2013-03-13 Slides CI_Post MWC 2013 Analysis_12Mar13_v 6_FINAL.pptx

7/24/2019 2013-03-13 Slides CI_Post MWC 2013 Analysis_12Mar13_v 6_FINAL.pptx

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2013 - Mobile World Congress

Competitive Intelligence

Post-show Highlights

13 March 2013

Note: Internal Document, not to be used for customer presentations !


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MWC 2013 Competitive IntelligenceCI! "#mmar$

What competitive in%ormation will be available %or MWC 2013&

20 'eb( Pre-show Report & Webinar

2)-2* 'eb( Live Responses: MWC 2013 Competitive Blo

13 Mar( Post-show !nal"sis Report & Webinar

+o# had a role - ,han $o#. We appreciated $o#r help sending in %eedbac to the MWC 2013 CI live blog/ nd we welcome $o#r ongoing s#pport passing along insights when $o# come

across them/

MC! Port#olio

C$ %onta%ts

In-depth analysis on o

Content tore Competitive P


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*ni+,e o%,ment ienti#ier .$/ ersion n,mber Li#e %"%le stat,s

,45eile - 6e" !%%o,nt Manaement Plan

,opics

1 MWC 2013: C$ 78e% ,mmar" 9 op ; ta)eawa"s < < < how to ,se> %onta%ts

MWC 2013( CI Post "how nal$sis

1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali5ation> Clo,>

2 @et(et: mall Cell> Wi-i> A( AB: C7M> iA(

ervi%es interate b" MBB topi%

.Supplemental Topics:

Meia & !nal"sts on (( Competitor ites Competitive !


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1 MWC 2013: C$ 78e% ,mmar" 9 What we e8pe%te an what we saw=

What we epected&

L7 Centrali5e %he,ler .ams,n> 7 & @,awei =

Clo,

o#tware /e#ine (etwor)s ./(

mall Cells: m,lti-R! mall Cells> new pla"ers .e b,t was overshaowe b" irt,ali5ation> Clo,

C5M( @,awei an !ito #ollowe ((Ds lea

eman o##erins> 7ri%sson #ire all o# theirless #o%,s on Carriers spe%i#i% C7M tools .e

;ig 9ata(ever"one tal)e> b,t primaril" thappear rea" .e Ara%le> et%


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7endor ,heme 'eedbac 'oc#s reas

Innovating toConnect the Worldro#nd


6/61F ' (o )ia iemens (et wor)s 2013

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.endor ,heme 'eedbac 'oc#s reas

;ringing the:etwored "ociet$to 4i%e

Best free food at the show !ositive feedback by all the visitors,

includin" media and analysts

The booth is ta$ing you

through time11following thetheme of bringing networ$edsociety to life Very &ell done &ith a solid S&edish

influence

No $ey innovationannouncements

Telecom 2 IT *onvergence +ethink the potential that $C' the conver"ence of 'elecom and $' has toSuccess through Networ$ )erformance +ethink ho& to perfect the delivery of broadband services throu"h existin" a*apitaliing on your /pportunities

boost revenue "ro&th, focusin" on customers2 evolvin" needs for services esmartphone adoption and machine#to#machine communication

%elivering Superior *ustomer ",perience

satisfy and exceed customer expectations, enhancin" business strate"ies incustomer satisfaction?

chieving /perational ",cellence maximi=e the utili=ation of $' assets to reduce >!( and support operator b

efficient, a"ile and innovative &ay

*losed booth No appointment, no tour, no smileB

+ood feedbac$ from %igital *ityevent $'U executives and key analysts as

panel speakers3 $ey press releases during !W* uantity is not :ualityB

Strategies for S%N-based 0uture Networ$s SN# based net&ork transformation and commercial value as &ell as archit

Sustainable !BB $nnovative .;; net&ork architecture, continuously evolvin" U.'S net&ork

net&orks/perational ",cellence by realiing Networ$ )otential by %elivering Netw C(. systems that boasts the best benefit#cost ratio, end#to#end mana"e se

and net&ork inte"ration and consultin" service that features the best perfor.alue added Networ$s by ",panding Networ$ Boundaries 'he chan"e from resource#centred operation to human#centered operation,

allo&s real#time online tradin" and openness to cooperation that helps carriadded net&orks

2 MWC 2013 9 6e" Competitor Positionin


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7endor ,heme 'eedbac 'oc#s reas

"marter wa$to connect

=reatest #ntold stor$ o% theind#str$;iggest presence at the show

with booths ams,n %learl" has spent the

most amo,nt o# mone" with?M!

"ams#ng won 2 e$ awards inthe in%rastr#ct#re space with"M>, 4,5,ele%onica Chile P>

4nloc$ing 'evenue /pportunities Samsun"2s flexible Smart L'( net&orks provide t&ice th)innin" throu"h *ast eployment

:eed to learn how to r#n a presscon%erence C#rrent nal$sis!

'oc#s aro#nd handsets morethan in%rastr#ct#re?,5 '99@,99 Converged"ol#tion wins =,I! Innovationward

LT" 0orum in !W* #5678 including 9T" *loud 'adio D'( has copied the Samsun" SmartCell story, &hich re

net&ork element 9+NC for L'(9 Centrali=ed schedulin" improves cell ed"e throu"hput b

avera"e cell throu"hput9T"s green LT" networ$ solution L'( ener"y savin" features in +A L'( ener"y efficiency9T" 0%%2T%% *onverged Solution

2 MWC 2013 9 6e" Competitor Positionin


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7endor Ae$ things to now CI Commentar$ Very :uiet on the L'( front +adio !+s related to Small Cells Sprint to Support Launch of $.A L'( Acceleration Lab for

Startups in $srael (:uipment provided by Alu

$.A L'( Lab is si"nificant in relation to their efforts to "ain business &ith Sprint0Celse&here

