2012 Kent Campaign Progress Report 09

Chair of Sport sectoral task groupMartin Laws (Rebound Centre) martintrampolinecouk (01634) 855507

Chair of Tourism sectoral task groupSandra Matthews-Marsh (Visit Kent) sandravisitkentcouk (01227) 862780

Chair of Transport sectoral task groupMick Sutch (KCC) micksutchkentgovuk (01622) 221612

Chair of Volunteering sectoral task groupCharlotte Osborn-Howard (Voluntary Action Maidstone)charlottevam-onlineorguk (01622) 677337

Views Comments and Feedback

Comments and feedback on the work of the Kent Campaignfor the 2012 Games should be addressed to

Kent Support Office for the 2012 GamesSport Leisure and Olympics ServiceCommunities Directorate Kent County CouncilCommercial Services Building Gibson DriveKings Hill West Malling ME19 4QG

desi

gned

and

pro

duce

d by

Cou

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Pri

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Des

ign

Tel

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1 JS

Key Contacts

Chairman of Kent Campaign for the 2012 GamesChris Hespe (KCC) chrishespekentgovuk (01622) 605002

Kent Manager for the 2012 GamesStephanie Holt (KCC) stephanieholtkentgovuk (01622) 605051

Chair of Arts sectoral task groupSally Staples (KCC) sallystapleskentgovuk (01622) 696515

Chair of Economic Devrsquot and Regeneration sectoral task groupJim McKenzie (KCC) jimmckenziekentgovuk (01622) 221967

Chair of Schools amp Young People sectoral task groupDanny OrsquoDonovan (KCC) dannyorsquodonovankentgovuk (01227) 361221

2012 Progress report (Mar 09) (REV3)qxd 5509 1628 Page 1

Kent Campaign for the

2012 Games

Progress Report 2008 Activities wwwkentsportorglondon2012

2012 Games

This Progress Report lists some of the 2008 achievements of the Kent Campaign for the 2012 Games

working with and through its partners using the catalyst of 2012 to deliver projects with long term

benefit for Kent three and a half years out from the London Games

What is evident already is that much of the true legacy of 2012 for Kent will come from the cross sectoral working that

this project demands tourism working with the arts tourism working with sport skills working with volunteering 2012rsquos

lsquomagic dustrsquo and Kent programmes such as the Kent School Games Big Day Out and the Cultural Olympiad launch have

already proved to be the catalyst to regularly bringing together partners who ordinarily have many opportunities and

ambitions complementary to each other but who rarely have found the vehicle to bring them together

Kentrsquos work around the 2012 Games is supported by a large number of organisations and individuals working within

a strong ethos of partnership Particular thanks must go to the London Organising Committee of the Olympic and

Paralympic Games as well as the South East Partnership for the 2012 Games chaired by SEEDA Kent shares the

national and regional ambitions We will work ever more closely as 2012 nears

wwwkentsportorglondon2012

03

02

2012 Games

The Kent Campaign for the 2012 Games involves a partnership of agencies from across the County seeking to derive

maximum benefit and legacy from the Games in the areas of sport schools and young people economic development

and regeneration the arts tourism volunteering transport and communications amp media The Campaign was

established in February 2005 and has Dame Kelly Holmes as its Patron

The Campaign is led and managed by the Sport Leisure and Olympics Service of Kent County Councilrsquos

Communities Directorate

The Campaign works through a Coordinating Group of some twenty or so partners which provides the overall direction

Eight sectoral task groups report to the Coordinating Group each addressing and delivering the priorities within their

respective sectors identified above The Kent Campaign encourages sectors and partners to use the Games as a tool to

exploit the lsquomagic dustrsquo of the Olympics and Paralympics in order to stretch or more easily achieve existing ambitions and

priorities In certain distinct circumstances new priorities are being worked towards

2012 Games

02

03

2012 Games

Regionally

bull 94 Handover Flag raising events took place on Olympic Handover Day (almost a quarter of the world wide total)

bull An event for Paralympic Handover Day at Stoke Mandeville generated mass national interest

bull 200000 people across the South East attended Cultural Olympiad launch weekend activities

bull 128 potential Olympic Pre Games Training Camp venues in the South East received accreditation from London 2012

as well as 32 potential Paralympic Pre Games Training Camp facilities This compares to 628 and 176 nationally for

