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2012 Year in Review
1 2012 Year In Review
2012 Year in Review
1 2012 Year In Review
Introduction Message from HigherEdJobs President and Co-Founder ........................................................ 2
Site Statistics Website Traffic ........................................................................................................................... 3 Job Postings ............................................................................................................................... 3Institutions Using HigherEdJobs ............................................................................................. 4Unlimited Posting Subscribers .................................................................................................. 4Registered Employers................................................................................................................ 5Job Seeker Accounts .................................................................................................................. 5
Survey Results Employer Survey: Key Findings .............................................................................................6-8User Survey: Key Findings ...................................................................................................9-10User Demographics .................................................................................................................. 11 Higher Ed Experience ......................................................................................................... 11 Highest Degree .................................................................................................................... 11 Career Track ........................................................................................................................12 Gender .................................................................................................................................12 Race/Ethnicity ....................................................................................................................12
New Additions From 2012 Social Media Consulting ...........................................................................................................13Webinars ...................................................................................................................................13Résumé/CV Upload ..................................................................................................................14
SITE STATISTICS SURVEY RESULTS NEW ADDITIONS
Introduction
2 2012 Year In Review
To our customers,
From all of us at HigherEdJobs, we’d like to thank you again for using our service to attract the very best higher education faculty and administrators. HigherEdJobs was fortunate to enjoy yet another record-breaking year in 2012. We surpassed many milestones last year, including:
• 100,000 Jobs Posted - For the first time in company history, HigherEdJobs surpassed 100,000 new jobs posted for a calendar year. At any given time, we now list around 20,000 jobs from colleges and universities across the U.S. and around the world.
• 5,300+ Colleges and Universities – Over 5,300 colleges and universities recruited with HigherEdJobs during 2012, smashing our previous record of 4,700. Whether you are one of the thousands who have recruited with HigherEdJobs for years or if you are new to our service, it is our honor to serve you.
• 98.9% Would Recommend HigherEdJobs – I’d have to say one of more gratifying moments of 2012 was seeing that 98.9% of the respondents to our customer survey would “recommend HigherEdJobs to a colleague who needed to advertise a higher education job opening.” We work hard to make HigherEdJobs not only your most effective recruitment tool but your favorite company to work with. Seeing this sort of response from you, our customers, makes all the effort worthwhile.
As great as 2012 was, however, it’s time for us to roll up our sleeves, get to work, and make sure 2013 is our best year yet. We have big things in store for 2013 to help make HigherEdJobs even more effective. An overwhelming majority of the respondents to our 2012 customer survey (see pages 6-12) indicated that, compared to other sources, HigherEdJobs attracted the best candidates, provided the best value, was the easiest to use, and provided the best customer service. As gratifying as that was, however, we remain committed to improving HigherEdJobs and making it even better.
Best wishes for a meaningful and productive 2013!
Sincerely,
John Ikenberry, Ph.D.President and Co-FounderHigherEdJobs
SURVEY RESULTS NEW ADDITIONS
Site StatisticsINTRODUCTION
3 2012 Year In Review
Job
Post
ings
For the second straight year, HigherEdJobs averaged over 1 million unique monthly visitors, including nine months in 2012 which exceeded that benchmark. We averaged 1,020,702 unique monthly visitors in 2012, an increase of 18,827 compared to 2011. In two years, we have increased the average monthly visitors by 35 percent. In addition, 15 of the top 18 busiest traffic days in site history occurred during 2012.
HigherEdJobs received a total of 117,411 job postings during 2012. That’s up 20 percent from 2011, 48 percent from 2010, and 112 percent from 2009. The number of jobs posted to HigherEdJobs has even increased over pre-recessionary levels, up 73 percent since 2008.
Website Traffic
Job Postings
Uni
que
Visi
tors
Per
Mon
th
2006 2007 2008 2009 2010 2011
1,200,000
1,000,000
800,000
600,000
400,000
200,000
02012
120,000
100,000
80,000
60,000
40,000
20,000
02006 2007 2008 2009 2010 2011 2012
SURVEY RESULTS NEW ADDITIONS
Site StatisticsINTRODUCTION
4 2012 Year In Review
Public, 58.2%
Private, 41.8%
The number of institutions posting with HigherEdJobs continues to rise. The 5,374 institutions that posted with HigherEdJobs in 2012 was a 14 percent increase compared to the 4,715 institutions in 2011.
Institutions Using HigherEdJobs
Over 1,100 colleges and universities are now subscribed to the HigherEdJobs Unlimited Posting Plan. During 2012, we added 100 new institutions to this plan and the 98 percent renewal rate was the best year on record. The average renewal rate for the last eight years is 96 percent.
