growth, and Churn
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Tactics for Recruiting New Mobile Subscribers
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Date Page Title 2
Title Text
Text
Text Recent Campaigns, Data, Testing, and Benchmarks (oh my!)
Stephanie Lauf Director, Digital Fundraising & Supporter Engagement
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Health Information & Services
Advocacy
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By the end of the campaign…
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• 826,000 unique signers to Open Letter
• Over 30% were new list members
• Tons of donations
• Over 35,000 calls to Congress
• Facebook and Twitter audiences more than
doubled
• Supporter were energized like never before
• Most importantly: WE WON.
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Fortnightly Reports
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Benchmarks and You
Download the report at
www.e-nonprofitbenchmarks.com
Questions? Want to be a part of
our research?
Email [email protected]
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Evaluate This Session! Each entry is a chance to win an NTEN engraved iPad!
or Online at www.nten.org/ntc/eval
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Thanks!
Q & A Q & A