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Town of Huntersville Parks and Recreation Department
Sponsorship Package
Dear Local Business,
The Huntersville Parks and Recreation Department would like to announce our compiled list of sponsorship opportunities. It is our goal to improve the quality of life for Huntersville residents through excellent programs, facilities and events. As popular as our programs and facilities are, we still are heavily reliant on the support of local businesses that share our passion for enriching the community.
We would like to use this Sponsorship Package to help gain outside support for the many events and programs that we facilitate. The package is designed to simplify the sponsorship process for our supporters by allowing them to check off the events and facilities that they would like to be involved with and at the level they choose. This process will eliminate the hassle of multiple requests throughout the year, while still reserving a sponsorship spot. Even payment becomes flexible, as you can choose to pay for the entire year in one payment or to make payments throughout the year. Whatever the choice, we want it to be easier on you.
We are excited about our annual schedule of events and hope that you will partner with us to ensure their continued success and growth. Please take a moment to review our event portfolio. We hope you take this opportunity to consider supporting and working with the Town of Huntersville as we strive to keep Huntersville a “Nice Place to Live” and a “Nice Place to Play!”
Respectfully,
Pamela D. Royal, Recreation Superintendent
Huntersville Parks and Recreation Department [email protected]
Parks&Recreation Post Office Box 2879 • 105 Gilead Road, Third Floor • Huntersville, NC 28070
phone 704.766.2220 • fax 704.992.5528 • www.huntersville.org
Table of Contents Park Signage……………………………………………………..………………………………3 Signage visibility potential in Bradford Park: 250,000 visitors
Signage visibility potential in Huntersville Athletic Park: 210,000 visitors Signage visibility potential in North Mecklenburg Park: 280,000 visitors Program Guide Advertisement…………………………………………………………………..4 Annual distribution: 36,000 Disc Golf Course Tee Boxes...……………………………………………………………..……5
Bradford Park A Huntersville Christmas………………………………...………………………...….……..….6 2nd Saturday of December Estimated attendance: 4,500 people
Location: Downtown Huntersville July 4th Celebration………………………………………………………..………………..…....7 July 4 Estimated attendance: 2,000 people Location: Birkdale Village Hello Huntersville…...……………………….………………………………………………….8 2nd Saturday of May
Estimated attendance: 2,000 people Location: Downtown Huntersville Halloween Event………………………………………………………………………….…….9 Saturday before Halloween Estimated attendance: 2,000 people Location: Rural Hill Tournament Advertisement Program………………………………………………….……….10 Tournaments: Over 45 tournaments Attendance: Over 46,000 spectators and players Individual Sports Teams/ Leagues………………………..……………………………………11 Seasonal Schedule (Spring & Fall) Estimated Patrons Volleyball: over 400 participants annually Estimated Patrons Adult Softball / Senior Softball: 1,600 participants annually Participant Program Scholarships…………………………………...…………………………12 Summer Camps / After School Program
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Ball Field Fence Advertisements
Bradford Park: Signage visibility potential: 250,000 visitors per year Huntersville Athletic Park: Signage visibility potential: 210,000 visitors per year North Mecklenburg Park: Signage visibility potential: 280,000 visitors per year For Huntersville Business • $500.00 per year • 4’ X 8’ sign • Installation & maintenance included For Non‐Huntersville Business • $600.00 per year • 4’ X 8’ sign • Installation & maintenance included All signs are made of aluminum and offer high‐visibility. Sponsor may create design for approval
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As part of the Town of Huntersville Parks and Recreation marketing plan, a complete listing of all programs/activities offered is provided to the community in a bi‐annual Program Guide. Over 14,000 Program Guides are distributed through an insert into local newspaper, directly into homes as well as another 4,000 for local distribution throughout the community. 36,000 total annually.
• Spring/ Summer Program Guide Advertisement
Huntersville Business $300.00 half page / $600.00 full page
• Spring/ Summer Program Guide Advertisement
Non‐Huntersville Business $400.00 half page / $800.00 full page ad
• Fall/ Winter Program Guide Advertisement
Huntersville Business $300.00 half page / $600.00 full page
• Fall/ Winter Program Guide Advertisement
Non‐Huntersville Business $400.00 half page / $800.00 full page
Bradford Park is home to Huntersville’s first Disc Golf Course • $500 (1 Hole) which pays for Hole Sign.
Sponsorship for a hole will last 5 years at which time a sponsor can renew or the town may obtain a new sponsor for the hole.
• All Tee Box signs are made of aluminum and offer high‐visibility.
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2nd Saturday of December
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This event is our largest community event. There will be pony rides, magic shows, entertainment, horse and carriage rides, a bonfire, story telling, rides and games, children’s crafts, a visit from Santa, SNOW and so much more! If you wish to sponsor at any of these levels please fill out the attached Commitment Form and send it to our office with your payment.
