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2012-2013 ADVERTISING GUIDE YOUR OPPORTUNITY TO REACH LMU STUDENTS IS HERE
2012-2013 ADVERTISING GUIDE
YOUR OPPORTUNITY TO REACH LMU STUDENTS IS HERE
The Loyolan is a tabloid (11” by 17”) sized newspaper published twice-weekly during the school year. It is online at www.laloyolan.com.
EVERYWHERE ON CAMPUSLos Angeles Loyolan distributes 4,000 print editions most Monday and Thursday mornings during the school year at nearly 35 on-campus locations at Loyola Marymount in Westchester and at Loyola Law School in downtown Los Angeles.
ADVERTISING DEADLINES The Loyolan will be published on the dates highlighted below. Ads for an issue published on Monday are due the Thursday prior at 5 p.m. Pacific Time. Ads for an issue published on Thursday are due the Monday prior at 5 p.m. Pacific Time.
AUG/SEP 2012
DEC 2012
MAR 2013
OCT 2012
JAN 2013
APR 2013
NOV 2012
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MAY 2013
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M T W T FADS FOR
THURSDUE
ADSFORMONDUE
2012 -2013 LOYOLAN PUBL ICAT ION DATES
Size Open Rate Open Rate Color Non-Profit* Non-Profit Color*
per col/in $11 N/A $9 N/A
1 col x 2 in $22 N/A $18 N/A
1 col x 4 in $44 N/A $36 N/A
2 col x 2 in $44 N/A $36 N/A
2 col x 4 in $88 N/A $72 N/A
2 col x 8 in $176 $376 $144 $344
3 col x 5 in $165 $365 $135 $335
3 col x 8 in $264 $464 $216 $416
Half Page $440 $640 $360 $560
Full Page $880 $1080 $720 $920
Center Spread(FREE COLOR!)
$1500 $1500 $1250 $1250
*Proof of status may be required to qualify for non-profit rates.
2012-2013 ADVERTISING RATES
AD DIMENSIONS
The Loyolan is five (5) columns across and
has a printable area of 9 3/4” by 15 1/2”.
All advertisements are measured in a standard
unit of measurement called a column-inch
(columns across by inches tall). Use the chart
to the right to determine the width of your ad:
DETERMINING YOUR AD RATE
To determine your ad rate, multiply the number of columns by the height (in inches)
of your ad. Multiply that number by your column inch price. Ask one of our friendly
sales representatives for more details.
2 colx
8 in
2 col x2 in
Running more than one ad?Ask about frequency discounts!
CUSTOM SIZES ALSO AVAILABLE
PUT YOUR AD ONLINE!We have reserved an exclusive spot on our
Web site for your business. Our site was
completely redesigned to re-launched in
2011-12, drawing new visitors who are your
potential customers. Even better... you only
pay for the number of views you want to pay
for. We are currently offering special rates for
our existing print customers. Contact us now
to reserve your spot on www.laloyolan.com.
E-mail [email protected] for details or call us at (310) 338-7509 for info.
3 colx
8 in
2 colx
4 in
Half Page
5 columns x 7.75 inches
3 colx
5 in
1 col x2 in
1 col x
4 in
Full Page
5 columns x 15.5 inches
1 column 1 13/16” wide
2 columns 3 3/4’ wide
3 columns 5 13/16’ wide
4 columns 7 3/4” wide
5 columns 9 3/4” wide
center spread 20 1/4” wide x 15 1/2”
=
=
=
=
=
=
WE CAN ALSO HELP YOU WITH NEWSPAPER INSERTS AND ONLINE ADVERTISING!
LOS ANGELES LOYOLAN
phone 310.338.7509 fax 310.338.7887 email [email protected]
LOYOLA MARYMOUNT UNIVERSITY
ONE LMU DRIVE
DAUM HALL, MS 8470
LOS ANGELES, CALIFORNIA 90045
www.LALOYOLAN.com
IS THE LMU DEMOGRAPHIC
RIGHT FOR YOU?
5,951 UNDERGRADUATES
+1,968 GRADUATE STUDENTS
+1,315 LAW SCHOOL STUDENTS +1,500+ EMPLOYEES
+???? PARENTS, ALUMNI, GUESTS
>10,000 POTENTIAL CUSTOMERS
YOU CAN REACH
VIA THE LOYOLAN!
82% OF COLLEGE STUDENTS REGULARLY READ THEIR COLLEGE NEWSPAPER
80% OF COLLEGE STUDENTS REPORTED REACTING TO AN AD OR ARTICLESource: Alloy/MORI Research College Newspaper Audience Study
COLLEGE STUDENTS: YOUR CUSTOMERS FOR LIFE!
THE LOYOLAN WILL HELP YOU REACH A YOUNG, EDUCATED AUDIENCE WITH LEISURE TIME AND DISPOSABLE INCOME
THESE STUDENT CONSUMERS:
BUY 79% go off campus to shop for clothing and retail items at least once a month.
TRAVEL 73% take at least two overnight trips each school year.
EAT OUT 94% go off campus to purchase food (take-out, dine-in, delivery) at least once a week.
GO OUT 93% go off campus for entertainment (concerts, clubs, shows, movies, events, bars) at least once a month.
Source: An April 2012 survey of 233 Loyola Marymount University students and staff members.
A NATIONAL SURVEY OF COLLEGE STUDENTS FOUND THAT:
ADVERTISING
phone 310.338.7509 fax 310.338.7887 email [email protected]
LOYOLA MARYMOUNT UNIVERSITY
ONE LMU DRIVE
DAUM HALL, MS 8470
LOS ANGELES, CALIFORNIA 90045
www .LALOYOLAN.com
LOYOLA MARYMOUNT
UNIVERSITY, FOUNDED
IN 1911, IS THE
LARGEST CATHOLIC
UNIVERSITY ON THE
WEST COAST. 5,951
UNDERGRADUATE
STUDENTS, 1,968
GRADUATE STUDENTS,
AND 1,315 LAW
SCHOOL STUDENTS
ATTEND LMU. LMU
EMPLOYS 1,500+
FACULTY AND STAFF
MEMBERS.
2012 2013
MEDIAKITPRINT + DIGITAL ADVERTISING
the official student newspaper of the university of houston since 1934THE DAILY COUGAR
THE DAILY COUGAR.COM
magazine
HOUSTONIAN MAGAZINE
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
LOCAL DISPLAY
GO WITH COLOR Boost visibility of your ad and make readers remember your message!
FREQUENCYAchieve maximum results and save up to 20% off the normal rate.
NATIONAL RATEFirms outside of Texas pay the national rate:
.................................. $12.99/inch
OUR READERS LOVE US ...We asked our readers what they think about the Cougar. Here's what some of them said:
“I LOVE THE PAPER! I enjoy reading and hearing about things from people that are my age. I get to school about an hour before my class everyday and the first thing I do is grab a newspaper!”
— UH Student
4 -7 insertions ................ 10% OFF8-11 insertions .................15% OFF12+ insertions ................20% OFF
Process color ...... $200 per daySpot color ........$100 per day
Full page5 col. x 14” = 70 col. in
½ page tall4 col. x 9” = 36 col. in
½ page wide5 col. x 7” = 35 col. in
¼ page tall3 col. x 7 = 21 col. in
¼ page wide4 col. x 4.5” = 18 col. in
⅛ page2 col. x 4” = 8 col. in
10” x 14”
10” x 7”8” x 9”
8” x 4.5”6” x 7”
4” x 4"
$687.40 $353.52 $343.70 $206.22 $176.76 $78.56
PRE-PRINTED INSERTSCall (713) 743-5340 for delivery information.
1-4 pages ......... $89 per thousand
6-8 pages ......... $94 per thousand
9+ pages ........$100 per thousand
Maximum order: 10,000 Minimum order: 5,000Max folded size: 8.5"x11"
FULLSPOT
POST-ITS MAKE YOUR MESSAGE STICK
Place pre-printed post-it notes on the front page
$125 per thousand
DEADLINESPayment and ad material due two business days before run date.
