2012 Feria Destino Universidad | Volunteer Training

Feria Destino Universidad 2012 AtlantaEducational Mobilization Training

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Feria Destino UniversidadFeria Destino UniversidadSaturday, June 9Saturday, June 9

10am – 3pm10am – 3pmGeorgia Tech – Student CenterGeorgia Tech – Student Center

Presented by The College Board

Georgia TechUnivision

TRAINING OVERVIEWTRAINING OVERVIEW

• Background of the Feria Model• Why do we need a Feria?• What is the Feria approach?• Who is the Feria audience?• Who do you reach at the Feria? • What happens at a Feria?


Research | Train | MobilizeResearch | Train | MobilizePreparing the 21st Century Workforce

Advancing America FoundationAll Rights Reserved 2012

• 180,000 parents and children engaged in education “For a Better Life”

• 150,000 books given away

• 16 educational/health events across the country

• 400+ organizations & 1000+ volunteers trained


MOBILIZATION CAMPAIGNMOBILIZATION CAMPAIGNPara Una Buena VidaPara Una Buena Vida

LOS ANGELES LOS ANGELES AUSTIN AUSTIN DALLAS DALLAS MIAMI MIAMI CORPUS CHRISTI CORPUS CHRISTI


High School Diploma

Some College

Less than High School

Associates Degree

Bachelor’s Degree

Graduate Degree

Georgetown University, Center on Education and the Workforce2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf

EDUCATION EDUCATION REQUIREMENTS REQUIREMENTS FOR JOBS - 2018FOR JOBS - 2018


All parents want the best for their children..but how can you teach what you don’t know?


HOW DOES FERIA WORK?HOW DOES FERIA WORK? Three-Fold Methodology Three-Fold Methodology


TrainingIncrease organizational

capacity through mobilization and training

11

Parent NavigationReach the families with relevant

resources and information for their child’s academic success

22

Economic DevelopmentIncrease workforce for careers

that drive a region’s growth

33

Why is a FeriaWhy is a FeriaNeeded? Needed?

A. Limited Parental Understanding & Access

WHO IS THE FERIA PARENT?WHO IS THE FERIA PARENT?

Parents who are unfamiliar with the U.S. education system or did not graduate

from U.S. schools

• Empowerment is created, not inherent.• 1.0: aspiring parents, seeking new opportunities or ways of better providing for their families• 1.5: parents grew up in U.S. but are disconnected with current resources.• 2.0: parents understand current U.S. education system & take advantage of resources & technology


B. Relevancy and a MAJOR Cultural Shift Needed


1. Parents as the child’s first teacher.

2. What’s the key to the American Dream? Higher education is the key to the American Dream

3. What are rites of passage for American families?

4. How do we create a college-going culture?Example: NCAA, etc

There is no better way to help this audience feel connected than through relevance –

relevance in our offerings, the experiences, and the way it all fits into their livesRIGHT NOW.


C. Culture: Cycle of Engagement Starts with Parents


1. High School Graduation

2. College Readiness

3. College Completion

4. Career Success


The Feria MethodThe Feria MethodTMTM

Bridges Outof Poverty


Goal Vision Dream

ExtraordinarySkill or Talent

Significant AdultRelationship

Too Painful to StayDr. Ruby K. Payne, Ph.D.Bridges Out of Poverty



Feria Support Systems

Dr. Ruby K. Payne, Ph.D.Bridges Out of Poverty



Goal Vision Dream

ExtraordinarySkill or Talent

Significant AdultRelationship

Too Painful to Stay

Visualization AreaVisualization Area

Extracurricular Programs

Educational PathwayProfessional Mentors

Para Una Buena Vida:Life Benefits &

Financial Access

THE PARA UNA BUENA VIDATHE PARA UNA BUENA VIDATMTM

Educational PathwayEducational Pathway

For A Better Life• Graduate from high school & earn at least a million dollars in your lifetime.

• Earn at least another million dollars in your lifetime by

graduating from college or earning a certificate.

• Keep your Spanish but learn English as fast and

fluently as you can and you will have more

opportunities for jobs and higher pay.

Para Una Buena Vida is a research-based messaging campaign geared to the parent and student that underscores how education attainment equals prosperity for all. The campaign emphasizes three central

messages designed to appeal to economic aspirations and to create a college-going culture.

Education: A shared path with a common destination, mutual benefits for the entire community.


CONNECT IN 5: CONNECT IN 5: STEP 1STEP 1

Stand in front of your table.

Greet and praise the parent for caring about their child’s

education.

Example: “You’re doing a goodthing by being here today!

We are glad you came!”


Reinforce the value of an education.

