digital trend that we should consider7 SAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer

INSIGHT/THINK / CONCEPT

shifting trend

#1 CMO VS CTO

“By 2017, the CMO will spend more on IT than CTOs will. *Laura McLellan, Gartner

IT Spending

DYNAMIT :: Must Know Trends for 2013

Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget.

Sources: Gartner, Blue Kai Infographic

IT Spending

DYNAMIT :: Must Know Trends for 2013

Marketing is increasingly relying on technology to accomplish it’s goals as high-tech marketing grabs a larger portion of the marketing budget.

Sources: Gartner, Blue Kai Infographic

Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics

Ad Spend Per Media Time Spent Per Media

TV

43%40%

Print

29%

6%

Web

16%22%

Radio

11%9%

Mobile

1%

23%

2011 U.S. Ad Spend vs. Customer Time Spent

DYNAMIT :: Digital Opportunities in 2013

Ad Spend

AD SPEND

#2 EVOLUTION OF

CRM

Use new CRM tools to help monitor and measure conversations.

*Image source: SalesForce

#3 PHABLET

RULES

PC IS DEAD WELCOME TO THE NEW BATTLE

FOCUS TO MOBILITY

RESPONSIVE IS MUST!!!

#4 S3

{simple/segmented/sharp}

IT: Tackle Projects in Smaller Chunks

FUNCTIONALITY RULES

#5 LOCATIONS

THE NEXT PLATFORM

#6 ONE SOURCE

DEVELOPMENT

FLEXIBILITY

REDUCE COST

FEATURES RICH

MOBILE VS DESTOP

#7 not just Counting

know what they are thinking

SENTIMENT MONITORING

REPORT

Finally customer centric is a driving force to build strong engagement and loyalty

Thank You

SAM CREATIVE GROUP INDONESIAGiantManaging Director &Chief Innovation Officer

INSIGHT/THINK / CONCEPT