RUN DATE AD DEADLINE
Monday 4 p.m. ThursdayTuesday 4 p.m. FridayWednesday 4 p.m. MondayThursday 4 p.m. Tuesday
OTHER ACCEPTABLE FORMATS:
JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
SEND US YOUR AD!PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date.
LET US DESIGN FOR YOUAward-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
The Daily Cougar is the official student newspaper of the University of Houston. Local advertising is based off a rate of $9.82 per column inch.
60%of students say they read the Cougar at least once a week. 25% say they read it almost every day!Source: 2011 Readership Survey
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
CAMPUS DISPLAY
Full page5 col. x 14” = 70 col. in
½ page tall4 col. x 9” = 36 col. in
½ page wide5 col. x 7” = 35 col. in
¼ page tall3 col. x 7 = 21 col. in
¼ page wide4 col. x 4.5” = 18 col. in
⅛ page2 col. x 4” = 8 col. in
$437.50 $225.00 $218.75 $131.25 $112.50 $50.00
GO WITH COLOR Boost visibility of your ad and make readers remember your message! OUR READERS LOVE US ...
We asked our readers what they think about the Cougar. Here's what some of them said:
“The Daily Cougar is a major source of my news and information. I read it daily, and it is very informative about things that are going on in the school and the Houston community.”
— UH Student
Process color ...... $200 per daySpot color ........$100 per day
PRE-PRINTED INSERTS1-4 pages ......... $89 per thousand
6-8 pages ......... $94 per thousand
9+ pages ........$100 per thousand
Maximum order: 10,000 Minimum order: 5,000Max folded size: 8.5"x11"
Call (713)743-5340 for delivery information.
FULLSPOT DEADLINES
Payment and ad material due two business days before run date.
RUN DATE AD DEADLINE
Monday 4 p.m. ThursdayTuesday 4 p.m. FridayWednesday 4 p.m. MondayThursday 4 p.m. Tuesday
OTHER ACCEPTABLE FORMATS:
JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
SEND US YOUR AD!PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date.
60%of students say they read the Cougar at least once a week. 25% say they read it almost every day!Source: 2011 Readership Survey
LET US DESIGN FOR YOUAward-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
ALSO ASK ABOUT...Poster rack advertising: place posters in select newsstands around campus for additional exposure and stand out from the crowd!
10” x 14”
10” x 7”8” x 9”
8” x 4.5”6” x 7”
4” x 4"
POST-ITS MAKE YOUR MESSAGE STICK
Place pre-printed post-it notes on the front page
$125 per thousand
The Daily Cougar is the official student newspaper of the University of Houston. UH department advertising is based off a rate of $6.25 per column inch.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
NONPROFIT DISPLAY
Full page5 col. x 14” = 70 col. in
½ page tall4 col. x 9” = 36 col. in
½ page wide5 col. x 7” = 35 col. in
¼ page tall3 col. x 7 = 21 col. in
¼ page wide4 col. x 4.5” = 18 col. in
⅛ page2 col. x 4” = 8 col. in
$437.50 $225.00 $218.75 $131.25 $112.50 $50.00
GO WITH COLOR Boost visibility of your ad and make readers remember your message! OUR READERS LOVE US ...
We asked our readers what they think about the Cougar. Here's what some of them said:
“The Daily Cougar is a major source of my news and information. I read it daily, and it is very informative about things that are going on in the school and the Houston community.”
— UH Student
Process color ...... $200 per daySpot color ........$100 per day
PRE-PRINTED INSERTS1-4 pages ......... $89 per thousand
6-8 pages ......... $94 per thousand
9+ pages ........$100 per thousand
Maximum order: 10,000 Minimum order: 5,000Max folded size: 8.5"x11"
Call (713)743-5340 for delivery information.
FULLSPOT DEADLINES
Payment and ad material due two business days before run date.
RUN DATE AD DEADLINE
Monday 4 p.m. ThursdayTuesday 4 p.m. FridayWednesday 4 p.m. MondayThursday 4 p.m. Tuesday
OTHER ACCEPTABLE FORMATS:
JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
SEND US YOUR AD!PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date.
LET US DESIGN FOR YOUAward-winning student designers are waiting for the chance to design your ad at no extra charge. Ask your rep!
ALSO ASK ABOUT...Poster rack advertising: place posters in select newsstands around campus for additional exposure and stand out from the crowd!
10” x 14”
10” x 7”8” x 9”
8” x 4.5”6” x 7”
4” x 4"
POST-ITS MAKE YOUR MESSAGE STICK
Place pre-printed post-it notes on the front page
$125 per thousand
The Daily Cougar is the official student newspaper of the University of Houston. Nonprofit organization advertising is based off a rate of $6.25 per column inch.
60%of students say they read the Cougar at least once a week. 25% say they read it almost every day!Source: 2011 Readership Survey
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
STUDENT ORGANIZATIONS
GIVE A PAPER, GET AN AD: IT'S A NO-BRAINERYour organization can get a free black and white 1/4 page ad for one day if it agrees to distribute copies of The Daily Cougar at the event. This is intended to benefit large events, not regular meetings. Additional ads are subject to the standard student rate.
Contact us at (713) 743-5340 for details.
HOW TO GET COVEREDContact the newsroom: Send a press release, event or story idea to [email protected] or call 713-743-5314.
Full page5 col. x 14” = 70 col. in
½ page tall4 col. x 9” = 36 col. in
½ page wide5 col. x 7” = 35 col. in
¼ page tall3 col. x 7 = 21 col. in
¼ page wide4 col. x 4.5” = 18 col. in
⅛ page2 col. x 4” = 8 col. in
$332.50 $171.00 $166.25 $99.75 $85.50 $38.00PER DAY
10” x 14”
10” x 7”8” x 9”
8” x 4.5”6” x 7”
4” x 4"
GO WITH COLOR Boost visibility of your ad and make readers remember your message!
Process color ...... $200 per daySpot color ........$100 per day
FULLSPOT
DEADLINESPayment and ad material due two business days before run date.
RUN DATE AD DEADLINE
Monday 4 p.m. ThursdayTuesday 4 p.m. FridayWednesday 4 p.m. MondayThursday 4 p.m. Tuesday OTHER ACCEPTABLE FORMATS:
JPEG or TIFF — Finished resolution of 300 dpi at actual size. Low resolution files will not be usable.
* Ads sent in other formats, including Microsoft Office files, will need to be rebuilt by our designers and may not reproduce as intended.
SEND US YOUR AD!PDF files preferred. Embed all fonts. Graphics must be 300 dpi. Must be received two (2) business days before run date.
The Daily Cougar is the official student newspaper of the University of Houston. Student org advertising is based off a rate of $4.75 per column inch.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
SPECIAL EDITIONS
Full page5 col. x 14” = 70 col. in
½ page tall4 col. x 9” = 36 col. in
½ page wide5 col. x 7” = 35 col. in
¼ page tall3 col. x 7 = 21 col. in
¼ page wide4 col. x 4.5” = 18 col. in
⅛ page2 col. x 4” = 8 col. in
$560.00 $288.00 $280.00 $168.00 $144.00 $64.00
10” x 14”
10” x 7”8” x 9”
8” x 4.5”6” x 7”4” x 4"
GO WITH COLOR Boost visibility of your ad and make readers remember your message!
Process color ........ $200 per adSpot color ..........$100 per ad
SPOT
Longer shelf life.Wider distribution.Targeted audience.Whether you're in recruiting or retail, we have a special ediiton you won't want to miss.
