Date post: | 16-May-2015 |
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Technology |
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04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 1
TOP 12 INSIGHTS FOR 20122012 Nonprofit Social Networking Benchmark Report (4th Edition)
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 2
Frank BarryDir. Digital Marketing, Blackbaud
@franswaanetwitsthinktank.com
Jeff PatrickPresident, Common Knowledge
@commonknowcommonknow.com
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 3
www.NonprofitSocialNetworkSurvey.com
DOWNLOAD THE REPORT TODAY
Get the INFOGRAPHIC also … http://bit.ly/npsocial
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 4
#1: FACEBOOK UP 30%. TWITTER UP 81%.
98% on Facebook93% on any CSN
Facebook: 8,317 Twitter: 3,290
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 5
Maximum: 70 FB Pages; 100 Twitter Accounts
Median: 1 FB Page; 1 Twitter Account
Just 3% have >5 FB Pages; 2% >5 Twitter Accounts
#2: AVG. 2.1 FACEBOOK PAGES / 1.2 TWITTER ACCOUNTS
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 6
* Self-reported by 300+ survey respondents
$3.50 Average Cost of a Facebook Like
$2.05 Average Cost of a Twitter Follower
#3: COST OF A NEW SUPPORTER
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 7
*Average 12-Month Value of a Facebook Supporter: The total revenue received from the supporter over the 12 months following acquisition.
Self-reported by 300+ survey respondents
#4: VALUE OF A NEW SUPPORTER
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 8
#5: MOST COMMON FUNDRAISING TACTIC ON FACEBOOK IS AN INDIVIDUAL ASKNote: 54% of respondents NOT Fundraising on Facebook
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 9
2011 2012 Delta
½ FTE for SN 11% 12% +1%
¾ to 1 FTE 8% 10% +2%
1 ¼ to 2 FTEs 5% 8% +3%
> 2 FTEs 2% 3% +1%
2010 2011 2012
¼ FTE for SN 67% 61% 56%
2010 2011 2012
>0 Staff for SN 85% 86% 89%
#6: SOCIAL NETWORKING STAFFING FOR SOCIAL NETWORKING CLIMBS - SLOWLY
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 10
#7: TOP 3 FACTORS FOR SUCCESSSTRATEGY: We took the time to develop a vision and strategy for our commercial social networking program.
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 11
#7: TOP 3 FACTORS FOR SUCCESSPRIORITIZATION: Our executive team prioritized social networking for the organization.
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 12
STAFFING: We created a new position or added staff specifically focused on our commercial social networking program.
#7: TOP 3 FACTORS FOR SUCCESS
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 13
#8: FACEBOOK ADVERTISED USED PRIMARILY FOR NON-FUNDRAISING GOALS
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 14
Google: 90 million registered Users (January 2012)
Respondents: - 23% Presence on Google+ - 47 members in average Community Size
#9: G+ STRUGGLING & PINTEREST POPS
Pinterest: 11.3 million Unique visitors 15.8 minutes Avg time on site 80% % audience women
Popped in survey as the ONLY new social network.
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 15
#10: HSN USE HOLDS STEADY AT 13%
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 16
21,791
#11: HSN COMMUNITY SIZE GROWS BY 265%
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 17
#12: OPEN SOURCE TAKES OVER #1 SPOT
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 18
KEY TRENDS – PART 1
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KEY TRENDS – PART 2
04/12/2023 #BBSocial | http://bit.ly/npsocial | @franswaa 20
QUESTIONS? http://bit.ly/npsocial
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