2012 Moxa Brazil Channel Partner’s Workshop James Wu / Country Manager

Date: April 25th, 26th

Agenda

Confidential

Time Topic Owner

Day 2 (April 26th, Thursday)

8:00~9:00 Breakfast Fabio Carrasco

9:00~10:30 One Moxa Solution

- IES (Industrial Ethernet Solution)

- Edge to Core

Eric Lo

10:30~10:45 Coffee Break Fabio Carrasco

10:45~12:00 Vertical Market Strategy & Case Study

- Power Automation

- Transportation

- Others

Collaboration and Working Business Model for

Power Automation Market

Eric Lo

12:15~ Lunch Fabio Carrasco

Catch the Big Fish!

Industrial Ethernet Solution Rugged & Reliable Platform Connects Everything Eric Lo / Business Development Manager

April-26-2012

AGENDA

Confidential

Smarter Planet http://www.ibm.com/smarterplanet/us/en/ov

erview/ideas/index.html?lnk=ussph1.16

http://www.ibm.com/smarterplanet/us/en/s

marter_cities/overview/index.html

Trillions of Devices Connect through

Internet Producing Oceans of Data…

Smarter Planet

= Cloud Computing

+

Internet of Things

Traffic Jam!!!

How to Avoid???

Highway Traffic Monitoring System

Cloud

Traffic Flow

Average Speed

Traffic

Control

Center

Coil Sensor

Video

Surveillance

System

DAQ Module

Cellular

Embedded

Computer

E-Signs

No Parking Space!!!

How to Solve???

Real-Time & On-line Parking Space

Cloud Service

6,000 wireless sensors was installed in the parking spaces by San Francisco city government.

Citizen can search for the parking space by cell phone 15 min before arriving destination.

Save time and money. Cloud

Global IoT Market Size

Confidential

Source: IBM

Instru

me

nt

Inte

rcon

ne

ction

In

tellige

nce

IoT (IA and IT Hybrid) Architecture

IT Rail Mining Renew Energy Oil & Gas Manufacturing Power

Application

Layer

Service

Layer

Network

Layer

Sensor

&

Actuator

Layer

Confidential

Storage Ads SCADA Network Management Data Base

Cloud

Computing

2G 3G 4G

Wireless Internet

Data Concentrator

IoT Ecosystem

Confidential

Source: IBM

$

$$

$$$

$$$$

Switch

&

Wireless

&

Device

Server

Embedded

Computer

&

Programmable

Controller

Software

Packages

Remote I/O

&

IP Camera

Position of Moxa and Partner

Confidential

Source: IBM

Confidential

Complete Industrial Automation

Solutions based on Industrial

Ethernet Technology

Maximize Your Network Availability

Ethernet network redundancy is

essential for today’s industrial

Ethernet infrastructures, and

when a highly integrated

system experiences a

connection failure, the results

are costly and even disastrous.

In order to maximize system

reliability and uptime during

network failures, Moxa’s

industrial managed Ethernet

switches support Turbo Chain

and Turbo Ring redundant

technology to ensure that your

networks run non-stop.

Industrial Ethernet Switches

Recovery Time < 20 ms

Tailored for Industrial Applications

Confidential

Industrial Ethernet Switches

Firewall/VPN secure routers

Managed/Unmanaged, PoE,

Rackmount/DIN-Rail

Full Gigabit Managed

Switches, Layer 3 Switches

Industrial Ethernet Switches

IEC 61850-3 Ethernet Switches

EN50155 Ethernet Switches

Embedded Ethernet Switches

Industrial Secure Routers

Industrial Network Management Software

Over 600 products for your applications

Confidential

A Trusted Partner in Industrial Device Connectivity

Moxa is committed to

providing customers

with innovative solutions.

Our broad product

portfolio includes serial

device servers, multiport

serial boards, industrial

Ethernet gateways,

media converters, and

industrial USB products.