RUN DATES Health 411 October 18, 2012
Holiday Gift Guide November 15, 2012
Fall Finals Edition December 10, 2012
Fall Graduation December 13, 2012
Career Guide February 21, 2013
Green Guide April 18, 2013
Spring Finals Edition April 29, 2013
GRAD
GUI
DE
THE DAILY COUGAR®
Thursday, May 6, 2010
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the official student newspaper of the university of houston since 1934THE DAILY COUGAR SPECIAL SECTIONTHURSDAY, MARCH 22, 2011
CAREER GU
IDE
Climb the
ladderINSIDE: How to build
a resume, secure an
internship and land a job
EditionFINALSthe official student newspaper of the university of houston since 1934THE DAILY COUGAR
Tuesday May 12012
Just enough crossword &
sudoku puzzles to get you through the week!
HolidayHolidayG I F T G U I D E
the official student newspaper of the university of houston since 1934THE DADAD ILYLYL COUOUO GUGU AGAG R SPECIAL SECTION THURSDAY, NOVEMBER 17, 2011
Holly jolly Houston
What the city has in store this hoilday season
The gift of gigabytes
Ideas for your tech-savvy loved ones
HEALTH 4•1•1the official student newspaper of the university of houston since 1934THE DADAD ILYLYL COUOUO GUGU AGAG R SPECIAL SECTION
THURSDAY, OCTOBER 27, 2011
Get fit.Eat right.Live well.
++++ PLUS How does
Case Keenum stay in shape?
And: How I lost 55 pounds in 7 months
Learn how to:
The Daily Cougar is the official student newspaper of the University of Houston. Special edition advertising is based off a rate of $8 per column inch.
FULL
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
OUR AUDIENCE
UH STUDENTS ARE ...•Multicultural: Reach a wide cross-
section of cultures and backgrounds with one investment.
• Young and independent: The average age of a student is 24. About 85 percent live off-campus.
• Fans of their campus newspaper. Almost 25 percent surveyed say they read daily.
88% OF STUDENTS OWN A LAPTOP. GET 'EM CLICKING TO YOUR BUSINESS.
*Sources: Google Analytics (August 2011-May 2012), OpenX, Adsense reports *Laptop statistic according to Pew Internet & American Life Project, June 2011
White/other
International
Hispanic
Asian American
African American
38.6%White/other
13.5%African American
19.8%Asian American
19.9%Hispanic
8.2%International
230,000 UNIQUE VISITORS LAST YEAR*
75,000AVERAGE PAGEVIEWS PER MONTH
5,800+SOCIAL MEDIA FOLLOWERS
25,000Students pick up The Daily Cougar or visit online at least once a week.*According to readership surveys in Spring 2011.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
CLASSIFIEDS
CATEGORIESAdvertisers may select from one of the following classified headings:
JJ Bulletin Board
JJ Cars & Cycles
JJ Help Wanted
JJ Lost & Found
JJ Miscellaneous for Sale
JJ Real Estate
JJ Rentals
JJ Roommates
JJ Rooms for Rent
JJ Services
JJ Travel
JJ Tutoring
JJ Typing/Word Processing
THEDAILYCOUGAR.COM/CLASSIFIEDSOur online ads reach thousands of potential readers and stay up for a whole month, some for less than a dollar a day. Online ads include unlimited text, map location and up to four images!
Housing/Jobs ..................................... $40/moServices/Around town ...................... $25/mo
LINE ADS: EASY, AFFORDABLEAll rates are net to The Daily Cougar. Charges for Classified line ads are calculated per-line, per-day with a 3-Iine minimum and 7-line maximum. The first line is approximately 30 characters with the first 2 or 3 words in all caps. Additional lines are about 32 characters each. Bulk ad rates are non-refundable and are based on consecutive insertions.
Each insertion, per line per day: ...........$1.60Bulk contract (20+ consecutive insertions), per line per day: ..................$1.43
3Example of a 4-line ad. Cost to run this ad for 5 days: $32.00
GARAGE APT for rent. Bdrm, living rm, kitchen w/appl, study. Window AC. 4310 1/2 Dallas. $500/mo. Tenant pays gas and electricity. 713-961-7696
DEADLINESPayment and ad material due two business days before run date.
RUN DATE AD DEADLINE
Monday 4 p.m. ThursdayTuesday 4 p.m. FridayWednesday 4 p.m. MondayThursday 4 p.m. Tuesday
FEATURED SECTIONS
5Example of a 1x1 worship ad.
5Example of a 1x1 legal help ad.
Wednesdays: Worship DirectoryPromote your church, synagogue or temple services to the community.
Wednesdays+Thursdays: Legal HelpPromote your legal services to the community.
1x1 display ad: $10 per week
Two days, 1x1: $15 per week
Two days, 1x2: $25 per week
WEST UNIVERSITYBAPTIST CHURCH
6218 Auden713-668-2319www.wubc.org
Sunday Worship8:30 & 11:00 a.m.
DWI ATTORNEY
Student Discount281-271-8538 ext.1
D I D Y O U K N O W ?You can order and pay for print and online classified
ads with one click! Log on to thedailycougar.
com/classifieds today!
E-mail ad material to [email protected] Camera-ready artwork can be accepted in high quality PDF format. Don't have an ad? We'll make it for you!
What are you waiting for?
713-743-5356
The Daily Cougar is the official student newspaper of the University of Houston. Classified ad rates are based on the number of insertions.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
CLASSIFIED DISPLAY
1 x 11.5” x 1”
1.5” x 1.5”
1.5” x 2”
3.2” x 2”
1.5” x 3”
1 x 1.5
1 x 2
1 x 3
2x 2
Room for 30 words with a small headline.
$12.77 for one day$9.62 a day for 2-19 days$8.32 a day for 20+ days
$48.10/wk
Try 60-80 words with a photo, graphic or logo to make it eye-catching.
$51.08 for one day$38.48 a day for 2-19 days$33.28 a day for 20+ days
$192.40/wk
Try 60-80 words with a photo, graphic or logo to make it eye-catching.
$76.62 for one day$57.72 a day for 2-19 days$49.92 a day for 20+ days
$288.60/wk
Room for 45 words with a small headline.
$19.16 for one day$14.43 a day for 2-19 days$12.48 a day for 20+ days
$72.15/wk
Room for 60 words with a small headline. Try using less text and use a logo!
$25.54 for one day$19.24 a day for 2-19 days$16.64 a day for 20+ days
$96.20/wk
Room for 80 words with a headline. Try using less text and use a logo!
$38.31 for one day$28.86 a day for 2-19 days$24.96 a day for 20+ days
$144.30/wk
BASE RATESOne insertion ...............................$12.77 per inch per day2-19 consecutive insertions ..........$9.62 per inch per day20+ consecutive insertions ......... $8.32 per inch per day
REACH MORE STUDENTSWITH FREQUENCY!
3.2” x 3”
2 x 3
“I really like this newspaper because I feel like it
relates to me!”— UH Student
The Daily Cougar is the official student newspaper of the University of Houston. Classified ad rates are based on the number of insertions.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
ONLINE ADVERTISINGAbove the fold:
A. LeaderboardMonthly: $400 Weekly: $250
B. Medium Rectangle 1Monthly: $300 Weekly: $175
C. Small Rectangle 1Monthly: $150 Weekly: $100
Below the fold:
D. Medium Rectangle 2Monthly: $200 Weekly: $150
E. Medium Rectangle 3Monthly: $200 Weekly: $150
F. Button ads Semester: $500Monthly: $100
Not shown: Text links, monthly: $60
PRODUCTION NOTESOnline ads are due two business days before run date. Sizes given are actual pixel measurements.
Formats: SWF (with links embedded), GIF, PNG and JPG
File size limit: 60kb
How many impressions?
Monthly schedules average 40,000 impressions. Weekly averages 10,000 impressions.
728 x 90
300 x 250
300 x 250
300 x 250
125 x 125
125 x 125
125 x 125
125 x 125
125 x 125
125 x 125
125 x 125
300 x 100
A
B
C
D
E
F
3x the average click-through rate of
Facebook advertising! (Based on
reported averages)
2,200 People are signed up
to receive headlines via email, driving traffic to the site and to your ads!
