2013 STAKEHOLDERS REPORT

Dear Friends, We are sincerely grateful for your business and partnership. The success of the GoPro Mountain Games is directly attributable to 80+ top tier outdoor lifestyle brands that choose this event as one of the platforms by which to showcase your products and services and grow your brand. We remain very proud of this event and sincerely hope it has helped you to exceed your own brand goals and objectives. 2013 was a year of many changes and we thank all of you for helping to make it the most well attended Mountain Games to date. Please enjoy this detailed stakeholder report and do not hesitate to contact us should you have questions or need additional information. Warm Regards, Mike Imhof, VP Sales & Operations Vail Valley Foundation

MESSAGE TO OUR PARTNERS

Photo © Zach Mahone

2013 STRENGTHS: Expanded national television package with three unique shows on NBC Sports Network and multiple re-airings on Universal Sports (x9 minimum) and Outside Television (x9 minimum). GoPro as new title partner. Secured multiple top tier public relations placements including CNET, Spike TV, Outside Magazine, Gizmodo, GrindTV and others. Elevated Slopestyle and Slackline events. Slopestyle as an FMB Silver event and the 2013 World Championships of Slackline in addition to the return of the only World Cup Bouldering event in the United States. Continued growth for social media properties including Facebook, Instagram and Twitter. 467K ++ engagements across multiple platforms via the Mountain Games and our family of partners. Dogs. Increased participation in all DockDogs events and high social engagement for all things four legged.

LOOKING TO THE FUTURE: Expanded music/artists and more integration of music throughout the event. 2013 acts left a bit to be desired (GROUPLOVE cancelled). Disparate location in Golden Peak East for IFSC Bouldering World Cup and fly fishing. An increased focus on out of market and international attendees and competitors. Capitalizing on high-value TV events/tailoring current events for a TV audience.

Photo © Zach Mahone

QUICK FACTS

ATHLETE REGISTRATIONS 2,358 Unique Athlete Registrations 2,846 Total Competition Starts VAIL ECONOMIC IMPACT $4.7M Estimated revenue generated to the Town of Vail SPECTATORS 53,579 (+22% over 2012)

83 Brand Partners (Not including Lodging or Media) MARKETING IMPRESSIONS 226,513,382 PR IMPRESSIONS 183,275,558 TELEVISION 594,000,000 Potential US HH Reach 528,000 Estimated viewers

2013 PARTNERS

EVENTS BY THE NUMBERS

YEAR ATHLETES SPECTATORS MKTG IMP. MEDIA $

2013 2,358 unique 2,846 starts 53,579 226,513,382 $3,711,990

2012 2,550 unique 2,972 starts 43,889 389,880,937 $3,349,960

2011 2,417 unique 2,798 starts 43K – 45K 373,801,334 $6,692,684

2010 2,174 unique 2,593 starts 37K – 39K 314,090,386 $2,002,552

2009 1st Year VVF

1,952 unique 2,269 starts 40,000 165,067,323 $2,104,445

2008 1,778 35,000 120,000,000 $736,000

2007 2,008 33,000 273,523,036 $1,600,000

2006 1,447 28,000 432,887,479 $2,100,000

2005 1,031 22,0000 207,505,097 $1,994,673

2004 946 18,000 106,413,862 $1,547,812

2003 574 12,000 1,113,218 $789K

2002 251 6,000 550K $250K

THROUGH THE YEARS GMG EVENT: REGISTERED

ATHLETES WEBSITE VISITS

BIKE (Combined) 607 12,700 Slopestyle 55 2,485 XC MTB (All) 471 6,995 Road Bike TT (All) 135 3,220 CLIMB (Combined) 280 7,483 Bouldering WC 85 5,176 Citizen Climbing 121 1,423 Youth Climbing 74 748 DOGS (Combined) 489 10,576 Speed Retrieve

352 1,117

Extreme Vertical 684 Big Air 2,225 Rocky Dog 63 2,130 Mud Run 74 4,420 FISH 2 Fly X-Stream 60 1,713 KAYAK (Combined) 191 5,935 Steep Creek 45 2,338 Freestyle 45 1,175 8 Ball 42 1,161 DR Sprint 59 1,261 RAFT Cross 48 865 SLACKLINE WC 34 3,647 SUP (Combined) 92 1,999 SUP Sprint 55 1,317 SUP Cross 37 682 ULTIMATE MTN CH. 53 4,089 RUN (Combined) 952 11,970 10K Spring Runoff 327 4,289 Mud Run 492 4,420 1/2 Marathon 133 3,261 PHOTO COMP 60 1,672