State the Para Una Buena Vida.

Remember:Parent is your first audience.



Describe your role at the Feria.

What does your organization or institution do?

Frame your description appropriately given what you know

about parental understanding, cultural context & cycle of

engagement needed.



Tell your story andmention your college shirt.

Why did you choose that school?What does college mean to you?Did your family help you get to

college?



Tell the parent what to do next at the Feria.

Know the Exhibitors around on the Educational Pathway at the Feria.

Know the Workshops and Enrichment Activities.



CONNECT IN 5CONNECT IN 5TMTM

1. Greet and praise the parent for caring about their child’s education.

2. Reinforce economic value of an education, emphasizing Para Una Buena Vida and careers.

3. Describe your role at Feria.

4. Tell your story and mention your college shirt.

5. Tell the parent what to do next at the Feria.


VOLUNTEER’S ACTIVE ROLEVOLUNTEER’S ACTIVE ROLE1. All volunteers should be:

o trained

o wearing a shirt with a college logo

2. Every parent is verbally engaged with the resources at the Feria. Volunteers are positive and proactively interacting with the parent.

3. Every volunteer can link their message to education and economic prosperity, including what a parent needs to do next.

4. All volunteers are reinforcing: o Connect in 5™o Para Una Buena Vida


EXPECTATIONS FOR INTERACTIONSEXPECTATIONS FOR INTERACTIONSStand in front of your table, ready to greet parents.Try to have something to share with each family, no matter the age

or where they live.Use chairs to rest briefly; do not talk or text on cell phones.Remember that every person who walks by could benefit from your

services if you approach them.

Feria Destino Universidad is an opportunity for 1000+ impressions.


ENRICHMENT ACTIVITIESENRICHMENT ACTIVITIES

2012 Feria Destino Universidad will include:• Reading Garden/First Home Library

• Photo Visualization

• College Board Workshops for Parents

• Georgia Tech Workshops on Admissions &

Financial Aid

• MANY MORE!


PASSPORTPASSPORT

PASSPORTPASSPORT

• Use a pen or marker to check off the color-coded box that matches your tablecloth.

• Use the map to direct parents to the next section.

• Parent will turn in the Passport at the end of the Feria to Univision Radio.

TIPS FOR PASSPORT INTERACTIONSTIPS FOR PASSPORT INTERACTIONS

Families must have 1 mark in each color-coded box to submit their Passport at the end of the Feria. The Passport enters the family into a number of raffles from Univision Radio.

1.Acknowledge the Passport.2.Ask for 3 minutes to share an important educational message that can help the family.3.Complete the Connect in 5 interaction.4.Mark the Passport with the color-coded marker provided.

If a family just wants you to sign their Passport, ask what kind of information they are looking for and direct them to another booth.


SUMMARY: SUMMARY: The Feria Method™ The Feria Method™

• Thousands of PUBV / Connect in 5 interactions occurring at one time

• Primary audience: Parent • Secondary audience: Youth

• One-way Educational Pathway • Color-coded Early Childhood through

College• College wear displays at all booths


How to PrepareHow to Prepare

LOCATION: LOCATION: Georgia Tech – Student CenterGeorgia Tech – Student CenterAddress350 Ferst Drive – Atlanta GA 30332

Directionso Georgia Tech is located in downtown Atlanta just off I75/85.o For detailed driving directions, visit http://map.gtalumni.org/directions.phpo Directions will also be posted at www.FeriaParaAprender.com/atlanta

Parkingo Parking is available in the Student Center Parking Deck for $7 per car.

Facilitieso Feria will utilize both the 3rd floor of the Student Center.o All Exhibitors will be inside for the duration of the event.



BOOTH ASSIGNMENTS:Early ChildhoodElementaryMiddle SchoolHigh SchoolCollege & UniversityCommunity ResourcesCareer/Workforce

BOOTH ASSIGNMENTS:Early ChildhoodElementaryMiddle SchoolHigh SchoolCollege & UniversityCommunity ResourcesCareer/Workforce

3RD Floor – Student Center

BALLROOM – Educational PathwayExhibitors assigned by grade level(s) served.

ENRICHMENT AREAS301 Exhibitor & Volunteer Check IN & Lunch319 College Board Workshops320 Georgia Tech Workshops321 Visualization343 Reading Garden

LAYOUTLAYOUT

SCHEDULE: SCHEDULE: Saturday, June 9Saturday, June 9


Questions?Questions?Contact: Christin AlvaradoContact: Christin Alvarado

[email protected]@advancingamericafoundation.orgDay of Event: 512-705-4215Day of Event: 512-705-4215

Date post:	17-Oct-2014
Category:	Education
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