-ot si"nificant part of C.CC '#L'( trial phase 7 helped by domestic vendor sta1as still 7 parallel L'( product lines &ith ex#Nortel and ex#Alu macro ;'S platfor

emonstrated CA in both * and ' spectrum A$+F7, Antenna $nte"rated +adio )orldverall .obile 'echnolo"y A&ard &inner &ith Smart L'(Net&orks, chosen by 5F C'>2s

emo of CA bet&een t&o cells for users in cell intersection ;ase Station Cachin" on L'( platform

Centrali=ed schedulin" improves cell ed"e throu"hput but does not improve the aNSN Smart Scheduler can !ush Cell (d"e ata +ates &ithout a Centrali=ed (lem

provide the best performance for mana"in" inter#;'S interference? Similar simulatiUnlike 1ua&ei and D'(, Samsun" has actually deployed Smart Cell in live net&o

else&here;'S Cachin" on L'( ;'S competes directly &ith NSN Li:uid Apps? CommerciallySeems to "et considerable traction &ith selected customers

D'( Cloud +adio solution D'( and CSL Complete 1 VoL'( Call &ith eS+VCC D'( *0' Conver"ed Solution )ins -'$ $nnovation

A&ard .a"ic Series ++Us 8HO !ercent Smaller than $ndustryStandard9

Cloud +adio is a blatant copy of the Samsun" Smart Cell L'( architectureNSN has done );#A.+ S+VCC voice call EL'(#F-6 in 7Oth of ec 7P57 but no e8*0' Conver"ed Solution9 consists of separate * and ' L'( ;'Ss, e

8.a"ic ++Us9 are copies from 1ua&ei ;lade ++U and *lexi F#sector +* .odule ;oth 1ua&ei and D'( have done eS+VCC call earlier than NSNCloud +adio promises centrali=ed schedulin" for L'(, similar to Samsun"

3 MWC 2013 4,51 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali5

2 @et(et: mall Cell> Wi-i> A( AB: C7


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7endor Ae$ things to now CI Commentar$

uiet and still stru""lin" &ith multiple platforms Complete radio silence in re"ards to -S., )C.A and Sin"le +AN topicsAlu &ireless focus seems to be small cells

Ne& A$+ F7 EAntenna $nte"rated +adio6 announced F- +NC &ith Cachin" capabilities

!assive antenna EF- and L'(6 plus transmitter and receiver 1) inte"rated into sin"le enccomplementin" previous A$+ launches?

Solution competes &ith NSN *lexi +*.0++1 rather than &ith *lexi .+ AS?(ricsson is offerin" $ntel based server blades in +NC and the soft&are is capable of cachi$t is no true Active Antenna as it has no beam formin" of vertical sectori=ation'here &as no -S. announcements from (ricssonNSN:impact &ith Li:uid Applications launch

Sin"le +adio Controller ES+C6 )orld2s *irst Scalable U.'S Solution &ith

ualcomm

S+C is still futuristic, no commitment to an availability date, technical details missin"*ractional U.'S concept proposed by ualcomm, and supported by 1ua&ei, re:uires F-

parameters need to be adQusted? $f it ever comes to +elease 57 specs, &hich is unlikely, it &devices come only 7P5J R makes no sense? NSN narro&band F?O#?7 .1= refarmin" &ork

S+C promises net&ork access control and coordination schedulin" for -S., U.'S, L'(

Scalable U.'S promises U.'S services &ith a half band&idth channel ;ut no improvem.ore than half of operators doin" U.'S for -S. TPP.1= re#farmin" are said to o&n less

conti"uous spectrum?;SCJT5P +NC Capacity claims are far hi"her than mc+NC )ith &hat kind of traffic mix,

*ocus on their next "en L'(2 Complete radio silence in re"ards to -S., )C.A and Sin"le +AN topics

U.'S +adio !erformance Solution Collect ion of standard features, funct ionali ties and products ESi"nal in" suppression, S>N57P) ++U6, no real differentiators and little info on technical details and availability?

Claim of PK spectral efficiency "ain but compared to &hatM'he 8(n#performance9 Esi"nalin" suppression6 and .U E$nterference Cancellation6 claime

deployed

3 MWC 2013 3=@2=1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali5



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,opic Ae$ things to now CI Commentar$

e%,rit"ervi%es

As L'( net&orks proliferate, so do security risks because L'( isan all#$! net&ork? 'hat is, a security breach at any Access !ointcan compromise the entire net&ork? So, security solutions &ill bein increasin" demand?

*or NSN -S offerin"s, seeL'( Security +eference Case,L'( Security Sales this!rofessional Services !ortfolio !resentationE7O.;6

)hile not emphasi=ed or hi"hli"hted at .)C, our competitors all market soludeveloped market for enterprises, it is feasible that some supplyin" mainly that

reco"ni=ed consultin" firms &ould tar"et CS!s as part of the 'elco0$' conver"e

1ua&eiannounced receipt of a &orld2s first'.*certification forimplementations, &hich 1ua&ei extrapolate as a proof point oftheir .ana"ed Services expertise

Neither this certification nor &hen combined &ith 1ua&ei2s entire portfolio comService >perations 3 .ana"ementSolution *rame&ork based on e'>.and$'Service .ana"ement Capability Center ES.CC6

)hile certifications are a formality, -S are presently explorin" &here it makes

3 MWC 2013 >: "ervices1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali5

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No ne& Li"ht+adio announcements App &as demonstrated &here small cells &here used in

conQunction &ith e.;.S to capture live video from multipledevices, part of the location a&are Apps service already launched

in 7P55

No announcements around small cells products or solutionsConcerns about the Li"ht+adio, Cube, solution deployment in volumes missin

V* !ortu"al6No &ifi messa"e noticed, resellin" +uckus Aps like NSN

Alu still havin" one si"nificant role in the F- femtocell market, althou"h faces a ccompetes &ith NSN in enterprise0residential femtocell se"ment mainly?