Among the subscribed colleges and universities, 64.7 percent offer advanced degrees and 58.2 percent are public institutions.
Unlimited Posting Subscribers
Type of Institution
Inst
itutio
ns
6,000
5,000
4,000
3,000
2,000
1,000
02008 2009 2010 2011 2012
Doctorate, 37.5% Master's, 27.2%
Bachelor's, 11.1%Associate, 24.2%
Highest Degree Offered
SURVEY RESULTS NEW ADDITIONS
Site StatisticsINTRODUCTION
5 2012 Year In Review
At the close of 2012, we had 5,818 active Registered Employer accounts. Instead of unlimited postings, Registered Employer customers pay for jobs individually or receive substantial savings by purchasing Job Packs. During 2012, we added 849 new Registered Employer accounts.
Registered Employers
More than 470,000 higher education professionals have created a free job seeker account on HigherEdJobs, including 89,849 in 2012 (1,261 more than 2011).
Since eclipsing the 100,000 mark in 2005, the total of job seeker accounts has grown over fourfold and is expected to reach a half million in 2013. The average percent increase in each of the last seven years has been over 20 percent.
The HigherEdJobs Résumé Database now includes over 160,000 résumés and CVs. There were 69,876 added in 2012, including 45,744 using the new upload feature that we started offering in May (more details on page 14).
Job Seeker Accounts
Job
Seek
er A
ccou
nts
2011
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
20122009 201020082006 2007
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
6 2012 Year In Review
In the fall of 2012, HigherEdJobs conducted two surveys – 1.) a User Survey of the higher education professionals who use HigherEdJobs to discover and apply for jobs at colleges and universities, and 2.) an Employer Survey of those who use HigherEdJobs to attract and hire higher education employees. The User Survey was completed by 22,384 respondents and was promoted on our website as well as via email to the 470,000+ higher education professionals who have created a free account with us. The Employer Survey was completed by 446 respondents and was promoted within employer accounts as well as via email to the 6,949 individuals who are listed on employer accounts.
2012 Employer and User Survey Results
Employers who use HigherEdJobs to advertise their open positions favored us over our competitors in all key categories, including ease-of-use, quality, and value. The employers also nearly unanimously recommended us to colleagues.
Employer Survey: Key Findings
Would you recommend HigherEdJobs to a colleague who needed to advertise a higher education job opening?
Yes 98.9%
No 1.1%
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
7 2012 Year In Review
8.6%
74.3%
4.4%
3.9%
3.2%
2.4%
3.2%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
erEdJobs
Which site provides the best value?
4.8%
81.4%
3.0%
3.9%
3.6%
1.8%
1.6%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
Which site is the easiest to use?
Employer Survey: Key Findings (continued)
9.4%
57.9%
26.2%
2.6%
1.0%
1.0%
1.8%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
Which site attracts the best quality applicants?
8.8%
62.0%
14.8%
2.3%
8.0%
0.5%
3.8%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
Which site attracts the most candidates?
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
8 2012 Year In Review
23.8%
55.8%
9.7%
3.3%
3.8%
0.5%
3.1%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
HigherEdJobs
8.8%
71.6%
13.1%
3.4%
0.0%
2.6%
0.5%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
Employer Survey: Key Findings (continued)
Which site understands my needs/industry needs?
Which site atracts the most candidates from diverse groups?
Which site provides the best customer service?
8.7%
81.3%
5.5%
2.7%
0.5%
0.5%
0.7%
None of these sites
HigherEdJobs
Chronicle.com
Inside Higher Ed
Indeed
HERC
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
9 2012 Year In Review
HigherEdJobs
7.9%
1.4%
1.7%
0.5%
69.0%
3.7%
2.9%
1.0%
0.7%
5.1%
1.5%
0.9%
3.7%
Other
CareerBuilder
Craigslist.org
HigherEdJobs
Local newspaper
Monster.com
HERC
Indeed
HigherEdJobs was nearly unanimously recommended and rated very highly among site users in all categories compared to other sources and our competition, including first place to look, best overall, most jobs, and most desirable jobs.
User Survey: Key Findings
Would you recommend HigherEdJobs to a colleague who is looking for a job in higher education?