Olympic and Paralympic respectively

bull Just under pound13 million worth of 2012 contracts have been let to South East businesses through CompeteFor since

its launch early 2008 the majority in the sector of Business Services and Consultancy

bull lsquoAccentuatersquo was successful as the South Eastrsquos bid project to gain pound192 million of Legacy Trust funding

bull 14 partners attended the Beijing Olympic Games and Paralympic Games as part of the Team South

East delegation

bull An event arranged by SEEDA was held to celebrate the achievements of the 27 South East Olympians and

18 South East Paralympians who competed at Beijing and who returned with a combined 23 gold 15 silver

and 16 bronze medals

05

04

2008 Things are happening nationally and regionallyhellip

Nationally

bull London 2012 has raised more than two thirds of its domestic sponsorship target ndash funding that is essential if the UK is

to stage a truly world class and inspirational Games

bull London staged eight minute handover segments in both the Beijing Olympic and Paralympic Games closing ceremonies

ndash comprising Leona Lewis David Beckham Admiral Horatio Nelsonhellip and an unfolding red double decker London bus

bull 640 officially recognised Pre Games Training Camps were promoted worldwide through two published documents

(Olympic and Paralympic) by London 2012 at the Beijing Games

bull 39 Inspire Projects were staged ndash cultural interventions that demonstrate all three of the Cultural Olympiad core values

and at least three of the seven Cultural Olympiad themes

bull Thousands of partners including schools celebrated Olympic Handover Day and Paralympic Handover Day ndash 40000

people had free tickets to the Visa London 2012 Party in the Mall

bull Events were held across the UK to celebrate the launch of the Cultural Olympiad

bull Construction work has begun on a number of the Olympic venues and has even been completed on one the sailing

facilities at Weymouth and Portland

bull 780 businesses won London 2012 related contracts 46 of those being from outside London and 68 of the

780 being small or medium sized

Nationally

04

Regionally

05

East delegation

2008 Arts Case Study Launch of the Cultural Olympiad

The Cultural Olympiad the four year cultural and creative programme leading up to London 2012 will celebrate Britain

welcoming the world the inspiration of young people and the delivery of a positive legacy

lsquoLight Up Doverrsquo creatively managed and produced by internationally renowned The World Famous saw an estimated

13000 people flock to Dover Harbour to enjoy a groundbreaking fire show to celebrate the townrsquos rich history The

evening also served to highlight the Kent campaign led by Kent County Council to welcome the Olympic torch into the

UK through Dover for the London 2012 Olympics as it did at the last UK Games in 1948 Sarah Weir Director of the

Cultural Olympiad launch weekend for London 2012 attended the event

lsquoOpen Up Doverrsquo followed over the Saturday and Sunday 27-28 September and a range of buildings and sites not usually

accessible were lsquoopened uprsquo to the public

Gravesham celebrated the Cultural Olympiad Launch by holding a Festival of Light Parade in Gravesend town centre

Hundreds of school children carrying lanterns and torches they had made themselves were joined by Samba and Bhangra

dance groups The event was organised by North West Kent Racial Equality Council in partnership with Cultural Beats

Project Gravesham Borough Council and Kent County Council

In Swale there was a range of storytelling events across the borough coupled with an outdoor screening of archive

footage and artistsrsquo films to celebrate the official launch of the Cultural Olympiad

Young People from secondary schools and Pupil Referral Units across the County visited their local library to record their

impressions of the Cultural Olympiad launch weekend directly on to the BBC Memoryshare Website assisted by library

staff and Time2Give web wizard volunteers This is a first in Olympic history that the stories of individuals and

communities in the host country have been captured in such a unique community archive project Kent was chosen as

one of the few areas in the country to run this project

Turner Contemporary completed the weekend of activity by organising a traditional Chinese dance workshop for all the

family to experience typical ribbon fan and handkerchief dance with experienced Chinese dancers