ATHLETES BY EVENT

Photo © Zach Mahone

MARKETING SUMMARY

226,513,382 Marketing Impressions

$3,711,990 TTL Media Value

IMPRESSIONS MEDIA VALUE

Website 260,164 N/A

Social 15,453,967 $78,908

Print 9,063,436 $609,330

TV Advertising 796,889 $20,173

Public Relations 183,275,558 $2,651,091

Digital 5,451,273 $62,950

Mobile App 735,347 $9,316

Email 8,072,312 $19,572

Radio 2,876,436 $88,250

TV Show(s) 528,000 $172,400

2013 CREATIVE

Printed Venue Map:

Program Book:

Preliminary Print Creative:

Final Creative/Poster:

Remnant Space Photo Creative:

Official Event Sticker:

Venue Signage:

Digital Creative (Static):

Event Credentials:

Mobile Website: Website:

Photo © Zach Mahone

TELEVISION SUMMARY

594,000,000 Potential US HH Reach

528,000 * Estimate viewers

$ 172,000 Media Value * Does not include Outside TV distribution or DVR/recorded viewership.

2013 BREAKDOWN 3 Hours NBC Sports Network: Three unique one-hour shows broadcast nationally on 6/23/13, 7/02/13 & 7/09/13 to 78MM potential U.S. households each broadcast. Universal Sports Re-Airings: Each unique one-hour show (x3) to be re-broadcast on Universal Sports Network nationally no less than three times to 40MM potential U.S. households. Outside Television Re-Airings: Each unique one-hour show (x3) to be re-broadcast on Outside Television nationally no less than three times.

Photo © Connor Walberg

PRINT ADVERTISING

PUB FREQ DATES CREATIVE/NOTES

Outside Magazine * Includes Eukanuba Advertorial

6 Apr., May, Buyers Guide, Jun., Oct.

Full Page 4C

Eddie Bauer Catalogue

1 Summer Resource Double Truck 4C

Colorado Event Guidebook

1 Summer Guide Full Page 4C/Back Cover

Canoe & Kayak 2 Feb/Beginners Guide, May

Full Page 4C

Elevation Outdoors 1 May Full Page 4C

Competitor Magazine

2 Keeper, May Issues

½ Page 4C

SUP Magazine 1 April Beginners Guide

Full Page 4C

Trail Runner 1 May ¼ Page 4C

Red Bulletin 1 May Full Page 4C

NEWSPAPER Denver Post 4 May 22, 27, 30

June 4 3 columns (5.5) x 7 4C & ¼ Page 4C

Vail Daily 1 Insertion June 2 Official Event Program

Vail Daily

62 April-June Daily

Full Page 4C, 2/3 Page 4C & Remnant 4C

Westword 1 May 30 ¼ Page

9,063,436 Combined Audience

$609,330

Print Value

(No print value assigned for Eddie Bauer Summer Resource Catalogue)

Photo © Connor Walberg

DIGITAL ADVERTISING

WEBSITE RUN DATES IMP.

Competitor.com March-May

821,000 Rocknroll.competitor.com April-May

Triathalete.com May

Denverpost.com Adtaxi targeting sports & travel; DP web apps, iPad app + interstitials

May – June 818,506

MountainFlyer.com April-May 30,000

Rockandice.com May N/A

Westword.com May/June 60,000

VitalMTB.com May/June 149,607

Pandora May-June 631,467

MTBR.com April-May 308,002

MountainBuzz.com March-June 114,349

ClearChannel/93.3 Denver May-June 54,970

MountainOnline.com May – June 708,000

GearJunkie.com May-June 25,000

VLMD Display & Paid Search May – June 1,200,000

Google Display Network May-June 103,254

Facebook Ads Feb – July 427,118

5,451,273 Impressions

$62,950 Media Value

13,982 Clicks (2.02% avg. CTR)

Photo © Zach Mahone

RADIO ADVERTISING

RADIO STATION DATES QUANTITY/FREQUENCY

KZYR 97.7fm Vail Valley (The Zephyr)

