2013 december ima's overview over the eCall mandatory deployment

Antoine Trarieux IMA Group Düsseldorf , December 3rd 2013

eCall : NEW EUROPEAN REGULATION

IMPACTS AND ISSUES FOR INSURANCE COMPANIES,

CAR MANUFACTURERS AND SUPPLIERS ?

Arbeitstreffen

Leipziger Gesprächskreis „Assistance“

Summary

+1 million vehicules

10 european countries

Last legislative and regulatory update on pan-European eCall deployment

Position in different European State Members

Return of experience : IMA’s feedback over 10-years experience as an eCall Service Provider

Expected changes or opportunities for stakeholders in the automotive market

Groupe IMA - eCall européen -- 11/2013

eCall : What are we talking about ? Directive 2010/40 UE «the provision for an interoperable EU-wide eCall » (emergency call service) »(article 3).


Accident

Public

« eCall PSAP » or private

Emergency services

Real time traffic information

01. eCall now


http://ec.europa.eu/information_society/activities/esafety/ecall/index_en.htm

01. eCall now

Regulatory evolution

Automotive market evolution

Retrospective on the eCall project…

Development of connected car with or without eCall

ITS Action Plan

ITS Directive

2010/40 UE

MoU eCall

EP

Resolution

2012/2056 INI

eSafety

Source :SBD 02-2011 Mobile World Congress_



4 priority areas

including

«Road safety and security applications»

6 priority actions including

« … the harmonized provision for an

interoperable EU-wide eCall … »

and also

« … the provision, where possible, of road safety related minimum universal

traffic information … »

ITS 2010 Directive

European Market in 2010

• PSA : « BTA Autonomous Telematics Box » = An eCall for the lifecycle of the vehicle … no recurrent fees • Volvo « On Call », a package of services eCall, bCall, SVT, remote services… • BMW announces« Assist advanced eCall » • Toyota (US) « Safety Connect » • Mercedes (US) « mbrace »


01. eCall now


Situation end 2011

A comprehensive normative set

ETSI Technical specifications (telecommunication ) ETSI TS 124.008 …

TPS eCall EN 16102 TPS eCall

112 eCall EN 15722 MSD EN16072 PE eCall Op Reqts EN 16062 PE HL App Protocols

This normative part (CEN & ETSI) covers pan-European emergency call according to two standards (CEN = TC278 WG15 )

• 112eCall : a single « voice and data » channel + direct link to the public safety answering point (PSAP) • TPS eCAll : data channel via SMS (or GPRS) different from vocal one + filtering before dispatching to PSAP



01. eCall now

Situation as per June 13th 2013

Three main actions deployed by EU Commission

DG ENTR

Car manufacturers

Project: Type

approval

requirements for the

deployment of the

eCall … 2013/0165

June 13 th 2013

New types M1 N1

> 2 regulatory measures dedicated to

the deployment of a mandatory eCall

based on 112 standard before October

2015 (co decision)

DG MOVE

State Members Delegated Regulation

(UE) 305/2013

PSAP requirements

Project of decision

2013/0166

June 13th 2013

DG Connect

MNOs

Recommandation

2011/750/UE

eCall synonymous

of 112 eCall

eCall « flag »



01. eCall now

PSAP Filtering and directing of eCall Questions : - SM public safety organization ? - Who receives the first call ? - What about « filtered » calls ?

Car Manufacturers Type approval regulation (modifies Dir 2007/46) Questions : - New vehicles or new types only ? - Existing TPS private eCalls ?

- Waiting for a Delegated act ! (DG Enterprise & Industry)

Some remaining questions :

Directive 2010/40/EU : Principles for deployment and specifications of ITS … Support backward compatibility – ensure, where appropriate, the capability for ITS systems to work with existing systems that share a common purpose, without hindering the development of new technologies; …



01. eCall now







02. POSITION IN DIFFERENT SM

State Members position

Interrogation of authorities on the current regulatory approach Risk of degradation of service provided by the PSAP eCall is not a priority subject regarding other road safety issues

Belgium would privilege an outsourcing of 112 eCall

and already has a centralized technical infrastructure for

emergency management

Belgium situation


Source : Objection DE Règlement délégué (EU) Nr …/… from the European commission Feb 25th 2013

Regrets that already existing TPS solutions are not taken into account (backward compatibility) Orientation of manually triggered eCalls to PSAP or to private TPS providers ? Continuity of TPS services must be guaranteed

German Position

- Linguistic aspects (cross boarder activity)

- Integration of additional data linked to the vehicle

- Integration of additional data provided by passengers

Arguments in support of TPS




Already existing centralized emergency call reception (BT999)

UK (as well as FR) didn’t sign the 2004 MOU on eCall

British ITS players, positions : - No specific need in the UK - An already existing aftermarket telematics activity (duty of care) - « Let the market play (TPS)= no need for regulation on this topic »

United Kingdom situation

Source : The Dpt for Transport eCall – The case for Deployment in the UK Oct. 2006




Support eCall as an useful system for road assistance

eCall can’t only be considered as an emergency call system Routing all eCall to 112 will create saturation of PSAP organization

French PSAP doesn’t want to receive nor being responsible for manual eCall

Low results with fatalities reduction (estimated 0.5%)

Enhancing road safety by avoiding driver distraction

French Position




What about other state members ?