07

06

Key achievements in the Arts Sector 2008

bull The idea of the 2012 Olympic torch relay entering the UK through Dover was the focus for 120 young people from

primary and secondary schools from the area at a conference in April

bull East Kent Local Authority Arts partnership created the concept of lsquoLeap Yearsrsquo and appointed a full time programmer

to deliver this programme to celebrate and utilise the Cultural Olympiad for its duration in East Kent

bull A project conceived by University of Kent (Medway campus) and the Kent 2012 Arts sectoral task group received

regional backing from the Arts Council South East The Street Arts Web Portal will include a developmental forum for

the sector as well as an academic and practical journal element to be launched spring 2009 A full archive upcoming

events and lsquohelpdeskrsquo element will be added by Autumn 2009

bull The concept of Kentrsquos Cultural Baton was successfully trademarked The project will draw together and celebrate the

21 lsquostrandsrsquo of the Cultural Olympiad The production of the Baton will be commissioned by the end of 2009

bull University of Kent student Berna Ucel who is studying for a degree in Creative Events Design and Production at

UKCs Medway campus played a significant part in the Beijing to London Handover Ceremony Berna was Assistant

Stage Manager for London 2012 in Beijing and worked alongside Leona Lewis and Jimmy Page as London celebrated

receiving the Olympic flag

06

07

Key achievements in the Economic Development and Regeneration Sector 2008

bull Across the UK Kent was one of the leading areas in the UK for the number of contracts awarded to county firms

through CompeteFor ndash London 2012rsquos business brokerage system Kent contracts ranged from values of several

thousand pounds to over one million pounds

bull Throughout the year partners across Thames Gateway Kent worked with London and Essex colleagues on a Thames

Gateway Legacy Framework for the 2012 Games ndash designed to clarify where 2012 might be used as a catalyst and

strategic context for Thames Gateway projects and to provide clarity on where the Gateway can contribute to the

Games and its legacy

ldquoWe have been inspired by the fact that we have become a supplier to the ODA(Olympic Delivery Authority) What it has done is open other organisations eyes upthat we work with or we are introduced to who we are inspired by the fact that weare suppliers to the ODArdquoKent business

09

08

Key achievements in the Communications and Media Sector 2008

bull 2624 column inches of coverage about the Campaign or elements of the Campaign were generated in printed media

(compared to 564 in 2007)

bull 179 separate media contacts were made in relation to the Kent 2012 Campaign (compared to 120 in 2007)

bull 109 radio interviews television items and on-line articles covering the Campaign or elements of the Campaign

were delivered (compared to 72 in 2007)

08

09

ldquoWe have been inspired by the fact that we have become a supplier to the ODA (Olympic Delivery Authority) What it has done is open other organisations eyes up that we work with or we are introduced to who we are inspired by the fact that we are suppliers to the ODArdquo Kent business

2008 Case Study 20in12 Learning Programme

To respond to London 2012rsquos plans to inspire young people across the County Kent 2012rsquos Schools and Young Peoplersquos Group in consultation with Head Teachersand local childrenrsquos services partnerships launched the Kent rsquo20 in12rsquo Learning Programme in September

The programme uses the 2012 Olympic and Paralympic Games to inspire learning across the curriculum for children and

young people in Kent By the end of 2008 the awareness raising of 2012 with schools had led to Kent having 34

of its schools registered with lsquoGet Setrsquo ndash London 2012rsquos learning programme This was significantly more than any other

local authority over in the UK

ldquoCompeting in the Kent School Games has helped me developas a person because prior to the event I did not know many ofmy team members so I used my communication and teamworking skills to bond the teamrdquoCompetitor in the Kent School Games

11

10

Key achievements in the Schools and Young People Sector 2008

bull The Beijing Olympic and Paralympic Games inspired more children than ever across Kent to complete the Summer

Reading Challenge ndash which in 2008 topically had the theme of sport Working together on joint initiatives Kent

County Councilrsquos Libraries amp Archives service and Sport Leisure and Olympics service supported over 14000 children

to take up the reading challenge across Kent with 51 completing the six books compared to the 44 in 2007

bull The first ever Kent School Games Finals took place in June 2008 after area competitions had been held across the

county since autumn 2007 with 30000 participants from 500 schools The Kent School Games are believed to be

the largest competitive school or youth event ever to be staged in the UK and possibly Europe The Finals comprised

of 52 separate events resulting in 1200 medals being awarded A Celebration Evening was held in July 2008 to

present the Kent School Games Awards for Best Individual Performances and the Kent County Council Sporting