5,800 Social media
followers are tuned in to thedailycougar.com and click on articles in their feed.
5 Above the "fold" is what is visible to the reader without scrolling.
The Daily Cougar is the official student newspaper of the University of Houston. Web ads are flat rates based on the page position.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
ONLINE EXTRAS
Pagebuster4Our expandable leaderboard makes
quite an impact. In one test case, a
pagebuster ad provided
4x more click-thrus than
traditional leaderboards. Works best for
short durations to avoid user fatigue.
Week: $400
729x90 leaderboard expands to 940x300px
5Email EditionEvery day, more than 2,200 members
of our community receive The Daily
Cougar in their inboxes. Get exposure
to this attentive audience with a
160x600 skyscraper ad.
Week: $100
5Coog BulletinDesigned as an interactive bulletin board,
post your "flier" with a small button that
expands when the user clicks.
Week: $100
Visit thedailycougar.com/ad-demos/test-leaderboard.html for a demo.
The Daily Cougar is the official student newspaper of the University of Houston. Web ads are flat rates based on the page position.
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
PUBLICATION CALENDAR
Fall Back to School August 27, 2012Health 411 October 18, 2012Holiday Gift Guide November 15, 2012Fall Finals Edition December 10, 2012 Fall Graduation December 13, 2012 Spring Back to School January 14, 2013Career Guide February 21, 2013 Green Guide April 18, 2013Spring Finals Edition April 29, 2013
OVERTIME Home football gamesSeptember 1, 2012 September 8, 2012 September 29, 2012 October 6, 2012 October 13,2012October 27, 2012November 10, 2012November 24, 2012
MAGAZINESLook-Learn-Lease March 1, 2013 Graduation magazine May 9, 2013 Transitions Magazine May 24, 2013Houston Hot Spots June 20, 2013Cougar Calendar August 8, 2013
Dates in bold are regular publication days.
= Special sections, supplements and magazines. See list at right for details.
= Overtime, a special publication for home football games.
AUGUST 2012S M T W T F S
26 27 28 29 30 31
SEPTEMBER 20121
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
OCTOBER 20121 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
NOVEMBER 2012
DECEMBER 20121
2 3 4 5 6 7 8
9 10 11 12 13 14 15
JANUARY 2013S M T W T F S
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
FEBRUARY 20131 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
MARCH 2013
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30
APRIL 2013
JUNE 20132 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
JULY 2013
AUGUST 2013
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
1 2 3
4 5 6 7 8 9 10
MAY 2013S M T W T F S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
2012
-13
PHONE 713.743.5340 EMAIL [email protected] WEB thedailycougar.com/advertising
POLICIES+INFORMATION
STANDARDS OF ACCEPTABILITYAll advertising is subject to approval by the Student Publications acceptance committee. The committee reserves the right to refuse advertising content that does not meet The Daily Cougar’s standards of acceptance. Ads for homework, term papers, adult striptease clubs, personals, psychic readers and adoptions will not be accepted and published by The Daily Cougar. A sample of all advertised mail-order items must be submitted to the advertising manager for approval prior to scheduling or publication of an advertisement.
The Daily Cougar will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any city, county, state or federal laws, or that is potentially libelous against a person based on race, sex, age, color, creed, religion, nationality or disability.
The Daily Cougar will make all reasonable efforts to see that advertising is published as accepted and that pre-printed inserts are distributed as ordered. However, The Daily Cougar will not be responsible for any consequential damages resulting from failure to do so.
The advertiser and/or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, photographs, and copyrights) for any advertisements placed in The Daily Cougar. Advertising having the appearance of news must be labeled “Paid Advertising” at the top center of the ad within its border. As required by Texas state law, all political and cause advertisements must display the phrase “Paid Political Advertisement” at the top center of the ad within its border. All contract advertising is subject to the terms set forth in this rate card.
PAYMENT TERMSAll rates are net (non-commissionable and billed accordingly) and payable by cash, check, Visa, MasterCard, American Express, or P-card and SC Vouchers. Please make all checks payable to The University of Houston. Prepayment is required for all new advertisers, political, out-of-state and transient advertisers. By placing an advertising order, the advertiser agrees to and certifies conformity with The Daily Cougar’s policies and terms. All advertising must be paid for in advance until the advertiser has established credit with The Daily Cougar. Allow two weeks for processing of credit applications. For those advertisers with approved credit, payment is due upon the receipt of invoice. All terms and conditions on the credit application apply.
The Daily Cougar advertising rates include ad design and
layout services. Additional charges may be assessed for
extensive design, photography, graphics or typesetting
services. For those advertisers with approved credit,
payment is due by the end of the month. All terms and
conditions on the credit application apply.
CAMERA-READY TERMSThe Daily Cougar accepts camera-ready submissions
with the understanding that the ad has been approved by
the advertiser or a representative thereof for publication
without additional changes or corrections. The advertiser
is entirely responsible for insuring that camera-ready ads
are delivered to the paper in publishable form. Please
contact your advertising representative at (714) 743-5340
before sending an advertisement in electronic format.
Information on electronic submissions can also be
downloaded from http://thedailycougar.com/advertising.
To submit ads via e-mail, send files, including all placed
art and fonts, to [email protected]. Include
the advertiser’s and sales rep’s names in the e-mail
message that accompanies your ad.
POSITION REQUESTSPlacement and page position of ads will not be
guaranteed. Requests will be honored when possible.
ERRORS IN ADSThe Daily Cougar shall not be responsible for
typographical errors which do not lessen the value of
an advertisement. Liability for an omitted ad shall be
limited to rescheduling at the advertiser’s request. The
Daily Cougar is not responsible for errors in advertising
copy accepted after deadline or when advertisers or their
representatives have approved an ad containing those
errors.
The Daily Cougar will be responsible for only the first
insertion of incorrect copy or scheduling. Compensation
for errors made by The Daily Cougar is limited to the cost
of the first insertion of the ad.
CANCELLATION OF ADSAdvertisers may cancel ad space up to the advertising
deadline. Failure on the advertiser’s part to give notice
of cancellation by the deadline does not release the
advertiser from responsibility for payment of charges for
reserved ad space.
CONTACT USMAIN OFFICE 713.743.5350DISPLAY ADVERTISING [email protected]
CLASSIFIED ADVERTISING [email protected]
MAILING ADDRESSRoom 7, UC Satellite University of Houston Houston, TX 77204-4015
FAX 713-743-5384ONLINEwww.thedailycougar.com www.uh.edu/sp
OUR TEAMMatt Dulin, Director(713) [email protected]
Delores Crawford, Advertising Manager(713) 743-5345 [email protected]
Justin Schneewind, Production Assistant(713) [email protected]
MSU Denver Student Media
Media
Kit2012–2
013
2 3
W e are a student-led, multimedia enterprise on the Auraria Campus. As a learning ground and sounding board for students
at Metropolitan State University of Denver, we support four award-winning outlets: The Metropolitan weekly newspaper, KMet Radio Internet station, The Met Report television news broadcast and Metrosphere literary and arts magazine.
Located in the heart of urban Denver, the Auraria Campus hosts nearly 50,000 students, making it the largest campus in Colorado and an economic powerhouse. Students who learn here annually spend an estimated $203.9 million in the state.
More than half the students on the Auraria Campus choose to study at MSU Denver, a fully accredited university offering bachelor’s and master’s degrees. For more than 30 years, we have been a voice for students and a bridge between the worlds of business and education.
MSU Denver Institutional Research; University of Colorado Denver Institutional Research; Community College of Denver Institutional Research & Planning; Development Research Partners, The Economic and Fiscal Impacts of the Downtown Denver Auraria Campus; August 2011 Student Media Survey
S T U D E N T E N R o l l M E N TA T A U R A R I A c A M p U S
48,825
MSU DENVER22,976
UNIVERSITY OFCOLORADO
DENVER
14,271
COMMUNITY COLLEGE OF
DENVER
11,578
FALL 2012
WE ARE LOCALThe majority of our students come from Colorado and will stay here after graduation.