Device Connectivity

Confidential

External device servers,

Terminal device servers

Serial-to-Ethernet modules,

Serial-to-WiFi modules

Device Servers / Terminal Servers Embedded Device Servers Fieldbus Gateways/Boards

Multiport Serial Boards Industrial USB Media Converters

Modbus, Ethernet/IP, DF1,

CAN

PCIe, UPCI, PCI, PC/104,

PC/104-Plus, ISA

USB-to-serial, USB hubs

with Hi-Speed USB 2.0

Serial-to-serial, serial-to-fiber,

Ethernet-to-fiber

Device Connectivity

Confidential

Ready-to-Run Platform Provider for Industrial Computing

Industrial Computing

• Ready-to-Run Platform

• Rugged, Reliable, and Flexible

• Industrial-grade Customization Services

Confidential

MOXA Device Manager

Rackmount, Wallmount,

DIN-Rail, Modules, Boards

WLAN Computers, Cellular

Computers

Embedded Computers Wireless Embedded Computers

Wide Temperature Computers

Marine Computers RCore Software

Industrial Computing

Confidential

Go Wireless, Stay Connected

Moxa provides reliable wireless

connections based on mutual and

standard wireless technologies,

makes installation easy and

straightforward, and provides

critical industries with stable

networks.

Industrial Wireless

Confidential

AP/Bridge/Client

Router, IP Gateway,

Modems

Industrial Wireless LAN Industrial Cellular Wireless LAN Antennas

Cellular Antennas Wireless Accessories OnCell Management SW

2.4 GHz, 5 GHz

GSM, GPRS, UMTS,

HSDPA, WCDMA

Cables, Caps, Connectors

Centralized private IP

management software

Industrial Wireless

Confidential

Remote Automation Solutions for IP-based Networks

Moxa is devoted to offering

comprehensive Ethernet-

based solutions for remote

automation applications.

Products include remote I/O,

3G wireless I/O, modular I/O,

RTU, programmable

automation controllers, and

front-end intelligence with

Click&Go software. In

addition, the innovative

Active OPC server provides

a 7-fold increase in I/O

speed and saves 80% on

bandwidth.

Remote I/O & RTU

Confidential

Digital, Analog, Temperature

Digital, Analog, Temperature

with up to 16 I/O modules

Remote I/O & RTU

Modular Rugged RTU Controllers Cellular RTU Controllers Automation Software

Smart Ethernet I/O Standalone Ethernet I/O Modular Remote I/O

Digital, Analog, Temperature

Digital, Analog

Digital, Analog

Remote I/O & RTU

Confidential

Converged Automation Solution for IP surveillance

Moxa's IVN (industrial

video networking) solutions

address communication

interoperability and system

integration with video

devices and surveillance

systems to ensure

industrial facility security

and safety over IP

networks.

IP Surveillance

Confidential

• 4-slot modules

• Video encoder modules,

serial device server modules

Encoders, Decoders

EN50155 Compliant Outdoor

Cameras

IP Surveillance

Video Servers IP Cameras

IP Surveillance Software Multi-Service Gateways

32 to 64 channels

Confidential

Power & Transportation

Moxa’s Power and

Transportation Division (PTD) is

the first Moxa SBU to focus all

its effort on vertical markets. We

research, design, and develop

specialized solutions, products,

and services for Power and

Transportation Key Accounts.

Our mission is to build vertical

market know-how on top of

Moxa’s communication

expertise. Our communication

expertise is dedicated to

providing innovative solutions

for vertical industrys’ current

and future needs.

Power & Transportation

Confidential

PowerTrans IEC 61850-3

Ethernet Switch Series

ToughNet EN50155 Ethernet Switch

Series

• IEC 61850 compliant solutions, including

switches, embedded computers, and

media converters

• IEEE 1588 v2 real time synchronization

technology for substations

• Zero-packet-loss Ethernet switches

• IP-based train control compliant with

EN50155; includes M12 Ethernet

switches, IP cameras, Wi-Fi, I/O, NVRs

• Integrated network solutions for railway

stations; includes Layer 2 and Layer 3

switches

• Innovative train backbone solution

Power T&D Transportation

Power & Transportation

Confidential

Smart Rail ITS

Renewable Energy

Oil & Gas

Buildings

Mining

Manufacturing Power

Targeting Mission Critical Markets

• ETC

• Surveillance

• ISCS • Automation

•Safety • Process DCS

• Machine Vision • SCADA

• Offshore wind farm

• Power DCS

• Surveillance

• Multi-Purpose Network

• Surveillance

Confidential

Bus Monitoring

Confidential

Intelligent E-Bus Architecture

• Integrated OBU

• Arrival display

System

• E-ticketing System

• Digital Travel

Recorder

• Video surveillance

• Intelligent Bus Stop

Confidential

Tunnel Monitoring System

• Video surveillance

• VMS

• Traffic Control

• Ventilating

• Fire Alarm

• Emergency Phone

• Broadcasting

• Temperature

• Smoke

Confidential

Application: Changeable Message Sign (CMS)

Confidential

Oil & Gas – Pipeline Monitoring

Confidential

IKS-6728

• 24FE + 4G Layer 2 switch

• Modular design

• C1D2, ATEX compliant

Control Center

Pumping station Valve station

Pumping station

Project

Region

Moxa

Solution

Why

Moxa?

