Date post: | 18-Jan-2018 |
Category: |
Documents |
Upload: | camilla-banks |
View: | 221 times |
Download: | 0 times |
2013
Current Consumption Habits of LucknowitesA snapshot
Eating In-HomeDetailed Findings
Current Consumption PatternsBreakfast
Breakfast time by segments during weekdays Breakfast time by segments during weekends
Frequency of Consumption at home Frequency of Consumption Outside
• Lucknowites are early breakfast takers, most finishing it before 8am, especially students and kids.
• Lucknow stays an everyday breakfast city with only the kids having to forgo it a little bit every other day.
Current Consumption PatternsBreakfast
Weekday breakfast by segments
Items eaten everyday
Weekend breakfast by segments
Company during breakfast
• Eggs and Cornflakes, though a popular breakfast item don’t have much traction with Lucknowites on weekdays
• The whole of Lucknow specially the more educated lot with higher income go for a heavy brunch of Chapati Sabzi on weekends.
Current Consumption PatternsLunch
Lunch Time Frequency of Lunch
Lunch and Supper Clock Frequency of Consumption Outside
• 1-2 PM is the most common lunch time for Lucknowites
• Though lunch is an in-home occasion, youth have started to drift away a bit
• Kids are the ones who maximum eat home cooked food outside during school lunchtime.
Current Consumption PatternsLunch
Lunch Items of Weekdays
Frequency of Consumption of Categories Company during Lunch
Lunch Items of Weekends
• Lucknow lunch is still a traditional one with chapatti/rice dal and sabzi.
• Like in breakfast, Lucknow people tend to indulge with newer items specially biryani during weekends
• Unlike breakfast, lunch is a “do-alone” occasion for most Lucknowites
Current Consumption PatternsDinner
Time for Dinner
Frequency of Everyday Consumption of Categories Company during Dinner
Frequency of in-home dinner
• 63% of Lucknowites have dinner by 10 pm. • More than 80% have dinner at home almost every
day. • High income group people have high likely hood of
eating dinner alone when they are at home.
Current Consumption PatternsDinner
Dinner Clock
Person cooking Dinner
Ladies of the house are still the ones that cook dinner in Lucknow
Eating OutDetailed Findings
Current Consumption Patterns
Frequency of Eating Out
Frequency of Consumption by outlets
High Frequency consumption by segments
Average Visit per month by outlet
• Trend of increased eating out seems to be driven chiefly by Young and Unmarried Lucknowites.
• Western or Chinese Restaurants are least preferred eating out options for Lucknow People
• Lucknowites males and the youth drive the consumption at the roadside dhabas, tea shops
Current Consumption Patterns
Brands Recalled for outlets
Occasion for eating out at outlets Bill Amount at various outlets
• Branded coffee shops and local sweet shops are most preferred eating outlets on special occasions.
• Movie theaters and Food courts in malls are most preferred eating outlets on weekends/holidays.
• With increase in disposable income and adapting to the lifestyle in the capital city, people from all classes have started spending more on eating outside.
BeveragesDetailed Findings
Current Consumption Patterns
• Hygiene is the key driver for consuming beverages nowadays
• Females are more health conscious than males in Lucknow for beverages
• Lower SECs have their beverage consumption limited by cost, even though they may like to have more healthy drinks.
• Soft drinks are more a youth thing and less preferred by old age groups
Current Consumption Patterns
• Traditional drinks still rule the roost in Lucknow with maximum consumption. Green Tea/Herbal tea however is catching up fast with traditional tea
• Tea remains a morning and evening drink for most of Lucknow.
• Lucknow drinks its coffee more so as a filler between different food occasions.
Current Consumption Patterns
• Tea dominates the daily clock of Lucknowites figuring during most times of day
• Cold drinks are a day drink while coffee fills in the time between important meals
Current Consumption Patterns
• Beverages serve the purpose of taste, energy and refreshment in Lucknow.
• Pepsi and Nescafe are the most favorite brands with Lucknowites.
Conclusion• Lucknow is a traditional city when it comes to food
consumption
• …yet Lucknowites are increasingly concerned with health value of foods
• Weekdays are special occasions with people more eager to try out new foods
• Lucknow people now go out a lot for dining on special days and spend lavishly
• Though Lucknowites have more of tea and milk, yet cold drinks are losing traction with youth due to health concerns.
Thank YouPlease visit CMEE website
http://cmee.in.v3.cloudsites.gearhost.com