Excellence Awards to 10 of the most promising young performers

bull Canterbury Christ Church University formally agreed to be partners of the 20in12 learning programme ndash designing

delivering and managing not only the website wwwkent20in12orguk for 20in12 but contributing academic

development time and the commitment of integrating 20in12 into teacher training at the university

10

11

To respond to London 2012rsquos plans to inspire young people across the County Kent 2012rsquos Schools and Young Peoplersquos Group in consultation with Head Teachers and local childrenrsquos services partnerships launched the Kent rsquo20 in12rsquo Learning Programme in September

ldquoCompeting in the Kent School Games has helped me develop as a person because prior to the event I did not know many of my team members so I used my communication and team working skills to bond the teamrdquo Competitor in the Kent School Games

bull The first ever Kent School Games took place in June 2008 (see page 10)

bull In the Summer Visit Kent hosted a seminar for Kent hoteliers about the potential of Pre Games Training Camps and

the opportunities such camps provide Kent is pursuing a sport-targeted approach to attracting such camps

13

12

Key achievements in the Sport Sector 2008

bull 36 venues were selected to be accredited within London 2012rsquos Olympic Pre Games Training Camp Guide

bull Eight venues were selected to be accredited within London 2012rsquos Paralympic Pre Games Training Camp Guide

bull New Kent Disability Associate Officer roles were created in the sports of Wheelchair Rugby Equestrianism and

Wheelchair Ice Curling

bull New Kent Sports Development Officer roles were created in the sports of Golf Handball Hockey Judo and Squash

bull International teams training in Kent in 2008 included Canada Iceland France USA Ukraine Slovenia Estonia Latvia

New Zealand Netherlands Saudi Arabia Russia Portugal and Finland

bull Prepare to Win a DVD promoting Kentrsquos Pre Games Training Camp offer was produced and distributed to a wide

range of National Olympic Committees National Paralympic Committees and a number of international

governing bodies

bull Kent athlete Jamie Staff (Brabourne Ashford) won gold in Cycling Team Sprint at the Beijing Olympic Games

bull Kent Athletes Alistair McKean (Herne Bay) and James Morgan (Deal) won bronze medals in the Rowing Mixed Cox

Fours at the Beijing Paralympic Games

governing bodies

12

13

bull Kent Greeters Programme was piloted successfully in Thanet 2008

bull Through the lsquoCelebrating Kentrsquo programme free customer service training courses out and about familiarisation trips

and people awards were delivered

bull 130 venues took part in lsquoKentrsquos Big Day Out 2008rsquo with 16000 residents getting involved In the feedback from

2008 85 of local residents who participated rated it as excellent 73 said they would visit the attraction again

and 93 would recommend the attraction they visited to friends and family

bull The new monthly lsquoKent Tourism Business Barometerrsquo was launched providing valuable timely date on industry

performance helping business understand the current market conditions and plan ahead

15

14

Key achievements in the Tourism sector 2008

bull Hosted overseas Press Trips for Visit Britain that played a role as reconnaissance for 2012

bull The London Campaign part of Visit Kents 2012 objectives to raise awareness of Kent as destination in the lead up

to the 2012 Games focused on four themes in 2008 Heritage Coast Events and Shopping and included posters

in main line stations London Underground and London Buses throughout July and August 2008 Follow up

research showed

bull A 30 recall

bull A 5 overall increase in awareness of Kent as a potential day trip destination

bull 43 stated that they would now be likely to take a day trip to Kent in the next three months and 29 a

short break

bull 25 increase in people likely to use the train when travelling to Kent

bull The Campaign had reached a young audience with a high proportion of those under 44 years of age noticing

the adverts

bull In July 2008 Visit Kent launched its Golf campaign which aims to build Kents reputation as a golf destination in the

lead up to the 2011 Open at Royal St Georgersquos in Sandwich Activities have included exhibitions print website and PR

bull The Kent and Medway Tourism Development Strategy consultation was completed in December 2008 A steering

group was formed to work on reviewing recommendations prioritising actions and identifying resources

research showed

bull A 30 recall

short break

the adverts

14

15

Other key achievements within Kentrsquos Campaign for the 2012 Games

Kent County Council was adjudged to be lsquoexcellentrsquo at both stages one and two in its Beacon Status application against the theme lsquoOlympic Games and Paralympic Games Legacy using the opportunity of hosting the Games to encourage communities to be more activersquo One of only six authorities shortlisted nationally partners contributed to stages two and three of the assessment process The Beacon feedback recognised and reflected the strengths of the Kent 2012 Partnership