Utility Automation

Case Study

Award-winning Wastewater

Treatment Plant

USA

EDS-726 modular switch

EDS-508 Ethernet switches

Flexible copper and fiber options

Scalable modular expansion

Gigabit Turbo Ring

IEEE 802.1X, HTTPS, SSH for

network security

Easy system backup and

recovery

Confidential

Project

Region

Moxa

Solution

Why

Moxa?

Utility Automation

Case Study

Pipeline Monitoring in a Water

Supply System

China

ioLogik W5340 GPRS RTU

Integrated solution with GPRS modem, I/O controller, and data logger provides high reliability and saves implementation costs

GPRS capability for monitoring a widely distributed area

Active report function to provide real-time alarm messages

Easy and intuitive configuration to reduce development time and maintenance effort

Confidential

The World is Getting Smarter

Digital Steel Factory

Digital Oil Field

Digital Hydraulic

Internet Of Things

Smart Earth

Smart Planet

Smart Rail

Smart City

Outdoor Rugged Design

Industrial Ethernet

IP-based Fieldbus

Network Security

Wireless Technology

Real-time Data Collection

Cloud Applications

Energy Saving

Smart Grid

Performance Utilization also

Local Network

Plant Floor

Wide Access

Remote Field

also

also

Enabling a Converged Automation World

Edge to Core Industrial Ethernet Switch Eric Lo / Business Development Manager

April-26-2012

Edge-to-Core

Industrial Ethernet Infrastructure

Edge Layer

ToughNET

EDS 600

EDS 500 EDS 400

EDS 300 EDS 200

IKS G6000/6000 Industrial Rackmount Switch

EDS 700/800 Industrial DIN Rail Switch

ICS G7800 Industrial Core Switch

EDR G900 Security Firewall/Router

MXview Industrial NMS

Enterprise Network

Core Layer

Distribution Layer

10/100M

1Gbps

10GbE

Confidential

Confidential

Moxa Industrial Core

Switches

• Full Gigabit L2/L3

• Up to 4 10GbE ports

• Up to 24 or 48 1GbE connection

• Fan less, 0 to 60°C operating temperature range

Confidential

Confidential

Market Opportunities

Forecast mix of

Gigabit Ethernet and

10 Gigabit Ethernet

transceiver

shipments

Converged

Automation Network • Multi-service platform

(data/voice/video)

• Railway, Mining, Oil & Gas

Confidential

ICS-24G/48G series Value

Proposition

FAN less, 0 to 60C

Up to 4-10GbE ports

Redundant Technology +

Hot Swap* design

Industrial Grade

High Performance

Non-stop Operation

(*) Hot Swap function is only supported for ICS-48G series

Confidential

Product Portfolio

Layer 2 ICS-G7748, ICS-G7750, ICS-G7752

Layer 3 ICS-G7848, ICS-G7850, ICS-G7852

IM-G7000-4GTX

IM-G7000-4GSFP

48G+4*10GbE 48G+2*10GbE 48G 4GSFP 4GTX

24G+4*10GbE 24G+2*10GbE

Layer 2 ICS-G7526, ICS-G7528

Layer 3 ICS-G7826, ICS-G7828

SFP-10GSRLC (33 m, 300 m)

SFP-10GLRLC (10 km)

1-port 10GbE SFP+ module

*Total 22 models

Confidential

Shanghai Metro is the urban rapid

transit system of China's largest city

One of the new build metro line was

design by ISCS (Integrated

Supervision Control System)

The ISCS network is a typical multiple

layer structure (L3 + L2)

ISCS Railway Station: E-Station

Application

Confidential

*Integration Complex Sub-Systems PSCADA (Power Supervisory Control And Data Acquisition )

ATC (Automatic Train Control )

FAS (Fire Alarm System )

BAS (Building Automation System )

PIS (Passenger Information System )

AFC (Automatic Fare Collection System )

CCTV (Closed Circuit Television )

PA (Public Address System )

ACS (Access Control System )

ISCS Railway Station: E-Station

Application

Confidential

Confidential

Control

Center

ISCS

Backbone

Station

Confidential

Control Building

Confidential

Industrial Rackmount Switches

IKS-G6000/6000 series

NEW ARRIVAL

Best Value. Best Fit. for industrial mission-critical applications

• Up to 24 Fast Ethernet with 4 1GbE uplink

• Up to 20 optical fiber links, modular design

• Fanless (passive) cooling, Operating at -40 ~ 75C

• Industrial Approvals (DNV, NEMA TS2, EN50121-4)