WE ARE DIVERSE
WE HAVE IMPACT
86% of our students reside in Denver, Adams, Arapahoe, Douglas or Jefferson counties of our students identify as
an ethnic minorityof our students identify as
ethnic minority37%
ET
HN
IcIT
y
19 or younger 25–34
35–44
45 or older
14% 33%
8%
5%of our students
are ages 20–24of our students
ages 20–2440%Ag
E
54%SE
X
46%
S o U R c E S
A N N U A l E c o N o M I c & F I S c A l I M p A c TAuraria campus Student Spending
of all students surveyed on
our campus knew about one
or more of our products
Campus news and events
are important to
90%
72%of Auraria students
ToTAlFIScAl IMpAcT
$203.9Million
TRANSPORTATIONMEDICAL CAREHOUSINGRETAIL SPENDING
$92.6MILLION
$75.2MILLION
$33MILLION
$3.1MILLION
4 5 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
THE EVENTPROMOTER
THE EVENTLAUNCHER
THE BRANDSATURATOR
THE BRANDINVADER
2 quarter-page Metropolitan ads (B&W)$150
10 KMet Radio acknowledgments$54
2 Met Report acknowledgments$60
Square Button Web ad for 2 weeks$30
Total when purchased separately: $294
Total with 10% package discount
$264
4 front-page Metropolitan banners (cMyK)$648
20 KMet Radio acknowledgments$96
4 Met Report acknowledgments$90
leaderboard Web ad for 4 weeks$200
Total when purchased separately: $1,034
Total with 15% package discount
$878
4 three-fourths page Metropolitan ads(cMyK)$1,290
12 quarter-page Metropolitan ads (B&W)$810
Metrosphere gold Sponsorship$330
75 KMet Radio acknowledgments$270
15 Met Report acknowledgments$270
Rectangle Button Web ad for 16 weeks$480
Total when purchased separately: $3,450
Total with 20% package discount
$2,760
35 quarter-page Metropolitan ads (B&W)$1,837
Metrosphere gold Sponsorship$330
150 KMet Radio acknowledgments$360
30 Met Report acknowledgments$450
Medium Rectangle Web ad for 48 weeks$2,400
Total when purchased separately: $5,377
Total with 25% package discount
$4,032
save 10% save 15% save 20% save 25%
FREE Discover Denver listing in our information kiosk
designed to promote your event
designed to promote your brand
maximize your message
6 7 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
student newspaperF U l l p A g E
T H R E E -F o U R T H S p A g E
H A l F - p A g EH o R I Z o N T A l
H A l F - p A g EV E R T I c A l
ADDCOLOR
TO THESE ADSFOR
$200
10” x 13.875” 7.5” x 10.375” 10” x 6.875” 5” x 13.875”
$300 $225 $150 $150
o N E - E I g H T H p A g E
Q U A R T E R p A g E
F R o N T p A g EB A N N E R
c l A S S I F I E DD I S p l A y
ADDCOLOR
TO THESE ADSFOR
$100
5” x 6.875” 10” x 1.5”5” x 3.5” 2.5” x 3.5”
$18
$180
$75 $39
T he Metropolitan has been a dynamic media source since 1979, bringing investigative news,
opinion, sports, music and entertainment coverage to the Auraria Campus each week. Since its inception, the newspaper has won more than 400 regional and national awards for writing, reporting, editing, photography and graphic design. With over 60 distribution points throughout campus and downtown Denver, The Metropolitan is a powerful platform for reaching the student demographic.
D I S P L AY A D V E R T I S I N G
F I L E S U B M I S S I O NC I R C U L AT I O N
3,500 issues per weekThe Metropolitan is distributed to more than 60 locations throughout the Auraria Campus and downtown Denver.
For locations, visit metnews.org/about.
We accept digitally submitted artwork in the following formats:
• PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred)
• EPS or TIFF images at least 300 dpi when sized• InDesign or Illustrator fi les (CS5 or earlier versions),
with all fonts and images included
Please convert other formats to PDF. Ads must be electronically submitted.
P R I N T I N G S P E C S
Format Short Tabloidprinting method Offsetpage width Four 2.5-inch columnspage height 14 inchesScreened materials 85 lpi
2 0 1 2 – 2 0 1 3 P U B L I C AT I O N S C H E D U L E
C L A S S I F I E D A D V E R T I S I N G
15¢ per word
Classifi ed ads have a maximum of 50 words and must be prepaid. Refunds will not be issued for canceled ads.
W E E K L Y D E A D L I N E S
Ad space reservationThursday prior to publication date, by 3 p.m.
Ad submissionMonday prior to publication date, by 3 p.m. Does not apply to ads designed by our creative team. Please ask your advertising sales rep for details.
8 9 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
television news
T he Met Report is a weekly television broadcast that covers campus, local and national news. Since its
formation in 2001, The Met Report has evolved into an award-winning news broadcast, earning Heartland Emmys for Outstanding Student Achievement in 2005 and 2007.
2 0 1 2 – 2 0 1 3 B R O A D C A S T S C H E D U L E
A I R T I M E S
c o M c A S Tc H A N N E l 5 4
A U R A R I A c A M p U Sc H A N N E l 2 0
o N l I N Ewww.metrepor t .org
Friday: 12:30 p.m. (live broadcast) & 5 p.m.
Sunday–Thursday: noon & 5 p.m.
24-hour continuous loop All episodes and segments available on demand
U N D E R W R I T I N G
Underwriting supports the development of future media professionals and demonstrates your commitment to the community. The Met Report follows FCC rules for nonprofi t broadcasters and thanks underwriters for tax-deductible donations with short, on-air acknowledgments. Each acknowledgment includes:
• One on-air voiceover (up to 40 words) acknowledgment of sponsor, including sponsor name, location and contact information, and value-neutral description of the business and/or product
• One on-air, full-screen graphic containing sponsor logo, location and contact information
Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments.
DJ & MC duties, audio and video production and voiceovers are also available.
youtube views as of october 2012youtube views as of october 201252,416
O U R R E A C H
U N D E R W R I T I N G R AT E S
g o l D p A c K A g E S I l V E R p A c K A g E B R o N Z E p A c K A g E
30 AcknowledgmentsOne per show for one year
15 AcknowledgmentsOne per show for one semester
4 AcknowledgmentsOne per show for four weeks
$270 $90
$450($15 per acknowledgment)
($18 per acknowledgment) ($22.50 per acknowledgment)
Single acknowledgment: $30
FREE Discover Denver listingin our information kiosk
10 11 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
internet station
www.kmetradio.orgacademic year 2011–2012
visit traffic
page views
S tudent-run KMetRadio.org streams on the Web 24/7 from its studio in the Tivoli Student Union.
The diverse programming found on KMet Radio covers a wide variety of tastes and appeals to a range of listeners, with live and prerecorded shows produced weekly.
For a current programming schedule, please visit www.kmetradio.org.
internet station
O U R R E A C H
visit traffic15,158
page views33,189
U N D E R W R I T I N GUnderwriting supports the development of future media professionals and demonstrates your commitment to the community. KMet Radio follows FCC rules for nonprofi t broadcasters and thanks underwriters for donations with short, on-air acknowledgments. Each acknowledgment includes:
• One on-air acknowledgment (up to 40 words) of sponsor, including sponsor name, location and contact information, and value-neutral description of the business and/or product
Please note: FCC rules prohibit the use of promotion, value statements, comparative language, price information, calls to action and/or inducements to buy in underwriting acknowledgments.