Addin" F- plu"#in module to Aironet &ifi Acess !oints familyEindoor and outdoor6

uantum net&orks solution suite announced

F- plu" $n solution primarily intended for the enterprise se"ment Ecarriers serv

.i"ht have ualcomm support for F-0L'( small cell, not confirmedCompetin" &ith NSN F- *emto solution, levera"in" Cisco market leadership uantum suite includes net&ork analytics capabilities as &ell as net&ork opti

functions alon" &ith &ifi location based services? Competin" &ith our S>N solu

Announced ne& additions to .iniL$N portfolio for small cells $ssued one conference paper evaluatin" the advanta"es of

addin" L'( e*emtos for 1etnets

No ne& small cells product or solution announcedNo ne& )ifi announcements(ricsson small cells EL'(, F-,indoor and outdoor pico0micro and &ifi6 &ill be c

includin" &ifi inte"ration into pico cell?

(arly availability of the (ricsson products could eventually impact our businesUS?

LampSite solution for small cells portfolio announced No )ifi announcements

Lampsite already mentioned in 7P57? Solution similar to existin" i;S, pico remultistandard and L'( support

Competin" &ith NSN indoor enterprise femto solutions and distributed antenn1ua&ei has still not compiled one consolidated small cells messa"e, they rath

femtocells, pico cells, AS6 sometimes done in last minute re:uest?

No ne& announcements No &ifi solution*ocus is L'( indoor and outdoor pico and micro cellsSamsun" has one very stron" position in L'( picos Eoutddor and indoor6 plus

3 MWC 2013 "mall Cell1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali

2 @et(et: mall Cell> Wi-i> A( AB: C


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,opic Ae$ things to now CI Commentar$

(etwor)J,alit"

As a result of meetin" &ith several (uropean telcos at .)C,$nforma believe investment in the net&ork is 8in fashion9 becausethe operators aspire to differentiate on net&ork :uality 8like theVeri=on )irelesses, S&isscoms and 'elstras of the &orld?9

NSN and -S are positioned &ell to capitali=e on this opportunity &ith our portsolutions4.;; !erformance Service !laybook,Services for 1etNets,Capacit(fficiently (volved Net&orks,See 8Customer (xperience >ptimi=ation9 3 8>SS!rofessional Services !ortfolioE7O.;6

)hile not spot#li"hted at .)C, our key competitors all tout S>N technolo"y aanalysts citin" no clear &inners or losers presently?

3 MWC 2013 Het :et "ervices1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali5

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.irtualiation *arrier *loud Software %efined New

What= ne& concept and concepts, separates controali"ned &ith L'(

Why for !BB= Mobility- !apt to tra##i

an istrib,te ar%hite%t,sers

Flexibility- Proramablnetwor) #or manaemenmoneti5ation an anal"t

Cost - .7vol,tion #rom p@WW> tr,l" benin th

Is it tr#l$ disr#ptive&

Potentiall"< enors s,%$BM> E,niper an to lesssta)e in a slow roll to proAso#tware< Moreover venor W in the mobile

When %or M;;& 5PC Core( 2013 intial tr ,ransport( 2013 startin

swit%h ADs .e:( ,n%lear

3 MWC 2013 :etwor 5vol#tion1 L7> 3?> 2?: @W> W> !n%illar" 3 Core: irt,ali


What= inte"rates &ide area net&orks and carrier"rade net&ork attributes to enable deployment of hi"hlydemandin" applications in the cloud?

Why for !BB= Differentiation9 #rom /ata Center %lo, proviers

.e appli%ationtra##i% shapin an manaement

Revenue9 enterprise !RP* BKA/ ,psie &potentiall" ta)e ba%) en ,ser minshare #romevi%e A an app venors

Is it tr#l$ disr#ptive& Kes< Carriers ,nerstan Clo, bene#its within

their own ata %enters & ownsie hih marinthreat #rom A & Clo, proviers ainin tra%tion in201H ,ransport( 2013 startin interate into networ)

swit%h ADs .e E,niper E*(A >:( ,n%lear> b,t in @et(et plannin

What= ability for telco net&orkfunctions to run as soft&are on the sameC>'S hard&are

Why for !BB= Reduce CAPEX

Reduce OPEX

Simplify Operations andManaement

Reduce time to mar!et

Is it tr#l$ disr#ptive& Kes< Carriers a%ross the lobe are

reali5in the" will nee to evolve their

networ)s to lower %osts> meet atatra##i% an remain %ompetitive

When %or M;;& 5PC Core( now ,ransport( now >:( 2013 earl" trials


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7endor Ae$ things tonow

CI Commentar$

No relevant announcements at .)C7P5F

;ooth display on Cloud !AAS

'hou"ht leadership in market research and industry dialo"ue on Carrier Cloud opportunities, levera"e enteroptical and can provider their o&n Carrier Cloudband Nodes Ei?e? out#of#the#box6 data center cloud automation

1!? $t can also federate &ith Ama=on, >penStack and other data center centric platforms

1) based scalin"4 implements proprietary ALU A'CA blade architecture for ..(, S-SN, !C+*, iameter!-), --SN and !$ run on proprietary ALU IIHP Service +outer

A'CA platforms offer potential for SN, Service +outer &ould re:uire >pen *lolike interfaceApril 7P5F &ill make a SN announcement via its &holly o&ned subsidiary Nua"e

$ntroduced Cisco uantum #enable service providers to build aCisco Virtual !ro"rammable Net&ork?

1i"hli"hted their AS+ HPPP seriesmobile core

$n t&o si=es, the AS+ HPPP series , &hile bein" proprietary, is fully virtuali=ed across its blades allo&in" it tofunctions, !$, )i#*i and other applications on their common Star >S scalin" up or do&n based on G of bladinte"rated on common blades is an opportunity for supportin" Carrier Cloud and SN, althou"h proprietarily?

!romoted 8)orld of .any Clouds9 suite of HP/ applications and services that are compliant &ith Cisco Cloudifferentiate their offerin"s and compete &ith >'' players? (xamples of Cisco and partner applications offer

security, Virtuali=ation (xperience $nfrastructure EV$6, Virtual esktop EV$6 and hosted collaboration?

