Readership Survey July 2012

Survey Design

TMR Top 500 Readers We invited our Top 500 Readers to participate

• Selected after review of online activity and response to email campaigns

$100 Amazon Gift Card sweepstakes offered 10 Day Response Period

• July 17 – 27, 2012 – One reminder July 25

500 Invitations Delivered & 210 Opened 68 Responders

• 13.6% Response Rate of those who received the invitation

• 32% Response Rate of those who opened the invitation

www.TheMedicalRoundtable.com

We are read onlinewww.TheMedicalRoundtable.com

Almost 60% of our readers are online 33% use iPads Over 25% read our print editions

Start at ToC and go “Deep”www.TheMedicalRoundtable.com

Typically, readers skim the TOC and then go deep 22% read at least a portion of a Roundtable Almost 15% read multiple Roundtables

Readers spend time with TMRwww.TheMedicalRoundtable.com

44% of our readers stay with us between 10-29 mins 40% curl up with TMR for over a half hour 100% of responders read TMR

Readers like our “skinny info”www.TheMedicalRoundtable.com

92% are interested in the Summary Abstract format 92% like the Clinical Implications Takeaways 88.5% like the Roundtables

Online Featureswww.TheMedicalRoundtable.com

69% don’t want social media options (FB, Twitter) 65% don’t want to be pushed to (RSS, Alerts) 50% don’t want quizzes (online edugaming) 73% want keyword searching

Expert Opinion Highly Valuedwww.TheMedicalRoundtable.com

81% of readers consider expert opinion along with empirical evidence

No responder disagreed

Readers Value Roundtableswww.TheMedicalRoundtable.com

Our readers overwhelmingly agree that TMR provides value to their practice and knowledge base

Readers “strongly agree”www.TheMedicalRoundtable.com

they read TMR because they will learn something – over 88%

they value expert opinion to their practices – over 80%

TMR is an “important source of information” – over 60%

and……..

TMR is “easy to read”TMR is “easy to read”92%92%

Responders who “agree” or “strongly agree” that:

Who took the survey?www.TheMedicalRoundtable.com

71% are Medical Doctors, Scientists or Pharmacists 23% are Publication Planning Professionals

Survey Conclusions

Survey Confirms: Readers believe TMR content is an important source of

information valuable to their practice TMR is “easy to read” – removing hurdles to learning Readers overwhelmingly believe experiential evidence should

be considered alongside empirical data Readers access TMR online and with iPads The Table of Contents is “highly read” and the Roundtables are

“mostly read” Most readers spend more than 10 minutes reading with over

40% over 30 minutes Readers are interested in our unique “skinny info” such as

summary abstracts, trials/compound listings and clinical takeaways

Readers not interested in social media or edugaming Readers overwhelmingly believe expert opinion is valuable to

their practice

www.TheMedicalRoundtable.com

Contact: T. Anthony Howell

Publisher | FoxP2 Media LLCthowell@foxp2media.com