WELCOME TO CANADA’S HOTEL AND TOURISM MARKETING CONFERENCES FEBRUARY 5&6, 2013 HILTON TORONTO HOTEL You have arrived. FEBRUARY 5, 2013 FEBRUARY 6, 2013 HACCONFERENCE.CA CDNTOURISMMARKETING.CA HOTEL ASSOCIATION OF CANADA CONFERENCE & CENTENNIAL CELEBRATION FEBRUARY 5, 2013 PLATINUM SPONSORS BREAKFAST SPONSOR COFFEE PROVIDED BY AV PARTNER PEN SPONSOR GOLD SPONSOR RECEPTION SPONSOR SILVER SPONSORS BRONZE SPONSORS MEDIA PARTNERS THANK YOU TO OUR SPONSORS HUMAN RESOURCES AWARD HUMANITARIAN AWARD DINNER SPONSOR TITLE SPONSOR ENERGY & ENVIRONMENT AWARD & HAC’S 100th CELEBRATION SPONSORS hacconference.ca cdntourismmarketing.ca hotelinvest.ca restaurantinvest.ca hotel-resortinvest.ca HOTEL MANAGERS .CA MAY 28-30, 2013 HILTON TORONTO HOTEL SAVE THE DATES CHIC If I had to do it all over again, I would not change anything. I think starting from the bottom and working all departments in a hotel gives you a feeling of knowing what it takes to get the job done. Cathy Goyetche GM, Days Inn Sydney, NS The best advice given to me… “…keep working, keep young.” Michael Beckley “…you can’t change the world by attacking everything at once. Take one part, change it for the better, then move to the next. Eventually, your world is what you want it to be.” Laura Sheppard GM, Super 8, Stettler, AB If I could change one thing about the hotel industry, it would it be… “…to make it more personal again.” Hans Gerhardt Past GM, Sutton Place Hotel, Toronto “…to stop giving everything away for nothing. We undervalue our services in the mid-market.” Tim Rodgers GM, Best Western Plus Kamloops AB When I wake up, the first thing I think about is occupancy and then whether the fire alarm will go off unexpectedly. Steve White GM, Holiday Inn Conference Centre Edmonton South AB What does it take to be a GM? “Patience, understanding, and being positive (glass half full or more).” Mark Nichols GM, Greenwood Inn & Suites by Fortis Properties “Strategy, execution, and measurement. A genuine love of people and respect for all team members.” Anne Larcade President of Sequel Hotels and Resorts “It takes ownership, passion & vision, to be an ambassador for your property, your brand and your ownership group.” Kent Murray GM, Holiday Inn Express Edmonton Downtown HIGHLIGHTED ENTRIES: In honour of the Hotel Association of Canada’s 100th Anniversary, Big Picture Conferences has created a survey to help capture the memorable stories of Canadian hoteliers. It’s an online time capsule that will let future generations of hoteliers know more about the Hotel Industry. Visit the time capsule Take the survey. Share your stories.
Transcript
Welcome To canada’s HoTel and ToURIsm maRkeT Ing
confeRences
feBRUaRY 5&6, 2013H IlTon ToRonTo HoTel
You have arrived.
FEBRUARY 5, 2013 FEBRUARY 6, 2013
HACCONFERENCE.CA CDNTOURISMMARKETING.CA
HOT E LA SSOC I AT IONOF CANA DACONFERENCE & CENTENNIAL CELEBRATION
If I had to do it all over again, I would not change anything. I think starting from the bottom and working all departments in a hotel gives you a feeling of knowing what it takes to get the job done. Cathy Goyetche GM, Days Inn Sydney, NS
The best advice given to me… “…keep working, keep young.” Michael Beckley
“…you can’t change the world by attacking everything at once. Take one part, change it for the better, then move to the next. Eventually, your world is what you want it to be.” Laura Sheppard GM, Super 8, Stettler, AB
If I could change one thing about the hotel industry, it would it be…
“…to make it more personal again.” Hans Gerhardt Past GM, Sutton Place Hotel, Toronto
“…to stop giving everything away for nothing. We undervalue our services in the mid-market.” Tim Rodgers GM, Best Western Plus Kamloops AB
When I wake up, the first thing I think about is occupancy and then whether the fire alarm will go off unexpectedly. Steve White GM, Holiday Inn Conference Centre Edmonton South AB
What does it take to be a GM? “Patience, understanding, and being positive (glass half full or more).” Mark Nichols GM, Greenwood Inn & Suites by Fortis Properties
“Strategy, execution, and measurement. A genuine love of people and respect for all team members.” Anne Larcade President of Sequel Hotels and Resorts
“It takes ownership, passion & vision, to be an ambassador for your property, your brand and your ownership group.” Kent Murray GM, Holiday Inn Express Edmonton Downtown
HIGHlIGHTed enTrIes:
In honour of the Hotel Association of Canada’s 100th Anniversary,
Big Picture Conferences has created a survey to help capture the memorable stories of
Canadian hoteliers. It’s an online time capsule that will let future generations of hoteliers know more about the Hotel Industry.