Cisco uantum is bein" promoted as the fusion of Cloud, Net&ork, Access and Client devices, in reality is tac:uired $ntocell

Similar to ALU, (ricsson, uniper and to a lesser extent 1ua&ei Cisco has a vested interest i n protectin" thhard&are and Cisco >S soft&are

SN Cisco is very active and clearly intends to define the terms of SN and has recently been both voca

share of their revenue from .;; and S) EW7PK6 and &illin" to make ac:uisitions?A updated SN strate"y and the introduction of ne& products ESN Controllers6 is expected in 7P5F ENA. SN spin#in $nsieme Net&orks could possibly come out of stealth mode sometime in 717P5F?

3MWC 2013

7irt#ali6ation Clo#d 8 "9:

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Demonstrated their Service ProviderSoftware Defined Network (SDN)

vision Announced its commitment to

deliver the first commercial ServiceProvider SDN application EServiceChainin" runnin" in the SS+ OPPPfamily of Smart Service +outers6 in5F

Announced partnership withRivermeadow for Cloud MigrationSaaS, to be offered as a service to

reduce the cost and complexity ofmi"ratin" applications to the cloud

Announced partnership with SAP forMM !ased cloud services

emonstrated continued SN thou"ht leadership and stated intent to support # in their .)C ndtheir role in the development of their SN vision &ith Carrier providers? 1i"hli"hted three &ays topportunities and costs savin"s4

$nte"rated net&ork control, extendin" SN control from the data center into the &ide area net&access net&ork>rchestrated net&ork and cloud mana"ement brin"in" both le"acy net&ork mana"ement and

to"ether in a unified control planeService exposure openin" net&ork interfaces to applications developers

+elated areas of stren"th4 >SS0;SS data and cloud centric capabilities and Akami CN partnerevolution to Carrier Cloud and SN capabilities

;uilt prototype of a combined data center and net&ork mana"ement capability based on 'elcord&ith product launch slated for 7P5F

eployment architecture includes both their proprietary (ricsson ;lade System E..(, S-SN, !+outer ES-), !-), --SN6

-iven their entire core is on proprietary (ricsson 1) and S), it makes sense for them to embraconcepts to protect their customer base &hile makin" their o&n transition to C>'S 1) and fully

Similar to Cisco, (ricsson clearly intends to take an active role in definin" SN as a vehicle for strate"ic sellin" throu"h development partnerships &ith Carrier customers &ill influence future +*

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Launched next#"eneration Sin"le(!C solution *rost 3 Sullivan !resents 1ua&ei &ith 7P5F

!+>UC' $NN>VA'$>N A)A+ $N CL>U$N*+AS'+UC'U+(

1ua&ei, a leadin" "lobal information andcommunications technolo"y E$C'6 solutions provider,today officially launched istributed Cloud ataCenter ECX6,

Launched SoftC>. $C' cloud0SN architecture

Claims Sin"le (!C EA'CA based6 supports4 -!+S, U.'S, L'(#*, L'(#', CAS+ HPPP series6, Jx si"nalin", .ulti#Service (n"ine for &eb and video acceleratio

1ua&ei has officially launched the one#stop cloud infrastructure solution *usionCu(TPPP hard&are platform and cloud soft&are platform *usionSphere, *usionCube hesimplify as &ell as optimi=e the internal $' system?

;uilt o&n cloud automation platform ECloud >S6, includin" virtuali=ation layer and enautomation

CX, is 1ua&ei2s next "eneration data center architecture &hich is desi"ned to addenterprises and Carriers consolidatin" dispersed and indpendent into a sin"le data c

SoftC>.4 built on cloud computin" and soft&are#defined net&orkin" ESN6? As a costrate"y, SoftC>. features such core concepts as net&ork#level cloudi=ation, e:uipm

$' cloudi=ation, and $nternet#oriented operation? efficiency?

Unclear ho& existin" A'CA and Universal S&itchin" +outer in teract &ith the ne& Si

1ua&ei has follo&ed (ricsson2s lead in SN and has established its Cloud capabil'he move to virtuali=ation, Cloud and SN from enterprise $' environments to 'elc

to back into the 'elco net&ork via enterprise customer base in markets &here blocke

3MWC 2013





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7endor Ae$ things to now CI Commentar$ emonstrated $;. SmartCloud

A""re"ator emonstrated $;. !ureSystems Announced $;. 'o .ake $ts Cloud

Services and Soft&are >pen Sourced#based

$;. Launches Cloud#;ased Analyticsand .obile $nitiatives for -lobal(cosystem to Capture Ne& .arkets

$;. and Nokia Siemens Net&orksAnnounce )orld2s *irst .obile (d"eComputin" !latform

SmartCloud A""re"ator allo&s a service provider to become a broker of cloud#based services that aand outside the service providerpenStack soft&are that si"nifica

mana"in" an enterprise#"rade cloud? No&, for the first time, businesses have a core set of open souenterprise#class cloud services that can be ported across hybrid cloud environments?

$;. has been seekin" to expand its penetration into Carriers, but to date has had limited success i

Similar to Cisco, $;. sees the move to&ards virtuali=ation, Cloud and SN as a disruptive opportunet&ork providers

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uniper Net&orks Sho&cases Secure,*ast 3 Scalable SN and L'(#(nabled.obile $nfrastructure

Launched S%N vision and two commercial offerings of their > step vision for *arriers:Step 6:Centrali=e net&ork mana"ement, analytics and confi"uration functionality to provide a sin"le

devices4? unosY Space Services Activation irector application enables service providers to provisioincludin" multiprotocol label s&itchin" E.!LS6 and Carrier (thernet for mobile backhaul? 'he Services

other unos Space applications, is scheduled to be available for purchase in the first half of 7P5F, &hiany net&ork element &ith &hich it operates?

