Date post: | 14-Sep-2014 |
Category: |
Entertainment & Humor |
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Giancarlo Ciammaichella Media Marketing and Sales Executive
Project & Account Management/Branding Strategist
917-535-5667
Giancarlo Ciammaichella 917-535-5667 / [email protected]
Media Marketing and Sales Executive
Project & Account Management/Branding Strategist
Successful coordinator with over 8 years of experience in the TV and Music Industries.
Detail-oriented person who maintains a high standard of performance and professionalism
at all times. Proven ability to manage and oversee the development of packaging and
marketing assets for various projects ranging from digital to print to events. Skilled at
working with outside vendors to negotiate lower fee and facilitate payment.
Bi-Lingual: English and fluent in Spanish.
Computer proficient in Windows and Mac.
Digital 917-535-5667 / [email protected]
Main contact for the creation of a Flash Brand Engagement Page
(BEP) supporting online media placements for the release of the
BBC title LIFE that was skinned with LIFE photo and video assets.
The page featured the new, must-own, BBC Earth/Discovery
Channel LIFE series on DVD and Blu-ray. The page contained a
video player with sample footage, exclusive photos and a call-to
action to purchase the product.
The objective of this promotion was to:
Promote sales of the title
Impress viewers with the stunning imagery and video samples
to pique interest and encourage sell-through
Educate new consumers on the product’s value and engaging
content
Engage target audiences with the brand
Our strategy was to prominently feature the core brand message
and call-to-action above the fold as well as showcase images and
video assets to wet the appetite and leave shoppers wanting
more.
Digital 917-535-5667 / [email protected]
Consumer Goods 917-535-5667 / [email protected]
Lead the coordination of the Ministry of Laughs promotion within Barnes & Noble. This was to promote the new comedy block on
BBC America and involved digital, print and in-store aspects. Our goal was to gain awareness and viewers for BBC America by
reaching the B&N consumer through various promotions. The In-store display went to over 500 stores nationally. The B&N brochure
was sent to over 300,000 online consumers and the online banner was prominently placed on B&N.com. The outcome was sales on 6 of
the 8 titles more than doubled during the promotion period and 3 of the 8 titles had sales more than triple during the promotion.
Consumer Goods 917-535-5667 / [email protected]
Our goal with the release of Frozen Planet was to make it prominently visible at all major retailers. We did this by providing
retailers with POP that stood out and was well placed within the stores.
Best Buy HD Network
Consumer Goods 917-535-5667 / [email protected]
Target Checklane Placement
Walmart pallet in 2,000 stores
Consumer Goods 917-535-5667 / [email protected]
Worked with designers and coordinated with the
MTV Off-Air Creative department to initiate
concept ideas for packaging and overall look of the
marketing campaigns for various releases.
Routed all creative assets to the appropriate
departments (Licensing, Legal, Integrated
Marketing, etc.) for approval.
Main contact for the distribution of approved
assets for TV, print and digital.
Worked directly with our distributor (Paramount)
to finalize marketing plan for releases. The Hills
Complete Third Season DVD
The Hills
Complete Fourth Season DVD
Print 917-535-5667 / [email protected]
Jackass Presents: Mat Hoffman’s Tribute to Evel Knievel Poster IFC Web series: Funnel of Darkness Poster
Print 917-535-5667 / [email protected]
Promotional Insert for The Hills Season 3 DVD (Side A) Promotional Insert for The Hills Season 3 DVD (Side B)
Events 917-535-5667 / [email protected]
2008 Electronic Entertainment Expo
Rock Band 2 Launch
Expo Booth and Party
Assisted in the development,
creation and execution of all creative
materials for the Rock Band 2 Booth
and Party.
Worked with outside vendors to
assure quality control and oversaw
the setup of the venue.
Events 917-535-5667 / [email protected]
Giancarlo Ciammaichella 917-535-5667 / [email protected]
Media Marketing and Sales Executive
Project & Account Management/Branding Strategist
THANK YOU.