GlobalGiving Partner

Workshop

Welcome (and some logistics)

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Introductions

• Name and organization

• What are you most interested in learning today?

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How much is being donated?

• $100 million (overall), $72 million (gg.org)

• 2012 Median Donation: $28.75

• Annual volume: $20.5 million (2011)

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Who are GlobalGiving’s non-profit partners?

• 1,200 + organizations on GlobalGiving.org• 59% US-based; 41% International based• Countries receiving donations: 120• More than 6,300 projects have received funding throughGlobalGiving

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Project Locations

• Projects receiving donations last week (excluding GG): 667 •Projects with estimated locations: 65

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Who is donating?

• 280,000 donors to date

• GlobalGiving received more than a million unique visitors in 2012

• Donors including add-on: 50%

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Project Team Updates• Increased donation opportunities– Campaigns: Recurring donation, tribute card, gifts

for good, video, and photo– Bonus Days: Over $600K already raised– Special matching: Japan, Animal Planet, Safer

World, Youth Opportunity

• Improved impact/quality measures

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Project Team Updates

• Improved feedback from partners– Leadership Council– GlobalGiving Ambassadors

• Learning– Peer Mentoring– Scaling and delivering community feedback– Expert webinars

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Volunteer Listings

• 266 Volunteer Listings• 570 Volunteer Referrals

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Product Updates• Increasing donor conversion– Recurring donations– Search feature redesign– Improvements to make page loading quicker

• Back end improvements– Due Diligence Renewal System

• New features– Microprojects

• Marketing– Bricks for Good

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Fundraising Success on GlobalGiving

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Agenda

• GlobalGiving Success Stories• Donor attraction• Donor engagement– Matching and fundraising campaigns– New features and fundraising tools

• 2013 Campaign Calendar

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Leadership Initiatives (joined in 2010)Project: Create 120 Jobs and 10 new businesses in Nigeria

Raised to date:> $230,000 (including more than $100K in matching!)

GlobalGiving Style:•Strategic annual planning with GG in mind•Sincere relationship building with donors and GG•GlobalGiving Ambassador Program•Superstar! Corporate partnerships

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Project: Snehalaya meaning the Home with Love in Hindi

Raised to Date: $80,000

GlobalGiving style:•Working to become a Superstar•Active engagement throughout the year•Reporting through narrative and photo

Gwalior Children’s Hospital Charity (joined in 2010)

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Take 2 (joined in 2009)Project: Teaching Children w/ Autism Washington, DC

Raised to date: $50,000

GlobalGiving Style: •Immediate, customized thank you notes•Regular reports•Engaging local supporters around events

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More than Me Foundation (2010)Project: 500 Girls off the Street & Into School in LiberiaRaised to Date: > $80,000 GlobalGiving Style:•Experimentation•Taking advantage of variety of opportunities: Ford Test Drive, Gifts for Good, Girl Effect•Relies on large base of smaller donors: photo contest, Bonus Day•Enthusiastic engagement with GlobalGiving team

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Shining Hope for Communities (joined in 2011)

Project: Clean Water for the Kibera School for Girls!

Raised to Date: >$100,000

GlobalGiving Style:•Campaigns!•Girl Effect Challenge•Recurring Donation Campaign•Mother’s Day Tribute Card Campaign•Self-created promotions

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What do these organizations have in common?

• Intentionally planned GlobalGiving into their organizational fundraising

• Selected and experimented with different campaigns

• Active engagement with GlobalGiving activities and staff

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Attracting Donors

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What does your organization do to attract donors?

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Lessons from GG’s top fundraisers1. Look for venues to share your story. • Rotary Clubs, religious institutions, universities, house

parties2. Give prospective donors a reason to fall in love with your

organization. • Zimkids International through pen pal programs, video

conferencing, and emails3. Be intentional about expanding your network of

advocates. • MHOP mobilized close to 400 donors in one campaign

using a network of advocates

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Lessons from GG’s top fundraisers4. Give your advocates a reason to do outreach.• Lotus Outreach uses GlobalGiving tools to create their own

promotions and campaigns

5. Don’t be afraid to tap into your own networks!• “Many of our donors are literally our staff’s third grade

teachers or dentists.” – MHOP

6. Increase your visibility on GlobalGiving’s site.

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Who are GlobalGiving donors?