Step #4 (xtract net&orkin" and security services from the underlyin" hard&are by creatin" service vi

uniper Net&orks .obile Control -ate&ay Evirtual .C-6 is no& runnin" as a virtuali=ed function on thesi"nalin" and control ES-SN0..(6 functions to L'(, F- and 7- radio access net&orks? As a virtuali=can rapidly scale up and do&n capacity to meet variable demand re:uirements? !art of uniper Net&ovirtual .C- is co#developed &ith 1itachi, the first third#party to virtuali=e a net&ork service on the un

No& shippin", uniper Net&orks unosV App (n"ine centrali=es the development, provisionin" and mand third#party applications on a common platform? 'his platform also enables customers to "ro& the c

resource needed for cloud#based applications and services attached specifically to the . Series F Step 74 $ntroduce a centrali=ed controller that enables multiple net&ork and security services to connthe net&ork? 'his is called @SN Service Chainin"8 ? Availability 7P5 as an enhancement via SN cContrail Systems

Step >: >ptimi=e the usa"e of net&ork and security hard&are to deliver hi"h performance? Availabienhancements to the . and S+ series routers?

No proven ability to deliver .;; core soft&are, SN is still in its infancy for .;;Similar to ALU, Cisco, (ricsson and to a lesser extent 1ua&ei, uniper has a vested interest in protectin

and unos >S Soft&are

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'heme 8+edefinin" the customer experience9 under &hichseveral demonstrations ran"in" from $.S as a &eb service, N*Cand carrier cloud !aaS to CN and .otive C tools

Launch of 9Smart !lan9 built on policy mana"ement and comin"

&ith a smart phone app / link to C(.

)ireless Net&ork -uardian product Efla"ship in C(. 3 traffic steerin"6 &as hNo C(.0>SS announcements durin" the sho&

8eliverin" superior customer experience9 &as one of the fivetopic areas

Launch of t&o C(.#related services

C(> Vestber" emphasi=ed the overall importance of >SS0;SS for (ricssonNo C(.#related product launches Ebut t&o >SS#related6

'heme 8+edefine C(.? +einvent ;usiness?9 Announced first commercial reference for SmartCare Service

uality $mprovement, built on -(N( Nastar product Launched Value -ro&th Solution 7?P E!$, policy, char"in",

band&idth mana"ement, content delivery optimi=ation, subscriberdevice application6, and SmartCare $(AL E$nter#epartmental(xperience Associated Life#Cycle6 library of modular functions 0

!$s 0 $s

C(. :uite visible in 1ua&ei messa"in"% emphasis also on services E'.* *rafor 1ua&ei mana"ed services6

Value -ro&th Solution ne& features remain va"ue Ethe first version launced in-(N( Nastar is a mature product, &hy does 1ua&ei "et the first commercia;oth $(AL and V-S compete &ith C(. on emand, althou"h the latter is le

C(.o Content !acksust prior to .)C, 1ua&ei announced C(. partnership &ith Actix

Launch of Aito Customer (xperience Analytics EC(A6 version J&ith cloud#based analyti cs 3 Z5PP pre#defined commercial andtechnical indicators

!artnership &ith Nexus 'elecom for radio insi"ht data

Aito C(A is kno&n for its easy#to#use -U$% the ne& version adds features andcompetition &ith NSN C(.o

!artnership &ith Nexus improves drill do&n capabilities for radio net&orksifficulties in "ettin" tier 5 references Ecredibility small company6

emonstrations of Customer (xperience Systems EC(S6 T,launched prior to .)C

Launch of cloud offerin", includin" fully virtuali=ed C(S

C(S T is touted as 8the only suite to deliver real#time inte"ration across net&osupport systems to "ive end customers a ne& level of control over their experie

Cloud#based Unified Communications comes &ith a smart phone app% compe

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(ricsson launched S>N !olicy .ana"er for settin" rules andpolicies steerin" automatic 0 adaptive net&ork behavior

Complements the S>N >ptimi=ation .ana"er launched in .)C 7P57NSN S>N al"orithms in e?"? automatic nei"hbor relation are better in fine#tuni

Ebased on ac:uired >ptimi6

Nevertheless, S>N >ptimi=ation .ana"er / S>N !olicy .ana"er compete cl.ana"er

Announced the completion of the ac:uisition of $ntucell $ntucell solutions are no& part of Cisco2s ne&ly launched

uantum mobility soft&are suite Eas Cisco uantum +AN>ptimi=ation Suite6

Cisco is comin" stron" to >SS0S>N area% their uantum suite combines SN>rchestration and no& the $ntucell S>N solutions

So far, the $ntucell solutions do not seem to be inte"rated &ith any of the otheof the suite in messa"in" and name only

Launch of $#V$() S>N centrali=ed S>N soft&are Aircom also announced 5HOth L'( customer% they no& have

5FP/ L'( product deployments, IH consultin" en"a"ements and5P handset testin" cases

Similar in functionality &ith NSN and (ricsson centrali=ed S>N soft&areClosed#loop Eautomatic6 S>N is likely to be a challen"e Eas it is for any non#eAircom has a lar"e customer base for potential upsell

Launch of ne& version of C>!S S>N &ith added automation andC>!S A$C EAutomatic $ntelli"ent Correlation6 module

Celcite is another small S>N player much like $ntucell Eand to lesser extent, AC>!S S>N competes &ith centrali=ed S>N soft&are from Aircom, (ricsson a

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Launch of t&o >SS products, mobile order mana"ement solution3 !lan to !rovision for .obile

.obile order mana"ement builds on Concept)ave &ith key use case in enter!lan to !rovision is not fully automated but has manual steps!lan to !rovision uses -ranite $nventory 3 Net&ork (n"ineer, and competes

$nsert

SU announced Small Cell Assurance Solution, &hich includestheir C(. tool !acket!ortal &ith various ne& probes

Shortly after the sho&, SU also announced the ac:uisition ofArieso, a "eo#location 0 optimi=ation 0 S>N vendor

SU estimates that +AN optimi=ation 0 S>N market is "ro&in" to [5 billion bas &ell as part in the small cell deployment and monitorin" markets

SU has more difficult time in S>N as it cannot link it to any +AN 0 )i#*i e:better retain Arieso2s vendor neutrality

SU has been a 'raffica competitor since it ac:uired the probe business froalso in iS>N

Arieso is one of NSN2s key tool suppliers for N!> services? )hile Arieso havno impact on NSN, this :uestion is bein" studied presently? $n one scenario, compete &ith NSN?