Kent Resilience Forum considered 2012 resilience public safety and security issues and recommended that a post be established for this new work stream

The Kent 2012 website was refreshed to be more public facing including the addition of lsquoYour 2012rsquo fact sheets

Projects to the value of pound31805 were supported by grants of pound6090 from Kent County Councilrsquos Small Grants Fund

Projects delivered in 2008 with such support were

bull Beijing Challenge ndash over 1000 children took part in a Chinese obstacle course organised by Canterbury City Council

bull Big Day Out Plus - was a festival celebrating the diversity of Gravesham borough through music sport food and

dance organised by Gravesham Borough Council and North West Kent Racial Equality Council

bull One Vision - the Skillnet Group a social enterprise helped to support people with learning disabilities produce and

perform a musical at The Theatre Royal in Margate in November

bull Table Tennis ndash equipment has been bought to establish a Table Tennis club at St Maryrsquos CE primary school in Dover and

more than 100 children have taken part

bull Bhangra Aerobics - The Jugnu Bhangra Group launched a new concept linking aerobics with Bhangra Dance and has

promoted physical activity and cultural harmony within the community

17

16

Key achievements in the Volunteering Sector 2008

bull A Project Manager for the Kent eVent Team began her role in May 2008 The Kent eVent Team is a partnership

between Kent County Council and the voluntary sector in Kent aimed at recruiting volunteers for events and one-off

sport leisure and cultural activities across the county including the build up to the Olympic Games and Paralympic

Games in London More than 20 organisations and 158 volunteers had registered with the Kent eVent Team by the

end of 2008

16

17

Tunbridge Wells saw Chris Bowles who competed in the 1980 Moscow Olympics hand the Olympic 2012 flag to James

Martin a 2012 Judo Olympic hopeful Around 2500 people attended this yearrsquos Summer Slam Activities included

Football with Charlton Athletic a Beijing inspired obstacle course and a Samba drumming workshop

Along with the flag raising ceremonies and the large events and in partnership with Kent Alliance of Leisure Trusts and

local authorities free swimming was also offered across Kent for the day Eighteen swimming pools opened their doors

free to the public and on average 20 more people swam than on a normal weekend day

ldquoI get very nervous in front of new people but I found I was able to communicate quitewell around different people It was a real step for me it inspired merdquoParalympic Handover Day student with additional needs about her schoolrsquos celebrations

19

18

2008 Case Study Olympic Handover Day

To mark the moment London officially became the next host of the Games a range of celebratory handover events took place across the country and county In Kent these were organised primarily by district and borough councils The official Olympic Handover Day on 24 August was celebrated by almost every local authority in Kent through raising the London 2012 handover flag with an additional five flags being raised at other Kent events on that day There were also five major community celebrations

The Herne Bay Festival featured a giant official London 2012 screen to watch the Handover moment live Throughout the

day up to 1000 people joined in with free activities as part of lsquoGet Active Feel Aliversquo a campaign aimed at promoting

local sport and physical activity opportunities

The Handover flag was rowed ashore in Dover by 2012 Olympic hopeful Hannah Moon and one of the original 1948

Olympic Torches was run from Dover to Deal by the Deal Tri Club and Dover Roadrunners There was a range of free

activities including street athletics and a firework display

Hundreds turned out for a festival of sports arts and culture at Whatman Park in Maidstone The Handover flag was

delivered by river and passed to Kevin Alderton Kent Blind Skiier World Record Holder and hopeful 2010 Paralympian

and taster sessions were ran by local sports clubs

Thanet saw the official opening of the new Athletics track facility at the Marlowe Academy and hundreds of people took

part in a family fun run

Olympic Bronze Medalist Ian Wynne joined the Mayor of Tonbridge and Malling to raise the handover flag at Tonbridge