Confidential

Versatile Selections

Layer 2 Managed

Layer 3

Layer 2 Unmanaged

Full GE FE+GE Uplink

IKS-G6524 Series

IKS-G6824 Series

IKS-6324 Series

IKS-6728-4GTXSFP IKS-6726-2GTXSFP

Series ICS-G7526/28 Series

ICS-G7800 Series

ICS-G7700 Series

10 GbE

ICS-G7826/28 Series

Full Gigabit Best Value High Capacity

Confidential

Extend Industrial Ethernet Reliability to Control Rooms

Cisco, 3com other commercial brands

Moxa EDS DIN-Rail Switch

RSTP

Recovery

5Sec

Recovery <20 ms

Air

Conditioning

(less reliable)

EDG

E D

ISTR

IBU

TIO

N

Moxa + Commercial Switch Moxa Converged Solutions

Industrial

Reliability

• Fan-less

• Wide Temp.

• Industrial

Certificate

• Faster recovery

Moxa EDS DIN-Rail Switch

Recovery <20mS *

Recovery <20 ms

Moxa IKS Industrial Rackmount Switch

* 20 ms for 10/100Mbps, 1Giga Fiber. 50 ms for 1G Copper /10Giga Fiber

Confidential

Product Opportunities

Confidential

HP, D-link

Office Substation

0-40°C 0-60°C -40-75°C -40-85°C

Fan + Air Condition Fanless Fanless Fanless

CE/FCC, UL CE/FCC, UL DNV, EN 50121-4,

NEMA TS2 IEC 61850-3

Cisco, D-link…

Moxa ICS/IKS Series Moxa PT Series

Design for Industrial control room and mission-critical applications

Control Room Harsh Environment

Australia Railway Project

Confidential

IKS-6728

DIN-Rail Modular Managed

Switches

EDS-600/700/800 series

Back to Agenda

Confidential

Confidential

Moxa Offers Various Port Combinations - From 2 Ports up to 24+4G Ports

Fast Ethernet Modules

Gigabit Ethernet Modules

EDS-700 - Layer 2 Switch

EDS-800 - Layer 3 Switch

EDS-600 - Layer 2 Switch

Gigabit Ethernet Chassis

Fast Ethernet Modules

Confidential

Modular Design Offers The Maximum Flexibility

EDS-700 - Layer 2 Switch

EDS-800 - Layer 3 Switch

EDS-600 - Layer 2 Switch

Fiber Connector Types

Optical Fiber Types Optical Fiber

Distance 550 M

2 KM

4 KM

10 KM

20 KM

40 KM

80 KM

110 KM

Confidential

1. Minimize System Downtime and Maintenance Cost Maintenance “Hot Swap” Modular Design Fixed-port Design

Maintenance Scale Only affect devices on the same module Affect all devices on the same switch

Maintenance Downtime Less than 60 seconds More than 20 minutes!

Spare Part Spare ONE MODULE only – Cost effective Spare ONE SWITCH – Not economic

*Hot Swap feature is supported in EDS-600 Series

2. Maximize the Flexibility in Your Applications

Different types of module can be exchanged in the same slot with hop swap feature

EDS-600 support Hot Swap Feature

Confidential

Application - Gigabit Fiber Backbone in ITS

Confidential

DIN-Rail Fixed Type Managed

Switches

EDS-400A/500A/G509 series

Confidential

Confidential

Comprehensive Portfolio

of Industrial Managed Switches

200+ Models Provided

Millions of Ports Installed

Worldwide

2010 RMA rate < 0.5%

Confidential

Thousands of EDS Switches Used under Extreme

Temperature

Khuff Gas Facility (Aramco), Saudi Arabia, EDS-510A x 250

CPC Pipeline Monitor, Russia, EDS-510A x 600

Khurais Field Well Head Monitoring (Aramco), Saudi Arabia, EDS-510A x 550

Manifa Field Offshore Project (Aramco), Saudi Arabia, EDS-510A x 120

Moxa Inside

-40°C

75°C

Confidential

Moxa Managed Switch Features

Redundancy

Turbo Chain

Turbo Ring

STP/RSTP

Dual Power Inputs

Ruggedized

High MTBF

Metal

Fanless

Wide Temp.