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MWC 2013 9 Competitive $ntellien%e .C$ ,mm

What competitive in%ormation will be available %or MWC 2013&

20 'eb( Pre-show Report & Webinar

2)-2* 'eb( Live Responses: MWC 2013 Competitive Blo

13 Mar( Post-show !nal"sis Report & Webinar

+o# had a role - ,han $o#.. We appreciated $o#r help sending in %eedbac to the MWC 2013 CI live blog/ nd we welcome $o#r ongoing s#pport passing along insights when $o# come across

them/

MC! Port#olio

C$ %onta%ts

In-depth analysis o

Content t Competitiv


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J,estions an !nswers


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MWC 2013

,pplemental

.MWC 2013

"#pplemental

Meia & !nal"sts on (( /emos Competitiv

C$ & Comp

MWC 2013Meia & !nal"sts on (( /emos Competitiv


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.MWC 2013

"#pplemental

" p

C$ & Comp

Press & !nal"st *pate

;; o,rnalistsFH #inan%ial & in,str" anal"sts

Brea)in (ews: Li+,i !ppli%ations & 7va7lmstet

H0 ho,rs w anal"sts

;2 in,str" anal"stsH anal"st brie#ins3I e8pert meia interviews33 anal"st booth to,rs1G C7A & 7B meia interviews12 meia booth to,rs

/ire%t %onta%t with over 100 in#l,en%ers

MWC 2013


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.MWC 2013

"#pplemental

6 to test ((s Li+,i !pps

(( revol,tioni5es the mobile base station

(o)ia iemens aims #or (o< 2 slot in the *


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.MWC 2013

"#pplementalMeia & !nal"sts on (( Competitor "ites Competitiv

((Ds stor" was better art

N(( is the #irst o# the lare ier 1 venors to have embra%e the ee %omp,tin p ropositionOhe %ollaboration o#(( an $BM is a per#e%t e8ample o# el%o $ %onveren%e in m" own view> stans o,t amonst all the other networ) venor anno,n%ements at MWC 2013 an to this e

showin how in%remental networ) improvements %an better %onne%t s,bs%ribers rivin in!l%atel-L,%entDs en-to-en wireless port#olio represents an opport,nit" #or servi%e provi

e##e%tivel" an in%rementall" e8pan %overae an %apa%it" where an when the" nee it>reven,e opport,nities as well as improvin the e##i%ien%" o# their ma%ro networ)

/is%over: Brinin Wireless ol,tions to Li#e> /rivin the Mobile (etwor) 7vol,tion> Aptimi5in (etw

an Aperations> Ree#inin the C,stomer 78perien%e an 7nablin (etwor) Moneti5ation

5ricsson 7ri%ssonDs theme in MWC is an evol,tion aro,n N;ringing the networed societ$ to li

messain #rom previo,s "ears< Brinin to li #e 7ri%ssons te%hnoloies an servi%es> who# new b,siness opport,nities Reinvent B,siness L7@a,l> Briin the Ba%)ha,l ?ap @,awei /iital Apen Clo,> he Path to el%o $ rans#ormation ,%%ess @,awei 7-ban $ntro,%tion

.MWC 2013


.MWC 2013 M i & ! l t (( C tit "it C titi


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CiscoCis%oDs theme NCisco Mobile :et-=eneration Internet emonstrate how servi%e provtheir mobile networ)s> while eliverin an enhan%e s,bs%riber e8perien%e to meet the %harowth in mobile ata while pro#itin #rom new servi%es an b,siness moels< 6e" #o%,s areas:

B,siness $nnovation with P Wi-i> (etwor) irt,ali5ation #or the $nternet o# 7ver"thin .$owith /ata-in-Motion

/emonstrations: P Convere Mobilit" ervi%es #or 7nterprises> Cis%os Broahop (e8t?en Poli%" Contro

*nit"> Cis%o *ni#ie Raio !%%ess (etwor) .R!( Ba%)ha,l> Cis%os 7volve Pa%)et Coreervi%e Provier Wi-i ol,tion

"ams#ng here are no new press releases sin%e A%tober 2012 an ver" limite MWin#ormation on their website

Clearl" o not nee to o an" mar)etinSSS he overall theme is D "marter wa$ to connect with )e" #o%,s on ammart L7 networ)s provie twi%e the networ) %apa%it"

A##erins: L7> M,lti-stanar> WC/M!> ?M> C/M!> WiM!T> Core (etwor)

.MWC 2013


.MWC 2013 Meia & !nal"sts on (( Competitor "ites Competitiv


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%ate)ress 'elease *I *ommentary

7H *eb !l%atel-L,%ent an China Mobile a%%elerate eplo"ment o# ? /-L7 a%ross China with the intro,%tion o# lihtRaioU Metro Raio

$mpact .ed # What !L, is installin is their LihtRaio with interate antenna base on their LihtRaio C,banno,n%e / L7 s,pport #or the C,be almost 2 "ea

ma)e the C,be base pro,%ts materiali5e p,r%hase an manae mobile broaban ata

Impact :!ed # combinational offer tyin" C(., ;SS &ith app*acebook app

FP an Sprint to Support &aunch of ,MA &-% Acceleration &a! for Startups in ,sraelthe L'( lab &ill add si"nificant momentum to the $sraeli#based ecosystem of startups anddevelopers? 'he e:uipment &ill be provided by Alcatel#Lucent,

Impact : Low # si"nificant in relation to their efforts to "ain bSprint0Clear&ire0Softbank, but not indicative of direct traction

5J an Reliance Communications and Alcatel&ucent enter long term !illion dollarcontract to further improve network performance and customer e*perienceto offer Ne*t .eneration telecom solutions across multiple devices and

platforms

Impact : Low # &hile the +eliance deal is contains .;; eleoverall it is not in one of our focus markets, likely lo& mar"infinancial condition potentially detrimental?