Castle In glorious weather (some parts of the County had it) a crowd of 300 enjoyed a live band and afternoon tea

on the lawns

To mark the moment London officially became the next host of the Games a range of celebratory handover events took place across the country and county In Kentthese were organised primarily by district and borough councils The official Olympic Handover Day on 24 August was celebrated by almost every local authority in Kent through raising the London 2012 handover flag with an additional five flags being raised at other Kent events on that day There were also five major community celebrations

on the lawns

18

19

ldquoI get very nervous in front of new people but I found I was able to communicate quite well around different people It was a real step for me it inspired merdquo Paralympic Handover Day student with additional needs about her schoolrsquos celebrations

21

20

2008 Case Study Kentrsquos Campaign for the Olympic Torch

Some of the main features of any Games are the ceremonies the opening ceremony medal ceremonies closing ceremony and the Olympic and Paralympic Torch Relays The Torch Relay is an important part of the build up to the Games Celebrating and uniting sport and culture the Relay will bring the spirit of the Games to the whole of the UK in the months leading up to the Opening Ceremony

Kent County Council and its partners within the Kent Campaign for the 2012 Games have been seeking to ensure that

Dover is the welcome point for the Olympic Torch when it first reaches the UKs shores in 2012

Kentrsquos Torch Campaign in 2008 was further strengthened by the appointment of a part time role through a partnership

with Visit Kent to take the Campaign forward

2008 Case StudyKentrsquos Campaign for the Olympic Torch

Some of the main features of any Games are the ceremonies the opening ceremony medal ceremonies closing ceremony and the Olympic and ParalympicTorch Relays The Torch Relay is an important part of the build up to the GamesCelebrating and uniting sport and culture the Relay will bring the spirit of the Games to the whole of the UK in the months leading up to the Opening Ceremony

20

21

8 A Live Site established in the countyYes or no

Communications and Media 1 Number of press resources lsquodistributedrsquo to journalists covering the Games

20000

2 Number of column inches covering Kent Campaignelements of Campaign achieved in national press calendar years 2008 - 2012 (cumlative) 5000

3 Number of national televisionradioonline items covering Kent Campaignelements of Campaign calendar years 2008 ndash 2012 (cumlative) 480

Economic Development and Regeneration 1 Number of Kent businesses registered through CompeteFor

4200 by end 2011

2 Number of Kent businesses published through CompeteFor 2020 by 2012

3 Amount of additional direct business won in Kent by 2012 off the back of Games related activity pound5 million

23

22

TargetsKey Success Indicators

Timescales of measurement vary according to indicator

Letter-number after each target indicate which Priority Area they relate to as appropriate

Arts

1 Street and Celebratory Arts web portal live September 2009

2 Access to Street and Celebratory Arts web portal from Kent based organisations To be established around a 2009 baseline

3 Raise engagement in the Arts by 2011 measured through Kentrsquos Local Area Agreement 3 growth

4 A Creation Centre created in Kent Yes or no

5 Local cultural events gaining access to the Inspire Mark (cumulative) 4 by 2012

6 Number of arts interventions in public spaces associated with 2012 (permanent or temporary) established within the County to develop the Countyrsquos Public Realm 5 by 2012

7 Participate in one Cultural Olympiad official Major Project One by 2012

Arts

2 Access to Street and Celebratory Arts web portal from Kent based organisationsTo be established around a 2009 baseline

22

8 A Live Site established in the county Yes or no

23

20000

4200 by end 2011

2 Number of performers competing at 2012 Olympic Games ndash 3 2012 Paralympic Games ndash 6

3 Number of Kent coaches and officials involved in 2012 Olympic Games ndash 4 2012 Paralympic Games ndash 4

4 Number of new single Sport Specialist facilities constructed or upgraded in Kent to enable accommodation of elite level training and development 6 by 2012

5 Number of national squads or teams training or competing in Kent 71 between 2007 and 2012

6 Number of national teamssquads agreeing to train in Kent in 2012 at official Pre Games Training Camps 5 Pre Games Training Camps by 2012