Visit the time capsuleTake the survey.Share your stories.
CDNTOURISMMARKETING.CA
HACCONFERENCE.CA
Cocktail Party!
FeB 5, 2013 @ 5:30pm ToronTo Ballroom FoYEr
3:45pm // Coffee Break ToronTo Ballroom FoYEr
Pm PlEnarY sEssIon 4:15pm // The Role Of Hotel Marketing & Can it Be Replaced By Revenue Management? ToronTo Ballroom
Vito Curalli Hilton Worldwide
Adele Gutman Library Hotel Collection
Larry Mogelonsky LMA COMMUNICATIONS INC.
Colin Morrison ARC The Hotel
5:15pm // Closing Remarks ToronTo Ballroom
Hank Stackhouse HAC
10:15am // Coffee Break ToronTo Ballroom FoYEr
am PlEnarY sEssIon #2 10:45am // OTA’s, Search engines & Media Companies—Can’t live Without ‘em ToronTo Ballroom
Lara Barlow TRAVELZOO
Claire Bishop MMGY Global
Sabrina Geremia Google Canada
Amy Severson Expedia
12:00pm // Buffet lunch ToronTo Ballroom FoYEr
7:00am // Breakfast ToronTo Ballroom FoYEr
sPonsorEd BY
8:45am // Opening Remarks ToronTo Ballroom
Hank Stackhouse HAC
am PlEnarY sEssIon #1
9:00am // A World View Of Travel & Tourism… And Canada’s Place in it ToronTo Ballroom
Helen Marano The World Travel
and Tourism Council (WTTC)
1:30pm // BrEakouT sEssIons: CHOOSe ONeA1 TAP’ing into Future Convention Bids Tom THomson
Jeff Eastman Trends Analysis Projections LLC
A2 impact Of The Toronto 2015 Pan Am/Parapan Am Games CarmICHaEl/JaCkson
Katherine Henderson Toronto 2015
Ronald Holgerson OTMPC
2:35pm // BrEakouT sEssIons: CHOOSe ONeB1 Case Study: Ripley’s Aquarium Canada. How investment in Attractions Builds Destination Appeal Tom THomson
Peter Doyle Ripley’s Aquarium of Canada
B2 Casino Gaming’s Role in Marketing Destinations CarmICHaEl/JaCkson
Howard Blank Great Canadian Gaming Corporation
Noel Buckley Ottawa Tourism
Paul Burns Canadian Gaming Association
John Payne Caesars Entertainment
10:15am // Coffee Break ToronTo Ballroom FoYEr
am PlEnarY sEssIon #2 10:45am // The DMO Of The 21st Century ToronTo Ballroom
Mike Gamble SearchWide
Aaron Nissen Think! Social Media
Wayne St. John Publicitas Canada
11:45am // lunch PresentationDemystifying Facebook & Social’s Role For The Travel industry ToronTo Ballroom
Lee McCabe Facebook
1:30pm // BrEakouT sEssIons: CHOOSe ONe
A1 Revenue Management: The Basics And Beyond CarmICHaEl/JaCkson
Chris Anderson Cornell University
A2 When Millennials Go To Work For Boomers, Gen X’s And Y’ers JoHnsTon
Patrice Basille Brookstreet Hotel
Paul de La Durantaye Hotel Le Germain
Bryan Mark Lee Park Hyatt Toronto
Christie Oreskovich Delta Chelsea Hotel
Jackie Ross JRoss Hospitality Recruiters
A3 HAC Travel intentions Survey Tom THomson
2:45pm // BrEakouT sEssIons: CHOOSe ONe
B1 Revenue Management: The Outlook CarmICHaEl/JaCkson
Bonnie Buckhiester Buckhiester Management Ltd.
Michael Gibbons Delta Chelsea Hotel
Wendy Lamont Coast Hotels & Resorts
B2 Making The Temporary Foreign Workers Program Work For You JoHnsTon
Denis Prud’homme Prud’homme International
Wendy Swedlove CTHRC
7:00am // Breakfast ToronTo Ballroom FoYEr
8:45am // Opening Remarks ToronTo Ballroom
Lyle Hall HLT Advisory Inc.
am PlEnarY sEssIon #1
9:00am // The Power Of Advertising Terry O’Reilly ToronTo Ballroom
FEBRUARY 6, 2013
doMesTIc and InTernaTIonal Travel up close and under THe MIcroscope.
HOT E LA SSOC I AT IONOF CANA DA
FEBRUARY 5, 2013
3:35pm // Coffee Break ToronTo Ballroom FoYEr
Pm PlEnarY sEssIon 4:00pm // Canada & USA: Competitors Or Strategic Allies? Brand USA Meets The CTC ToronTo Ballroom