5F Nov lightRadio off and running as horse race stops the nation 'elstra has looked atne& &ays to add capacity for maQor events and this year &orked &ith Alcatel#Lucent to trial F-li"ht+adio )#C.A .etro Cell small cells

Impact: !ed # Another carrier trial &hich si"nals carrier mindcommercial launch? 1S!A 3 )i#*i only?

.MWC 2013


.MWC 2013 Meia & !nal"sts on (( Competitor "ites Competitiv


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%ate )ress 'elease *I *ommentary

5T *eb Cisco Bpens


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%ate )ress 'elease *I *ommentary

5T *eb Intelligent ccess

Cisco is trans%orming small cells into a plat%orm %or b#siness andservice innovation with new small-cell licensed radio technolog$/CiscoFs maret leadership in the small-cell maret sets the stage %ors#ccess in the licensed radio maret/ Innovations incl#de(

Cisco 3= "mall Cell Mod#le %or Cisco ironetG ccess Points is Wi-i %ompatible an interates li%ense an ,nli%ense small %ells with apl,-in 3? raio #or ease o# eplo"ment as the" alrea" mentione /(ar%hite%t,re as a vision at BBW in 2012 r,nnin in the R H000 #amil" o#mart ervi%e Ro,ters it is still a%ommer%iali5ation in %arrier networ)s it is important to note that a%ross Li+,i Raio> we are alrea" evelopin o,r sol,tions in line with the ire%tion an pviable

'or internal #se


nno#ncement( Ae$ Points( Intelligence view('eb/ 21stBrange 5ricsson and L#alcomm have s#ccess%#ll$ completed the worldKs %irst live demonstration o% s#pplemental downlin technolog$ on 4-band %re#encies

he trial s"stem %ombines L-ban #re+,en%ies L-ban .1;2-1I2 M@5> in the ownlin) moe withtraitional 2 or while re#armin I00 M@5 spe%tr,m #rom ?M to 3?JC7ri%sson are ,sin one stanar ban an another ban not stan#o%,s o# the emo is more in showin that the ,npaire ban .ownlin

@/P! %on#i,ration< B,t as o# toa" it is a proprietar" .non-stanar

'eb/ 20th

"o%tware-de%ined networing( the service provider perspective

!n ar%hite%t,re base on so#tware-e#inenetwor)in ./( te%hni+,es ives operators reater#reeom to balan%e operational an b,sinessparameters> s,%h as networ) resilien%e> servi%eper#orman%e an Jo7 aainst ope8 an %ape8 s,%hthe %ontrol plane is separate #rom the ata plane an implemente inhis ar%hite%t,re allows networ) aministrators to have prorammabwitho,t re+,irin ph"si%al a%%ess to the networ)s harware evi%eso#ters

7ri%sson ervi%e-!ware ,pport (oe .!( an7ri%sson Wi-i ?atewa" to be ae to 7ri%ssonsm,lti-appli%ation R H000 #amil" plat#orm asaitional appli%ations an servi%es

Moerate impa%t to ((he #o%,s on $P transport is strenthene with the aition o# new seWi#i into the RH000 #amil" as the"taretin L7 %overae

7ri%sson Clo, "stem: a %omprehensive sol,tion#or the istrib,tion an or%hestration o# %lo,%apabilities hori5ontall" a%ross the networ)> enablinnew verti%al e8pos,re opport,nities< B,ils onin,str"-leain %on%epts o# (etwor)-enable Clo,an ervi%e Provier /(

With this approa%h 7ri%sson promotes their proas part o# their overall %lo, plat#orm antenna alinment mini mi%rowaveevi%es> mini PA(> an an areation ro,ter ,tili5in e8istin operator assets 7nhan%e (etwor) 7##i%ien%" b" 0Zhttp:www an s,pports evol,tion to eraite levels o# ata

tra##i% when e##e%tive smart evi%e penetration rea%hes 100Z %laime in,str"s most interate %ontroller m,lti-%ell an m,lti-la"er networ)s %laime enhan%in overallnetwor) e##i%ien%" b" 0Z re,%in inter#eren%e anenhan%in %ell-ee ,ser thro,hp,t b" 200Z via s%he,lin o# reso,r%es between%ellsas istr

per#orman%e #or manain in-(( m%R(C has been elproven b" man" %,stomers< innovative #,n%tionalities s,%hih RRC %onne%te moe ssmartphone ri%h networ)s anvol,me

."#pplemental

.MWC 2013

http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204725-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204725-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204728-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204728-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204728-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204728-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204725-mwc.htmhttp://www.huawei.com/en/about-huawei/newsroom/press-release/hw-204725-mwc.htm


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nno#ncement( Ae$ Points( Intelligenceeb 2Fth: @,awei 7as"R7: the $n,str"s irst Pl, an Pla" R7 !ntennaol,tionhttp:www an RC* bar %oe %an now be +,erie ire%tl" #romthe AMC> re,%in man,al re%orin o# RC* bar %oes an preventin a,stmenterrors %a,se b" in%orre%t RC* bar %oes China> an other %o,ntries an reions have s,%%ess#,ll" ,se theBlae RR*s #or %ommer%ial p,rposes o#tMobile%an trans#orm MBB networ)s into open so#tware-e#ine networ)s< he o#tMobile-enable trans#ormations will help operators b,il pro#itable MBB pipes withenhan%e elasti%it"> intellien%e> s%alabilit"> an a,tomation %apabilities thataress the $C %onveren%e or%hestrate aver" m,%h li)e the (( Li+,-rom the other mentione sm,ltimoe antenna was p,bearlier b-(o separate PR abo,t 7PC

eb 2;th: @,awei J$ sol,tion #irst %ommeri%al eplo"menthttp:www @,awei %ites vario,s improvements> in%l,in paeownloa thro,hp,t in web browsin improve b" ; streamin stall#re+,en%" e%rease b" I an ata servi%e thro,hp,t in%rease b" 2 per%ent %,stomer anmar)et insiht> networ) insiht> as well as %ontent insiht> b,t @,aweirelease was ver" va,e on the new #eat,res ae to the sol,tion in thisnew release bries inter-epartmental %,stomer e8perien%emanaementhttp:www