U N D E R W R I T I N G R AT E S
g o l D p A c K A g E S I l V E R p A c K A g E B R o N Z E p A c K A g E
150 Acknowledgments5 per week for 30 weeks
Sponsorship of three KMet Radio events
Sponsor acknowledgment at event, sponsor logo placed on event marketing materials, option to hang banner or poster at event
75 Acknowledgments5 per week for 15 weeks
20 Acknowledgments5 per week for 4 weeks
$270 $96
$360($4 per acknowledgment)
($6 per acknowledgment) ($8 per acknowledgment)
5 acknowledgments (1 week): $27Single acknowledgment: $6DJ & MC duties, audio and video production and voiceovers are also available.
A l l p A c K A g E S I N c l U D E A c H o I c E o F W H I c H S H o W S A N D / o R E V E N T S y o U
W I l l S p o N S o R
FREE Discover Denver listingin our information kiosk
12 13 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
l iterary and ar ts magazine
F U E L A C R E AT I V E E N D E AV O R
S P O N S O R S H I P PA C K A G E S
S P O N S O R S H I PT I M E L I N E
M etrosphere is MSU Denver’s annual literary and arts magazine. Its mission is to collect the very best of student and alumni creative
achievements in a high-quality publication and inspire students to share their work beyond the classroom, workshop or art studio setting. In publication since 1984, Metrosphere received the prestigious Pacemaker Award from the Associated Collegiate Press in 2007 and 2011.
The magazine is released in May in correlation with an exhibit at the university’s Center for Visual Art in the nationally known Art District on Santa Fe. A Metrosphere sponsorship signals your support for MSU Denver’s creative community.
g o l D S p o N S o R * S I l V E R S p o N S o R * B R o N Z E S p o N S o R
Full-Page AdIn a section of your choice**
Presence at sponsors table at release party
Logo and listing as sponsor infull-screen kiosk ad
Logo on marketing materials
for Metrosphere Release Party
Quarter-Page AdIn a section of your choice**
$330
$90
D o N A T I o N o F
$60(monetary or in-kind)
*Limited gold and silver sponsorships available. Requests considered on fi rst-come, fi rst served basis.**Limited section placements available. Requests considered on fi rst-come, fi rst-served basis. Available sections: Poetry, Prose, Drawing, Photography, 2-D Art and 3-D Art.
A l l S p o N S o R S H I p p A c K A g E S I N c l U D E :• L I S T I N G I N A C K N O W L E D G M E N T S P A G E• T H A N K Y O U V I A M E T R O S P H E R E S O C I A L M E D I A N E T W O R K
February 1Deadline for sponsorship reservation
February 15Deadline for logos, art fi les for ads
MayRelease Party
F I L E S U B M I S S I O N
We accept digitally submitted artwork in the following formats:
• PDF (Acrobat) fi les, with all fonts and graphics embedded (preferred)
• EPS or TIFF images at least 300 dpi when sized• InDesign or Illustrator fi les (CS5 or earlier versions),
with all fonts and images included
Please convert other formats to PDF. Ads must be electronically submitted.
issues published annually
page views @www.metrosphere.org
academic year 2011–2012
1,000
page views @12,763
O U R R E A C H
14 15 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
T he Auraria campus community uses our digital network to read, hear and watch our productions
in action. Our comprehensive network, which includes websites and social media for each entity, also encourages users to interact with our content in innovative and collaborative ways.
Be part of one of the newest resources on our campus. Students access our interactive, touch-screen kiosk from its home on the fi rst fl oor of the busy Student Success Building. It’s a one-stop shop for students seeking information—from class schedules, to campus maps, to local attractions.
• Ad will link to website of client’s choice.
• Prices are per week.
• Ads will appear on four sites: metnews.org, metreport.org, kmetradio.org & metrosphere.org.
• MSU Denver Student Media prefers .JPG or .GIF format ads.
• Space is limited and subject to availability.
$50$25
$30
$50$15
l E A D E R B o A R D
F U l l B A N N E R
M E D I U MR E c T A N g l E
R E c T A N g l EB U T T o N
S Q U A R EB U T T o N
728 x 90 px
468 x 60 px
300 x 250 px
300 x 125 px
125 x125 px front & inside pages
inside pages only
O N L I N E A D V E R T I S I N G
K I O S K A D V E R T I S I N G
web page viewsduring academic year 2011–2012
131,176
F U l l - S c R E E NK I o S K A D
R o W D y B U c K S l I S T I N g
D I S c o V E R D E N V E RD I R E c T o R y
1920 x 1080 px 691 x 389 px 691 x 389 px
$50
$30 ask your ad rep
Your ad will continually fl ash across our can’t-be-missed kiosk, which is situated in one of the busiest buildings in the MSU Denver
neighborhood.
Bring in new customers with a Rowdy Bucks discount.
You decide the terms of your discount and we’ll do the rest. As part of your purchase, we will:
• Add your business name to our Rowdy Bucks kiosk section.
• Create a personalized landing page for your reward.
• Market your reward via our social media network.
Reach students who want to learn more about what Denver and the
surrounding area has to offer. Our directory features restaurants,
shopping, nightlife and more. When students touch your listing, a landing page for your business will pop up with a QR code and additional information of your
choice. As a thank you, we offer free listings with investments in select radio, television and
multimedia packages.
p E R W E E K
p E R W E E K
O U R R E A C H
16 17 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
C ollaborate with award-winning designers to create powerful
promotions for your organization or event. Our creative staff will work with you to maximize your goals, message and marketing vision.
Pricing includes meeting with a member of our creative staff, up to two concept-development directions, minor revisions to original text and final design files. Printing or working with vendors is not included in the fee. Extra versions, excessive changes or elaborate design requests will lead to additional charges based on an hourly fee of $20.
S A M P L E P R I C I N G
S I M P L E L O G O $275
P O S T E R $175
F L Y E R $150
I N V I T A T I O N $175
S I M P L E P R O G R A M(double-sided, letter-size document with fold)
$275
P O S T C A R D $175
A D V E R T I S E M E N T(Ads created for Student Media entities: no design charge)
$175
stays�here
.
What
�you�s
pend�here��
The Auraria Campus Bookstore, unlike other
bookstores, directly reinvests its resources
back into the campus. The Auraria Campus
Bookstore employs students, has a great
return policy and the largest selection of
used books. We are conveniently located
at the heart of campus in the Tivoli Student
Union. Come check us out!
Open 6 days per weekM–Th 8–6, Fri 8–5, Sat 10–3
www.aurariabooks.com
AurariaCampus
BookstoreBooks and more...
www.aurariabooks.com 303-556-4286
Wh
Wh
W
rerer
.
advertisement design
F I R S T P L A C E W I N N E R 2012 Best Color Display AdCollege Newspaper Business & Advertisers, Inc.
W O R K S A M P L E S
see also:metrostudentmedia.com/advertising/creative-services
logotype designs
poster design
SUP
ERP
OW
ERS
TALEN
TS
AB
ILIT
IES
SKIL
LS
Metro State Board of Student MediaAttn: Larry Collette, Tivoli 313
P.O. Box 173362Campus Box 57
Denver, CO 80217-3362
THE FOLLOWING SUPERST RS:
IS
THE FOLLOWING SUPERST RS:SUPERST RS:SUPERST RS:
ISISISISIS
NOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGNOW HIRINGThe Metropolitan Editor-in-chiefResponsible for the editorial content of the weekly student-run newspaper. Duties include managing the student editorial staff, assigning stories, editing copy and working with the production manager on the physical make-up of the newspaper.
Metrosphere EditorResponsible for soliciting and judging
submissions, managing content, design and magazine production.
KMet Radio ManagerResponsible for the day-to-day operations of KMet’s web-based station, oversees production and programming, and leads the training of a diverse group of DJs. Collaborates over hiring decisions and develops marketing plans.
Met Report Gen. Manager
Responsible for the editorial content of The Met Report and management of the staff. The general manager also assigns stories, sets deadlines, and is responsible for the
overall production quality of the show.