Anti-shock

EMI Immunity

Management

L2 Functions

Web/Telnet

CLI

MXview

SNMP/Modbus

ABC-01

Certificate

CE/FCC

UL

Class 1 Div 2

ATEX Zone 2

DNV/GL

EN50121-4

Confidential

• Turbo Ring / Turbo Chain

• STP/RSTP

• Port-based / Tag-based

VLAN

• IGMP Snooping

• IPv6

• QoS

• MXview support

• CLI, Web, Telnet Console

• Modbus/TCP

• SNMP

• RMON

• Backup Configurator ABC-01

• Relay Warning

• 802.1X / HTTPS / SSL*

• Port trunking*

• IEEE 1588 PTP*

• 10/18 ports • Up to 3 Giga

ports

Fast Ethernet Gigabit

Ethernet

Full Gigabit

• 5/8 ports • Up to 3 fiber

ports

EDS-405A/408A EDS-510A

EDS-G509

• 9 Giga ports

3G

9G

*Currently available for EDS-

500A/G509

Managed Functions

EDS-505A/508A/516A

• 5/8/16 ports • Up to 2 fiber ports • Dual power

2G

EDS-518A

• 18 ports • Up to 2 Giga

ports

EDS Managed Switches Portfolio

DIN-Rail Fixed Type Unmanaged

Switches

EDS-300/200A/200, EDS-G205/G308 series

Confidential

Confidential

Entry

EDS-208/205

Advanced

EDS-305/308/309/316

• High port density

• Port break alarm

• Broadcast storm protection

Standard

EDS-205A/208A

•BSP DIP switch

•Redundant 9.6 to 60VDC

•Industrial certifications

Fast Ethernet

EDS-G205/EDS-

G308

Gigabit

Ethernet

EDS Unmanaged Switches Portfolio

Confidential

Confidential Confidential

Light and Slim

Cost Effective

Entry

EDS-200

Series

Wide temperature

2* 12/24/48 VDC power input

BSP DIP Switch

C1D2, EN50121-4, DNV/GL

Standard

EDS-200A

Series

Wide temperature

2* 24 VDC power input

Broadcast Storm Protection

Up to 16 port

Up to 3 fiber

Per port break alarm

Power failure alarm

UL60960-1, C1D2, DNV/GL

Advanced

EDS-300

Series

Unmanaged Switch Selection

*How to select an unmanaged switch?

Confidential

Full Spectrum of Industrial PoE Switches

Confidential

PoE / PoE+

Direct 24/48VDC Input

PD

Auto-Reboot

OP Temp: -40 to 75oC

PoE

Timetabling

PoE Power

Limitation

Managed / Unmanaged

RJ45 / M12 Connectors

DIN-rail / Rackmount

Injector / Splitter / Media converter

4/8/16 PoE Ports

IP30 / IP67 Design

Product Line

Product Features

Full Spectrum of Industrial PoE Solution

Confidential

Confidential

Dual WAN

Redundancy

Quick

Automation

Profile

Up to 500 Mbps

Throughput

(150Mbps for VPN)

Copper & Fiber

-40 ~75C Temp.

Firewall/

NAT/VPN

All-in-One

Build a Secure Remote Automation

Network

Confidential

Secure VPN tunnel between LAN to LAN

• IPSec (IP Security)

Secure VPN tunnel for Remote Maintenance

• L2TP (Layer 2 Tunnel Protocol)

Supports IPSec and L2TP VPN

Roaming Engineer

(Dynamic IP)

Confidential

Moxa OBU-102 Series

Single-mode SC, ST or LC

Bypass at 100M/1G/10Gbps

Optical Switch Time < 10ms

Op. Temp. -20 to 70°C

Redundant power 12/24/48VDC

Configurable boot delay by rotary switch

DIN-Rail Installation

Warranty: 2 years

CE, FCC, UL508

Optical Fiber Bypass Unit - Key Part in Network Redundancy Solution

Limit failure scope when power outage

Keep service running under maintenance • Current practice: shut down the whole service

Control Center Power outage here makes the rest unreachable

Without Bypass SW SW SW SW SW

* SW: switch OBU: optical fiber bypass unit

Control Center

The scope of network failure is limited

With Bypass OBU OBU

SW SW

OBU

SW

OBU

SW

OBU

SW

Bypass Traffic

Confidential

MXview Industrial Network Management Software

•Now in Operation by:

Confidential

Edge-to-Core Industrial Ethernet

Solutions

Over

Switches

for Edge-to-core

IE Solutions

500

Confidential