May - June 45 athlete/sponsor interviews 126 :60 spots 50 :30 spots 150 :15 spots

KSNO Aspen

May – June 84 :30 spots

KBCR FM Steamboat Springs

May – June 84 :30 spots

KBCR AM (ESPN) Steamboat Springs

May – June 84 :30 spots

KALC 105.9fm Denver (Alice 105.9)

May – June 25 live mentions/giveaways 10 recorded mentions/spots *Bud Light GMG Promos

KTCL 93.3fm Denver (ClearChannel)

May – June 200 promotional mentions 36 :30 spots 54 :30 streaming spots * + Eddie Bauer in-store promos

2,876,436 Combined Audience $88,250 Media Value

Photo © Zach Mahone

EMAIL BLASTS

SENDER DATE QUICK FACTS MG/VVF Database Feb –May

2012 x13

24.4% Avg. Open Rate

5.08%

Avg. CTR

Eddie Bauer May, June, July

USA Climbing May

Westword Events Blast May x1

Elevation Outdoors May/June x5

Trail Runner May x2

MTBR.com May

93.3 KTCL/ClearChannel June

Mountain Magazine June

Slifer Smith & Frampton June

Freestyle Mtn. Bike World Ture

May

Vail Epic Pass May/June

8,072,312 Impressions $19,572 Media Value 76,883 Clicks

Photo © Rick Lohre

TV ADVERTISING

TV CHANNEL RUN UNITS

Denver Interconnect through Comcast Discovery ESPN 2 ESPN MTV NBC Sports National Geographic Travel Channel Green Network Spike TV Altitude

May - June :30

Channel 4 CBS Denver VLMD Buy

May-June :30

TV 8 Vail May – June 120 live mentions

16 “Good Morning Vail” live interviews

:30

Outside TV May - June :30

* Significant decreases over 2012 due to the inability to re-air “Teva Mountain Games” 2012 one hour broadcast

796,889 Impressions $20,173 Media Value

Photo © Zach Mahone

PR SUMMARY

HOSTED MEDIA

403 Media Placements 183,275,558 Impressions Earned $2,651,091 Media Value

GoPro Media Fam

• Gizmodo • Outdoor Photographer • Digital Photo Pro • Grind Media • SUP • Clubic.com • Pocket-Lint • MSN • Elevation Outdoors • Backpacker • Women’s/Men’s Health • GeekMom.com • GearJunkie.com • Vail Daily

VVF Hosted Media

• Paddling Life • Mountain Flyer • Gear Patrol • Gear Junkie • Competitor • Outside Magazine • Mountain Magazine • Velo News • Women’s Running • Spike TV • Louder Than Eleven

*Report prepared by Backbone Media with Cision

Photo © Zach Mahone

PR BY THE NUMBERS

Coverage Breakdown

264 Media Credential Applications Requested (190 picked up)

94 Photo/Video Armbands Designated (77 picked up)

Report prepared by Backbone Media w ith Cision

PR HIGHLIGHTS

Outlet: Gizmodo Date: June 12, 2013 Featured: GoPro Mountain Games Gizmodo.com previewed GoPro’s new software while at the 2013 Summer Mountain Games.

Outlet: Outside Magazine Date: Summer 2013 Featured: GoPro Mountain Games “One of the coolest things about the games(in addition to the parties, concerts, and films) is that everybody, from elite pros like Olympic slalom kayaker Mike Dawson and five-time Bouldering World Cup champion Kilian Fischhuber to wannabes like us, competes side-by-side.”

Outlet: Cnet.com Date: June 20, 2013 Featured: GoPro Mountain Games “It's safe to say that our expectations of the GoPro Mountain Games, and the entirety of Vail Colorado, were greatly exceeded.”

Outlet: SpikeTV.com Date: June 16, 2013 Featured: GoPro Mountain Games Dhani Jones and the SpikeTV crew featured several GoPro Mountain Games events and interviewed multiple athletes in Vail.

Outlet: Grind TV Date: June 12, 2013 Featured: GoPro Mountain Games "Some of the world's best creek paddlers, rock climbers, and mountain bikers headed to Vail, Colorado for the annual GoPro Mountain Games."

