| Date post: | 01-Nov-2014 |
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Education |
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can you take the action to make your own
Network Marketing Success?
“iron rusts from disuse; stagnant water loses it purity,and in cold weather becomes frozen;
even so does inaction sap the vigors of the mindLeonardo de Vinci
“our goal for 2013 is to make a difference in the lives of 100 families
we’d like to inspire you to do the same , to “tell it forward” . . . can YOU make a difference in 100 families lives too?
according to Tony Robbinseveryone wants success in their livesand here’s how they rank success
1. relationships2. health3. time4. money
interestingly money is last on the lista recent study from the National Institute of Health confirms it . . .
“87% of people feel family is the most important thing in life
but 97% of the people who enter it fail!
Network Marketing has made more millionaires than any other industry
we’d like to help change that statistic
the best time to have a mapis before you enter the woods
content
customers
curationcontext
connections
cater
currency
Apply our trend spotter plan for 2013 Internet Marketing& make your own success!
communication
carpediem
TREND #1customer
“it took us awhile to realize that it wasn’t about us our company our comp plan our experience our downline or our upline . . .it’s all about our customer
be a game changermake it about your customer too
TREND #2context & targeting personas
contextis about connecting with your customer in an environment, it’s the ambience in which you are able to make that connection, we’ve called this “scenery” storytelling.
personasis about fusing an individual’s specific personality traits and psyche to their future vision, then telling a story to set them on their journey
targeting
TREND #2context & targeting personas
tell, don’t sellit’s all in the storytelling
TREND #2context & targeting personas
where do the bright ideas for stories come from?
TREND #2context & targeting personas
“content comes from everywhere . . .there’s a trojan horse everywhere
Peter Guber, Chairman and CEO, Mandalay Entertainment
movies, books, tv shows, your own life experiences, someone else’s life experiences. . . it doesn’t matter where it comes from
TREND #2context & targeting personas
“anyone can be a game changer you don’t know the tipping point in your proposition that will make all the difference
Peter Guber, Chairman & CEO, Mandalay Entertainment
you just gotta have that emotional component thatwhen bonded with the information . . .
&TREND #1context & targeting personas
begin by recognizing that any one of them can be important
resonate
memorableactionablemakes it
TREND #1context & targeting personas
you must first seek to understandyour customer’s plightproblemand pain
TREND #1context & targeting personas
how much is that
suffering costing them?
TREND #1context & targeting personas
uncover their profilehow do they receive information?
?
learn how to discover profiles there are four main personality typeseach with specific characteristics
green: analytical & results drivenred: performers & need attentionblue: supporters & help othersyellow: cautious & careful
!
craft your conversationto their specific profile
TREND #2context & targeting personas
take them on a future seeking adventuredeliver heroes & heroines to each of your 100 families
every customer is an emotional customer
TREND #2context & targeting personas
you’re in the emotional transportation
business
take them on a journey that transports them into their future
TREND #2context & targeting personas
once they have desirethen you have a customer who wants to purchase
help them find ways to avoid saying no
TREND #3cater to your customer
they want a financial and emotional return
2013 will be the perfect storm of necessity and opportunity and those who understand & cater to changing consumer needs, desires and expectations have plenty of opportunity to profitwww.trendwatching.com
TREND #3cater to your customer
custowners business-savvy consumers who move from passively consuming a product towards funding/investing/owning in the brands they buy from become custownerswww.trendwatching.com
“I liked it so much - I bought into the companya great trend to capitalize on in the Network Marketing Industry
brands that are open, friendly, honest, trusted, transparent, and somewhat ‘human’ will prove able to attract enthusiastic CUSTOWNERS
now, was Richard Neil planted? I don’t know - but if you read the Facebook comment thread, apparently Bodyform sent Richard and his girlfriend to Paris!
It’s a wonderful story, makes you laugh and a fabulous way to cater to your customer and get 102,210 people engaged and talking about your product!
presumably all the talking was female . . . but I’m not so sure!
TREND #3cater to your customer
Bodyform Responds:: TheTruth“click on the image” to view the YouTube videoe
TREND #4content will define you
journalists and bloggers will be defined by content, not titlesin 2013 the lines between traditional media and new content formats will continue to blur as journalists and bloggers will be distinguished by the content they create and their influencer reach (connections), not their titleswww.forbes.com/sites/ciocentral/2012/12/20/follow-the-money-digital-marketing-trends-for-2013/
TREND #4content creation
in this world of information overloadcontent must deliver an attention grabbing short quick message in the form of short videosand images
instant gratificationrecommended
TREND #5content curation
your audience shares content. . .a lot
SHARED 2 X
SHARED 3 X
SHARED 30X SHARED
20X
SHARED 50X
SHARED 15X
SHARED 40X
SHARED 60X
SHARED 75 X
SHARED 55 X
SHARED 100 X
content curation is “the act of collecting, sorting, assembling & presenting digital nuggets” for your audience
TREND #5content curation
content curation is: your digital nuggets of video, images, quotes, articles, information, ebooks, audio . . . just about anything
BUT your collection must be thoughtful, and worthy of presentation that invites your audience to laugh, to consider, to act on, to discover, to learn?
content curation gives the impression that you’re in the know and a valued resource in your area.
Are you making the curator connection?
