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The Network Is Your Customer 5 Strategies to Thrive in a Digital Age @David_Rogers Author Faculty Director, Digital Marketing Strategy Columbia Business School www.davidrogers.biz
| Date post: | 25-Dec-2014 |
| Category: |
Business |
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The Network Is Your Customer
5 Strategies to Thrive in a Digital Age
@David_RogersAuthorFaculty Director, Digital Marketing StrategyColumbia Business School
www.davidrogers.biz
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Some companies worked with
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David RogersHost, BRITE conferencesExecutive Director, Center on Global Brand Leadership
Books & publications
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Customer
Customer
Customer
Customer
Customer
Customer
•Free academic tutorials
•1800+ videos on YouTube
•Anywhere in the world
•32 million lessons delivered worldwide
•New grants from Gates & Google
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CompanyCustomers
Broadcast Model
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Company
Comments
Forums
Blogs
Customer Customer
Customer
Customer Customer
Customer Network Model
Broadcast Strategy + Customer
Network Strategy≠
What kinds of
services, experiences& communications…
…will inspire advocacy & participation in yourcustomer networks?
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Access
CustomerNetworks
Engage
CustomizeConnect
Collaborate
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ACCESSBe faster, be easier, be everywhere, be
always on
Last Year’s Christmas Card
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ENGAGEBecome a source of
valued content
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Every organization must think like a media company
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CUSTOMIZEMake your offering adaptable to your customers’ needs
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Image of person buying online
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CONNECTBecome a part of your customers’ conversations
EXPECTED:
80 things to do to increase likelihood guests would recommend
DISCOVERED:
5 things in the first 20 minutes make the most positive impact
Social Media Analysis
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COLLABORATEInvite your customers
to help buildyour enterprise
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The world has changed…
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CompanyCustomers
From mass markets…
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Company
Comments
Forums
Blogs
Customer Customer
Customer
Customer Customer
…to customer networks
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Customer networks
Customer networks
Customer networks
Customer networks
Customer networks
Customer networks
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Access
CustomerNetworks
Engage
CustomizeConnect
Collaborate