• More than 280,000 donors all time• 80% American• 40,000 visitors to the site weekly• Employees: 37,000 Eli Lilly & Co; 34,000 Nike;

Half a million YourCause users• Media viewers: 20/20, Oprah, Nick Kristof• Average GG donor: Middle-age professional

woman

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Compelling Description+ Visibility New donors

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Compelling Project PageSpecific, action -oriented

Easy to understand, jargon-free, project specific

Close-up, high -resolution photo

Tangible, realistic, varied

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Your project here!

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Search Ranking Criteria• 40% the amount of time since your

previous project report• 20% the number of donors that your

project has attracted• 20% the amount of money your project has

raised, relative to other projects• 20% how close is the project to being fully

funded

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Lunch Time!

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Engaging Existing Donors

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Campaigns!Campaigns are designed to help you keep

your donors engaged.

What GlobalGiving campaigns have you participated in?

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Donor Tools!Build donor tools into your regular

interaction with donors

What GlobalGiving tools does your organization use? How have you included

them in your interaction with donors?

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Tool

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Fundraiser Pages

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Donor Communication!

• 46% of donors stop giving because they feel like their donations are not recognized or appreciated!

• Send thank you notes multiple times per month

• Share photos, anecdotes, and stats in project reports

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Thank YOU for your hard work and dedication!

$19.4 million was raised on GlobalGiving.org in 2012!

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Training & Support

• One-on-one calls & planning• Monthly webinars– Facebook, Corporate Giving, Twitter, Proposal

Writing, etc.

• Tools & Training Blog• Project Leader Facebook page

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Partner Rewards ProgramThe Why?•Gives you concrete ways to help your organization stand out

•Rewards organizations that are reporting regularly, participating in campaigns, etc.

•Helps GG better manage a growing network

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The Levels

• Suspect• Delinquent • Emerging• Partner• Leader• Superstar

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Partner - Benefits• Permanent access to GlobalGiving’s online fundraising and

donor management tools (as long as organization remains in good standing);

• Free monthly trainings covering topics such as financial management for non-profits, social media for non-profits, reporting on your progress, and more;

• Inclusion on GlobalGiving’s employee giving programs with corporate partners;

• Access to GlobalGiving’s site-wide matching campaigns;

• Eligibility to receive gift card redemptions from donors.

• Ability to post volunteer opportunities on the GlobalGiving site and its volunteer partner sites

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Leader - BenefitsBenefits are the same as Partner (above), plus:• Eligible to be recommended to a corporate

partner, featured in GlobalGiving social media, and highlighted in donor communications;

• Eligible for special trainings, matching campaigns, and other opportunities just for Leaders.

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Superstar - BenefitsBenefits are the same as leader, plus:• Most likely to be recommended to a corporate

partner, featured in GlobalGiving social media, and in donor communications;

• Eligibility for donor interaction and events; • Eligible for future trainings, matching

campaigns, and other opportunities special for Superstars.

• Eligible for Project of the Month club

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Regular Donations

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Number of Donors

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Time on GlobalGiving

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Overall Donations

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Projects in Good Standing

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Project Reporting

Microprojects

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Microproject Launch

• November 12, 2012

• Exclusively for Leaders & Superstars

What is a Microproject?

• A microproject is a one-time fundraising effort to help achieve a specific activity or outcome.

• Microprojects can either benefit specific people or an activity with a reasonably small amount of funding.

• All microprojects are connected to a “parent project”

• An average budget of $500, but can be between $250-10,000

• 90 days to be fully funded

Project Vs Microproject

Parent Project•General•Any budget amount•No timeline•Reports due every 3 months•Unlimited projects with reporting•Donation options

Microproject•Specific•$250 - $10,000•90 days to fund•Only one required report after funding•Up to 25 projects at a time•No donation options

Microproject Examples"$500 will send Grace to school for a year.”• Parent: Scholarships for 100 girls in Liberia

"$250 will buy Deepti a new goat.”• Parent: Improving the Livelihoods of women in India

“$400 will provide Oscar with job training.“• Parent: Vocational training for Youth in Argentina

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Entering Microprojects

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How to enter a microproject

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Entering a Microproject

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How to edit a microproject

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Microsoft YouthSpark

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GiveforYouth.org

• Target youth 13-25• Be about a specific individual or small group• Focus on continuing education, job training,

skills development, entrepreneurship• Have a funding goal of $250-$10,000• Interested in joining?

https://surveyglobalgiving.wufoo.com/forms/give-for-youth-organization-referral-form/