Yes 98.2%
No 1.8%
What’s the first place you go to look for a job in higher ed? Which of the following resources do you typically use to look for positions in higher education? (Select all that apply)
18.7%
23.2%
15.5%
10.5%
99.1%
18.5%
23.0%
11.4%
19.2%
32.0%
34.7%
8.7%
28.4%
Other
Career Builder
Craigslist.org
HigherEdJobs
Local newspaper
Monster.com
HERC
Indeed
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
10 2012 Year In Review
User Survey: Key Findings (continued)
8.8%
69.1%
14.1%
2.9%
2.7%
1.4%
1.0%
None of these sites
HigherEdJobs
Indeed
HERC
6.5%
76.5%
9.5%
2.9%
2.8%
1.1%
0.7%
None of these sites
HigherEdJobs
Indeed
HERC
Which site has the most jobs in higher ed?
Which site has the most desirable jobs in higher ed?
7.2%
70.2%
8.1%
2.0%
6.6%
0.8%
None of these sites
HigherEdJobs
Indeed
HERC
Which site is the “best overall”?
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
11 2012 Year In Review
Job seekers who use HigherEdJobs have the experience your institution needs — 56 percent have worked in higher education for five or more years.
Higher Ed Experience
Eighty-three percent of job seekers who use HigherEdJobs hold an advanced degree and 98 percent hold a bachelor’s degree or higher.
Highest Degree
The 2012 User Survey also provided additional demographic information about the job seekers who use HigherEdJobs. The following graphs indicate the experience and education levels of HigherEdJobs users, as well as their career tracks, genders and ethnicities.
User Demographics
Less than 1 year, 16% 1-4 years, 28%
5-9 years, 25%10-19 years, 21%
20 years or more, 10%
Doctorate, 27%
Master's, 53%
Professional (MD, JD), 3%
High School, 1%
Bachelor's, 15%
Associate, 1%
NEW ADDITIONS NEW ADDITIONS
Survey ResultsINTRODUCTION SITE STATISTICS
12 2012 Year In Review
Gender
Thirty percent of HigherEdJobs visitors are from minority and underrepresented groups.
Race/Ethnicity
The split between administrators/staff and faculty/researchers/instructors is nearly equal.
Career Track
More than half of HigherEdJobs visitors are female.
Male, 37%
Female, 63%
White/Non-Hispanic, 69%
Black/African-American/Non-Hispanic, 16%
Hispanic/La no, 5%
Asian/Paci c Islander, 5%
American Indian/Alaska Na ve, 1%
Other, 4%
Faculty / Researcher / Instructor , 47%
Administra ve / Sta , 46%
Execu ve, 4%Other, 3%
SURVEY RESULTS COMING IN 2012
New AdditionsINTRODUCTION SITE STATISTICS
13 2012 Year In Review
HigherEdJobs is able to launch a school’s presence as a top employer by using social media sites like LinkedIn, Twitter, and Facebook with the HigherEdJobs Social Media Consulting package. This will enable employers to start engaging and connecting with potential hires in ways traditional media cannot.
The six steps of this service include:• Consultation• Account Creation• Community Development• Content Management• Training• Support for One Month
Social Media Consulting
HigherEdJobs launched several new features in 2012. Consistently providing employers and job seekers with new products is one of the reasons why HigherEdJobs is the industry leader in higher education recruitment.
Job seekers don’t just scour the Internet for job postings. They also seek information and tactics to build their careers. That’s why HigherEdJobs began hosting webinars in 2012, where job seekers could view online presentations and interact with experts in the field.
We held two webinars in 2012, one titled “Seven Steps to a Better Job Search” with career expert Peter Weddle of Weddles.com and one called “Higher Ed’s Impact on the Elections” with author, political expert, and Harvard senior lecturer David C. King.
Already planned for 2013 is a webinar for student affairs professionals called “Successful Careers in Student Affairs” with NASPA President Kevin Kruger. An archive of all webinars is available online so visitors can access the webinars on demand from our website.
Webinars
SURVEY RESULTS COMING IN 2012
New AdditionsINTRODUCTION SITE STATISTICS
14 2012 Year In Review
In May 2012, HigherEdJobs enabled users to upload their résumés or CVs in their MyHigherEdJobs accounts. Previously, the only way they could save a résumé/CV was using an online form. Now, they can simply upload a Word document or a PDF.
Job seekers can store their documents, created the way they want them, and they can easily access them when applying for jobs.
From May 19 through the end of the year, a total of 45,744 résumés/CVs were uploaded, including 14,180 in the first 43 days. Users continued to create their résumés/CVs using the online form, but since we debuted the upload feature about 85 percent of all new résumés/CVs were uploaded.
The HigherEdJobs Résumé Database includes over 164,000 résumés and CVs.
Résumé/CV Upload
HigherEdJobs328 Innovation Boulevard, Suite 300State College, PA 16803
814.861.3080814.861.3082 [email protected]
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2012 Year in Review
