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2013 Summit @ Summit

Douglas HegleyDirector of Technology

Minneapolis Institute of Arts

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Why I work in a museum

“… [a] gift to each child in the world be a sense of wonder so indestructible that it would last throughout life … ” – Rachel Carson

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How I got the job

Perhaps you have a similar story …

Higher Education

Fine Arts

Psychology

Athletics

Wisconsin

London

Houston

New York

Pre-law

Psychosis-proneness studies

Brain Wave Analysis

Confused

Undecided

Travel

NCAA Cross Country

NCAA Track

Europe

Travel

Graphic Design

Goal: Olympic Trials

Clinical Psychology

The Metropolitan Museum of Art

Today!

Start Here (c. 1980)

MCN – Museum Computer NetworkAAM

Sponsor contract

Professional?

NetworkingDatabase

Pediatric Services

Infant Emotions

Developmental Disabilities

Applied Educ. Technology Gifted & Talented

Health Psychology

Digital Media

Technology Services

ADHD learning models

Fatherhood

Instructor

NYSTAP

NIH

User Interfaces

Mobile technology

BFA

Statistical Analysis

Nope!

Nope!

School Psychology

Grad School

oops!

Technology Service Provision

Museumshmm

Minneapolis Institute of Arts

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<img alt=“Not about technology”/>

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<img alt=“NOT the goal”/>

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<img alt=“Happy Visitors”/>

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<img alt=“Bridge”/>

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<img alt=“Mobile”/>

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<img alt=“Fad or revolution?”/>

<img alt=“There’s an app for that”/>

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

Work on Specific mobile devices Any browser

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

Work on Specific mobile devices Any browser

Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

Work on Specific mobile devices Any browser

Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)

Internet Might not need a connection Requires a connection

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

Work on Specific mobile devices Any browser

Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)

Internet Might not need a connection Requires a connection

Best for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations

• Content that changes often• Discovery via search• Sharing by users

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Apps Mobile Web

Require Device-specific development and content creation

Responsive design with HTML5

Work on Specific mobile devices Any browser

Accessed Installed – can be deleted Accessed & rendered – can’t be deleted (can be ignored)

Internet Might not need a connection Requires a connection

Best for • Games• Use of GPS, accelerometer• Personalization• “Ownership”• Bragging rights/expectations

• Content that changes often• Discovery via Search• Sharing by users

$$$ It’s gonna cost you … Less expensiveMore flexible – if done right

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Location, Location, Location

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Content, Content, Content

<img alt=“Elegant nonsense”/>

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<img alt=“Content set free”/>

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<img alt=“The Cloud, or just cloudy?”/>

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<img alt=“Global Local”/>

<img alt=“Is this photo posed?”/>

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Gamification:

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Gamification: applying game methods in real-life contexts to change behavior, increase motivation, and/or enhance engagement

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Pros Cons

Sense of autonomy (choice)

Immediate feedback

Steps to mastery

Personalized

Investment and impact

Success path (score over time)

Playful, light-spirited

Gamification

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Pros Cons

Sense of autonomy (choice) Sometimes simple rewards can kill motivation (extrinsic v. intrinsic)

Immediate feedback Um … not fun!

Steps to mastery “Exploitationware” (Ian Bogost)

Personalized False sense of achievement- The “You’ve Been Playing for 100 Days!” badge ... Really?

Investment and impact Competition – “beating” others

Success path (score over time) Addictive? Isolating?

Playful, light-spirited Disconnected from the “slings and arrows of outrageous fortune” (Wm. Shakespeare)

Gamification

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<img alt=“Social Activation”/>

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- ISH

<img alt=“Hype Cycle”/>

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Douglas thinks you can future-proof your

approach.Tell ‘im he’s dreamin’!

With apologies to “The Castle” (1997)

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IncrementalDisruptive

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The Mighty Web

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The Mighty WebApps

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Mobile

The Mighty WebApps

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Mobile

The Mighty Web

ePubs

Apps

Confluence(and Turbulence)

You are here

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<img alt=“Immersion”/>

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<img alt=“Wider applications?”/>

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<img alt=“Remember this?”/>

Minority Report (2002)

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<img alt=“It’s already here”/>

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<img alt=“Oculus Rift”/>

David Hassehoff

in 3D!

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<img alt=“The Future is Now”/>

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Techno-magical!

“Any significantly advanced technology is indistinguishable from magic” – Arthur C. Clarke

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What’s Worrisome?

• “Put some technology in there” (no strategy, no content, no plan)

• Solution before definition We need an iPad app

now!Um, okay, to

do what, exactly?

I don’t care! You’re the IT

guy. Just make an app!

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Go Forth and Network!Share, collaborate, work together

<Douglas: Stop talking now>

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Thank you!

Douglas Hegleydhegley@artsmia.org

@dhegleyhttp://www.slideshare.net/dhegley