7 Percentage of 5 ndash 16 year olds participating in two hours per week of high quality School Sport and PE 100 by 2012

8 Number of national or international sports events staged in Kent 19 between 2007 and 2012

9 Number of adults participating in sport and physical activity for 30 minutes three times a weekIncrease on 2006 levels by 22 by 2012

10 Number of coaches and officials supported to work at national level (cumulative)24 by 2012

11 Number of Disability Sport Associate Officer posts established in the Paralympic Sports19 sports covered by 2012

25

24

Schools and Young People

1 Number of young people involved in the Kent School Games (This is a target for the Sport Sectoral Task Group also) 30000 during the 200910 season

2 Number of schools engaged with the 20 in12 Programme 600 by the 201112 academic year

3 Number of schools registered as part of the Get Set network (measured against academic years) 600 by the 201112 academic year

4 Percentage involved in sport volunteers and leadership (within School Sport Partnerships and measured against academic years) 35 by 20112012

5 Percentage participation in intra and inter competitive school sport activities (within School Sport Partnerships and measured against academic years 54 by the academic year 201112

Sport

1 Number of Kent athletes supported to compete at a national level in the run up to the 2012 Olympic Games and Paralympic Games (cumulative) S1 550 by 2012

Sport

1 Number of Kent athletes supported to compete at a national level in the run up to the 2012 Olympic Games and Paralympic Games (cumulative) S1550 by 2012

24

25

9 Number of adults participating in sport and physical activity for 30 minutes three times a week Increase on 2006 levels by 22 by 2012

10 Number of coaches and officials supported to work at national level (cumulative) 24 by 2012

11 Number of Disability Sport Associate Officer posts established in the Paralympic Sports 19 sports covered by 2012

2 Joint Communications Plan for non OlympicParalympic travellers made with ODA LOCOG and Local Transport Providers In place 2011

3 Ebbsfleet Dover and Ashford lsquobadged and brandedrsquo as a lsquowelcomersquo point to the Games Tra1In place 2012

Volunteering

1 Number of Kent residents registered to be a volunteer on London2012com 4 of the total registrations at any time

2 Number of Kent residents chosen to be a London 2012 volunteer 2800

3 Percentage of volunteers registering with voluntary agencies locally and quoting 2012 as a motivating factor10 by 2012

4 Percentage increase in growth in number of registrations with Volunteer Centres in Kent measured initially from 2007 levels2 year on year

5 Number of one-off volunteers registered with voluntary sector partners in Kent 2500 by 2010

27

26

Tourism

1 Number of visitors to the County (All Priority Areas) 49 300000 in 2012

2 Economic Impact of Tourism (All Priority Areas) pound27 billion in 2012

3 Number of Jobs supported by Tourism (All Priority Areas) 55000 in 2012

4 Number of people taking part in the Celebrating Kent Campaign 20000 in 2012

5 Number of website hits on the Destination Management System 28 million in 2012

6 Number of Kent itineraries placed with Tour Operators 106 cumulative by 2013

Transport

1 Seamless Ticketing to the Games Achieved for rail and bus passengers from anywhere in Kent

Tourism

1 Number of visitors to the County (All Priority Areas)49 300000 in 2012

2 Economic Impact of Tourism (All Priority Areas)pound27 billion in 2012

3 Number of Jobs supported by Tourism (All Priority Areas)55000 in 2012

Transport

26

27

3 Ebbsfleet Dover and Ashford lsquobadged and brandedrsquo as a lsquowelcomersquo point to the Games Tra1 In place 2012

Volunteering

3 Percentage of volunteers registering with voluntary agencies locally and quoting 2012 as a motivating factor 10 by 2012

4 Percentage increase in growth in number of registrations with Volunteer Centres in Kent measured initially from 2007 levels 2 year on year

2012 Games

Progress Report 2008 Activitieswwwkentsportorglondon2012

Key Contacts

Chairman of Kent Campaign for the 2012 Games Chris Hespe (KCC) chrishespekentgovuk (01622) 605002

Kent Manager for the 2012 Games Stephanie Holt (KCC) stephanieholtkentgovuk (01622) 605051