Estonian position march 2013 : (7195/13 ADD 1)

Estonia shares the overall goals by the Eur. Commission, but

• Uncertainty regarding the deployment costs

• HeERO2 is not concluded

• Might cause unnecessary financial burden for the SM

25 State Members signed the 2004 MoU on eCall

Several experimentations are running (112 eCall) in 15 European countries

HeERO I project (Jan. 2011 – Dec. 2013) = 9 countries

HeERO II project (Jan. 2013 – Dec. 2014) = + 6 countries

Results of HeERO I expected by the end of this year.

Remaining questions :









03. IMA EXPERIENCE

Lessons from 10 years of practicing eCall?

1998 2003 2015 2008 2012 2006 2010 2013

2003 First launch of eCall service FR DE BE … 2013 on 10 markets

R&D projects

A few 2012 figures… (Over 1,5M roadside assistance cases)

120 000 flows from box or mobile apps « Insurance market» 60 000 eCall bCall flows « Car Manufacturers» More than 4 000 real emergencies routed to PSAP after filtering !

IMA : 10 years of connected services eCall or bCall



Automatic eCalls reality

Frequency

rate

Higher than

C.E.

Impact

assessment

Missing link

with

services :

Insurance,

towing ,

car repair…

70 %

No need

of

emergency

services

Discomfort

Fainting

Good

Samaritan

calls

Various

needs

Link

Between the car,

the driver

and their

environment

Manual eCall reality

Operational impacts


03. IMA EXPERIENCE


43 000 000 VP

2 400 000 car

accidents

320 000* Minor

injuries

69 000* serious injuries

3 600*

fatalities

2013 : Assistance companies alarm about taking into account eCall impact on insurance and assistance activities

eCall is not only an « emergency » topic (German market)

Insurance

and

car repair

* Source : ADAC Aktuelles aus dem Verkehr Ausgabe 2013

eCall triggering ?

Emergency Services

eCall Target


03. IMA EXPERIENCE



Peace of mind 24/7

Real time traffic Information

Assistance

• Benefit from a real peace of mind

• Being warned in case an accident occurs in my traffic area

• Being assisted in case of break or incident

• Benefit from an accident management

• Being linked with the relevant PSAP in case of emergency

What should be the trend (European consumer)

« eCall 2.0 » an eCall open over safety services


03. IMA EXPERIENCE







Subscription ? Claims/Accident Management?

Termination?

Insurance companies

• Connected services will change insurers / policy holders relationships May 2013 Vertone consulting: « 35% insurance cies have loyalty programs 80% of other brands ! » France and Europe

• eCall «crash notifier»: Who will be linked to the Policy holder in case of damage accident ? • Expected Convergence in services : UBI box, OBD devices, fleet solutions, etc • Connected mobility: an opportunity of conquest and increase of consumer loyalty through access to new services

Expected changes for the automotive market


04. TOMORROW

For assistance companies

• eCall process : Identification, Localization, Qualification, Filtering or Transmission

= assistance operators everyday life ! • emergency Call specificities :

- High level of quality of service (Average Answering and Treatment Time). « Send the right help to the right place with the right priority »

- Compliance with precise technical standards (technical chain availability > 99%)

« raising of emergency Calls meets an underlying trend for « cocooning » and being protected from everything…

Any time anywhere through any device !

It will face the reality of economic burdens for Car manufacturers, as well as State Members or single consumers…



04. TOMORROW

• 1 mandatory standard on new types of vehicle (M1N1) with « inband modem » technology • TPS in conformance with consumer choice

• Emergency Call or « SOS » will become a « must-have » in services • An asset for those already involved • A new opportunity for « non-compliant » systems (Ford Sync…) Q : Merging or not of eCall and other connected platforms in the car? Q : What about additional services (fencing…)?

04. TOMORROW


Car manufacturers


250 million passenger cars in Europe : 20 M new cars each year

New types of car cycle 2,5M cars concerned in year one

10 M cars in year four etc

Automotive suppliers

• New demand for aftermarket solutions

• New market for retrofitting of the park

• Trend = Evolution of existing solutions

(fleet management, PAYD, eco-drive, …)

Premium service with « eCall inside » ?

A real opportunity to extend the package of services in direction of aftermarket



04. TOMORROW

CONCLUSION

For Assistance Cies, beyond eCall

a new range of connected services

should be proposed taking into account

that Y generation no more use vocal link

to send a message … even for us !

eCall, a new market

for « SOS / emergency services »

for aftermarket devices

eCall, mandatory introduction will

create a new demand from consumers

to safety and quietness

October 2015 ? A very short notice for an expected deployment



CONCLUSION

Thank you for your

attention !

Antoine Trarieux Director Connected Services IMA Assistance [email protected]

Credit pictures : Photothèque Groupe IMA - Shutterstock


Silvia Stelzer Leitung Vertrieb und Marketing IMA Deutschland GmbH Triebstr. 32 D-80993 München [email protected]


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Date post:	20-Aug-2015
Category:	Automotive
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