Date post: | 31-May-2015 |
Category: |
Technology |
Upload: | mike-zarcone |
View: | 111 times |
Download: | 1 times |
2. Over YOU population will the US DID 50% ofinternet by mobile device be browsing the in 2014. KNOW? 3. Thats are over And over 114 million of There 36% of the total will be mobile themUS population!phone 146 million FacebookFacebook users users in the US. by 2014 4. FACEBOOK ADS TARGETED TO DAVID 5. We Live In A World of Engagement 6. ONLINE A WORLD OF WE LIVE INADVERTISING ENGAGEMENT 7. WHAT IF WE COULD COMBINE FACEBOOKWITHRICH ENGAGING CREATIVE874 MILLION MOBILE MONTHLY AVERAGE USERSENGAGING, RESPONSIVE CREATIVEUNPARALLELED AUDIENCE TARGETING*REAL-TIME MARKETING (DYNAMIC)NATIVE AD EXPERIENCE150+ PERFORMANCE METRICS*First and third party 8. ITS EDS WORLD. #MEETE Gym instructor and t-ball D by day coach ninja by night.YOURE JUST ADVERTISING IN IT.#MeetEd 9. EDS INTERESTS Cambodian food Power tools Fantasy football 10. EDS RECENT ONLINE BEHAVIOR Bought a snow blower Signed up for hot yoga Bought a bouncy castle Spent over 72 hours on his mobile phone usingFacebook last week 11. Scan the code to view Showcase! 12. CHALLENGECASE STUDYTest their highly successful desktop e-circular campaigns on Facebook mobile. 13. GOALCASE STUDYThe goal was to drive consumer action from in-hand technology and expand their Facebook reach and page exposure. 14. CASE STUDYPERFORMANCE FACEBOOK PERFORMANCE Total Reach 8,312,024Page Likes 6,914Engagement Per Like 187.97%Total CTR*: 17.28%, (17.17% higher than PointRolls mobile benchmark of 0.11%)Interaction Rate*: 0.81% (0.13% higher than PointRolls mobile benchmark of .68%)Activity Rate*: 44.53% (44.10% higher than PointRolls mobile benchmark of 0.43%)Page Engagements 12,996MOBILE RICH MEDIA PERFORMANCE 15. #MEETE Gym instructor and t-ball D by day coach ninja by night.BACK TO ED 16. EDS FRIENDS 752 Facebook friendsBelongs to following groups: Taylor Swift FansCrocs on my feetAfter Shower SelfiesCreated a group for his neighborhood Fantasy Football LeagueCreated his own Facebook Fan Page called Asian Dragon Tattoos 17. GIVE ED A TRY! 18. GIVE ED A TRY!Ed Facebook Campaign Impressions Served = 78,862Total Expansions = 939Expansion Rate = 1.2%79.4% of people who expanded the ad also interacted with the unit116 users Liked, commented or shared Eds storyDemographics: Male= 62Female = 38 19. GIVE ED A TRY!Ed App Engagement 20% of engaged users granted PointRoll permission to use their private information31% of app users shared their customized ad with their Facebook Friends Total Impressions of user custom campaigns shared = 2032 News Feed = 1024 Timeline = 372 Ticker = 636Total amount of users who clicked on shared ad = 133 20. FINAL THOUGHTS Social Targeting + Rich Creative = Deep Engagement Permission-based Advertising = Long-Term Engagement Social Media Relationships = Brand Advocacy 21. #THANKYOU David Simon SVP of Strategic Development at PointRoll Todd Pasternack VP of Product Strategy at PointRollEMAIL: [email protected] EMAIL: [email protected]@simondavidu @toddpasternack