46% of users post original photos & videos
41% of users curate (share) photos & videos
they !nd elsewhere online
http://pewinternet.org/Reports/2012/Online-Pictures.aspx
TREND #5content curator
from star trek to Facebook superstar75 year old George Takei famous for his portrayal of Hikaru Sulu on the original '60s television show Star Trek was social media’s poster child for content curation in 2012
his Facebook presence began March 23, 2011 - as of Dec 31, 2012
Takei has 3,228,355 likeswith an engagement of 2,472,621 talking
It's not uncommon for Takei's posts to receive up to 50,000 likes and 30,000 shares. There are very few celebrities who regularly see engagement numbers as high as Takei's. read mashable article
check-it-out Takei’s Facebook how you can connect with your audience!
may the force be with you toook ok . . . wrong frontier, right sentiment
TREND #5content controversy
from zero to viral billionsone story touched the hearta lesson in viral explosion KONY 2012 launched in April and in less than a week became the most viral video . . . ever with 87 million online views
this is a 30 minute video, “click” on the image to view
www.businessinsider.com/who-is-psy-2012-9
Korean pop star phenomenon Psy and his Gangnam Style took YouTube by storm with his 1,094,698,051 views . . .it’s all about the goofy!
remember every customer is an emotional customer
what story are you delivering?
one story touched the funny bone
this is a 4:13 minute YouTube Video “click” on the image to view
TREND #5content meme
a meme is a virally-transmitted cultural symbol or social idea (it rhymes with team) and it behaves like a flu or cold virus, travelling from person to person quickly transmitting an idea rather than ill health
popular 2012 memes were grumpy cats, Gangnam Style, Carly Ray “Call me Babe”. Kony 2012; Gotye's "Somebody That I Used To Know"; Ridiculously Photogenic Guy; Ehrmagerd; Overly Attached Girlfriend; What People Think I Do; and Sh*t People Say.
mashable summed it all up in one image
TREND #6currency: social shares =$
social shares impact SEO
SHARED 2 X
SHARED 3 X
SHARED 30X
SHARED 20X
SHARED 50X
SHARED 15X
SHARED 40X
SHARED 60X
SHARED 75 X
SHARED 100 X
social signals: likes, comments, tweets and shares from Facebook, Twitter, and Google+ now correlate very strongly with good rankings in Google’s index from a study by www.searchmetrics.com
make sharing dead simple: people love to share big images - they draw 8 times as many clicks as simple shared links reports mashable.com
TREND #7connections
remember: it’s network marketing not network selling sales is the activity of closing marketing is opening
“great marketing campaigns are defined by the irrelevance of the sales people who followDoug Richard, CEO & Founder, School for StartUps
but, you stillhave to talk to your customer
TREND #7connections
“sales is ultimately a relatively hostile eventyou’re taking people who are not necessarily intending to purchase and you’re transforming them into people who will
Doug Richard, CEO & Founder, School for StartUps BBC Dragon’s Den
www.schoolforstartups.co.uk
TREND #7connections
“salesmen have a reputation for lying, cheating and thieving because marketing people have not put them in a position to do otherwiseDoug Richard, Sales versus Marketing
TREND #7connections
“marketing is the central occupation of any business because it makes the product great and the sales people honest
Doug Richard, CEO & Founder, School for StartUps
connect with your customer by telling a great story about real people in real situations with real issues being solved
TREND #7connections
go where the customer is: connect in their
environment
66%of online adults use social media to connect with family & friends according to PewInterent
14%of users connect around a shared hobby on Facebook - that’s 140 million people!
shared interestphotography, knitting, skiing, hiking, motor bikes, cycling, scrap booking, collecting . . .
TREND #7connections
go where the customer isconnect in their environment
mobile momentsmashable has seen mobile traffic increase 180% year-over-year and according to PewInternet more than a quarter of the US population, 27% now get news on mobile devices
63% of female
73% of male
respondents don’t go an hour without checking their phone
Harris Interactive, June 2012
mobile web bigger than desktop internet by 2015according to Morgan Stanley’s analysts
35 minutes a day. . .is how long people are spending on their mobile device
97% of people . . .respond to a mobile campaign heyo.com
&communications
TREND #7connections “the single biggest problem
in communication is the illusion
that it has taken placeGeorge Bernard Shaw
good communicators are fearless active listeners, read non-verbal language, can identify
personality profiles and effectively get their message across
can you?
be fearless
imagineif we can perfect
our high stakes conversations with our family and bring those
communication skillsto our business world
our path to effectivecustomer communication
is paved!
do it all and. . .
you’ll own the keys to the kingdom
TREND #8carpe diem
become a now-istlearn to adapt quickly
so you’ll miss diddly-squat on the horizon
TREND #8carpe diem
OK NOWwhat massive action will you take?
to make a difference in 100 families lives?
TREND #8carpe diem
education is something people do to youlearning is something you do for yourself
if you want help touching those100 families ask us how
curation
TREND #1customer it’s not about you, your businessor your comp plan it’s all about the customer
TREND #2context connecting the storytelling environment to the personality profile
TREND #7communicationbe a fearless communicatoractive listener, personalityprofiler who understandsnon-verbal language
TREND #3cater to your customer they want financial and emotional return some even becomingcustowners
TREND #4content will define youmake it attention grabbingand instantly gratifying
TREND #5curation collecting, sorting, assembling,& presenting digital nuggetsgives the impression you’rea valued resource
TREND #6currency social shares = $social shares impact SEOmake sharing dead simpleimages draw more clicksthan links
TREND #7connectionsit’s network marketing not network selling go where your customers are & become a great story teller
TREND #8carpe diem become a now-istlearn to adapt quicklyand be a forever student
want more info to “tell it forward”?
www.theyesyoucanplan.comcall Darcie or Tim toll free 1.877.753.5374
give the “link” a minute to connect
pictures tell a thousand stories here’s where we got ours
www.sxc.hu
www.123rf.comcopyright stock photos
the images outside the grey boxes -”click” on the link for the original source