AB
ILIT
IES Must have journalism experience
Must be a journalism or English major or minor
SKIL
LS Experience with broadcasting equipment and software and marketing
SUP
ERP
OW
ERS
Experience with broadcasting equipment and software, marketing
and television production
Preferred majors: broadcast journalism, speech, technical
communications or journalism
TALEN
TS
Experience with layout software and design
Preferred majors: art, English, technical communications
or journalism
Apply in person (we’re in TIV 313)or by mail by Friday, April 13, 2012.
ISISISISISISISISISIS
All applicants must be enrolled in at least six credit hours at Metro State, maintain a 2.75+ GPA and have leadership skills. Questions? Call 303-556-2507.
Include a résumé and cover letter, official transcript or most recent grade report, two letters of recommendation, and samples of your work.
www.MetroStudentMedia.com
advertisement design
A variety of projects, including brochures, branding, logos, presentations and marketing campaigns are available. Prices depend on the complexity and time required to complete the project.
Student Engagement & WellnessCampus Box 74, P.O. Box 173362Tivoli 311 • Denver, CO 80217Phone: 303-556-3559
FRIDAY, MAY 11, 2012
Metropolitan State College of Denver
2nd Annual
Veterans Graduation Ceremony & Breakfast
Viet Nam In Vietnam soldiers would often carry a small piece of “lucky” ordnance that had helped them or narrowly missed them. Commanders found themselves having to ban the practice, and instead gave away metal coins emblazoned with the unit crest or symbol of significance. When going into a bar, soldiers had to present their lucky piece- or risk having to buy drinks for all who did indeed present their lucky piece. The coins worked far better in this regard, as they were smaller and not as lethal!
Today In the Air Force, military training instructors award an Airman’s coin to new enlisted personnel upon completion of their United States Air Force Basic Military Training and to new officers upon completion of their Air Force Officer Training School.
Some of the ‘rules’ of the Challenge A challenge is the most common way to ensure that members are carrying their unit’s coin. The rules of a challenge are not always formalized for a unit, and may vary between organizations. Never forget, the goal of challenge coins is to forge cohesiveness, strengthen friendships, and build camaraderie. The basic ‘rules’ are:
1. The challenge only applies to those members that have been given a coin formally by their unit. This may lead to some controversy when challenges are initiated between members of different organizations and is not recommended.
2. The challenge, which can be made at any time, begins with the challenger drawing his/her coin, and slapping or placing the coin on the table or bar. In noisy environs, continuously rapping the challenge coin on a surface may initiate the challenge. Accidentally dropping a challenge coin is considered to be a deliberate challenge to all present.
3. Everyone being challenged must immediately produce the coin for their organization and anyone failing to do so must buy a round of drinks for the challenger and everyone else who has their challenge coin. However, should everyone challenged be able to produce their coin, the challenger must buy a round of drinks for the group.
program design
18 19 [email protected] • metrostudentmedia.comM S U D E N V E R S T U D E N T M E D I A • 303-556-2507
campus Rate is available to all Metropolitan State University of Denver, University of Colorado Denver and Community College of Denver students, faculty, staff, clubs and departments, AHEC departments, staff, and campus businesses. Nonprofit 501(c) organizations are also eligible for the Campus Rate. Frequency discounts do not apply to this rate.
local Rate is available for Colorado-based businesses and franchises.
National Rate is charged to businesses based outside of Colorado.
Our national and campus rates are listed in a separate document. Ask your advertising sales rep for details.
R AT E E L I G I B I L I T Y
• A $35 charge will be assessed to any returned check.
• Account balances older than 30 days will be charged a 1.5 percent finance charge (18 percent annual). After 60 days, credit will not be extended and the balance must be paid before further advertising will be accepted.
• Accounts in default may be turned over to a collection agency. If collection services are required, a $250 recovery charge will be added to the advertiser’s final bill and submitted for collection. The advertiser is liable for any and all costs incurred due to collection and legal action.
C R E D I T & B I L L I N G T E R M S
PAY M E N T
L E G A L
• All rates are net and non-commissioned.
• Student Media encourages responsibility and good taste in advertising and reserves the right to edit or reject any advertising copy for any reason at any time before publication.
• Student Media shall be under no liability for late delivery due to printer error or any natural occurrence.
• Student Media does not accept 900 numbers or public advertising that discriminates on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry, age or disability.
• Political advertisements are payable in advance, must conform to Colorado campaign-disclosure laws, and must show clear endorsement (i.e., “Paid for by Advertiser”).
• In case of error or omission, Student Media’s liability, if any, will not exceed the price for space occupied by the error.
• Student Media is not responsible for typographical errors that do not decrease the value of the advertisement.
• Liability for any error is limited to the first insertion of the erroneous advertisement. Make-good space will run at the discretion of Student Media.
• All advertisements, sponsorships and underwriting are accepted at the sole discretion of the respective editor or general manager.
• All agreements must be written and agreed on by advertiser and Student Media to be binding.
T H E M E T R O P O L I TA N
• Ads are sold only in full-column widths and in increments of ½ inch in depth after the first inch. Minimum advertisement size is 1 column by 1 inch.
• Submitted ads that are not sized to the dimensions specified in this media kit are subject to resizing.
• Any newspaper ad measuring 12 inches or more in height will be charged for the full height of the page.
• Position requests will be honored when possible.
• No advertisements will be published upside-down, sideways or in any other manner not consistent with traditional newspaper makeup.
• Advertisements having the appearance of news must have the words “Paid Advertisement” printed above and must be bordered.
All sponsorship packages must be prepaid with cash, check, credit card (Visa and MasterCard only) or FOAP transfer. Make checks payable to MSU Denver Student Media.
p H o T o S Mike Fabricius: 2, 6, 10, 12, 13, 15 Rachael Stamps: 8
E M A I l [email protected]
p H o N E 303-556-2507
F A X 303-556-3421
l o c A T I o N Tivoli Student Union, #313 900 Auraria Parkway Denver, CO 80204
metrostudentmedia.com
campus advertisers 1.0
2012-13 Advertising Ratesand Information
Texas State University-San Marcos
phone
fax
address
web
512.245.3487
512.245.3708
601 University DriveTrinity Bldg, 101San Marcos, TX 78666
what we charge
Print Ad Rates• NON-PROFIT $7.90 per column inchThe non-pro�fit rate applies to campus, government departments and offices, city and chamber of commerce offices, public colleges and universities, religious organizations and recognized 501-c3 organizations
• LOCAL $8.40 per column inchThe local rate applies to all San Marcos and state-wide businesses
• AGENCY $11.40 per column inchThe agency rate applies to all out-of-state businesses and advertising agencies
ADS REQUIRING A PROOFCopy due 5 business days prior to run date
ADS NOT REQUIRING A PROOFCopy due 3 business days prior to run date
Classified AdsAll classi�fed ads must be paid in advance, unless credit is established. Classi�fed ads will be edited for style purposes. We do our best, but please check your classi�fed ad for accuracy. Any corrections to your ad must be made by the second day of publication. While The Star attempts to screen ads for misleading claims or illegal content, it is not possible for us to investigate every ad and advertiser.
25¢ per word (1–6 days)20¢ per word (7+days)
E-mail your classi�fed ad to [email protected] or place and pay for your ad by calling (512) 245-3487.
ADS REQUIRING A PROOFCopy due 2 business days prior to run date
Inserts (per 1,000 inserts)• 1-8 pages, standard size $60• 9-16 pages, standard size $70
what we charge
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InsertsMinimum order 3,000; Maximum order 6,000
Send to:New Braunfels Herald-ZeitungAttn: The University Star(insertion date written in)1342 Industrial DriveNew Braunfels, TX 78130
ContractsFREQUENCY CONTRACT RATESTotal Non-Profit Local250”+ $7.40 $7.90450”+ $6.90 $7.40650”+ $6.40 $6.90850”+ $5.90 $6.401050”+ $5.40 $5.901250”+ $4.90 $5.401450”+ $4.40 $4.901650”+ $3.90 $4.401850”+ $3.40 $3.902050”+ $2.90 $3.40
FRONT PAGE AD CONTRACTCatch readers’ attention instantly by placing your ad on the bottom of the front page of The Star. Contracts available by month, semester and annually. Front Page Ad
tsrif� ,emoc tsrif � a no dlos era stcartnocserve basis and does not apply to other contracts or deals. These ads will be care-fully evaluated for content, style and intent. $150 per day, includes process color.