Attendance: Over 4,500 people. Deadline for sponsorship: November 1st
Candy Cane Level = $150.00‐$499 • Small Logo/Name on all advertisement (Website, newspaper, press releases) • Small Logo on the back of the program brochure • Small logo on the banners and T‐shirts
Reindeer Level = $500.00 • Small Logo/Name on all advertisement (Website, newspaper, press releases) • Medium Logo on the back of the program brochure • Medium logo on the banners and T‐shirts • Set‐up a table at the event
Santa’s Elf Level = $1,000.00 • Small Logo/Name on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure • Logo on the map on the inside of the brochure at your location • Large logo on the banners and T‐shirts • Set‐up a table at the event
Snow Flake Level = Sponsorship of $2,500 (Limited to one sponsor) • Small Logo/Name on all advertisement (Website, newspaper, press releases) • Large Logo on the front of the program brochure • Logo on the map on the inside of the brochure at your location • X‐Large logo on the banners and T‐shirts • Set‐up at our MOST POPULAR spot, the SNOW AREA!!! • Announcement of sponsorship on the Entertainment stage during event • Small Ad on back of Brochure
Town Center Christmas Tree Sponsor= $3,000 or highest bid ( 5 year sponsor) • Tree lighting ceremony • 15‐20 foot tree • Recognition at base of tree from December 1‐ January 1
Santa Claus Level = Title Sponsorship Highest bid over $5,000 (limited to one sponsor) • Event will be titled “ ‘your logo’ Presents a Huntersville Christmas” • Logo on all advertisement (Website, newspaper, press releases) • Logo on the front of the program brochure as Title Sponsor • Ad in the Brochure • Logo on the map on the inside of the brochure at your location/headline • Title logo on the banners and T‐shirts • Set‐up a table at the event • Announcement of sponsorship and title of event on stage during event • Only one organization will be able to sponsor at this level • No competing business/organization will be a sponsor at any other level
July 4th
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Activities will include bike decorating, face painting, a clown bounce, Children’s arts and crafts, a parade in Birkdale, a water fight between Fire Stations, music, food, and a whole lot of FUN! Attendance: Over 2,000 people.
Deadline for sponsorship: Friday, June 1st
Fire Works Level = $250 • Table at the event for advertisement • Pass out goodies
American Flag Level = $500 • Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity
Uncle Sam Level = $800 • Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity • Participate in the parade/lead the parade
2nd Saturday in May
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There will be art, music, local businesses, food, rides, and fun! Come shop, eat, play, or just sit back and enjoy the LIVE music. The Huntersville Market will also be open at this time! If you wish to sponsor any of these levels, please fill out the attached Commitment Form and send it to our office with payment. Deadline: March 31st.
Level 1 = Sponsorship of $150‐$499 What you get:
• Logo/ Name on all advertisement (Website, newspaper, press releases) • Logo on the back of the program brochure • Small logo on the banners
Level 2 = Sponsorship of $500 What you get:
• Logo/Name on all advertisement (Website, newspaper, press releases) • Medium Logo on the back of the program brochure • Set up a table at the event (locations based on a first come‐first served basis) • Medium Logo on banner
Level 3 = Sponsorship of $1,000 What you get:
• Logo/Name on all advertisement (Website, newspaper, press releases) • Logo on front of program brochure • Logo on the map of the brochure at your location • Set up a table at the event (locations based on a first come‐first served basis) • Announcement of Sponsorship on the Entertainment stage • Large Logo on banner
Level 4= Sponsorship of $2,500 (Limited one sponsor) What you get:
• Logo/Name on all advertisement (Website, newspaper, press releases) • Logo on front of program brochure • Logo on the map of the brochure at your location • X‐large logo on the banners • Announcement of sponsorship on the Entertainment stage during event
Level 5= Title Sponsorship Highest Bid Over $5,000 (Limited one sponsor)
What you get: • Event will be titled “your logo” Presents a Hello Huntersville • Logo/Name on all advertisement (Website, newspaper, press releases) • Logo on front of program brochure as Title Sponsor • May add an advertisement to the program brochure • Logo on the map of the brochure at your location/headline • Title logo on the banners • Announcement of sponsorship and title of event on the Entertainment stage during event • Only one organization will be able to sponsor this level • No competing business/organization will be a sponsor at any other level
Saturday before Halloween
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Rural Hill will host the Halloween Fun! Activities include: Amazing Maze, costume contest, games, arts & crafts, balloons, clown bounce, and hay rides,
Deadline for sponsorship: October 1st
Trick‐or‐Treat Level = $250
• Table at the event for advertisement • Pass out goodies
Pumpkin Level = $500
• Logo on all advertisement (Website, newspaper, press releases) • Table at the event for advertisement • Pass out goodies • Host a game or activity
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The Town of Huntersville has become a mecca for hosting youth amateur sports tournaments. The town hosts over 40 tournaments a year that attracted more than 1,100 teams and 46,000 players and spectators. By participating in the tournament advertisement program you will reach a high volume of out of town visitors as well as locals. Fliers with your selected info will be handed out at tournaments at the admission gate. There will also be a map to identify your location. The flier will be an 8.5 x 11 format front and back. We have eight‐ 2.1” by 5.5” spots available.
Huntersville Businesses
$500 for all Tournaments for one year
Non‐Huntersville Businesses
$600 for all Tournaments
Individual Sports Teams/Leagues
$2000 per season to Sponsor any of the following leagues:
• Girls Volleyball • Adult Softball (Men’s and Co‐ed separate) • Senior Softball • Senior Adult Basketball
Sponsorship of league includes: • Logo on schedule and rule/info packet • Signs/banner outside of facility on game days • One email to all participants sent through athletic
department • Set up table onsite for game days
$265 for individual team sponsors for any league
Sponsorship of team includes: • Company name will be put on the back of team’s shirt • One email to all participants sent through athletic department
It is the policy of the Town of Huntersville Parks and Recreation Department to provide recreational opportunities to all residents of Huntersville. Programs listed below require the payment of fees to cover the expenses. Realizing the need to include all residents we offer financial assistance to Huntersville residents meeting guidelines we have established. A contribution will insure additional space for more scholarships to be offered.
• Youth Summer Camp ($90 per week per child) • Teen Adventure Camp ($700 per session per teen) • After School ($120 per month per child) • Field Trip/Activity Sponsor ($200)
Nikko Pinkney MemorialScholarship Program