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nno#ncement( Ae$ Points( Intelligence

eb 2Gth: 7 La,n%hes ,ll-A,toorMi%rowave "stem with Patentee%hnolo"http:wwwen hihl-With 20H J!M> %,stomertransport in a @ori5on Compwhen /raonWaves Banw

is in%l,e inepenent o# the en-,ser terminal< or the ownlin)> the power optimi5ation #eat,re #or %ommon%ontrol %hannels will in%rease the ownlin) %apa%it" b" 10Z< $n aition> ,se o# loa-base raio parameter sel#-optimi5ation

M*/ ol,tion> base on $C .$nter#eren%e Can%elation te%hnolo" re,%ess the inter#eren%e between ,sers< Res,lt#rom laborator" testin: 30Z to F0Z ain< /eplo"e %ommer%ial ,se in m,ltiple %o,ntries> per#orman%e ains o#more than 10Z at the entire networ) level in ea%h eplo"ment< Combine with the ,p%omin GFHC7 basebanboar>

he CR!( RR* is an ,prae o# e8istin M,lti-RR* te%hnolo"> improvin networ) %overae in inoor> an street%orners in ,rban areas< he transmission power in%rease #rom H0W to 120W< With M,lti-!ntenna Eoint /ete%tionan %he,lin> ownlin) %apa%it" ain is in%rease b" ;0Z b,t it never saw

eb 2Fth: ele%oms Aperator elenorLa,n%hes @,nar"s (ationwie L7(etwor) with 7http:wwwen


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eb 2;th: 7 an CL ,%%ess#,ll"Complete @/ oL7 Call witheRCC small spa%e o%%,pation> an m,lti-moe %oe8isten%e the H0W mo,le> has a si5eweiht o#I a new re%or in the in,str"< his is ;H per%ent smaller than the averaeRR* the 2[F0W mo,le is ,st 12L < ,ite to s%enariosre+,irin lare %apa%it"> wie %overae> an the %oe8isten%e o# m,ltiple raiomoes< inle RR* %an provie eno,h banwith %overae #or m,lti-moeappli%ation> proviin s,##i%ient reso,r%es #or a ?M*ML7 s"stem s,itable #or eplo"ment on three-se%tor sites> proviin %overae over three se%tors an re,%in e+,ipmentp,r%hase %osts< he 3 mo,le also has low power %ons,mption - as m,%h as 1per%ent less than traitional sol,tions wb" %oolin #ins 7 Clo, Raio sol,tion the i%e Presient o# 7when he sai 7 wo,l be ma)in some anno,n%ements on Raio !%%ess (etwor)te%hnolo"< he #irm has apparentl" wor)e har in this area> with the oal o# ma)inthe networ) more e##i%ient b" ens,rin it %an aapt "nami%all" to ,ser behavio,r %arrier areation> small %ells an white spa%e te%hnolo" willalso be%ome vital in the %omin "ears to %opin with the #loo o# ata an iminishinbanwith> ar,e Cai in%l,in pa%)et bearer networ) ba%)ha,lsol,tion> #i8e broaban ba%)ha,l sol,tion .thro,h PA(> 8/L an Cable>Mi%rowave Wireless ba%)ha,l sol,tion> Wii (on-line-o#-siht .(LA Wirelessba%)ha,l sol,tion an /-L7 ba%)ha,l sol,tion China Mobile Con,%t WorlDs irst Commer%ial C!e%hnolo" esthttp:wwwen a%hievin 223M

7Ds reen L7 networ) sol,tionhttp:wwwen


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nno#ncement( Ae$ Points( Intelligenceeb 13th: (7C an *bi"ne eri#" the Bene#its o# 3/ Beam#ormin#or mall Cellshttp:www entitle 7nhan%e (etwor) Capa%it" an Coverae with 3/Beam#ormin mall Cells> ben%hmar)s passive small %ells with a%tivebeam#ormin small %ells that loo) set to be an interal part o# #,t,re L7 ? heteroeneo,s networ)s .@et(ets to meet the ramati%all"in%reasin eman #or %apa%it" vieo an voi%e over $P %allin> allinsie a servi%e provier brane appli%ation 9 tarete to %ompete Ao##erin an as bein the onl" interaproviers to ,nleash the power o# e8moneti5in innovative o##ers> person

insiht> an empowerin %,stomers a%ross an" %hannel> networ)> servi%operational e##i%ien%ies !mo%s new release C7M ver" i##erentl"> an there are m

tarets CRM an %are .parti%,larl" sapproa%h is more A-le> an re+,whi%h !mo%s la%)s sel# healin> a,tomati% parameter optimi5ation> an pl,-an-pla" mo,le #or sel#-%on#i,ration when a new site is eplo"e%on#i,ration ata> #a,lts> alarms> tro,ble ti%)ets> mobile meas,rementsan eo-lo%ation ata> %orrelatin these to provie triae between Ran operational iss,es> root %a,se anal"sis> a,its> re%ommenations> antriere a%tions via mml or 8ml s%ript

s,pport with a,tomate ete%tion #@owever> %lose loop A( is %ertae+,ipment venors> an possibl" anot is%lose m,%h etails o# their sp,t more #o%,s on L7 3?PP A(area s,%h as tra##i% steerin> %apa%optimi5ation< !ir%oms strate" relaat this point< !ir%om has not anno,%,stomers> b,t iven their lare %,be%ome a s,bstantial A( pla"er %lose e"e on them

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2013-03-13 Slides CI_Post MWC 2013 Analysis_12Mar13_v 6_FINAL.pptx

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