Chair of Arts sectoral task group Sally Staples (KCC) sallystapleskentgovuk (01622) 696515

Chair of Economic Devrsquot and Regeneration sectoral task group Jim McKenzie (KCC) jimmckenziekentgovuk (01622) 221967

Chair of Schools amp Young People sectoral task group Danny OrsquoDonovan (KCC) dannyorsquodonovankentgovuk (01227) 361221

Chair of Sport sectoral task group Martin Laws (Rebound Centre) martintrampolinecouk (01634) 855507

Chair of Tourism sectoral task group Sandra Matthews-Marsh (Visit Kent) sandravisitkentcouk (01227) 862780

Chair of Transport sectoral task group Mick Sutch (KCC) micksutchkentgovuk (01622) 221612

Chair of Volunteering sectoral task group Charlotte Osborn-Howard (Voluntary Action Maidstone) charlottevam-onlineorguk (01622) 677337

Comments and feedback on the work of the Kent Campaign for the 2012 Games should be addressed to

Kent Support Office for the 2012 Games Sport Leisure and Olympics Service Communities Directorate Kent County Council Commercial Services Building Gibson Drive Kings Hill West Malling ME19 4QG

el 0

1622

605

368

oduc

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desi

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2012 Progress Report 09 (REV3) - right_Part1
2012 Progress Report 09 (REV3) - left_Part2

Page 2: 2012 Kent Campaign Progress Report 09

2012 Games

03

02

2012 Games

02

03

2012 Games

Regionally

East delegation

05

04

Nationally

04

Regionally

05

East delegation

07

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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ount

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desi

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and

pr

1526

1 JS

Page 3: 2012 Kent Campaign Progress Report 09

2012 Games

02

03

2012 Games

Regionally

East delegation

05

04

Nationally

04

Regionally

05

East delegation

07

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

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Page 4: 2012 Kent Campaign Progress Report 09

Regionally

East delegation

05

04

Nationally

04

Regionally

05

East delegation

07

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

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Page 5: 2012 Kent Campaign Progress Report 09

Nationally

04

Regionally

05

East delegation

07

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 6: 2012 Kent Campaign Progress Report 09

07

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

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Page 7: 2012 Kent Campaign Progress Report 09

06

07

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 8: 2012 Kent Campaign Progress Report 09

09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 9: 2012 Kent Campaign Progress Report 09

08

09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 10: 2012 Kent Campaign Progress Report 09

11

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

ed b

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and

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Page 11: 2012 Kent Campaign Progress Report 09

10

11

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 12: 2012 Kent Campaign Progress Report 09

13

12

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 13: 2012 Kent Campaign Progress Report 09

governing bodies

12

13

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 14: 2012 Kent Campaign Progress Report 09

15

14

research showed

bull A 30 recall

short break

the adverts

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 15: 2012 Kent Campaign Progress Report 09

research showed

bull A 30 recall

short break

the adverts

14

15

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 16: 2012 Kent Campaign Progress Report 09

17

16

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 17: 2012 Kent Campaign Progress Report 09

end of 2008

16

17

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 18: 2012 Kent Campaign Progress Report 09

19

18

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 19: 2012 Kent Campaign Progress Report 09

on the lawns

18

19

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 20: 2012 Kent Campaign Progress Report 09

21

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 21: 2012 Kent Campaign Progress Report 09

20

21

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

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oduc

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Page 22: 2012 Kent Campaign Progress Report 09

20000

4200 by end 2011

23

22

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 23: 2012 Kent Campaign Progress Report 09

Arts

22

23

20000

4200 by end 2011

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 24: 2012 Kent Campaign Progress Report 09

25

24

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 25: 2012 Kent Campaign Progress Report 09

Sport

24

25

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 26: 2012 Kent Campaign Progress Report 09

Volunteering

27

26

Tourism

Transport

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

1622

605

368

oduc

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Page 27: 2012 Kent Campaign Progress Report 09

Tourism

Transport

26

27

Volunteering

2012 Games

Key Contacts

el 0

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605

368

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Page 28: 2012 Kent Campaign Progress Report 09

2012 Games

Key Contacts

el 0

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2012 Kent Campaign Progress Report 09

Documents