BUSINESS CARD CONTRACT10 business card size ads for $250
SMALL BLOCK SPECIALKey 1: $50 per ad (5 ad minimum)Key 2: $45 per ad (10 ad minimum)Key 3: $40 per ad (20 ad minimum)Key 4: $35 per ad (40 ad minimum)
LARGE BLOCK CONTRACT4 large block page ads for $440
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QUARTER PAGE CONTRACT (broadsheet only)4 quarter page ads for $880
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NEW ADVERTISER CONTRACTNew advertisers who agree to run a minimum of four ads within 15 con-secutive issues will receive 25% off each ad.
SUDOKU AND CROSSWORD PUZZLESponsor the daily sodoku or crossword puzzle and receive a 3 x 1 size ad for $35 -tsrif� era spihsrosnopS .keew rep
ot ylppa ton od dna evres-tsrif� ,emocother contracts or deals. Minimum commitment 1 semester.
ColorColor charges are in addition to the cost for black and white space. Color deadlines are the same as standard space reservations. $1.50 per column inch for process color; Minimum $40, maximum $189
SPOT COLOR$1 per column inch for spot colorMinimum $30, maximum $126Above costs are for one publication day.
Print Ad PlacementThe Star will honor position requests when possible. Guaranteed placement is available for full-page ads on the
tsrif� ,emoc-tsrif� ,ylno egap kcab -served. An additional 10% will be charged for this service.
what we chargePrint & Web Ad Packages• ONLINE VERTICAL & 15” PRINT AD:Combine a weekly 15” print ad in The Star with a Verticalweb ad on www.universitystar.com. $550 per month• ONLINE SQUARE & 7” PRINT AD:Combine a weekly 7” print ad in The Star with a Square web ad on www.universitystar.com. $300 per month• FREQUENCY CONTRACT DISCOUNT:Customers who sign a Frequency Contract for print adswill receive 20% off base web rates• VIDEO SPONSORSHIP:The Star produces more than 10 videos per semester.Sponsorship of these videos is exclusive to one business on a per video basis. In addition, your business is permanently archived with the video, giving it a perpetual shelf life. Your advertising message is delivered in a 10-second “commercial” prior to the featured video. Through this premium placement, your advertising message will bene�fit from a multi-media delivery. $150 per video (video topic not guaranteed).
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STANDARDS & POLICIESWe reserve the right to reject advertising that we consider objectionable. This includes advertisements that discriminate based on the grounds of race, color, sex, age, religion, national origin or disability, and advertisements for products, services, or promotions that are illegal in the state of Texas. Ads may be refused, edited, and discontinued at any time without prior noti�fication. All advertising is subject to review by the student staff with advice from the Advertising Coordinator. Should it be necessary, a student review will determine if the advertisement meets the standards of acceptability for The Star. The advertisers or agency agree to assume full and complete responsibility and liability for the content (which includes text representation, illustrations, photographs and copyrights) for any ads placed in The Star. We will not print news stories, pictures, or free notices as part of any advertising arrangement. Any ads that are designed to resemble news matter will be labeled accordingly. All political and cause advertisements must carry the information required by law (e.g., Paid Political Committee for John Doe, Treasurer). All political ads will receive the Local Rate and must be paid in advance. The Star provides free ad design services for our customers. Composition, artwork, and photography produced by The Star becomes the property of The Star and may not be used or reproduced in any other publication or medium without the consent of the Advertising Coordinator. Please call to request that a copy of your ad be sent to another publication and to inquire about compensa-tion rates. Proofs will be provided, on request only, for ads that are created by The Star. Proofs will be faxed or e-mailed as a PDF. Please make any needed corrections and return by the deadline given for quick turnaround. If changes are needed, another proof will be provided, if requested. Make goods or price adjustments will be considered only for errors that were our fault and for which corrections were given by deadline, and that lessen the effectiveness of the total ad message. Make goods or price adjustments for errors cannot exceed the original cost of the ad. The Star will be responsible for only the � first insertion of incorrect copy. It is the responsibility of the advertiser to notify us within 5 business days of an incorrect ad. We will not adjust the price of an ad for simple typographical errors or misprints that do not lessen the value of the ad. The Star assumes no responsibility for the exclusion of any ad, or for any error above the actual value of the actual space occupied by such error. The Star is not responsible for errors in ads that are submitted after deadline, when the customer has approved a proof, or when the customer has provided copy containing errors. Advertising is rarely accepted later than the stated deadlines. Late copy is accepted only if space is available and with the understanding that we will not provide a proof and will assume no responsibility for errors in advertising. You may cancel your ad prior to deadline at no charge, but after deadline we will have to charge you 50% of the ad’s space. If an ad that has been paid for in advance is cancelled before deadline, a credit to the account, rather than a refund, will be given. Daily issues, Back to School Special Issues, and Orientation Special Issue are broadsheet sized. Rates, terms and policies are subject to change with 30 days notice. PAYMENT TERMSAll advertising rates are net and non-commissionable. All advertising must be paid in advance unless billed status has been established with The Star.Political, entertainment based, and transient advertisers will always be required to pay in advance.The Star reserves the right to require prepayment in advance, or to cancel billed status at any time if the advertiser’s account is not current. A � finance charge of 1.25% per month will be added to balances older than 30 days. The Star reserves the right to cancel the ads of accounts that are past due and to cancel or suspend billing status. New ads will not be allowed until payment is made in full for the past due amount. If we employ the services of attorneys or an outside collection agency in order to assist with payment collection the additional charges will be added to the total due.Visa, MasterCard, American Express and Discover, cash, check and money order are acceptable methods of payment. Campus accounts must provide cost and fund information at the time of ad placement.
Web Rates 2 WEEKS 4 WEEKSHorizontal $90 $180Square $110 $220Vertical $130 $260Banner $200 $400
All web ads are due 7 business days prior.
$50 extra for Flash ads.
Based on number of web ads sold, ads will rotate out with other web ads.
The Fine Print
M T W T Faugust
2128 29 30
M T W T Fseptember
4 511 12 13
20191825 26 27
6
M T W T Foctober
9 1016 17 18
25242330 31
112 3 4
M T W T Fnovember
16
13 14 15
27 28 29
87
M T W T Fdecember
5
M T W T Fjanuary
15 16 17242322
29 30 31
M T W T Ffebruary
5 612 13 14
21201926 27 28
7
M T W T Fmarch
5 6
21201926 27 28
7
M T W T Fapril
9 1016 17 18
252423
112 3 4
M T W T Fmay
1M T W T F
june512
26
M T W T Fjuly
10
24
The University Star Run Dates and Special IssuesTexas State University-San Marcos • 601 University Dr. • Trinity Bldg., 101 • San Marcos, TX 78666
www.universitystar.com • 512-245-3487 • fax: 512-245-3708
Special Issues and Promotions
Back to SchoolAd Deadline: 8/7Run Date: 8/21
Greek PagesAd Deadline: 8/30
Run Date: 9/6
Homecoming 2012Ad Deadline: 9/20Run Date: 10/11
San Marcos StarsAd Deadline: 11/1Run Date: 11/15
2012 Year End ReviewAd Deadline: 11/29
Run Date: 12/5
Spring PreviewAd Deadline: 1/8Run Date: 1/15
Bridal IssueAd Deadline: 2/7Run Date: 2/20
Housing GuideAd Deadline: 2/28
Run Date: 3/19
Finals IssueAd Deadline: 4/11
Run Date: 4/25
Game IssueAd Deadline: 4/17
Run Date: 5/1
OrientationAd Deadline: 5/23
Run Date: 6/5