Outlet: Outside Online Date: June 4, 2013 Featured: GoPro Mountain Games Bike Events “I really enjoy racing on courses that are really good and events that are really high quality,” Jeremy Hogan-Kobelski on the Mountain Games.

*Report prepared by Backbone Media w ith Cision

Photo © Rick Lohre

WEBSITE AT A GLANCE 2013 WEB STATS

February 15 – July 11, 2013

114,075 Site Visits 71,712 Unique

260,164 Page Views

60.30% New Visitors

2:42 Avg. Time

Event Snapshot 6/3 – 6/10/13

32,427 Site Visits 20,797 Unique

90,294 Page Views

52.60% New Visitors

3:32 Avg. Time

February 15 – July 11, 2013

Top Content Schedule Results Register XC Mtn. Bike Bouldering WC Mud Run 10K UMC

Top Markets Colorado California Washington Texas New York Utah Illinois Oregon

Shares Top Outlets Twitter Facebook Email Tumblr

Visits From Social 8,439 Top Social Outlets Facebook (88%) Twitter (9%) Blogger (.59%) Flickr (.58%) YouTube (.19%)

Event Snapshot 6/3 – 6/10/13

Top Content Results Schedule Bouldering WC XC Mtn. Bike Register Road Bike 10K UMC

Top Markets Colorado California Washington Texas Utah Oregon New York Illinois

Shares Top Outlets Twitter Facebook Email Flickr

Visits From Social 2,317 Top Social Outlets Facebook (81%) Twitter (15%) Blogger (.95% Flickr (.73%) LinkedIn (.39%)

2013 TOP WEBSITE CONTENT

MOBILE APP

Photo © Rick Lohre

Pre-Event Scavenger Hunt 34,462 Impressions 139 Pings Created | 34,462 Views |123 Claims

On-Site Event Activations 700,885 Impressions 292 Pings Created | 42,288 Views | 3,078 Claims

$9,316 Media Value

Overview: VVF/Mtn. Games partnered with FOMO Media to

implement a mobile app platform capable of sharing event information while activating partner/merchant offers at a hyper-local level. In addition, behavioral and demographic data was also collected to better understand the flow of

on-site event attendees.

- Real time interactive geolocation based FOMO Sonar Map - Countless “pings” created on map containing exclusive

content, giveaways and partner offers redeemed by event attendees.

Pre-Event National Scavenger Hunt:

Worked directly with 21 key sponsors the weekend before the event. 139 prizes valued at over $10,000 went live across the country and were redeemed. Winners had to

claim their prizes on-site in Vail. All prizes were redeemed. Scavenger Hunt winners continued to engage with

partners throughout the event as they used social media to post pictures of themselves with their new gear.

SOCIAL MEDIA SUMMARY

Photo © Rick Lohre

15,453,967 Total Social Media Impressions $78,908 Total Social Media Value 467,317 Total Social Media Engagements

13,633,286 Facebook Impressions

1,395,511 Twitter Impressions

234,270 Video Views

190,900 Instagram Impressions

$68,166 Facebook Media Value

$6,977 Twitter Media Value

$2,811 Video Media Value

$954 Instagram Media Value

152,520 Facebook Engagements

Likes/Comments/Shares

5,442 Twitter Engagements

RT/Favorite/Mentions

4,842 Video Engagements

Likes/Comments/Shares

304,513 Instagram Engagements

Likes/Comments

ONLINE VIDEO

Photo © Rick Lohre

234,270 Video Views

$2,811 Media Value

Videos @ A Glance Official Event/Partner Video Views 186,978 Organic YouTube Video Views 20,621 Uploaded Facebook Video Views 6,671 GearJunkie.com Live Event Shows 23,000

ENGAGEMENT Likes Facebook & YouTube

Dislikes YouTube

Comments Facebook & YouTube

Shares Facebook

4,147 35 266 394

4,842 TTL Engagements

Most Popular Videos 1.) Slopestyle Course Preview (GoPro) 2.) :30 2013 Commercial (VVF) 3.) Full Experience in 52 Seconds (GearJunkie) 3.) DockDogs Course Preview (GoPro) 4.) A Day at GMG (VVF) 5.) Steep Creek Highlights (VVF) 6.) Slopestyle (VitalMTB)

FACEBOOK

Photo © Rick Lohre

FACEBOOK INSIGHTS February 15 – July 11, 2013

Impressions 13,633,286 (D)

Engaged Users 194,156 (D)

Page Reach 5,811,639 (D)

New “Page Likes” 4,613

Event Snapshot 6/3 – 6/10/13

Impressions 4,008,996 (D)

Engaged Users 67,179 (D)

Page Reach 1,773,251 (D)

New “Page Likes” 1,382

FACEBOOK ENGAGEMENT February 15 – July 11, 2013

Post Likes 73,768 (VVF)

Comments 6,535 (VVF)

Post Shares 2,049 (VVF) = 86,965 (VVF)

Event Snapshot 6/3 – 6/10/13

Post Likes 4,629

Comments 600

Post Shares 642 = 5,871 (VVF)

Key Partner Brands = 152,520 ++ FB Engagements

13,633,286 Facebook Impressions 239,485 Facebook Engagements (Likes, Comments, Shares) $68,166 Facebook Media Value

Photo © Rick Lohre

INSTAGRAM

INSTAGRAM ENGAGEMENT February 15 – July 11, 2013

Likes 6,628 (VVF)

Comments 78 (VVF)

= 6,706 (VVF)

Key Partner Brands = 304,513 ++ Engagements

190,900 Instagram Impressions 1,116 Photos Tagged #GoProMtnGames 246 tagged #MountainGames 311,219 Instagram Engagements 0 – 1,609 Followers – New Account $954 Instagram Media Value

TWITTER

Photo © Zach Mahone

TWITTER ENGAGEMENT February 15 – July 11, 2013

RT 360 (VVF)

Favorites 77 (VVF)

Mentions 833 (VVF)

= 1,270 (VVF)

Key Partner Brands 5,442 ++ Engagements

2013 TWITTER HIGHLIGHTS February 15 – July 11, 2013

296 specific Tweets

837 messages received 2,800 Clicks

734 + #GoProMtnGames 31 #MountainGames

603 new followers

1,395,511 Twitter Impressions

$6,977 Twitter Media Value

RESEARCH HIGHLIGHTS

SURVEY COMPILED BY INTERCEPT INSIGHT, LLC

• Total completed surveys – 350 • Sample size provides statistical validity with an error rate of 5.2% at a 95% confidence interval • Estimated attendance – 53,579 (+/- 20% error level should be considered) • Estimated revenue generated to the Town of Vail - $4.7M (+/- 20% error level should be considered) • Net Promoter Score – 75 • Overall Satisfaction – 4.7 (using a scale of 1 to 5, where 1=Not at all Satisfied and 5=Extremely

Satisfied) • 85% of the attendees came to Vail, CO specifically for the Summer Mountain Games • 60% of the attendees had attended the Summer Mountain Games in the past • Average number of days attended – 2.3 • Favorite event – Dock Dogs • One Change – Parking, additional F&B vendors, and better viewing • “Word-of-mouth” and “Newspapers” were selected most when asked, “How did you hear about,

and/or where did you see advertising for the Summer Mountain Games?” • 83% of the attendees staying in paid lodging stayed in Vail, CO • 88% are “Very” or “Extremely Likely” to return in the future • 74% of the first time visitors are “Very” or “Extremely Likely” to return in the future • Average nights stayed in paid lodging in Vail, CO – 3.1 • Average group size of those lodging in Vail, CO – 3.8 • Average age (including a weighted average for children) - 37 • Estimated number of room nights generated by the SMG – 5,391 • Estimated average nightly rate in Vail- $219

PSYCHOGRAPHICS

Photo © Rick Lohre

84% Of event attendees consider themselves “Outdoor Enthusiasts” 74% Of event attendees consider themselves “Sports Enthusiasts” 45% Of event attendees have at least one dog 61% Of event attendees have a bachelors and/or masters degree 67% Watch five hours or less of TV per week Favorite Summertime activities: 1.) Hiking 2.) Kayaking/Boating/Rafting 3.) Camping 4.) Mountain Biking 5.) Traveling

SURVEY COMPILED BY INTERCEPT INSIGHT, LLC

SEE YOU JUNE 5-8, 2014

Photo © Zach Mahone

Our sincere thanks for your ongoing support. We wish you all continued success and, in partnership

with you, look forward to making the 2014 GoPro Mountain Games even better!